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Why Are There So Many Parks in Pharma Ads?
Manage episode 384017098 series 3529093
Content provided by Havas Medical Anthropology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Havas Medical Anthropology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Pharmaceutical advertising is nothing if not, well, repetitive. If you see a commercial that starts with someone walking on a beach, with a dog, dressed in best “coastal grandma” fashion, odds are you’ll assume (correctly) someone is going to talk about a healthcare brand or condition. Diabetes, lung cancer, depression, birth control—you name it, someone on a beach is representing it in an ad. Why we see so much of the same imagery over and over, what this does to impact and efficiency of advertising, and how we should re-think our processes for creating this imagery is all part of our newest installment of Breaking the Code.
47 episodes
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Manage episode 384017098 series 3529093
Content provided by Havas Medical Anthropology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Havas Medical Anthropology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Pharmaceutical advertising is nothing if not, well, repetitive. If you see a commercial that starts with someone walking on a beach, with a dog, dressed in best “coastal grandma” fashion, odds are you’ll assume (correctly) someone is going to talk about a healthcare brand or condition. Diabetes, lung cancer, depression, birth control—you name it, someone on a beach is representing it in an ad. Why we see so much of the same imagery over and over, what this does to impact and efficiency of advertising, and how we should re-think our processes for creating this imagery is all part of our newest installment of Breaking the Code.
47 episodes
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