Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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1 Ep. 42 - RevPar Problems, Real Talk: When Memes meet Metrics with Calvin Tilokee 47:59
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LikedEp. 42 - RevPar Problems, Real Talk: When Memes Meet Metrics with Calvin Tilokee How do revenue managers really think? What makes hotel rates spike during Taylor Swift concerts—or Bigfoot conventions? And why do memes about ADR hit harder than your star report? In this episode of Tickets to Travel: The Business of Travel Experiences , we sit down with Calvin Tilokee of RevPAR Media, the sharp mind behind the viral @RevPARProblems Instagram account. Calvin pulls back the curtain on hotel pricing strategy, compression events, influencer marketing, and what event producers often get wrong when pitching to hotels. Whether you’re trying to block rooms for a major festival, fill your hotel over a soft week, or just want to understand the secret language of revenue managers, this episode is packed with insight and humor. This episode is a must-listen for hotel sales and revenue teams, meeting and event planners, festival promoters, and hospitality marketers. Follow @RevPARProblems on Instagram for daily hotel truths and satire. And subscribe now to hear why Calvin says: “We don’t need your group when we’re already full. Call us the week after Christmas.” For more insider conversations at the intersection of travel, ticketing, and live experiences, follow us on all socials @Tix2TravelPod and subscribe wherever you get your podcasts. If you haven’t listened yet, head to www.tttpod.com to catch up on past episodes.…
The Future of Programmatic Advertising with Generative AI
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Content provided by Consumer Technology Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Technology Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Tim Vanderhook, Co-Founder & CEO, and Chris Vanderhook, Co-Founder & COO, of Viant Technology join James Kotecki in the CES C Space Studio to discuss their new launch of Viant AI, Viant Technologies' first AI product, paving the way for how programmatic advertising can use generative AI to improve productivity.
189 episodes
ShareManage episode 463546614 series 1920844
Content provided by Consumer Technology Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumer Technology Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Tim Vanderhook, Co-Founder & CEO, and Chris Vanderhook, Co-Founder & COO, of Viant Technology join James Kotecki in the CES C Space Studio to discuss their new launch of Viant AI, Viant Technologies' first AI product, paving the way for how programmatic advertising can use generative AI to improve productivity.
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1 You Get Free Streaming! And You Get Free Streaming! 12:20
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Play Later Play Later Lists Like LikedTubi CEO Anjali Sud joins James Kotecki in the CES C Space Studio to explore the unique offerings Tubi provides to consumers, including the world’s largest ad-supported, free video library. Learn how Tubi is breaking down barriers for independent creators and blending long-form and short-form storytelling to enhance the viewing experience.…
Kristen Banks, Senior Vice President of Marketing at the Las Vegas Raiders, joins James Kotecki in the CES C Space Studio to recap the success of Super Bowl LVIII in Las Vegas. She also discusses primetime marketing strategies, fan engagement beyond the field, and how technology is transforming fan data.…
1 Snap’s Secret Sauce: How Gen Z is Shaping the Future of Ads 11:39
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Play Later Play Later Lists Like LikedAlexander Dao, Global Head of Agency Development & Sales Partnerships at Snap, joins James Kotecki in the CES C Space Studio to discuss how Snap uses their unfiltered and personalized approach when working with brand partnerships, revolutionizing the traditional ad tactic to better reach the Gen Z audience.…
1 Driving Performance in Brand Safe Environments 12:48
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Play Later Play Later Lists Like LikedJen Wong, COO of Reddit, and Lisa Utzschneider, CEO of Integral Ad Science, joins James Kotecki in the CES C Space Studio to explore the relationship between Reddit and Integral Ad Science and how AI and ad integration is a perfect companion to Reddit. Discover how AI technology can benefit from Reddit’s communities and Integral Ad Science’s new launch of Brand Safety and Sustainability and Total Media Performance.…
Gülen Bengi, Lead Global Chief Marketing Officer, Mars and Global Chief Growth Officer, Mars Snacking, joins James Kotecki in the CES C Space Studio to discuss exciting innovations at Mars Snacking, including a new partnership with Razor to develop food products tailored for gaming communities. Also, learn about Mars Snacking's climate initiatives and their commitment to sustainability.…
Eric Weisberg, Global Chief Creative Officer at Havas Health Network, joins James Kotecki in the CES C Space Studio to discuss how the company is prioritizing inclusivity in strategies for GLP-1 brands. Discover Havas Health Network’s launch of the new trend intelligence report "Superwomen" and their efforts to close health equity gaps.…
Brian O’Kelley, CEO & Co-Founder of Scope3, joins James Kotecki in the CES C Space Studio to discuss Scope3’s role in reducing the technology footprint. Hear how Scope3 is helping companies minimize digital waste, benefiting both the environment and their pocket.
