Grumpy helps a reader choose the best hydrangea for their hometown. Plus, Grumpy’s gripe of the week. You can find us online at southernliving.com/askgrumpy Ask Grumpy Credits: Steve Bender aka The Grumpy Gardener - Host Nellah McGough - Co-Host Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Isaac Nunn - Recording Tech Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Daily Deals
The Sales Mastery Behind Levelset's $500M Exit - GTM Tactics & Growth From CRO Martin Roth
Manage episode 478484515 series 3481938
Content provided by Bricks And Bytes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bricks And Bytes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
"We got to a million dollars in ARR by taking meetings any way we could - sending chunky mail, handwritten cards, even just picking up the phone. It's simple."
In today's episode of Bricks, Bucks and Bytes, we had Martin Roth sharing his journey as Levelset's go-to-market leader and the real-world tactics that helped scale the business to a successful exit.
Tune in to find out about:
✅ Why the first million in revenue requires founders to do the selling themselves
✅ The five key traits Martin looks for when hiring salespeople (grit, resourcefulness, enthusiasm, curiosity, ambition)
✅ How selling to construction differs from typical B2B SaaS
✅ Why you should never hire a sales director before hitting $1M in ARR
Martin reveals how Levelset went from $1.5M to $10M ARR in six years, then doubled to $20M in just 18 months once they figured out their go-to-market strategy. A must-listen for construction tech founders looking to scale sales operations.
---------
Timestamps
00:00 Intro
05:06 Introduction to the Journey
09:10 Early Days at Levelset
17:14 Go-to-Market Strategy Evolution
23:59 Sales Techniques and Lessons Learned
26:04 Differences in Construction Tech vs. B2B SaaS
29:42 Understanding the Construction Industry's Landscape
35:23 Navigating Messaging Challenges in a Diverse Market
42:58 Sales Strategies for SMB vs. Enterprise Markets
53:27 Handling Long Sales Cycles in Construction
56:06 Navigating Enterprise Sales Challenges
58:57 The Role of Champions in Sales
1:01:54 Understanding the Cost of Adoption
1:05:12 Effective Communication in Sales
1:06:54 Key Traits of Successful Salespeople
1:14:11 Building a Sales Team and Leadership Dynamics
200 episodes
ShareManage episode 478484515 series 3481938
Content provided by Bricks And Bytes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bricks And Bytes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
"We got to a million dollars in ARR by taking meetings any way we could - sending chunky mail, handwritten cards, even just picking up the phone. It's simple."
In today's episode of Bricks, Bucks and Bytes, we had Martin Roth sharing his journey as Levelset's go-to-market leader and the real-world tactics that helped scale the business to a successful exit.
Tune in to find out about:
✅ Why the first million in revenue requires founders to do the selling themselves
✅ The five key traits Martin looks for when hiring salespeople (grit, resourcefulness, enthusiasm, curiosity, ambition)
✅ How selling to construction differs from typical B2B SaaS
✅ Why you should never hire a sales director before hitting $1M in ARR
Martin reveals how Levelset went from $1.5M to $10M ARR in six years, then doubled to $20M in just 18 months once they figured out their go-to-market strategy. A must-listen for construction tech founders looking to scale sales operations.
