Content provided by business.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by business.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App Go offline with the Player FM app!
Gen Z slang is rife with new words like "unalive," "skibidi" and "rizz." Where do these words come from — and how do they get popular so fast? Linguist Adam Aleksic explores how the forces of social media algorithms are reshaping the way people talk and view their very own identities. For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch . Interested in learning more about upcoming TED events? Follow these links: TEDNext: ted.com/futureyou TEDSports: ted.com/sports TEDAI Vienna: ted.com/ai-vienna TEDAI San Francisco: ted.com/ai-sf Hosted on Acast. See acast.com/privacy for more information.…
Content provided by business.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by business.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Episode 80: How are brands adapting to the fast-changing world of commerce? 🎙️ In today’s episode, we’re joined by Josh Payne, founder of OpenSky, a venture capital firm investing in the future of commerce. Josh discusses why brands are moving away from Meta advertising, the growing dominance of Amazon, and how in-person retail is making a comeback. He also breaks down how AI is reshaping marketing and shares his unique “seed strapping” approach to startup growth. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg4 Sign up for the free b. newsletter: https://www.business.com/b-newsletter/ Learn more about OpenSky: https://www.opensky.vc/
Content provided by business.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by business.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Episode 80: How are brands adapting to the fast-changing world of commerce? 🎙️ In today’s episode, we’re joined by Josh Payne, founder of OpenSky, a venture capital firm investing in the future of commerce. Josh discusses why brands are moving away from Meta advertising, the growing dominance of Amazon, and how in-person retail is making a comeback. He also breaks down how AI is reshaping marketing and shares his unique “seed strapping” approach to startup growth. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg4 Sign up for the free b. newsletter: https://www.business.com/b-newsletter/ Learn more about OpenSky: https://www.opensky.vc/
In this episode of the builders podcast, host John Busby talks with Chad Brooks, Editor in Chief at business.com, about brand-new research uncovering a surprising productivity crisis among small business owners. Chad shares insights from surveying 550 leaders, revealing where time really goes, and why so few hours are spent on the growth that owners say matters most. He also introduces business.com+, a free program aimed at helping small businesses cut through marketing hype, choose the right tools, and reclaim valuable time. In this episode, you’ll learn: Why small business owners spend just 4 hours a week on growth activities, despite saying it’s a top priority The hidden productivity drains stealing hours every week (hint: email is just the beginning) How opportunity cost and burnout are linked to day-to-day “firefighting” Why delegation is so hard — and how to get comfortable letting go What business.com+ offers to help leaders make better decisions, faster Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus 🎧 Listen and subscribe to the builders Podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders Podcast: /businessdotcomvideo https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch…
In this episode of the builders podcast with John Busby, you’ll meet Emily Whittaker — EVP of North America at VistaPrint. Emily shares what she’s learned in 15 years at the company, including how to foster innovation inside a now 25-year-old brand, the mindset behind today’s small business owners, and why she believes we’re all at “Day Zero” when it comes to AI. In this episode, you’ll learn: Why 81% of small business owners say they’re happier working for themselves What small businesses are doing with AI — and where they still want a human touch How VistaPrint stays innovative by “making big feel small” Why “acting like an owner” is more than a motto — it’s a leadership unlock How to scale personalized marketing when time is tight and trust is everything Why your business card isn’t the first step anymore — and what is What it takes to go from imposter syndrome to leading the largest region at a global company Thanks for listening — and if you loved this episode, send it to someone who’s building their own thing and needs a nudge to dream bigger. 🚀 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🎧 Listen and subscribe to the builders Podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders podcast: /businessdotcomvideo https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch…
In this episode of the builders podcast with John Busby, you’ll meet Toni Clem- former President & COO of Ovare Group and now an executive coach to top leaders. Toni shares candid insights on leadership, growth, and navigating turning points in your career. In this episode, you’ll learn: How to lead when the path forward isn’t clear — and everyone’s watching Why the best leaders focus on changing themselves before trying to change others What executives did before coaching became mainstream — and what’s changed since Whether it’s better to build multiple specialized brands or scale under one unified name How growing a national agency outside of major markets can become a strategic advantage What really happens when you boldly ask for more — and actually get it How to bridge the gap between being great at your craft and ready to lead the entire company Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀 🚀 Join business.com+: https://bit.ly/business #investing #bootstrapping #entrepreneurship #hrtech 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus 🎧 Listen and subscribe to the builders Podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders Podcast: /businessdotcomvideo https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch…
His work stands where elite investors and successful entrepreneurs meet. Phil Strazzulla himself is both of these, and in this episode of The Builders Podcast, he joins host John Busby to share hard-earned lessons from 20+ years of investing, pouring sweat equity in startups, and quietly building a category-leading HR software review platform. Phil and John discuss: Phil’s personal investing philosophy rooted in margin of safety Why the “weirder” the deal, the better the opportunity A major investment failure — and what it taught Phil about leadership The unconventional path that led Phil to start Select Software Reviews How Phil is hedging against AI’s impact on search with word-of-mouth and trust Why listening to your users is the only real growth strategy This episode is packed with stories, insights, and practical wisdom for founders, operators, and aspiring investors alike. 🎧 Don’t forget to follow The Builders Podcast and Centerfield for more real-world conversations with people building what’s next. 🚀 Join business.com+: https://bit.ly/business #investing #bootstrapping #entrepreneurship #hrtech 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus 🎧 Listen and subscribe to the builders Podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders Podcast: /businessdotcomvideo https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch…
Today’s leaders face constant change, cultural complexity, and the demand to do more with less… yet many fail to adapt because they don’t reinvent themselves. In this episode of the builders podcast, Walmart’s Regional CEO Gui Loureiro and executive leadership coach Carlos Marin join John Busby to share the real frameworks, habits, and coaching insights that help executives navigate complexity, build trust, and deliver results at scale.These are powerhouse leaders. Gui leads Walmart’s operations across Mexico, Canada, Chile, and Central America, managing massive complexity. Carlos works with global executives to develop the mindsets and habits that stick. Together, they break down what it takes to lead intentionally in a world that demands constant change.Gui and Carlos break down: How to intentionally reinvent yourself as a leader Leading Walmart’s diverse regions through complexity and change Building trust and alignment in massive organizations The power of coaching to sustain leadership change Practical frameworks from their new book, Reinventing the Leader Why leadership reinvention is essential in today’s business climate This conversation is essential listening for executives, managers, and anyone looking to lead with purpose in an ever-changing world.🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus 📘 Buy Reinventing the Leader: https://www.walmart.com/ip/Gui-Loureiro-Reinventing-the-Leader-How-to-Change-Yourself-to-Change-Your-Company-Hardcover-9781637746806/13650753417 🎧 Listen and subscribe to the builders Podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders Podcast: /businessdotcomvideo https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch…