Mike Romoff, Chief Revenue Officer at Reddit, joins James Kotecki in the CES C Space Studio to discuss how Reddit is paving the way for innovative brand and community relationships by utilizing “ask me anything” forums. Romoff also discusses how Reddit’s well of human-generated information is the perfect match for AI training.…
1 Ray-Ban Meta Frames and the Power of Instant Translation 12:27
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Play Later Play Later Lists Like LikedDan Reed, COO of Reality Labs at META, joins James Kotecki in the CES C Space Studio to share what's next for Meta. Explore the capabilities of Ray-Ban Meta frames, including real-time language translation, as the company enhances accessibility to engage more consumers.
1 AI Accountability: Balancing Innovation and Privacy 11:52
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Play Later Play Later Lists Like LikedChina Widener, Vice Chair and US Technology, Media, and Telecommunications Industry Leader of Deloitte, joins James Kotecki in the CES C Space Studio to discuss how the technology industry should be responsible for educating consumers on the benefits of AI while balancing privacy to maintain transparency and accountability.…
1 The Future of Programmatic Advertising with Generative AI 12:51
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Play Later Play Later Lists Like LikedTim Vanderhook, Co-Founder & CEO, and Chris Vanderhook, Co-Founder & COO, of Viant Technology join James Kotecki in the CES C Space Studio to discuss their new launch of Viant AI, Viant Technologies' first AI product, paving the way for how programmatic advertising can use generative AI to improve productivity.…
1 How AI is Reshaping Business Operations Responsibly 11:17
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Play Later Play Later Lists Like LikedPwC’s US & Global Chief AI Engineering Officer, Scott Likens, joins James Kotecki in the CES C Space Studio to discuss how PwC is utilizing artificial intelligence to reshape the way businesses operate with responsibility in mind.
Listen in as top journalists discuss the CES 2025 tech trends that will define 2025 and beyond.
Listen in as expert journalists explore trends and innovations in digital health, discussing the intersection of tech and healthcare.
Listen in as leading technology reporters discuss the most pressing issues in tech policy, including artificial intelligence, data privacy, mobility, online platforms and more.
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CES Tech Talk
1 Inside CES with iJustine and Brian Tong: Part 3 16:31
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Play Later Play Later Lists Like LikedIn this final mini-series episode, CES Hosts, Justine Ezarik and Brian Tong, cover some of the coolest things to see at CES, including the CES Innovation Awards. Plus, get an insider's look at the marketing, media, and advertising magic happening at C Space. Don't miss out on the tech trends and the buzz that make CES the ultimate tech event of the year!…
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CES Tech Talk
1 Inside CES with iJustine and Brian Tong: Part 2 15:16
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Play Later Play Later Lists Like LikedAI and digital health innovations are growing rapidly, and there is no shortage of these groundbreaking technologies at CES. DIVE IN as CES Hosts, Justine Ezarik and Brian Tong, prepare you for the future of tech from CES 2025. You won’t want to miss this!