---------
Timestamps
00:00 Intro
05:06 Introduction to the Journey
09:10 Early Days at Levelset
17:14 Go-to-Market Strategy Evolution
23:59 Sales Techniques and Lessons Learned
26:04 Differences in Construction Tech vs. B2B SaaS
29:42 Understanding the Construction Industry's Landscape
35:23 Navigating Messaging Challenges in a Diverse Market
42:58 Sales Strategies for SMB vs. Enterprise Markets
53:27 Handling Long Sales Cycles in Construction
56:06 Navigating Enterprise Sales Challenges
58:57 The Role of Champions in Sales
1:01:54 Understanding the Cost of Adoption
1:05:12 Effective Communication in Sales
1:06:54 Key Traits of Successful Salespeople
1:14:11 Building a Sales Team and Leadership Dynamics
200 episodes
All episodes
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Bricks And Bytes
1 Construction Scheduling Is Dead - Broken Scheduling Systems & Modern AI Solutions from $600M Firm 1:09:58
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Play Later Play Later Lists Like Liked"Construction scheduling is completely broken. We're still using PDF files and sticky notes to manage million-dollar projects." In today's episode of Bricks & Bytes, we had Patrick Hennessy from Harkins Builders and we got to learn about why traditional project management tools are failing the construction industry, how AI could revolutionize daily site operations, and the brutal truth about construction tech pricing... and many more! Patrick runs planning and analytics for a $600M general contractor and shares unfiltered insights from the trenches of construction technology adoption. Tune in to find out about: ✅ Why Primavera P6 and traditional scheduling software creates more problems than it solves ✅ How AI daily briefs could replace morning huddles and transform job site management ✅ The real reason construction software pricing is getting out of control and what contractors should demand ✅ Why construction tech websites are completely useless and how startups are losing millions in delayed sales cycles Listen now on Spotify and get the inside perspective on where construction technology is actually heading from someone who evaluates and implements it every day. ---------- Chapters 00:00 March Madness and Personal Reflections 01:15 Understanding Project Controls at Harkins Builders 04:06 The Role of Technology in Project Management 09:17 Harkins Builders: Company Size and Structure 11:36 Innovation in Construction: VDC vs. Project Controls 13:01 Evaluating Scheduling Software: The Future of Collaboration 16:06 Traditional vs. Modern Scheduling Practices 20:14 Data Collection and Its Impact on Scheduling 25:28 Accelerating Tech Adoption in Construction 29:32 The Quest for Comprehensive Software Solutions 33:29 The Importance of Clear Messaging in Construction Tech 37:16 Navigating Cold Outreach and Sales Tactics 41:15 The Challenge of Point Solutions vs. Comprehensive Platforms 44:46 Understanding Pricing Models in Construction Software 55:32 The Impact of AI on Construction Processes…
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1 Most Construction Sales Reps Are Fake Consultants - Real Sales Strategy from Ediphi's Director 1:04:37
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Play Later Play Later Lists Like LikedYou may price a job for two years just to get the chance to build it." That's the brutal reality Trey Darnell shared about construction sales today. In today's episode of Bricks & Bytes, we had Trey Darnell, Director of Sales at Ediphi, and we got to learn about why construction tech sales is completely broken, how most salespeople get it wrong, and why the industry desperately needs a new approach... and many more! Trey went from writing user guides on construction sites to becoming a sales leader at one of the hottest pre-construction tech companies. His journey reveals hard truths about our industry. Tune in to find out about: ✅ Why 90% of construction salespeople fail at their job ✅ The hidden cost of pricing jobs for years without winning them ✅ Why platforms are becoming "jack of all trades, master of none" ✅ How to sell construction tech without being another annoying vendor This episode will change how you think about buying and selling construction technology. Listen now on Spotify and let us know what you think in the comments. --------------- Chapters # Chapters 00:00 Intro 00:03:00 Introduction and Background of Trey Darnell 00:06:02 Challenges in Construction and BIM Advocacy 00:08:50 Transition to Construction Tech and PlanGrid Experience 00:12:10 Sales as a Consulting Approach 00:15:14 Joining Edify and the Evolution of Pre-Construction Solutions 00:20:58 Go-to-Market Strategy for Edify 00:27:01 Building Relationships and Understanding Client Needs 00:33:07 Understanding Time to Value in Construction Tech 00:37:01 Successful Go-to-Market Strategies 00:41:10 Sales Cycle Dynamics and Compression Strategies 00:46:38 Navigating Small vs. Large Accounts 00:52:02 Pricing Strategies and Negotiation 00:54:29 Traits of Successful Salespeople in Construction Tech 00:57:36 Gaining Experience in the Construction Industry 00:59:13 Advice for Newcomers in Construction Tech Sales 01:00:41 When to Hire a Sales Leader…
