316. The Protein Powder Industry EXPOSED! With Expert Drew Campbell

Boost Your Biology with Lucas Aoun

In this episode of the Boost Your Biology podcast, host Lucas Aoun interviews Drew Campbell, co-founder of NiHTEK, who shares his extensive experience in the sports nutrition industry. They discuss the evolution of protein powders, the differences between various forms of whey protein, and the surge in protein demand following the pandemic. Drew also addresses the issue of amino spiking in the industry and the ongoing debate about protein intake limits. The conversation concludes with insights into the future of NiHPro protein and innovations in nutrition. In this conversation, Drew Campbell discusses the innovative approaches his company is taking in the protein and supplement industry. He emphasizes the importance of creating a new category of protein that is not strictly vegan or dairy-based, but rather a blend that caters to a wider audience. Drew also shares insights on navigating global markets, the development of advanced carbohydrate solutions, and his pioneering work on creatine innovations that aim to improve solubility and stability in beverages. Throughout the discussion, he highlights the challenges and triumphs of being an industry disruptor in the health technology space.

Podcast Show Notes/Links:

Visit Drew’s Website: https://nihtek.com/

Get Lucas’ New Supplement Here: https://www.inb4supps.com/

Chapters

00:00 Introduction to Sports Nutrition and Drew Campbell

03:04 The Evolution of Protein Powders

11:30 Understanding Different Forms of Whey Protein

19:22 The Surge in Protein Demand Post-Pandemic

27:38 Amino Spiking: What You Need to Know

34:58 The Debate on Protein Intake Limits

38:56 Future of NiPro Protein and Innovations in Nutrition

42:45 Innovating Protein Solutions

49:34 Creating a New Protein Category

56:16 Navigating Global Markets

01:02:08 Developing Advanced Carbohydrate Solutions

01:07:11 Pioneering Creatine Innovations

The information provided in this podcast episode is for entertainment purposes and is NOT MEDICAL ADVICE. The products presented and discussed in this podcast are explicitly only relevant to those who reside in the US. The statements and discussions held within this episode, are NOT approved by the TGA. If you have any questions about your health, contact a medical professional. This content is strictly the opinions of Lucas Aoun and is for informational and entertainment purposes only. It is not intended to provide medical advice or to take the place of medical advice or treatment from a personal physician. All viewers of this content are advised to consult with their doctors or qualified health professionals regarding specific health questions. Neither Lucas Aoun nor the publisher of this content takes responsibility for possible health consequences of any person or persons reading or following the information in this content. All consumers of this content especially taking prescription or over-the-counter medications should consult their physician before beginning any nutritional, supplement or lifestyle program.

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