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From Startup to Global VP: Mastering Modern Sales Leadership
Manage episode 450254026 series 3592554
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James sits down with Andrew Morton to learn about his journey from a Nova Scotia farm to a cybersecurity sales leader, showing that success often comes from unexpected places. Starting with technical roles, he quickly discovered his talent for sales in the early 2000s.
Now as VP of Global Sales at DefenseX, Andrew has consistently turned difficult situations into opportunities for growth.
What makes Andrew's story special is his ability to adapt and grow in the fast-changing tech world.
He's successfully moved from selling hardware to modern cloud services, always focusing on building genuine relationships with customers and partners.
His approach combines old-fashioned values of honesty and hard work with modern business strategies.
Key Lessons:
- Success comes from being adaptable and willing to learn
- Technical knowledge combined with people skills creates unique advantages
- Authentic relationships matter more than fancy sales techniques
- Challenges can become opportunities with the right mindset
- Understanding both business and technology is valuable in today's market
Chapters
1. Global Sales Journey in Cybersecurity (00:00:00)
2. Entrepreneurial Journey in Cybersecurity (00:07:55)
3. Sales Leadership in Modern Cybersecurity (00:18:41)
4. Sales Leadership Strategies and Channels (00:28:22)
5. Channel Partner Benefits and Sales Advice (00:34:50)
6. Continuous Growth and Success in Sales (00:39:32)
8 episodes
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