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CES Tech Talk
1 Inside CES with iJustine and Brian Tong: Part 1 16:23
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Play Later Play Later Lists Like LikedJoin CES hosts, Justine Ezarik and Brian Tong, as they kick off Part 1 of an exciting 3-part mini-series from CES 2025! In this episode, they explore some of the most exciting innovations and trends at CES, from the evolution of content creation to the future of advanced mobility.
CES is the most powerful tech event in the world, and this year will be no different. From brilliant keynotes to an audio "fly-over" of the show floor, this episode covers what to expect at CES 2025 from CTA's leading executives. Discover the exciting trends, innovations and conversations that will take place at CES . Here's a sneak peek: Explore ground-breaking exhibitors leading the future in tech innovation. Learn more about the CES landscape and how each venue brings different tech categories to life. Gain personal insights on the most exciting topics from the ones who know CES best. Still haven’t registered? DIVE IN here: www.ces.tech/register…
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CES Tech Talk
1 Where Are We? Mapping the World for Humans and Machines 32:10
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Play Later Play Later Lists Like LikedEver wondered what’s going on behind the scenes when you tap “go” on your GPS? Maps are constantly working their magic, updating in real-time to get us from point A to point B as quickly as possible. While it is an everyday tool for many people, mapping and location capabilities are evolving and revolutionizing how we navigate the world. Here’s a sneak peak: Open-source technology: “It takes the world to map the world.” How collective data is paving the way for a fully mapped, more connected world. Autonomous driving: Why precision maps are a game-changer for self-driving cars and the future of transportation. Real-time mapping: its impact on emergency response time and its potential to enhance safety and efficiency on the road…
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CES Tech Talk
Listen in as we explore the hybrid care model transforming healthcare. Sleek CareStations, powered by both human interaction and remote technology, are bridging the gap for those without access to traditional care, reshaping global healthcare access and quality. Discover how hybrid care addresses the limitations of traditional clinics and telemedicine, offering a more accessible, efficient, and scalable solution for everyday care. Here's a sneak peak: Bridging Healthcare Gaps: Technology solutions are addressing healthcare deserts, providing underserved communities with access to high-quality care. Combining the Best of Both Worlds: The hybrid care model integrates human interaction with remote technology, overcoming the limitations of traditional clinics and telemedicine to offer comprehensive care with real-time diagnostics. Scalable & Efficient: Unlike traditional clinic-based care, which is costly and hard to scale, hybrid CareStations provide a cost-effective, self-cleaning, and private alternative that can be deployed globally to address healthcare access and quality challenges.…
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CES Tech Talk
1 The Off the Grid Dream Home That Could Change the Future of Energy 31:49
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Play Later Play Later Lists Like LikedHas futuristic living become a reality? With the new energy-efficient, intelligent homes from Haus.me, that might just be the case. Described as looking like they were designed by Apple and Tesla, these structures are completely self-sustainable, making it possible to live nearly anywhere. Listen in as we discuss the technologies powering this new way of living. Here’s a sneak peak: A fully functioning home delivered and set up in just hours, anywhere on the planet. Next-level energy solutions that maximize power usage efficiency. Morning espresso made from water generated from air humidity and sunshine. Shelters designed to withstand category five hurricanes. Homes integrating technologies for air quality control, energy efficiency, and acoustic control.…
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CES Tech Talk
1 Who Gets a Seat at the Tech Table? A Real Conversation on Diversity and Gender 31:05
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Play Later Play Later Lists Like LikedWhat does diversity, equity and inclusion look like in the tech world? And does it still matter? We explore the current state of equality in tech, the impact of AI on bias, and the future of female leadership in the industry. Listen in on this thought-provoking conversation that delves into the critical issues shaping the tech landscape, and why this is more important than ever. In this episode: The importance of recognizing diversity and inclusion as a company Defining equity compared to equality The future of training ethical AI The critical need for accessibility and disability inclusion…
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CES Tech Talk
1 Your Limitless Living Room: The Future of Home Entertainment 28:34