How do you build a global brand that’s purpose-driven—and adapt through massive change? In this episode of the builders podcast, Indeed’s Global VP of Brand Marketing and Creative, Jennifer Warren, joins John Busby to share how she helps lead the world’s #1 job site through technological shifts, changing economic cycles, and a rapidly evolving labor market. Jennifer breaks down: How Indeed is investing in AI for job seekers and employers What makes purpose-driven brands resilient to change Lessons from leading large, global creative teams How to maintain brand trust at scale Her advice for marketers navigating today’s uncertainty This conversation is a roadmap for marketing leaders, brand builders, and executives working in dynamic, competitive industries. It’s candid, strategic, and full of real-world insights. 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus 💼 Explore Indeed: 👉 https://www.indeed.com/ 👩💼 Connect with Jen Warren on LinkedIn: 👉 Jen Warren | LinkedIn Watch more from the builders Podcast: / businessdotcomvideo…
How do you build a wellness brand that’s personal, scalable—and clinically backed?In this episode of the builders podcast, Pvolve President Julie Cartwright joins John Busby to share how she helped transform a personal pain story into a global brand known for functional movement, patented equipment, and a hybrid membership model.Julie breaks down: Why functional movement is disrupting fitness—and how it’s clinically proven How to blend digital and physical channels into one customer journey The challenges of scaling a franchise while building brand trust How Pvolve partnered with Jennifer Aniston—and what that really means Her advice for mid-career women wanting to step into executive roles This conversation is a roadmap for founders, marketers, and leaders navigating growth in competitive categories. It’s candid, strategic, and packed with real-world lessons.🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus 💼 Explore Pvolve: 👉 https://www.pvolve.com/ 👩💼 Connect with Julie Cartwright on LinkedIn: 👉 Julie Cartwright | LinkedIn 🔗 Resources Mentioned: Tally Health Hyperice Normatec Chief (executive network for women) 📺 Watch more from the builders Podcast: / businessdotcomvideo https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch%3Futm_medium%3Daudio&utm_campaign=BDCPlusLaunch Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_campaign=BDCPlusLaunch%3Futm_medium%3Daudio&utm_campaign=BDCPlusLaunch…
How do you build trust as a small business and a global brand—at the same time?In this episode of the builders podcast, Comcast Business SVP Tracy Pitcher joins John Busby to share how one of the world's most recognizable companies shows up locally while scaling across 102 countries and serving over 2.6 million customers.From powering major sports stadiums with 250 miles of fiber to helping solopreneurs work faster and safer, Tracy breaks down: The surprising parallels between B2B and B2C marketing Why personalized outreach is the new power play How enterprise sales really happen—and why leaderboard status matters What she’s learned over 26 years of leadership, including her “big but” philosophy This conversation is a blueprint for leaders, marketers, and career climbers alike. It’s candid, strategic, and packed with real-world insights. 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus 💼 Explore Comcast Business: 👉 business.comcast.com 🎁 Learn about the Comcast Business Small Business Bonus: 👉 Small Business Bonus Program 👩💼 Connect with Tracy Pitcher on LinkedIn: 👉 Tracy Pitcher | LinkedIn 🔗 Resources Mentioned: Comcast Rise Extreme Ownership by Jocko Willink and Leif Babin 📺 Watch more from the builders Podcast: / businessdotcomvideo https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_source=podcast&utm_campaign=BDCPlusLaunch%3Futm_medium%3Daudio&utm_campaign=BDCPlusLaunch Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://www.business.com/business-plus/?utm_medium=audio&utm_source=podcast&utm_source=podcast&utm_campaign=BDCPlusLaunch%3Futm_medium%3Daudio&utm_campaign=BDCPlusLaunch…
In this episode of builders, John Busby introduces William Milliken, a serial entrepreneur who turned a humble service (picking up dog poop) into a booming multi-million dollar business. William shares how he spotted the opportunity, scaled quickly, and built an incredibly loyal customer base with smart automation, branding, and community building. Gritty startup wisdom and surprising insights on market creation inside. 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions. 🚀 Sign up here: https://bit.ly/business-com-plus 💼 Learn more about Swoop Scoop: https://www.skool.com/poop-scoop-mill… Watch more builders episodes here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg…
In this episode of the builders podcast, John sits down with Jason D. Parker, Co-Founder and CEO of K9 Resorts, a fast-growing luxury dog daycare and boarding franchise that’s redefining pet care across America. For them, luxury means cage-free boarding, orthopedic beds, DogTV, and more. Jason shares how he and his brother started the business as teenagers and scaled it into a national brand - celebrating its 20th anniversary. Whether you're a dog lover, entrepreneur, or franchise owner, this conversation is full of insight on scaling with integrity and building a business people (and pets!) love. 🔗 Resources & Links: Learn more about K9 Resorts: https://www.k9resorts.com/ 🎧 Listen and subscribe to the builders Podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders Podcast: https://www.youtube.com/businessdotcomvideo…
Dr. Ruth Mannschreck, DDS, knows what it means to build a thriving service business while balancing life’s curveballs. In this episode, Ruth shares how she scaled her dental practice by condensing five days of production into just two and a half days per week—without sacrificing growth. She talks about the power of rethinking systems, putting the customer experience first, and aligning teams around their strengths. Plus, Ruth offers practical advice for business owners preparing to sell: how to build a business that runs without you, what makes a practice irresistible to buyers, and why transparency with your team is key to a smooth transition. If you’re in any service industry—from dentistry to plumbing—this conversation is packed with actionable strategies. 🔗 Resources & Links: Prepitnow — https://prepitnow.com Work Fewer Hours — https://workfewerhours.com 📺 Watch more from the builders Podcast: https://www.youtube.com/businessdotcomvideo…
Matt Dyer, CEO of Merchants Fleet, joins builders to share how he’s leading innovation in one of the most under-the-radar, yet essential, industries: fleet management. With over 30 years of experience across the US and Europe, Matt breaks down the $20B+ industry’s hidden impact on the economy, its role in business efficiency, and what it takes to lead through change. From optimizing vehicle utilization to managing economic uncertainty, Matt reveals how Merchants Fleet serves America’s top businesses—and what leaders can learn about scale, customer experience, and data-led innovation. You’ll also hear how Matt went from account manager to CEO and what it really means to build a career without a “grand plan.” Watch more builders episodes here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg…
Vanessa Jakobson, CEO and partner at Blo Blow Dry Bar and Lashkind, shares how she helped scale one of North America’s most recognizable beauty service brands. With over 120 locations across the U.S. and Canada, Vanessa opens up about the decision to franchise, lessons from the pandemic, and why customer lifetime value is the name of the game. She also shares her thoughts on economic uncertainty, changing real estate trends, and how the brand stays current through training, memberships, and community engagement. If you're interested in how service brands scale, adapt, and grow, this episode is for you. 🔗 Resources & Links: Learn more about Blo Dry Bar: https://blomedry.com/ Learn more about LashKind: https://www.wearelashkind.com/ 🎧 Listen and subscribe to the Builders Podcast: https://plinkhq.com/i/1608075598?to=page 📢 Watch the builders Podcast on YouTube: / businessdotcomvideo…