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Bricks And Bytes
1 How PlanGrid was Acquired for $875m - Ralph Gootee, CTO 1:25:03
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Play Later Play Later Lists Like Liked"When we launched PlanGrid, it was the only enterprise product on the iPad. Even Facebook refused to make an iPad app because Zuckerberg didn't believe in it." In today's episode of Bricks, Bucks & Bytes, we had Ralph Gootee and we got to learn about how PlanGrid became the first enterprise app on iPad, the brutal year-long acquisition process, and why pricing decisions can make or break your startup... and many more! Tune in to find out about: ✅ Why iPad was crucial to PlanGrid's success when even Facebook refused to build an iPad app ✅ The $17,000 marketing hack that involved giving away free iPads to customers ✅ How having 5 co-founders worked despite conventional wisdom saying otherwise ✅ Why AI augments engineers but won't replace them anytime soon Listen now on Spotify to hear the full story behind one of construction tech's biggest exits and what Ralph is building next with TigerEye. # Chapters 00:00 Intro 01:45 The Journey of PlanGrid: From Startup to Acquisition 11:37 Product Development and Market Fit: Lessons Learned 21:44 Navigating the Acquisition Landscape: Strategies and Insights 31:41 The Role of AI in Construction: Opportunities and Challenges 41:49 Building for Success: Founder's Mindset and Company Culture 29:49 From Idea to Prototype: The Birth of a Startup 31:18 Y Combinator: The Turning Point for PlanGrid 33:39 Building a Team: The Importance of Co-Founders 39:45 Solo Founders vs. Co-Founders: A Comparative Insight 42:40 User Acquisition: The Power of Viral Growth in Construction 46:44 Pricing Strategies: Lessons Learned from PlanGrid 53:54 Hiring the Best: Building a Legacy at PlanGrid 54:28 The Legacy of Plangrid and Its Impact on the Industry 54:58 Challenges in Recruiting and Building a Team 56:26 The Importance of Hiring the Right People 58:54 Scaling Challenges and the Need for Fast Decisions 01:02:13 Emerging Companies in Construction Tech 01:03:18 Lessons Learned from Building Plangrid 01:07:12 The Role of AI in Software Development 01:13:08 Introducing TigerEye: A New Venture 01:20:59 Evaluating ROI in Construction Tech…
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Bricks And Bytes
1 90% of Sales Demos Fail - Closing $1M Deals with Mutual Action Plans & Multi-Threading Secret to Accelerate Sales Cycles 1:03:37
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Play Later Play Later Lists Like Liked"Elite sales leaders don't just hire sellers - they hire 'pirates and romantics' who can thrive in chaos when everything's broken." In today's episode of Bricks & Bytes, we had Scotland Foss, who helped build PlanGrid before its $1B acquisition by Autodesk. Scotland shared his proven playbook for construction tech go-to-market success from his journey across multiple ventures. Tune in to find out about: ✅ Why product-market fit must come before hiring salespeople ✅ The power of "mutual action plans" in closing complex deals ✅ How PlanGrid's freemium strategy created viral adoption on job sites ✅ Why unlimited user pricing models work better than per-seat in construction ✅ How a 90-second video convinced a CEO to take a 2-hour meeting Listen now on Spotify to hear Scotland's insights on building successful construction tech sales organizations in challenging market conditions.…
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Bricks And Bytes
1 AI Will Transform Your Construction GTM Strategy - The Go-To-Market Playbook That Built a Billion-Dollar ConTech 1:12:49