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Play Later Play Later Lists Like LikedReady to take the guesswork out of searching endlessly for something to watch? Your living room is getting an upgrade. From transparent screens and infinite display resolution to your personal AI assistant, learn how Samsung is redefining home entertainment to create a more intuitive, customizable, and responsive experience: On-device AI is upping the game for at home viewing experiences by actively enhancing content Samsung debuted their transparent micro-LED screen at CES making waves for brighter pictures and opening the door to many new smart home applications The future of AI companion robots is looking bright as we discuss what homelife may look like in 2030…
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CES Tech Talk
1 Retro Rides Meet Future Vibes: Vehicle Tech That Gets the Job Done 34:22
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Play Later Play Later Lists Like LikedElectric and autonomous vehicle advancements are going beyond your everyday passenger vehicle. Oshkosh Corporation is working to bring the next wave of industrial vehicle innovations to everyday heroes from USPS vehicles to firetrucks. On this episode of CES Tech Talk, discover these latest advancements with Jay Iyengar, Executive Vice President and Chief Technology and Strategic Sourcing Officer at Oshkosh Corporation. Listen along as we discuss these exciting topics surrounding the future of vehicle tech: How "moments of autonomy" can boost productivity, including jet bridges that can dock themselves to planes within inches, saving airlines thousands per hour. Purpose-built vehicle technology allows everyday heroes to operate more safely and sustainably as they provide services essential for society. Former delivery vehicles, dating back to the 1980s, were noisy, hot, and fuel-inefficient. These Oshkosh vehicles are equipped with AC and modern safety features like airbags, 360-cameras and blind-spot monitoring, boasting a significant upgrade. The Postal Service plans to add 60,000 next-gen vehicles to its fleet, with a significant number being electric, all part of a $40 billion transformation!…
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CES Tech Talk
1 Everybody Plays: How the Gaming Industry Is Leveling Up 41:55
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Play Later Play Later Lists Like LikedThe gaming landscape is an ever-changing industry that continues to grow as technology evolves. Today, anyone can be a gamer, from casual mobile gamers to die-hard PC enthusiasts, and adaptive hardware and inclusive game design assist in making this possible. This episode explores the intersection of technology and accessibility in gaming, specifically how it is elevating player experiences and how gaming is not just a pastime, but an evolving economic force. Here’s a sneak peek into how gaming is influencing the world: When it comes to global revenues, the gaming industry is the largest segment of the entertainment industry. At roughly $187 billion globally, it's bigger than the music + movies industries combined. U.S consumers are projected to spend a whopping $50 billion on video game services and software in 2024, a 3% increase from last year. For Gen Z and Gen Alpha, gaming is more than just entertainment; it serves as a platform for shared experiences and emotional connections, shaping their worldview and creating a culture that extends beyond the game itself.…
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CES Tech Talk
1 Going for Olympic Gold: NBC's Game Plan for Paris 2024 32:15
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Play Later Play Later Lists Like LikedThe Paris 2024 Olympics are set to transform the viewing and advertising experience like never before. As we anticipate the first Games post-Covid, the return of fans to the stands is adding an extra layer of excitement. Both in-person and online, it's shaping up to be the biggest event of the year, and possibly the decade. The game-changing streaming experiences, digital advertising strategies, and captivating storytelling methods will make these games unforgettable. In this episode:…
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CES Tech Talk
Tune in to hear Jenn Creegan, the VP of Global Marketing and Operations at Microsoft Advertising, give an inside look at some major evolutions in AI that are changing the advertising landscape. Learn about the influence of generative AI and conversational ads on consumer behavior and digital marketing, and why sustainability and diversity efforts are key to a successful future. In this episode: Understand the impact of Generative AI on consumer behavior. Uncover the power of conversational ads and digital marketing and learn how to engage your audience in a whole new way. Discover the sustainability efforts undertaken by tech companies and learn how to integrate sustainable practices into your marketing strategies. Embrace diversity and inclusion in the technology industry to foster innovation and reach a broader audience.…
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CES Tech Talk
1 The Future of Beauty: How L'Oréal is Pioneering Tech Transformation 10:51