Episode 90: Most 20-somethings are busy doing soul-searching to find a career path. But by his mid-20’s, John Sampogna was already starting and scaling a successful agency. Within just a few years of co-founding Wondersauce, he grew it from zero clients to over 100 employees without outside funding. In this episode of the builders podcast, John shares how he made the leap from employee to founder, what it took to survive early challenges, and how he’s kept Wondersauce thriving through constant change. We’re going inside the mind of an agency founder: How to build, grow, and survive. Watch more builders episodes here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg…
Episode 89: Seasoned investor Tasneem Dohadwala, founder of Excelestar Ventures, shares the ins and outs of early-stage investing in medtech and deep tech. Get a window into Excelestar's investment thesis, how they evaluate product-market fit, and read into the current funding climate in economic uncertainty. Tasneem also discusses her firm's commitment to diversity in leadership, support for women- and minority-led startups, and her perspective on the Boston startup ecosystem. John Busby makes sure to get builders listeners career insights from her journey from Lehman Brothers to venture capital, while also relaying the realities of startup leadership, and advice for how to support portfolio founders.…
Episode 88: Many brands and companies struggle with differentiation. Brand marketing expert Barry LaBov joins John to show us what true brand differentiation looks like. Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year and the founder of LaBov Marketing Communications and Training, a firm that’s helped brands like Audi, BMW, The Macallan, and dozens more figure out what makes them truly different — and how to turn that into serious business momentum. Learn how to re-engineer (not just re-brand) your brand from the best on today’s episode of builders. Barry’s Podcast, Difference Talks: https://www.differencetalks.com/ Watch more builders episodes here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b. newsletter: https://www.business.com/b-newsletter/…
Episode 87: What does it take to escape the dreaded business plateau and get to a new level? In this episode of builders, host John Busby sits down with Leslie Hassler, founder of Your Biz Rules, to talk about the gritty, complex reality of growth. She shares what she’s learned from leading a fractional C-Suite firm and helping clients succeed. These are the practical insights you’ll need to scale, and not fail. Get Your Biz Rules resources made for builders listeners: https://yourbizrules.com/builders Watch more builders episodes here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b. newsletter: https://www.business.com/b-newsletter/…
Episode 86: Is Jeff Levick the most disruptive man in marketing? He’s the former Spotify Chief Revenue Officer, AOL President of Global Advertising, and Google executive—known for steering some of the biggest names in tech through hypergrowth and innovation. In this episode of the builders Podcast, host John Busby talks with Jeff about a whole new way to hire marketing talent, and why Gen Z’s approach to work might be the best thing to happen to leadership in decades. Learn why his company, We Are Rosie, may be the disruptor that the marketing world needs. More about We Are Rosie: https://wearerosie.com/ Watch more builders episodes here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b. newsletter: https://www.business.com/b-newsletter/…
Episode 85: The home services industry has long lagged behind in digital transformation—until now. In this episode of the builders Podcast, host John Busby sits down with Eddie and Andrew Prchal, co-founders of Gunner Roofing, to discuss how they became the first company to sell a roof online and how they’re reshaping customer experience in home services. Check out Gunner Roofing: https://www.gunnerroofing.com Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b. newsletter: https://www.business.com/b-newsletter/…
Episode 84: In this episode, John Busby meets with Gregg Majewski, former CEO of Jimmy John’s, who shares his proven strategies for restaurant growth, franchising, and operational excellence. When Gregg joined Jimmy John’s, the brand had just 30 locations—under his leadership, it expanded to over 300, revolutionizing fast-casual dining with its freaky fast delivery model and an unshakable commitment to quality, cleanliness, and efficiency. Now, as CEO of Craveworthy Brands, he’s building the next wave of successful restaurant concepts, with a portfolio spanning everything from craft burgers to gourmet cinnamon rolls. Listen in. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b. newsletter: https://www.business.com/b-newsletter/ Subscribe to Gregg’s podcast, “Room for Seconds” here: https://podcasts.apple.com/us/podcast/room-for-seconds/id1737506338…
Episode 83: Meet Ken Basin, entertainment lawyer and author of The Business of Television. Today, he breaks down the economics of Hollywood, the rise and fall of cable, and what’s next for streaming. Learn how networks decide which shows survive, why actors are making millions per episode, and how AI is already changing the industry. Plus, Ken shares insights on where Hollywood is going. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b. newsletter: https://www.business.com/b-newsletter/ Get Ken Basin’s book The Business of Television: https://amzn.to/4k2JFb0…
Episode 82: If you want to avoid the common pitfalls that hold startups back and learn from someone who’s seen it all—from Series A struggles to IPO successes—this episode is for you. Mona Sabet is a startup advisor, tech executive, and corporate development leader with a track record of scaling companies, securing acquisitions, and driving high-growth strategies. Learn from her experience leading multi-million dollar deals, and as founder of HiPower, a network for executive women. Learn how to recognize true product-market fit, pivot effectively, and scale without losing momentum. Mona shares insider strategies on preparing for acquisitions, making the right hires, and ensuring your startup’s culture evolves as you grow. Plus, discover how HiPower is helping women accelerate their careers. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b. newsletter: https://www.business.com/b-newsletter/ See her book, Sail to Scale: https://amzn.to/40VHrSd More about Hipower: https://hipower.org/…
Episode 81: In today’s episode, we’re joined by Verdine Baker, President of StretchLab, to explore how the assisted stretching industry is transforming health and wellness. Verdine shares his personal journey from athlete to wellness leader, the challenges of scaling StretchLab to over 500 locations worldwide, and the science behind why stretching isn’t just for elite athletes. Discover how assisted stretching enhances recovery, boosts flexibility, and fits into holistic health routines. Plus, Verdine discusses StretchLab's rapid international expansion, the surprising rise of youth athletes as clients, and the launch of their new loyalty program, Class Points. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b. newsletter: https://www.business.com/b-newsletter/ Learn more about StretchLab: https://www.stretchlab.com/…
Episode 80: How are brands adapting to the fast-changing world of commerce? 🎙️ In today’s episode, we’re joined by Josh Payne, founder of OpenSky, a venture capital firm investing in the future of commerce. Josh discusses why brands are moving away from Meta advertising, the growing dominance of Amazon, and how in-person retail is making a comeback. He also breaks down how AI is reshaping marketing and shares his unique “seed strapping” approach to startup growth. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg4 Sign up for the free b. newsletter: https://www.business.com/b-newsletter/ Learn more about OpenSky: https://www.opensky.vc/…
Episode 79: Today's conversation is with Anne Marie Anderson, sports broadcaster and author of Cultivating Audacity, on the builders podcast. In this conversation, Anne Marie shares insights on embracing boldness, overcoming fear, and making audacious career moves—from her time at ESPN to her transition to the Pac-12 Network. Plus, Anne Marie reflects on key lessons learned from legendary moments in sports history. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b. newsletter: https://www.business.com/b-newsletter/ Check out Anne Marie Anderson's book: Cultivating Audacity…
Episode 78: Today's conversation is with Lauren Capell, CEO of Duckpins, on Launching a New Business Idea. We discuss the realm of estate planning, building a startup, and the evolution of electronic wills. Additionally, hear about the importance of legal documents at various life stages, and the value of learning and adapting in the startup environment. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out Duckpins: https://www.duckpins.co/…