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Play Later Play Later Lists Like Liked"I remember bringing Tracy Young to my job site when PlanGrid was just an MVP. She offered us the software for free - we just needed to provide the iPads. My PM and PX didn't get it. They told me, 'Don't waste my time like that again.'" In today's episode of Bricks & Bytes, we had Tom Feliz share his journey from construction sites to tech leadership at Data Grid. Tom unpacks the secrets behind effective Go-To-Market strategies in construction tech, drawing from his experiences at OpenSpace, Autodesk, and more. Tune in to find out about: ✅ Why solving real industry pain points is the foundation of any successful ConTech product ✅ How to identify your Ideal Customer Profile across the construction value chain ✅ Why the construction volume pricing model needs to change ✅ The emergence of the "Go-To-Market Engineer" and how AI is transforming sales Listen to the full episode on Spotify to learn how Tom closed 5 enterprise deals in one week and why he believes agentic AI is the future of construction. ------------ Chapters 00:00 Intro 02:30 Introduction to the Conversation 07:30 Tom Feliz's Journey in Construction Tech 12:37 Key Components of a Successful Go-To-Market Strategy 17:42 Understanding the Construction Industry's Unique Challenges 22:21 Identifying Ideal Customer Profiles (ICPs) in Construction Tech 27:36 Navigating the Buying Process Across Different Company Sizes 31:26 The Importance of Social Proof in Construction Tech 32:23 Targeting the Mid-Market: A Strategic Approach 35:18 Navigating Enterprise Sales in Construction 37:19 Freemium Models and Proof of Value 38:47 Rethinking Pricing Models in Construction Tech 41:50 The Role of FOMO in Sales Conversations 45:37 Key Metrics for Construction Tech Success 49:47 The Personal Connection to Construction 51:38 The Impact of Our Actions 52:32 Tools for Go-To-Market Success 54:24 The Rise of Agentic AI in Sales 58:33 The Importance of Discovery in Sales 01:04:35 Resource Allocation in Sales Strategy 01:06:37 Traits of a Great Salesperson 01:09:36 When to Hire a Head of Sales…
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Bricks And Bytes
1 Procore's 4 Steps to Save the Industry - Kris Lengieza - VP of Procore 1:08:51
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Play Later Play Later Lists Like Liked"53% of the construction workforce is expected to retire by 2036. And that number is going up, not down." In today's episode of Bricks & Bytes, we had Kris from Procore and we got to learn about their just-released Future State of Construction 2025 report, which reveals how technology will transform productivity, design, decision-making, and the workforce crisis. Tune in to find out about: ✅ Why contractors, not architects, will own more of the design process in the future ✅ How construction teams lose 18% of project time just searching for information ✅ The shift from "gut feeling" decisions to data-driven insights using AI ✅ Why Procore is building "Agent Studio" to create company-specific AI you can actually trust Listen now on Spotify and discover how construction's digital transformation is finally solving its biggest challenges. ----------------- Chapters 00:00 Intro 02:50 Introduction and Industry Growth 03:49 Leadership Changes at Procore 04:51 The Future State of Construction Report 06:47 Future of Productivity in Construction 13:59 Addressing Data Search Challenges 17:49 Rework and Its Causes 19:46 Future of Design and Automation 22:54 Case Studies in Construction Technology 26:59 Future of Workforce and Talent Retention 38:25 The Intersection of Opportunity and Wealth in Construction 39:00 Cultural Drivers in the Construction Industry 42:21 Data-Driven Decision Making in Construction 46:48 Building Trust in AI and Automation 54:55 The Future of Design in Construction 01:06:09 Inspiring Transformation in the Construction Industry…
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Bricks And Bytes
1 Most Construction Tech Misses The Market - Modern Go-To-Market Strategies For Construction Tech 1:08:06
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Play Later Play Later Lists Like Liked"The best salespeople don't need to talk about their successes - they focus on what went wrong and how to improve. At Joist AI, we don't want to hear about past wins, only lessons learned." In today's episode of Bricks and Bytes, We had Anton Marinovich from Joist AI and he shared his construction tech go-to-market journey from my father's masonry business to leading sales at Contentful, HoloBuilder, and now Joist AI. Tune in to find out about: ✅ Why matching your product to workflows is crucial in construction tech ✅ How simplicity in sales compensation drives the right behaviors ✅ Why grit and consistency separate average salespeople from top performers ✅ The importance of transparency in building trust with construction clients Listen now on Spotify to hear insights on building effective go-to-market strategies in construction tech! -------- Chapters 00:00 Intro 00:04 Introduction and Background 07:01 Journey into Construction Tech 10:00 Sales Strategies and Lessons Learned 13:10 Revenue Operations and CRM Importance 15:59 Building a Successful Go-To-Market Strategy 18:53 Understanding Customer Segmentation 22:02 Sales Process and Buyer Behavior 24:58 Defining Sales and Building Processes 27:59 Ideal Customer Profile and Messaging 38:14 Leveraging LinkedIn for Networking 39:06 The Power of Video in Sales 41:27 Professional Persistence in Sales 43:55 Common Mistakes in Go-to-Market Strategies 45:09 The Impact of AI on Sales 48:12 Customer Acquisition vs. Expansion 53:31 Sales Compensation Strategies 01:00:20 Effective Pricing Strategies 01:03:07 Future Trends in Construction Tech Sales…