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Play Later Play Later Lists Like LikedHear the Chief Digital and Marketing Officer of L'Oréal unveil their commitment to innovation in the beauty industry. From revolutionary makeup applying technology for those with hand motion disabilities to the deeper meaning of identity formation, this conversation will change the way you see the intersection of beauty and tech. Learn how, amidst evolving technologies, L'Oréal remains dedicated to empowering individuals through beauty. In this episode: Discover the profound impact of digital transformation on the beauty industry and how it's reshaping consumer experiences. Uncover the latest advancements in hair dryer technology that are revolutionizing hairstyling and salon experiences. Understand the role of technology in shaping individual identities and its influence on beauty preferences and self-expression.…
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CES Tech Talk
1 All Screens, One Audience: The Modern Consumer 11:27
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Play Later Play Later Lists Like LikedConsumers today are accessing content across a wide variety of devices and platforms - from smart TVs to tablets and everything in between. This fragmentation presents both challenges and opportunities for brands looking to effectively reach target audiences. We learn valuable insights on how Comscore is helping marketers maximize impact by identifying cross-platform consumers and coordinating messaging to them across screens. In this episode: Explore the latest cross-platform consumer consumption trends. Learn how to maximize ad reach across screens for a more impactful advertising strategy. Uncover the pivotal role of AI in shaping innovative advertising strategies for the future. Discover the untapped opportunities in gaming for marketers to connect with a vast, engaged audience. Master the art of building trust in digital ad measurement for more reliable and effective campaigns.…
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CES Tech Talk
1 With the Death of the Dongle, TV is Getting an Upgrade 11:39
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Play Later Play Later Lists Like LikedHow does Vizio keep TV tech entertaining as there are more alternatives than ever helping consumers find a favorite show? The Vizio Group VP of Advertising and Data Sales tells all on how the latest Vizio tech keeps viewers engaged with AI-enabled curated content experiences. Doom scrolling is being made a thing of the past as Vizio machine learning creates a panel of suggested content and ads that speak directly to the consumer. In this episode: Discover the cutting-edge features of Vizio smart TVs unveiled at CES 2024, revolutionizing the TV viewing experience. Unlock the potential of AI optimization in smart televisions, shaping the future of targeted advertising and personalized content delivery. Gain insights into Vizio's branded content studio strategies for seamless content integration and audience engagement. Delve into the future of TV viewing experience to stay ahead in the ever-evolving television industry.…
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CES Tech Talk
How does a 130-year-old company shape the future? By shaping the standards of tomorrow. Hear Dr. David Steel, Executive Director of UL Standards and Engagement, break down what UL does to ensure new innovations - from electric vehicles to autonomous tech - meet critical safety standards before coming to market. As David explains, UL brings together over 4,000 volunteers across industries and academia to build consensus around developing voluntary safety protocols, which prevents regulators from outright banning new technologies and stifling innovation. In this episode: Learn how UL traces its safety mission back to 1894 and the early days of electricity. Hear how UL standards help "unlock the promise of innovation safely." Discover why diversity and inclusive language matter in upholding universal safety. Find out how David's work with the Paralympics also drives UL's mission.…
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CES Tech Talk
1 Road Trip Revolution: The Shift to Driverless Cars 11:02
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Play Later Play Later Lists Like LikedDid you know that your future car might become your second living space? Discover the future of transportation where your vehicle transforms into a personalized entertainment hub while merging safety, sustainability, and urban planning. As autonomous driving systems redefine mobility, automotive leaders like Panasonic are shaping this landscape. Listen in as the Panasonic Automotive Systems of America CTO talks about unexpected challenges and the pivotal role of software in realizing this transformative vision. In this episode: Discover the cutting-edge advancements shaping the future of autonomous driving systems. Explore the crucial role of integrating safety-critical components in vehicles for enhanced security and reliability. Uncover the potential of augmented reality HUDs (Heads Up Display) in revolutionizing the driving experience and safety measures. Gain insights into the evolving landscape of automotive technology and its impact on sustainability. Understand the transition towards software-driven development and its implications for the automotive industry.…
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CES Tech Talk
1 The Power of Internet Anonymity: How Reddit Fosters Connection 11:37
