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Don't Sell To Clients, Educate Them! Tips For Service Advisors
Manage episode 476490952 series 3606997
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In this episode, Michael Doherty talks about how to shift from a sales-oriented mindset to one focused on education and trust as a service advisor. He shares tips on enhancing customer relationships by educating clients about their vehicle needs, which creates trust and transparency. Michael also discusses the significance of prioritizing safety and reliability in service recommendations, encouraging service advisors to communicate effectively with both clients and technicians for better outcomes.
00:00 Service Advisor Sales Improvement
06:00 Explaining Air and Cabin Filters
08:23 Dental Care and Brake Pads Metaphor
10:41 Prioritizing Safety in Estimates
15:47 "Genuine Communication Boosts Sales"
16:47 Autofix Advisor Cast Sign-off
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