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Bricks And Bytes
1 Most Startups Die at $5M ARR - Breaking the $10M Barrier in Construction Tech 1:26:02
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Play Later Play Later Lists Like Liked"The best renewal is no renewal. So closing a three-year agreement, right?" In today's episode of our Go To Market Series from the Bricks & Bytes Podcast, we have Kevin Halter (CRO of OpenSpace) share his journey from scaling PlanGrid from $5M to $100M+ ARR and building high-performing sales teams in construction tech. Tune in to find out about: ✅ Why construction tech requires a unique go-to-market approach focused on project-level ROI ✅ How to transition from project-level sales to enterprise agreements (the key to breaking the $10M ARR ceiling) ✅ What to look for when hiring sales talent ("fire in the belly") ✅ When founders should hire their first VP of Sales vs CRO Whether you're a founder struggling with the 5-10M ARR plateau or a sales leader in construction tech, this episode delivers practical insights on building scalable go-to-market motions in an industry where "it's easy to start a pilot, but hard to scale." 06:30 Introduction to Construction Tech Journey09:30 Scaling from 5M to 100M ARR12:31 Understanding Project-Level Value15:22 Building Trust and Transparency in Construction18:28 Transitioning to Enterprise-Level Sales21:28 The Importance of Customer Success Management24:28 Hiring the Right Sales Team27:29 Effective Communication with Executives30:24 Building Long-Term Partnerships33:31 Creating a Scalable Sales Model44:47 Building Long-Term Partnerships (appears to be repeated)48:30 Lessons from Biotech for Construction Tech53:17 Hiring and Scaling Sales Team57:57 Developing Talent and Leadership1:07:31 Choosing the Right Company to Join1:14:53 When to Hire a Chief Revenue Officer…
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Bricks And Bytes
1 Inside AtkinsRealis' Digital Transformation - How AtkinsRealis Drives Digital ROI 1:10:09
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Play Later Play Later Lists Like Liked"Genius is 99% perspiration and only 1% innovation." In today's episode of Bricks & Bytes, we have Darren Martin, Chief Digital Officer at Atkins Realis, sharing powerful insights about technology implementation in a global engineering firm with 40,000 employees. Tune in to find out about: ✅ How they evaluate technology investments (looking for at least 4X ROI within 12-18 months) ✅ The challenges of integrating startup technologies into enterprise environments ✅ Their approach to AI implementation across the organization ✅ Why future construction will combine "hyper personalization and hyper modularization" Listen now on Spotify to hear Darren's perspectives on innovation at scale in the AEC industry!…
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Bricks And Bytes
1 The Sales Mastery Behind Levelset's $500M Exit - GTM Tactics & Growth From CRO Martin Roth 1:22:23
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Play Later Play Later Lists Like Liked"We got to a million dollars in ARR by taking meetings any way we could - sending chunky mail, handwritten cards, even just picking up the phone. It's simple." In today's episode of Bricks, Bucks and Bytes, we had Martin Roth sharing his journey as Levelset's go-to-market leader and the real-world tactics that helped scale the business to a successful exit. Tune in to find out about: ✅ Why the first million in revenue requires founders to do the selling themselves ✅ The five key traits Martin looks for when hiring salespeople (grit, resourcefulness, enthusiasm, curiosity, ambition) ✅ How selling to construction differs from typical B2B SaaS ✅ Why you should never hire a sales director before hitting $1M in ARR Martin reveals how Levelset went from $1.5M to $10M ARR in six years, then doubled to $20M in just 18 months once they figured out their go-to-market strategy. A must-listen for construction tech founders looking