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Play Later Play Later Lists Like LikedHow much human connection can be created between anonymous users on the web? An entire community’s worth as it turns out. Listen in to hear the Reddit VP of Large Customer Sales discuss how an entire world is communicating on Reddit and fostering genuine connection and engagement. In this episode: Discover the power of Reddit's community-driven platform for authentic brand engagement. Explore how anonymity on Reddit fosters positive user interactions and valuable connections. Learn about Reddit's self-regulation through the upvoting system and its impact on content visibility. Uncover the latest privacy-focused advertising trends on Reddit and their potential for reaching niche audiences. Understand the human connection and problem-solving dynamics that thrive on Reddit's platform.…
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CES Tech Talk
1 Your Shopping Experience is about to Get Seriously Smart 11:18
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Play Later Play Later Lists Like LikedWith their expansive reach, engaging over 95% of households in the US and Canada, Instacart’s VP of Ad Product discusses their latest innovations. Hear about their new AI-powered smart carts, their partnership with Google Shopping, and how they are elevating both the online and in-store shopping experience. In this episode: Discover Instacart's innovative advertising strategies for increased consumer engagement and brand impact. Explore the expanded advertising capabilities that are taking Instacart to the next level in consumer experience. Uncover the importance of a seamless consumer experience and its impact on brand loyalty and engagement. Gain insights into Instacart's IPO and the future of innovation in the retail industry.…
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CES Tech Talk
1 Shop 'til You Virtually Drop: The Future of Retail 12:17
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Play Later Play Later Lists Like LikedWhen Taylor Swift asks for her own virtual Christmas Tree Farm, you make her one. Learn how this CEO is revolutionizing online shopping with immersive 3D experiences just like that one. Imagine browsing through a virtual store where you can change the color scheme of furniture, explore a whimsical rendition of a flagship store, and even interact with real people represented as avatars. And the best part? This isn't just VR or AR - it's all accessible on your mobile device. Find out how Obsess is bringing gaming into shopping and creating personalized experiences that might just change the future of online retail. In this episode: Explore immersive technology for an unforgettable online shopping experience. Step into virtual stores to deepen brand engagement and connection. Experience 3D environments for visually stunning online shopping. Discover AI integration for personalized and tailored content. Uncover the future of e-commerce through innovative tools and strategies.…
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CES Tech Talk
1 Brand Safety During Olympics and U.S. Election 14:18
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Play Later Play Later Lists Like LikedDiscover how a global media measurement and optimization platform is using AI to ensure brand safety in the midst of high-energy periods like the Olympics and the US election. The CMO of Integral Ad Science talks about how AI is breaking down streaming services on a frame-by-frame basis to provide comprehensive brand safety, and why responsible media is becoming a massive topic of discussion.…
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CES Tech Talk
1 High-Tech Farming Grows with AI, EVs, & Self-Driving Tractors 11:06
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Play Later Play Later Lists Like LikedFarming can be a constant struggle in trying to find effective solutions to enhance efficiency and sustainability. Traditional farming methods can’t cut it in today's fast-paced world. Kubota agrees and thinks it's time to explore sustainable agriculture technology solutions that can improve effectiveness of farming practices and enhance productive growth. Listen in to learn more! Key takeaways include: Kubota's commitment to leveraging tech like automation, AI, and data analysis to boost efficiency and sustainability in agriculture The capabilities of Kubota's electric vehicle concept vehicle to autonomously handle various farming tasks through independent motor control The importance of an incremental approach to inventing a sci-fi farming future, focusing on solving immediate customer needs…
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CES Tech Talk
1 Pinterest Chief Defines the Visual Curation Mission 10:58
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Play Later Play Later Lists Like LikedJoin us as we uncover how Pinterest is revolutionizing user experience with personalized discovery. Explore how their use of human experts in developing AI models fosters inclusivity, celebrating diversity in body types, skin tones, and beyond. We also learn more about Pinterest's mission, emphasizing mental health and promoting positivity online.…
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CES Tech Talk
1 SAG-AFTRA Strike’s Impact on AI and Hollywood’s Future 12:22
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Play Later Play Later Lists Like LikedAI's influence in creative work led to a recent strike by the actors union SAG AFTRA, emphasizing the critical need for protections and fair compensation. Hear the behind-the-scenes negotiations and the breakthroughs that will change the future of entertainment.
