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How Unbounce's Marketing Team Grew From 1 to 31
Manage episode 263021241 series 2687311
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Imagine being the only marketer on the team at a budding startup.
You need to know the best practices for all sorts of campaigns: paid, content, social, email, partnerships… the list goes on. What's more, you're responsible for both strategy and execution (no matter how brilliant you are, there are only 24 hours in a day... and fewer if you want to, y'know, sleep).
That's a lot of hats to wear. Sound like a nightmare? Well, it was the reality for Georgiana Laudi back when Unbounce was just a baby company. Today, she is the VP of Marketing and has watched the department grow to have more than 30 employees.
And while the role was surely stressful (wearing a lot of hats can make you look goofy), Gia's hands-in-everything position taught her a lot about being a marketer and a manager.
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