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Implementing Self-service SaaS with Franciska Dethlefsen
Manage episode 440833907 series 2816925
How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.
Visit our website for the detailed episode recap with key learnings.
- Amplitude
- Amplitude Academy
- Amplitude Community
- Check out their Plus Plan
- Read more about their Startup Program
- Follow Franciska on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
87 episodes
Manage episode 440833907 series 2816925
How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.
Visit our website for the detailed episode recap with key learnings.
- Amplitude
- Amplitude Academy
- Amplitude Community
- Check out their Plus Plan
- Read more about their Startup Program
- Follow Franciska on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
87 episodes
All episodes
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1 Marketing Channels vs Programs with Asia Orangio 50:14

1 Bullseye Customer Research with Michael Margolis 29:47

1 Implementing Self-service SaaS with Franciska Dethlefsen 34:29

1 Measuring Paid Media for SaaS with Barbara Galiza 35:37

1 PR Strategies for Founders with Sneha Saigal 30:08

1 Hybrid Messaging Approach with Carolyn Beaudoin 47:48

1 SEO Optimization for Existing Content with Kai Davis 41:04

1 Pricing and Packaging for SaaS with Dan Balcauski 44:24

1 Running a Portfolio of Products with Tim Schumacher 34:23
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