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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
#15 Working Software Over Comprehensive Documentation - 2nd Core Agile Value
Manage episode 366588022 series 3279382
Content provided by Vinod Narayan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vinod Narayan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today let us talk about the second core Agile Value. "Working Software Over Comprehensive Documentation" If you want to get in touch with me email me at scrumpositive@gmail.com
Connect on Social Media:
- Instagram: https://www.instagram.com/scrumpositive/
- YouTube: https://www.youtube.com/@scrumpositive
- Website: https://penpositive.com/
34 episodes
Manage episode 366588022 series 3279382
Content provided by Vinod Narayan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vinod Narayan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today let us talk about the second core Agile Value. "Working Software Over Comprehensive Documentation" If you want to get in touch with me email me at scrumpositive@gmail.com
Connect on Social Media:
- Instagram: https://www.instagram.com/scrumpositive/
- YouTube: https://www.youtube.com/@scrumpositive
- Website: https://penpositive.com/
34 episodes
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×This is one question that I have seen coming too often now a days. Let me share some thoughts with you.
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Agile Positive

1 EP-33 What Agile Certification should I take 20:05
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A question that came up a few days back. What certification should I take. Sharing with you some personal thoughts in this regard.
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Agile Positive

I am sure many of you might have heard what Anti-Patterns are. They are things we need to recognize and change or avoid so we can do a better job and improve. This episode is on anti-patterns and why they are important. If you want to get in touch with me, email me at scrumpositive@gmail.com Connect on Social Media: Instagram: https://www.instagram.com/scrumpositive YouTube: https://www.youtube.com/@scrumpositive Website: https://penpositive.com/…
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Agile Positive

An interesting question that I have heard is whether we should do Scrum or Kanban. I will share some thoughts and my personal experience. If you want to get in touch with me, email me at scrumpositive@gmail.com Connect on Social Media: Instagram: https://www.instagram.com/scrumpositive YouTube: https://www.youtube.com/@scrumpositive Website: https://penpositive.com/…
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Agile Positive

1 #30 Retrospectives to get better | Agile Principle 12/12 6:22
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Today we will take a look at the 12th Agile Principle. “At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.“ If you want to get in touch with me, email me at scrumpositive@gmail.com Connect on Social Media: Instagram: https://www.instagram.com/penpositive YouTube: https://www.youtube.com/@scrumpositive Website: https://penpositive.com/…
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Agile Positive

1 #29 Self Organizing Teams | Agile Principle 11/12 4:08
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Today we will take a look at the 11th Agile Principle. “The best architectures, requirements, and designs emerge from self-organizing teams.“ If you want to get in touch with me, email me at scrumpositive@gmail.com Connect on Social Media: Instagram: https://www.instagram.com/penpositive YouTube: https://www.youtube.com/@scrumpositive Website: https://penpositive.com/…
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Agile Positive

1 #28 Maximize your work not done | Agile Principle 10/12 5:14
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Today we will take a look at the 10th Agile Principle. “Simplicity–the art of maximizing the amount of work not done–is essential.“ If you want to get in touch with me, email me at scrumpositive@gmail.com Connect on Social Media: Instagram: https://www.instagram.com/penpositive YouTube: https://www.youtube.com/@scrumpositive Website: https://penpositive.com/…
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Agile Positive

1 #27 Technical Excellence & Good Design | Agile Principle 9/12 6:03
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Today we will take a look at the 9th Agile Principle. “Continuous attention to technical excellence and good design enhances agility.“ If you want to get in touch with me, email me at scrumpositive@gmail.com Connect on Social Media: Instagram: https://www.instagram.com/penpositive YouTube: https://www.youtube.com/@scrumpositive Website: https://penpositive.com/…
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Agile Positive

1 #26 Sustainability is Key to success | Agile Principle 8/12 6:17
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Today we will take a look at the 8th Agile Principle. “Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.“ If you want to get in touch with me, email me at scrumpositive@gmail.com Connect on Social Media: Instagram: https://www.instagram.com/penpositive YouTube: https://www.youtube.com/@scrumpositive Website: https://penpositive.com/…
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Agile Positive

1 #25 Measuring progress in Agile Scrum | Agile Principle 7/12 5:27
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Today we will take a look at the 7th Agile Principle. “Working software is the primary measure of progress.“ If you want to get in touch with me, email me at scrumpositive@gmail.com Connect on Social Media: Instagram: https://www.instagram.com/penpositive YouTube: https://www.youtube.com/@scrumpositive Website: https://penpositive.com/…
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Agile Positive

1 #24 The most efficient and effective method | Agile Principle 6/12 7:31
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Today we will take a look at the 6th Agile Principle. “The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.“ If you want to get in touch with me, email me at scrumpositive@gmail.com Connect on Social Media: Instagram: https://www.instagram.com/penpositive YouTube: https://www.youtube.com/@scrumpositive Website: https://penpositive.com/…
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Agile Positive

1 #23 Build Projects Around Motivated Individuals | Agile Principle 5/12 8:52
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Today we will take a look at the 5th Agile Principle. “Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.“ If you want to get in touch with me, email me at scrumpositive@gmail.com Connect on Social Media: Instagram: https://www.instagram.com/penpositive YouTube: https://www.youtube.com/@scrumpositive Website: https://penpositive.com/…
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Agile Positive

1 #22 Everyone to work together daily | Agile Principle 4/12 9:00
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Today we will take a look at the 4th Agile Principle. “Business people and developers must work together daily throughout the project.“ If you want to get in touch with me, email me at scrumpositive@gmail.com Connect on Social Media: Instagram: https://www.instagram.com/penpositive YouTube: https://www.youtube.com/@scrumpositive Website: https://penpositive.com/…
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Agile Positive

Today we will take a look at the 3rd Agile Principle. “Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.“ If you want to get in touch with me, email me at scrumpositive@gmail.com Connect on Social Media: Instagram: https://www.instagram.com/penpositive YouTube: https://www.youtube.com/@scrumpositive Website: https://penpositive.com/…
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Agile Positive

1 #20 Welcoming Changing Requirements | Agile Principle 2/12 9:58
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Today we will take a look at the 2nd Agile Principle. “Welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage.“ If you want to get in touch with me, email me at scrumpositive@gmail.com Connect on Social Media: Instagram: https://www.instagram.com/penpositive YouTube: https://www.youtube.com/@scrumpositive Website: https://penpositive.com/…
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