Episode 77: Today's conversation is with Jackie Price, Founder of End Game Results, on Strategic PR & Comms. In this episode, we discuss the critical role of social media in modern crises, how Fortune 500 companies approach crisis communications, and the importance of staying calm under pressure. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter : https://www.business.com/b-newsletter/ Check out Jackie Price on LinkedIn: https://www.linkedin.com/in/jackie-price-0b13702/…
Episode 76: Today's conversation is with Greg Bellinger, CEO and Founder of White Rabbit Group Inc., to discuss building an authentic work culture, fostering passion-driven teams, and balancing work-life dynamics on your own terms. Watch builders here : https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out White Rabbit: https://whiterabbit.group/…
Episode 75: Today's conversation is with Greg Sterling, Co-Founder of Dialog and Near Media, on builders from business.com. In this episode, we discuss the digital transformation of small businesses, the impact of AI on efficiency and customer engagement, and the importance of trust and differentiation in a crowded market. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out Dialog: www.localdialog.com Check out Near Media: https://www.nearmedia.co/…
Episode [74]: Today's conversation is with Martin Beckerman, Editor-in-Chief of the b. Newsletter, on 6 Wacky Business Stories That Define 2024. This episode mentions crazy business tales ranging from an airline for dogs to pumpkin spice flavored protein powder. You won’t want to miss it. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter : https://www.business.com/b-newsletter/…
Episode 73 : Today's conversation is with Natalyn Lewis, Founder of Ascend EQ, on Overcoming Anxiety at Work. We discuss her journey from battling debilitating anxiety to becoming an expert in emotional intelligence, the impact of personal experiences on mental health in leadership roles, and practical tools for managing anxiety. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter : https://www.business.com/b-newsletter/ Check out Ascend EQ: https://ascendeq.com/…
Episode 72: Today’s conversation is with Lydia Fenet, Founder & CEO of the Lydia Fenet Agency and Bestselling Author, to discuss her journey from college student to leading charity auctioneer, the importance of confidence in high-pressure environments, and how professional auctioneers can significantly boost fundraising efforts. Additionally, hear about her experience balancing entrepreneurship with family life and the lessons she’s learned from embracing setbacks. Watch builders here : https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter : https://www.business.com/b-newsletter/ Check out Lydia Fenet’s Books, Agency and More : https://lydiafenet.com/about/…
Episode 71: Today's conversation is with Katya Allison, Marketing Consultant & Podcast Host, on Talking Marketing. We dive deep into the challenges of marketing in 2024, from avoiding the trap of emerging trends to understanding attribution and consumer decision-making. Katya shares insights on how TikTok can fit into your strategy, the power of AI in content creation, and why data storytelling is essential when presenting to executives. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out Katya Allison’s Podcast: https://lets-talk-marketing.squarespace.com/…
Episode 70: This week, John Busby is joined by Joe Chura, President & Founder of Go Brewing, to discuss the rise of the non-alcoholic beer market, the branding strategies that set Go Brewing apart, and the importance of building a passionate audience. Additionally, hear about Joe's personal journey from sobriety to entrepreneurship and how it's shaping the future of his brand. Watch builders her e: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out Go Brewing : https://gobrewing.com/ Check out Joe Chura on LinkedIn: https://www.linkedin.com/in/joechura/…
Episode 69: Today's conversation is with Mike Begg, Co-Founder and CEO of AMZ Advisers, on Amazon as a Sales Channel. They discuss Mike's entrepreneurial journey, the challenges of selling on Amazon, and why consumers start their product searches there. They also talk about the differences in marketing across the US and Latin America. Mike shares his experience founding AMZ Advisers and highlights the unique strategies they use to drive traffic and sales for their clients. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out Mike Begg: https://mikebegg.me/ Check out AMZ Advisers: https://www.amzadvisers.com/…
Episode 68: Today's conversation is Joe Rare, Owner and CEO of Level 9 Virtual, on Outsourcing Everything for Scale.They discuss Joe's entrepreneurial journey, discussing the challenges he faced along the way. They also talk about the importance of courage and the mental aspects of entrepreneurship. Joe shares his experiences in founding Level 9 Virtual and highlights the unique services offered by his virtual assistants. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out Joe Rare and Level 9 Virtual: https://www.level9virtual.com/…
Episode [67]: Today's conversation is with Peter Cohan, Management Consultant, Professor, and Author, on Generative AI and His New Book: Brain Rush. In this conversation, Peter Cohan shares his inspiration for writing his book, Brain Rush, which focuses on investing in and competing in a world of generative AI. They discuss its impact on various industries, including marketing, healthcare, and finance. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out Brain Rush by Peter Cohan: https://link.springer.com/book/10.1007/979-8-8688-0318-5…
Episode 66: Today's conversation is with Jessica Shirra, Fractional CMO, on advice for aspiring Fractional CMOs and the role of AI in marketing. We explore her journey from marketing to entrepreneurship, the role of AI in marketing, and tips on elevating business strategy for aspiring fractional CMO’s. Watch builders here : https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter : https://www.business.com/b-newsletter/ Check out Jessica Shirra’s website: https://www.jessicashirra.com/…
Episode 65: Today's conversation is Dane Chapin, Founder & CEO of Usaopoly, on Entrepreneurship and Building Award-Winning Games. We dive into entrepreneurship, business evolution, adaptability, and how Dane Chapin leverages these tools to create widely loved games such as Monopoly, Telestrations, and Topple. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out Dane Chapin on LinkedIn: https://www.linkedin.com/in/dane-chapin-8b76399/ Check out Usaopoly (The Op): https://www.linkedin.com/in/dane-chapin-8b76399/…
Episode 64: Today's conversation is with Marty Beckerman, Editor-in-Chief of the b. Newsletter, to discuss the impact of AI on hiring and skills and the generational differences in the workforce. Additionally, hear about the highs and lows of running a business newsletter in 2024. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter : https://www.business.com/b-newsletter/…
Episode 63: Today's conversation is with Park Howell, Business Strategist & Storytelling Coach from Business of Story, on building trust through storytelling, the benefits of using the ABT (And, But, Therefore) framework, and how to craft compelling narratives for your business. Watch builders here : https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out Park Howel : https://www.linkedin.com/in/parkhowell/ Check out Business of Story: https://businessofstory.com/…
Episode 62: Today's conversation is with VP of Government Affairs & Policy Adeyinka Ogunlegan and Sr. Program Director Sean Gerner from Education SuperHighway on the Digital Divide . They explain the concept of broadband nutrition labels and the mission of Education Superhighway, from its initial focus on connecting schools to the internet to its current goal of addressing the broadband affordability gap. The guests discuss the Affordable Connectivity Program (ACP) and its impact on households, emphasizing the importance of digital literacy in closing the digital divide. The episode also examines the challenge process for identifying unserved and underserved locations and how funds are allocated for infrastructure development. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out Education SuperHighway : https://www.educationsuperhighway.org/ Check Out Adeyinka Ogunleganm on LinkedIn! Check Out Sean Gerner on LinkedIn!…
Episode [61] : Today's conversation is with Joel Steel, CEO & Co-Founder at Komo Technologies, on engaging audiences: strategies for loyalty, personalization, international growth, and the challenges and changes in building Komo Technologies. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss customer engagement and loyalty, data collection and personalization, and how value creation contributes to building your brand. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newslette r/ Check out Joel Steel on LinkedIn!…