to scale sales operations. --------- Timestamps 00:00 Intro 05:06 Introduction to the Journey 09:10 Early Days at Levelset 17:14 Go-to-Market Strategy Evolution 23:59 Sales Techniques and Lessons Learned 26:04 Differences in Construction Tech vs. B2B SaaS 29:42 Understanding the Construction Industry's Landscape 35:23 Navigating Messaging Challenges in a Diverse Market 42:58 Sales Strategies for SMB vs. Enterprise Markets 53:27 Handling Long Sales Cycles in Construction 56:06 Navigating Enterprise Sales Challenges 58:57 The Role of Champions in Sales 1:01:54 Understanding the Cost of Adoption 1:05:12 Effective Communication in Sales 1:06:54 Key Traits of Successful Salespeople 1:14:11 Building a Sales Team and Leadership Dynamics…
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Bricks And Bytes
1 AI Won't Save Bad Construction Companies - Solving Tech Adoption Problems from VC Perspective 1:06:39
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Play Later Play Later Lists Like Liked"AI in construction isn't just hype - we're in construction, so we know nobody will deploy solutions based on hype alone." In today's episode of Brick and Bytes, we had Vivin Hegde from Zakua Ventures sharing insights on construction tech investments and market trends. Tune in to find out about: ✅ Why robotics is becoming essential in construction (labor shortage is only getting worse) ✅ The three-tier approach to AI adoption in construction tech ✅ Why FlexNode's modular data centers could grow faster than any construction tech startup in 15 years ✅ How geopolitical uncertainty is reshaping construction tech investment priorities Vivin also shared fascinating details about their recent investments in excavator automation, real estate platforms, and next-gen robotics. If you're interested in where construction tech is heading, this episode is packed with valuable insights! Listen now on Spotify:…
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Bricks And Bytes
1 "20-Year-Old Software is Killing Architecture" - Legacy Systems & Cloud Solutions from Qonic Founders 1:17:07
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Play Later Play Later Lists Like Liked"Loading 19 files, each over a gigabyte, into a web browser and manipulating them like butter was the moment I knew I had to join Qonic." - Aaron Perry, former digital design lead at one of UK's largest architecture firms. In today's episode of Bricks and Bytes, we sat down with Mark and Aaron from Qonic to explore how they're revolutionizing AEC software with cloud-native technology that overcomes the limitations of decades-old industry tools. Tune in to find out about: ✅ Why existing AEC software built in the 90s is holding the industry back ✅ How Qonic handles complex construction models that traditional tools can't process ✅ Their innovative "per project size" pricing model instead of per-user licensing ✅ Why contractors adopt new tech faster than architects (hint: it's not about the colors) Listen to the full conversation on Spotify to discover how Qonic is enabling true collaboration across the entire building lifecycle. ----- Chapters 00:00 Founding Koniq: A New Era in AEC Software 03:03 The Future of AEC Software: Insights and Innovations 05:58 Challenges in the AEC Industry: Software Limitations 08:55 Interoperability and Collaboration: Bridging the Gaps 12:00 Koniq's Unique Approach: Transforming Design and Construction 14:46 The Role of Koniq in the AEC Landscape 17:59 Market Positioning: Koniq's Strategy and Vision 20:59 The Future of AEC Tools: Collaboration vs. Monopolization 24:01 Koniq's Value Proposition: Cost Efficiency and Innovation 27:04 The Impact of AI on AEC Software 29:57 Looking Ahead: The Future of Koniq and AEC Software 39:00 The Role of AI in Architecture 45:02 Modern Architect Needs and Software Solutions 52:01 Understanding the Customer Base 55:55 Innovative Pricing Models and ROI 01:02:02 Bootstrapping and Go-to-Market Strategies…
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Bricks And Bytes
1 Innovation Teams Can't Scale - Adoption Automation Blueprint from Multi-Billion Project Leader 1:08:39
1:08:39 Play Later Play Later Lists Like Liked1:08:39
Play Later Play Later Lists Like Liked"I love my iPhone, but you don't hear people say, I love my consultant." In today's episode of Bricks & Bytes, we welcomed Angelos Nicolaou from Sektor AI who shared fascinating insights about construction tech adoption, the "anti-consultant" movement, and why technology must equal profitability. Tune in to find out about: ✅ How Sektor helps companies avoid wasting billions on unused technology ✅ Why large companies with tiny innovation teams need external firepower ✅ The race to adopt AI and how smaller companies can now compete with giants ✅ Why the consulting model is ripe for disruption through automation The construction industry often treats each project like "a new startup" with new teams and processes built from scratch. Sektor is changing that through tech adoption that delivers measurable results. Listen to the full episode on Spotify!…
