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Why Not Fear
Manage episode 384017097 series 3529093
Content provided by Havas Medical Anthropology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Havas Medical Anthropology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
When put in charge of 'making someone do something', it is always tempting to resort to fear tactics--scaring people is a direct way of motivating them, the effects are clear and immediate, and we all know the kinds of things that scare people. This is why 'let's scare them' tactics and strategies are so popular, and why we are often asked as marketers to "show consequences" or "create fear". But fear is a poor long term motivator, and is ill advised as a marketing strategy in most cases; it's also damaging to scare people, and is widely seen as unethical.
Join us as we discuss why fear is almost always not the answer.
47 episodes
Share
Manage episode 384017097 series 3529093
Content provided by Havas Medical Anthropology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Havas Medical Anthropology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
When put in charge of 'making someone do something', it is always tempting to resort to fear tactics--scaring people is a direct way of motivating them, the effects are clear and immediate, and we all know the kinds of things that scare people. This is why 'let's scare them' tactics and strategies are so popular, and why we are often asked as marketers to "show consequences" or "create fear". But fear is a poor long term motivator, and is ill advised as a marketing strategy in most cases; it's also damaging to scare people, and is widely seen as unethical.
Join us as we discuss why fear is almost always not the answer.
47 episodes
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