Episode 60: Today's conversation is Luanne Marek, SVP of Media Buying at Centerfield, on the importance of paid advertising on Google, the role of AI in campaign creation and optimization, the impact of privacy changes on Google Ads strategies, and the emergence of Google's new search generative experience. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the sleep habits of famous people, WcDonald's ad campaigns and Spotify tattoos. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/…
Episode 59: Today's conversation is with Centerfield’s VP of SEO Jaimie Clark to discuss Google's organic listings, algorithm updates, domain ranking abuse, and advice for publishers on how to improve their rankings and adapt to the changing landscape of AI and consumer behavior. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how Old Spice ditched the "grandpa brand" image for a cooler one, the importance of physical fitness for business success, and explore the concept of personal loyalty with a nod to Jerry Maguire. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/…
Episode 58: Today's conversation is with Ammunition CEO Jeremy Heilpern to discuss his journey in the advertising industry, founding his own agency, the importance of measurable outcomes, video production, and advice to those starting in the industry. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the comeback of Crocs, an app where you can get day-old baked goods, and the importance of an efficient hiring process. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Watch The Lift As We Fly Hawks video: https://vimeo.com/905761955…
Episode 57: Today's conversation is with Centerfield’s SVP of People Operations Gena Romano and VP of Talent and Organizational Development Zelna McGee to discuss the different types of motivation, the impact of motivation on employee engagement and productivity, the importance of purpose, impact, and belonging, and advice for aspiring HR leaders. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/…
Episode 56: Today's conversation is with Todd Olsen, SVP of Marketing for Kingston Marketing Group to discuss the concept of brand archetypes and how they can be used to create a deeper connection with customers. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss The Office with superfan Billy Liang and how your boss can win a trip to Sandals Jamaica. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Enter your boss into the best boss contest: https://www.business.com/worlds-best-boss/ The brand archetypes color wheel: https://marchbranding.com/buzz/brand-archetypes/…
Episode 55: Today's conversation is with Carolyn Rodz, CEO of Hello Alice to discuss the importance of small businesses and the challenges they face, changing the perception of small businesses, and closing the funding gap. Additionally, they talk about how Hello Alice supports small business owners. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Visit Hello Alice: https://helloalice.com/…
Episode 54: Today's conversation is with Nate Hoskin, founder of Hoskin Capital to discuss his journey of starting a business, the unexpected challenges of being an entrepreneur, and the unmet needs in the market for younger generations. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the downfall of ev's, Pop-Tarts ritual sacrifice of mascot and compostable diapers. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out Hoskin Capital: https://www.hoskincapital.com/…
Episode 53: Today's conversation is with Centerfield President Anthony Bratti, to discuss personal resolutions, sales kickoffs, maintaining momentum, overcoming challenges and market impressions. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss new sensory friendly hours at Walmart and how a judge issued a unique sentence to an abusive Chipotle consumer. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/…
Episode 52: Today's conversation is with Dr. Tessa Misiaszek, Harvard professor, researcher & author, to discuss the concept of happiness at work, communicating unpopular decisions, and brand building. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the origin story of slinky, whether taller men are paid more, and if Napoleon was actually above average in height. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Listen to The Happy at Work Podcast: https://happyatworkpodcast.com/ Read Branding That Means Business: https://www.hachettebookgroup.com/titles/matt-johnson/branding-that-means-business/9781541701670/…
Episode 51: Today's conversation is with Stacy Saal, former executive at Amazon, on what makes Amazon tick + her new venture, Jelly Collective. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how cities are reusing empty offices and a new trippy type of corporate retreat. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out Jelly Collective: https://www.jellycollective.com/…
Episode 50: Today's conversation is with Lesley Chou, Research Lead at Google, on the latest consumer shopping research. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the silver economy, how much the 12 Days Of Christmas song items would actually cost, and loneliness at work. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Are you spending your time more as a marketer or are you leading with a consumer-first mindset? For more lead-gen consumer insights, check out Google Ads on Air: Think Lead Gen 2023 Google and Ipsos partnered together on a 2023 Lead Gen research study, to survey over 4000 US consumers on their behaviors - focused on those who have filled out a lead form and/or made a purchase.…
Episode 49: Today's conversation is with Tatiana Quaife, founder of Rising Women, on cultivating a growth mindset. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the origin story of M&M and a study that proves angry people do better at certain work tasks. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Rising Women: https://www.risingwomensisterhood.com…
Episode 48: Today's conversation is with Anthony Bratti, President of Business & E-Commerce Services at Centerfield, on scaling sales organizations. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss our exclusive interview with the President of In-N-Out. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/…
Episode 47: Today's conversation is with Joanna Swash, Group CEO of Moneypenny, on customer service and retention. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss Airbnb versus hotels and how to give constructive feedback. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out Moneypenny: https://www.moneypenny.com/us/…
Episode 46: Today's conversation is with Pete Christothoulou, CEO of Xembly, on using AI to improve productivity. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how many employees don’t know how to use AI, how to make an employee take a survey, and a startup that can regrow teeth. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Check out Xembly’s AI assistant: https://www.xembly.com…
Episode 45: Today's conversation is with Henna Pryor, executive coach and author, on harnessing your cringe. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss a hauntingly good lesson about remote work and uncover the seasonal retail giant's billion-dollar business. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Get Henna’s book: Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You https://a.co/d/3AghmKu…
Episode 44: Today's conversation is with Sangram Vajre, Co-founder and CEO of GTM Partners, on why you have a go to market problem. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how workplace conflict is inevitable and revenge travel. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ Get Sangram’s latest book: Move: The 4-Question Go-To-Market Framework https://a.co/d/5Savwbm…
Episode 43: Welcome to builders! This week John is joined by Dr. Zoe Chance, a multi-talented writer, Yale professor, researcher, and passionate climate philanthropist, Dr. Chance is here to take us on a journey into the captivating world of interpersonal influence. The two of them discuss what a liking and asking gap are, trading a paperclip and ending up with a car, influencing people to say yes to you, and much more! Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg…
In this episode, John sits down with Celeste Durve and Kelsi Kitchener, co-founders of Viper, an experiential talent agency that creates unforgettable events. They share their insights and experiences of building a successful business, navigating pandemics and changing expectations, and meeting the needs of younger consumers. They also discuss some of the key concepts that have contributed to their success, including measuring the ROI of a party, creative ways to enhance experiences, and the importance of A/B testing. Celeste and Kelsi also share some fun anecdotes, including how they received a cold call from Kanye West's CFO. Whether you're an entrepreneur looking to build a successful business or someone interested in planning unforgettable events, this episode is full of valuable insights and entertaining stories. Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts , Spotify , and the website . Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