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Bricks And Bytes
1 Traditional Design Stack Is Dying! - Solving Compliance Challenges with AI-Powered Floor Plans 59:15
59:15 Play Later Play Later Lists Like Liked59:15
Play Later Play Later Lists Like Liked"To be able to provide more data faster, we need to rely on generation. In order to progress a project and know what's going to be built, you need floor plans." - Jesper on why floor plan generation matters. In today's episode of the Future of Design Series from the Bricks and Bytes, we had Jesper, co-founder and CPO of Finch, sharing insights on construction tech and the evolution from architect to tech founder. His journey from running an architecture firm to building a tool that generates floor plans 13x faster is fascinating! Tune in to find out about: ✅ How a viral Grasshopper prototype led to a waiting list of 80,000 professionals ✅ Why interoperability between design tools is crucial for the AEC industry ✅ The importance of creating "compliant" floor plans that meet regional regulations ✅ Why Jesper believes the future of design stack will be a fragmented market with best-in-class tools Listen to the full episode on Spotify to learn how Finch is transforming architectural workflows and why focus is the most valuable advice for construction tech founders. Download the Future of Design report here: https://bricks-bytes.com/downloads/ ------------ Chapters 00:00 Intro 06:25 From Architecture to Tech: Jesper's Journey 09:22 The Birth of Finch: Addressing Industry Frustrations 12:20 Innovating Design: The Unique Features of Finch 15:29 Compliance in Design: Ensuring Regulatory Adherence 18:30 The Future of Finch: Focus and Interoperability 21:36 Understanding the Market Need: Why Floor Plans Matter 24:18 Client Success Stories: Efficiency and Time Savings 27:33 Defensibility and Competition: Standing Out in the Market 30:15 Interoperability Challenges: Seamless Integration with Existing Tools 33:13 Emerging Tools in Architecture and Design 36:07 Understanding Finch's Target Audience 38:45 Go-to-Market Strategies and Lessons Learned 39:58 Team Structure and Development Focus 42:59 Funding and Financial Strategy 47:28 Future of Design Tools in Construction…
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Bricks And Bytes
1 3-4X BETTER ROI THAN HEAT PUMPS - VARM's Mission to Insulate 1 Million Homes by 2033 1:06:09
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Play Later Play Later Lists Like Liked"Insulation has a 3-4x better ROI than heat pumps and 10x better than solar systems. Most people get this wrong when retrofitting their homes." In today's episode of the podcast, we had Chris from VARM, who shared his journey of building a VC-backed installation business aimed at becoming the European champion in the space. Tune in to find out about: ✅ How VARM is building a "cloud installer network" - a franchise model on steroids ✅ Why Chris pivoted from longevity e-commerce to climate tech after successfully exiting his first business ✅ The surprising fundraising reality: "VCs and markets and investments are very often done based on FOMO" ✅ Their ambitious mission to insulate 1 million houses over 10 years Listen to the full episode on Spotify to learn how VARM is revolutionizing the insulation industry with their innovative business model and scaling strategy. ----- Chapters 00:00 Intro 06:20 The Journey to Vaughan: Chris's Background 09:19 From Management Consulting to Entrepreneurship 12:17 Building a Sustainable Business: The Vision for Varm 15:19 Why Insulation? The Case for Energy Efficiency 18:24 Blown-In Insulation: A Smart Choice 21:20 The Business Model: Cloud Installer Network 24:08 Empowering Installers: The Business in a Box 27:25 Growth Strategy and Customer Acquisition 36:04 Community Engagement and Education 39:26 Content Marketing Strategies 40:59 Learning Through Experience 43:12 The Cloud Installer Model 45:52 Investor Relations and Fundraising 47:38 Resource Allocation and Growth 48:45 Understanding Competition 51:09 Creating Win-Win Situations 52:24 Market Expansion Plans 55:55 Defining Success Metrics 57:40 Cultural Fit in Hiring 1:04:25 Advice for Founders in Physical Industries…
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