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CES Tech Talk
1 General Mills + Technology = Revolutionized Food 11:31
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Play Later Play Later Lists Like LikedIt's not just about iconic Cheerios and Lucky Charms anymore. Dive into this eye-opening conversation from CES 2024 to discover how General Mills is transforming consumer experiences and shaping the future of food with AI, regenerative agriculture, and strategic partnerships.
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CES Tech Talk
1 Inside Roku's Playbook: From Emmy Victory to Shoppable Ads 12:13
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Play Later Play Later Lists Like LikedRoku is creating content that doesn’t feel like advertising by adding more engageable streaming content, curated sports hubs, shopability, and the launch of Roku City. Roku's VP of Global Advertising Sales and Partnerships Kristina Shepard explains more in this week's CES Tech Talk. A few key takeaways: (please put bullet points in front of each of the below paragraphs) Roku aims to turn its massive reach (76 million+ households) into performance, driving business outcomes for marketers They're creating binge-worthy "shoulder content" like their new food destination "All Things Food" to surround hit shows Shoppable ads are removing friction, letting viewers purchase products directly from creative, leading to 10x more conversions from the remote versus other shoppable formats…
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CES Tech Talk
1 Precision Marketing: Data, AI and The Human Connection 11:11
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Play Later Play Later Lists Like LikedDive into insights from SVP of Kroger Precision Marketing, Cara Pratt, on how advertising, technology, and organizational design are shaping the future of targeted marketing. What's the real secret behind Kroger's mission to provide a curated experience for customers? Find out how they're not just selling groceries – they're creating a deeply connected, human-centered experience for their customers.…
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CES Tech Talk
1 Beyond the Field and Court: NBA All-Star and NFL All-Pro Take on Hollywood 12:00
12:00 Play Later Play Later Lists Like Liked12:00
Play Later Play Later Lists Like LikedWe caught up with Blake Griffin and Ryan Kalil, the masterminds behind Mortal Media, while at CES 2024. Their unique backgrounds as professional athletes give them a competitive edge when building their entertainment projects. A couple highlights: They partnered with Billy Crudup on the Apple TV series Hello Tomorrow and revived a cult classic with White Men Can't Jump on Hulu. Now they've got some animation collaborations in the works, integrating AI and machine learning to animate new worlds.…
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CES Tech Talk
1 Future-Proofing Diversity, Equity, and Inclusion with AI 10:24
10:24 Play Later Play Later Lists Like Liked10:24
Play Later Play Later Lists Like LikedDiscover the impact of AI on diversity and inclusion efforts in the business world, as Omnicom's Chief Equity and Impact Officer, Emily Graham, shares her insights. Listen in to hear how Omnicom is training AI for good in this thought-provoking CES 2024 interview.
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