In this episode, John speaks with Chantal Rapport , CMO of Upstart , a FinTech firm dedicated to expanding access to affordable credit. Chantal shares her inspiring journey to becoming a marketing executive and public company CMO before age 30. The discussion covers her passion for leadership in the financial services space, her leadership style, and insights on marketing in the industry. To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts , Spotify , and the website . Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
In this episode, John speaks with Ted Vaughn, Author of Culture Built My Brand and Co-Founder of the Historic Agency . They Discuss: The value of company culture and brand identity How to re-brand effectively More sales and better results when these factors are aligned Stick around for specifics on how to improve recurring revenue that can be applied to many different industries. To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts , Spotify , and the website . Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
In this episode, John sits down with Brittany Hodak, author of the new book "Creating Super Fans". The conversation takes place the morning after the Super Bowl, which serves as the ultimate celebration of superfandom with all the commercials and the NFL. Together, they explore the recipe for creating superfans and how it can be applied to any business, even those in the B2B sector. Whether you're a small business owner, marketer, or just someone interested in building strong relationships with your customers, this episode is sure to inspire and motivate you to take your customer relationships to the next level. Enjoy! More information about Brittany and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/brittanyhodak/ Website: https://brittanyhodak.com/ Get Brittany’s Book Here: https://www.amazon.com/Creating-Superfans-Five-Step-Multiplying-Reputation/dp/1774580780/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1671576078&sr=8-1 To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts , Spotify , and the website . Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
We have two fantastic guests joining us today. First up, Kirby Winfield, an investor in AI-based companies. He has his own fund and a residency at the Allen Institute for AI in Seattle. Our second guest is Stew Fortier, an entrepreneur who has focused on content-related businesses, such as Foster and Well Said Labs. Currently, he is the co-founder and CEO of type.ai. Together, we explore the potential of AI-generated content, its implications for businesses, and how it can enhance customer experience. Kirby and Stew share their expertise and insights on the evolution of AI chat and its impact on communication. They also discuss the challenges and opportunities of working with generative content and the significance of ethical considerations. So, if you're curious about the possibilities of Chat GPT and generative content, this is an episode you won't want to miss. Tune in and discover how AI can transform the way we communicate and interact with technology. To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts , Spotify , and the website . Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
On this episode, John speaks with Sam Johnston , Chief Launch Officer of nth Venture . nth Venture is a venture studio that launches companies from scratch. Discover the unique approach of nth venture and gain insights on the key ingredients for success in early-stage startups. From talent acquisition to product-market fit, speed to market and more, Sam shares his perspective on how to achieve incremental wins and effective planning. Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts , Spotify , and the website . Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
This episode features David Kinard, Chief Revenue Officer of First Choice Health. Trained by Dr. Steven Covey, David reflects on: Healthcare for large and small companies His perspective on inclusivity His personal and professional mission statements BONUS - Amazing Wine recommendations To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts , Spotify , and the website . Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
This episode features Danielle Guzman , Global Head of Social Media for Mercer and covers what companies need to do to have an effective social media strategy in the new year. It covers topics such as: LinkedIn Brand Building best practices How to engage with comments How to leverage influencers How Danielle got her Social Media program started at Mercer Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts , Spotify , and the website .Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
Ingram Micro is a Fortune 100 company with (give or take) $50 billion in revenue. In this episode, John speaks with Sanjib Sahoo , Chief Digital Officer of Ingram Micro . They discuss: Digital fitness & operations How to make the (previously called) Digital Transformation Blueprint successful How he identifies superstars in his organization and the future of leadership To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts , Spotify , and the website . Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
This episode features Connie Evans, CEO of the Association for Enterprise Opportunity and discusses her organization’s latest research called “Mending the Tapestry” about the trust gap for black-owned businesses. Connie and John speak about: Understanding and mending the trust gap How to be an ally to black-owned businesses What is a “microbusiness” and what is their impact on the economy. Her organization also recently published research that you can check out here: https://aeoworks.org/wp-content/uploads/2022/11/Report-Mending-the-Tapestry.pdf To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
This episode features Lisa Jones, Chief EyeMail Officer (CEO) at EyeMail and covers the growth of her career and making email marketing more effective with video, but starts with a crazy job decision… the CIA or NASA??? Video best practices - How it can help you stand out Email Marketing – How it needs to change Company Culture - How to craft culture in a team spread all over the world Connect w/ Lisa here: https://www.linkedin.com/in/lisasjones/ Find out more about EyeMail here: https://www.eyemailinc.com/about/ To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
This episode is all about business hustle, entrepreneurship and growing a business from scratch. Nicole is CEO of Ama La Vida, which provides coaching for professionals and organizations. We hit on: - Nicole’s approach to marketing her company - How to measure the success of coaching programs - Various strategies to employ when it comes to coaching marketers If you are interested in what coaching can do for you or your organization, this is the episode for you! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
To celebrate our 15th episode, we’re doing a solo-episode! John picked 3 topics that he wanted to discuss. A few are listener questions submitted to thehigheqmarketer@centerfield.com so if you have a question for John, feel free to send an email and it may end up on the show! Today’s Topics are: How to Market during a recession How to Run an Amazing B2B Event How to Manage Vendor and or Partners To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
In today’s episode, John speaks with Dag Kittlaus, Co-Inventor of Siri and current Co-Founder/CEO at Riva Health. They Discuss What Did Steve Jobs Originally Want to Call Siri? What is the Biggest Healthcare issue in the world? How many people that are prescribed blood pressure meds don’t fill their prescription? How did Siri help catch a Killer? Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
Is there any brand that is more iconic or personal to so many people than Nike? In today’s episode, I talk to Greg Hoffman, former CMO of Nike and Author of Emotion By Design. We talk about: Brand Identity Designing with Emotion Building an Amazing Team and Culture Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
If you own a P&L, Marketing Budget, or a Media Plan, this episode is for you. I speak with Mark Stouse, Chairman and CEO of Proof Analytics. Mark and I talk all about Marketing Mix. Specifically how you can make better decisions about it through Modeling and Predictive Analytics. Stick around till the end to hear about how you can take advantage of these concepts even if you have smaller marketing budgets. Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
