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Why You Still Want to Drink (Even When You Don't Like It) With Coach Jason & Coach Matt

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Manage episode 500462496 series 2807437
Content provided by James Swanwick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Swanwick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Have you ever found yourself in a specific situation, a concert, a holiday, or a family visit and experienced an intense, unexpected urge to drink?

This episode dives into the neuroscience behind this phenomenon, known as "incentive salience" .

Coaches Jason and Matt explain how your brain's reward system creates subconscious associations with people, places, and things, triggering a powerful, anticipatory craving.

Learn how to develop the awareness and curiosity needed to interrupt this pattern, rewire your neural pathways, and build a truly alcohol-free life .

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

  continue reading

584 episodes

Artwork
iconShare
 
Manage episode 500462496 series 2807437
Content provided by James Swanwick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Swanwick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Have you ever found yourself in a specific situation, a concert, a holiday, or a family visit and experienced an intense, unexpected urge to drink?

This episode dives into the neuroscience behind this phenomenon, known as "incentive salience" .

Coaches Jason and Matt explain how your brain's reward system creates subconscious associations with people, places, and things, triggering a powerful, anticipatory craving.

Learn how to develop the awareness and curiosity needed to interrupt this pattern, rewire your neural pathways, and build a truly alcohol-free life .

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

  continue reading

584 episodes

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