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The Future of Programmatic Advertising with Generative AI
Manage episode 463546614 series 1920844
Content provided by Consumer Technology Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Technology Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Tim Vanderhook, Co-Founder & CEO, and Chris Vanderhook, Co-Founder & COO, of Viant Technology join James Kotecki in the CES C Space Studio to discuss their new launch of Viant AI, Viant Technologies' first AI product, paving the way for how programmatic advertising can use generative AI to improve productivity.
189 episodes
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Manage episode 463546614 series 1920844
Content provided by Consumer Technology Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Technology Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Tim Vanderhook, Co-Founder & CEO, and Chris Vanderhook, Co-Founder & COO, of Viant Technology join James Kotecki in the CES C Space Studio to discuss their new launch of Viant AI, Viant Technologies' first AI product, paving the way for how programmatic advertising can use generative AI to improve productivity.
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Similar to CES Tech Talk
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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