In today’s episode, I speak with Dr. Eden King , Professor of Psychology at Rice University. Dr. King has focused her career on studying Diversity and Inclusion in Organizations. A few of my favorite parts of the interview are when we talk about: The difference between diversity and inclusion How you can be an ally if you tend towards being introverted Where you can go to learn more about these subjects Here are links to the resources mentioned in the episode: How to Be an Antiracist by Ibram X. Kendi Caste by Isabel Wilkerson Be the Person You Mean to Be by Dolly Chugh Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
What is the real value of great content? In this episode, I am joined by Melissa Zehner to explore this question. I think Melissa is well equipped to answer this question in part because she has lived every part of the process. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. We talk about: How brands should hire writers What makes a great writer for B2B Content How to build a content marketing strategy The notion of “Writing for Google” Best practices for your content Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
In this episode, we talk about higher education. I am joined by Therese Grohman, Senior Director of Marketing at Northwestern University School of Professional Studies. We actually both attended Northwestern as undergraduates at the same time, yet met each other during the pandemic… go figure! We talk about: What type of higher education programs should marketers pursue? Undergraduate degrees that are helpful for marketers Connecting with consumers authentically How to make online classes more effective Relevant Links: Customer Review Research from Medill : https://spiegel.medill.northwestern.edu/category/insights/customer-reviews/ Information Design and Strategy Program at Northwestern : https://sps.northwestern.edu/masters/information-design/ Data Science Program at Northwestern : https://sps.northwestern.edu/masters/data-science/index .php Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
In this episode, I talk to Aaron Goldfarb. He’s a novelist, cocktail writer and critic for Esquire, Food & Wine and other publications. His upcoming book, Brand Mysticism, is co-written with Steven Grasse, the marketing guru behind Hendrick’s Gin and Sailor Jerry Rum. We talk about: What makes a brand mysterious? How to get novels published The right (and wrong) way to pitch a journalist your brand A few bourbon recommendations This episode’s got a little something for everyone. Cheers! If you like what you heard, pre-order Aaron’s book here: https://www.amazon.com/Brand-Mysticism-Cultivate-Creativity-Intoxicate/dp/076247582X To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
In this episode, I speak with Justin Khanna. Justin has worked as a chef in some of the finest restaurants in the world. He’s also the host of the Repertoire Podcast where he interviews hospitality professionals, he has an event production business and also has launched virtual courses that teach cohorts of chefs subjects that aren’t addressed in culinary school. Justin and I talk about: How to market restaurants Product market fit in the restaurant business Menu Planning How Challenges as an upcoming chef led Justin into a new business venture. To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
In this episode, I speak with Annie Lee. Annie and I were colleagues at Amazon Grocery addressing some interesting marketing challenges together, such as building trust of Amazon’s grocery delivery service. This was pre-pandemic, so it was harder back then. Annie is currently the CMO of Brave Software. We talk about Brave’s browser and why it is ideal in a Web3 world, how the Creator Economy is set to change and how Marketers will have to adapt to advertise to users who are increasingly looking for more online privacy. Annie wrote a very thought provoking article for Adweek in response to the Atlanta shootings last year that targeted Asian Women. We talked about the story behind that article and why she wrote it. Stick around to hear that conversation and check out the article here: https://www.adweek.com/media/ask-how-im-doing-as-an-asian-american-woman-not-where-im-from/ To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
This episode is a master class in brand strategy - my guest, Gillian O'Connell currently leads brand and integrated marketing strategy for all of Microsoft's commercial business – including Microsoft Azure and Microsoft Dynamics. I learned a lot about how to think about brand strategy and its intersection with digital marketing. Gillian and I also discussed how your office space and physical environment really matters for your brand. WhenI was at amazon, I worked in a building called Wainwright - which was the last name of Amazon's first customer – and when I learned that it reinforced Amazon’s “customer obsession”. Prior to Microsoft, Gillian led the physical space redesign for Expedia's gorgeous Seattle campus. You'll also hear Gillian’s insights on starting a career in brand strategy as well as insights on industries like professional services, hotels, auto and more. To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
Did you know there are 42 million individuals in the United States that do not have access to a high speed wired internet connection? If you believe, like I do, that the internet is now effectively a utility to participate in today's economy; this is a major problem. Closing the “digital divide” requires many functions, including marketing - to citizens, private companies and other government organizations. In this episode, I spoke with Veneeth Iyengar, Louisiana State Executive Director for Broadband Development and Connectivity, to hear how the State of Louisiana is tackling this issue. Join us as we discuss: How to market to an audience that may not have faith in government programs What marketing channels should you use when the population you're trying to reach doesn’t have internet access? What do influencers look like in this space? Resources mentioned: www.broadbandnow .com To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
SEO is more than checklists and headings. It’s a creative science that brings immense value to your marketing strategies. How do you get from checklists to creativity? Well, to help answer that, we spoke with Jaimie Clark , VP of SEO at Centerfield, to hear her take on SEO best practices, how Google ranks websites, and what we can do to improve results. Join us as we discuss: The Technical bucket and the content bucket of SEO An overview of best practices (the truth behind ranking high) Budgeting via in house, an agency, or both Resources mentioned: Google's QuickStart Guide Moz Video Library To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
How many of us really think about the coffee we’re using to jumpstart our day? It wakes us up, what more could we want? Idea: An excellent cup of coffee is the first step to a great morning. The answer: A lot more. We just haven’t been exposed to what coffee can be. And to help provide customers with those better mornings, our guest, Ryan Fritzky , Co-Founder at Bean Box , shares insight into his company, inspiring marketing tactics, and why coffee should be more than just a caffeine fix. Join us as we discuss: Connecting w/ coffee consumers & understanding Bean Box Exploring the fluctuations of becoming an entrepreneur Making marketing investments & getting product into consumers’ hands Long term and short term thinking around product marketing To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
Seeing other people in their humanity. That’s a guiding principle of today’s guest, Anne Devereux-Mills, Founder and Chief Instigator of Parlay House and Co-Host of the Bring a Friend Podcast . She joins the show to share her experiences leading companies and boards and founding and growing her new venture. Join us as we discuss: - How Anne’s own experiences led her to found Parlay House - Keeping the human at the forefront of marketing and business - The necessity of different personalities to the success of any business To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and t he website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
This episode is focused on a recent study on the job market for recent college graduates and/or people looking to break into a marketing career. It also serves as an example of a unique approach to comms and PR. My guest, Ryan McGonagill, Director of Comms & PR at Centerfield, created and launched the study. He hired 4 marketing interns over the summer for a 10 week internship. Each intern’s job was to apply for their next marketing job and record data about that process. The data was then collected, analyzed and presented as a representation of the current job market. Check out the findings here: https://www.business.com/hiring/new-graduates-job-search-experiment/ Stick around until the end to hear Ryan’s take on how to approach comms and PR for a brand as well. To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
If you want to hear a story about leading successful teams and advancing your career with EQ, this is the episode for you. This episode’s guest is Deanna Ransom, President and Exec Director of Women in Revenue. Deanna and John speak on what she has learned during her career, including how to respond and process tough feedback. Stick around towards the end to hear more about the mission of Women In Revenue and the results of an annual survey the organization conducts that measures the top challenges facing women in revenue generating positions. To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
Today’s episode covers the last 25 years of Internet Media with Kirby Winfield, a CEO and/or founder of four distinct internet media businesses. Kirby is currently the GP of Ascend.vc a seed fund investing in businesses in the Pacific Northwest. John and Kirby cover: Life and work in a hypergrowth dot-com business Pivoting from running ads to measuring them Advice for founders - how to connect with VCs To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
One of the biggest challenges for a marketing organization is how to effectively understand and communicate if brand advertising and performance advertising are working. In this episode I share the most important metric, from my perspective, for both brand advertising and performance advertising as well as a way to reconcile them. I also discuss five ways to improve the performance advertising metric. To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
Do you belong to any loyalty or rewards programs that get you to spend more than you normally would? This episode features Joy DasGupta, an expert in Loyalty and Retention Marketing. We talk about: Why loyalty programs Work What loyalty programs bring to the table How to measure your loyalty program's success + mistakes to avoid To make sure you never miss an episode of The High EQ Market podcast, subscribe on: Apple Podcasts, - https://podcasts.apple.com/us/podcast/the-high-eq-marketer/id1608075598 Spotify, - https://open.spotify.com/episode/7lNK5yfUsRUQshWdLx2eww?si=9a4daa5093b64179 Website. - https://www.centerfield.com/PODCAST/ Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
Brendan Dell is focused on marketing, messaging and growth for billion dollar tech companies. He helps founding teams that aspire to be unicorns all the way to existing large enterprises that want to expand their growth efforts. We talk about: The key elements to effectively market your company at an early stage Common mistakes in pitch decks How to stand out in a large VC event And a lot more! Enjoy To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
This is the episode to listen to if you want to get better at utilizing video for marketing and/or sales. My guest today, Alex Guest (say that 3 times fast), is the Founder and CEO of rfrd.io. He drops some serious knowledge on: How to Capture Attention with Video How to use Video Effectively in B2B Marketing and Sales The share of searches is shifting from text based search to video based search. Alex explains what to make of this shift and touches on trends in video consumption and production. Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
Today I speak with Madeline Enos, Head of Marketing at Included, which is a DEI technology company helping organizations meet and exceed their diversity, equity and inclusion goals. What really stood out to me in this conversation was the importance of inclusion in a workforce and how it leads to better business results. Specific input metrics to those business results include: Employee Retention Attraction of Great Talent Innovation Something else that stuck out to me in this discussion was noting that the path to a head of marketing or CMO role seems to come from a diversity of experiences. Madeline and I get into those specifics as well. Lastly, if you are interested in learning more about this topic, check out episode 11 of the show in which I spoke to Dr. Eden King, Professor of Psychology at Rice University. Episode Link: https://www.centerfield.com/blog/listen-now-dr-eden-king-of-rice-university-featured-on-the-high-eq-marketer-podcast/ To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
In today’s episode, John speaks with Eric Noe. Eric started as a journalist and rose to run the newsroom at ABC News. He then shifted away from the 24 hour news cycle and now delivers content at scale for topics such as: Digital Security Shopping Trends Cloud Computing To specify the scale – it’s more than 10,000 articles a year, written by experts and containing photos and videos. In this episode, they deep dive into how it all gets done. Eric and John are also colleagues with him currently working as the VP of Content at Centerfield. Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
Your brand is everything to your company but it’s more than just the logo your customer’s see. It’s every touch point your current and prospective customers have with your company. Today’s guest is Nancy Poznoff, Co-Founder of Kingston Marketing Group and former marketing executive for Zillow, Starbucks and T-Mobile is helping companies everywhere market their brand to the right customers. Join us as we discuss: Building an agency during the pandemic Data-driven PR programs Unique ways of building / organizing a marketing function To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
In this episode, we are talking about the instinctual, emotional responses that play into purchase decisions that happen because of marketing. Today’s guest, Nancy Harhut is the author of “Using Behavior Science in Marketing.” And we talk about the hacks, techniques and tactics used to improve marketing performance. There are A LOT of anecdotes that you can use from this episode for marketing copy, landing page design and much more. Get Nancy’s book here: https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive-ebook/dp/B09ZY7JNWQ To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
This episode’s guest is Allison Netzer, CMO at Nymbus, a fintech specializing in niche banking solutions. Allison is also the author of “Think Like a Brand, Not a Bank.” Our discussion is about adopting a brand mindset internally and externally to create business value. This episode is for those in many different industries asking questions like: Why doesn’t my brand have more impact? How can we live our brand better? How can our brand create more value? Preorder Allison’s Book Here: https://thinklikeabrandbook.com/ To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
Today’s Guest, Rick Thompson, was central to Microsoft building the Xbox, making the business case and building the engineering and product team that shipped its first console nearly 21 years ago. A lot of this episode is about how big ideas turn become reality. Rick talks about why Microsoft in the 90's was motivated to build the console, the exec retreat where the idea was first discussed and some of the trials and tribulations of developing the product as he was responsible for engineering and development. Stick around to the end to hear about the famous (or infamous) “Valentine’s Day Massacre Meeting” held on February 14, 2000, where the fate of the Xbox was decided. We also talk about: The Pioneers vs. Settlers paradigm Rick’s first role at Microsoft His Volunteer work In Ukraine earlier this year Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
This week's episode covers productivity, early growth, go-to-market and finding a founder-market fit. Professionals spend more than 20 hours a week in meetings, wouldn't it be nice if they were more effective? That's what my guest Pete Christothoulou is trying to solve for today with his company, Xembly, a startup that provides every person an automated chief-of-staff through a mix of conversational AI and product design. We start talking about the challenges with meetings, and I'm sure you'll empathize with those, but i really liked where we got to at the end which is a concept called founder-market fit, which is why is your core leadership team uniquely qualified to solve a problem. To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
Today’s guest is a badass! Luanne Marek, SVP of Media at Centerfield, and her team has spent more than a billion dollars on Google advertising some of the worlds biggest brands. Join us as we discuss: Why her team operates like day traders The Future of Google ads How to Acquire more customers from your google advertising Fostering a Dog To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.…
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.