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How AI is Changing Consumer Behavior
Manage episode 421912907 series 1920844
Tune in to hear Jenn Creegan, the VP of Global Marketing and Operations at Microsoft Advertising, give an inside look at some major evolutions in AI that are changing the advertising landscape. Learn about the influence of generative AI and conversational ads on consumer behavior and digital marketing, and why sustainability and diversity efforts are key to a successful future.
In this episode:
Understand the impact of Generative AI on consumer behavior.
Uncover the power of conversational ads and digital marketing and learn how to engage your audience in a whole new way.
Discover the sustainability efforts undertaken by tech companies and learn how to integrate sustainable practices into your marketing strategies.
Embrace diversity and inclusion in the technology industry to foster innovation and reach a broader audience.
189 episodes
Manage episode 421912907 series 1920844
Tune in to hear Jenn Creegan, the VP of Global Marketing and Operations at Microsoft Advertising, give an inside look at some major evolutions in AI that are changing the advertising landscape. Learn about the influence of generative AI and conversational ads on consumer behavior and digital marketing, and why sustainability and diversity efforts are key to a successful future.
In this episode:
Understand the impact of Generative AI on consumer behavior.
Uncover the power of conversational ads and digital marketing and learn how to engage your audience in a whole new way.
Discover the sustainability efforts undertaken by tech companies and learn how to integrate sustainable practices into your marketing strategies.
Embrace diversity and inclusion in the technology industry to foster innovation and reach a broader audience.
189 episodes
All episodes
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1 You Get Free Streaming! And You Get Free Streaming! 12:20

1 Snap’s Secret Sauce: How Gen Z is Shaping the Future of Ads 11:39

1 Driving Performance in Brand Safe Environments 12:48

1 Ray-Ban Meta Frames and the Power of Instant Translation 12:27

1 AI Accountability: Balancing Innovation and Privacy 11:52

1 The Future of Programmatic Advertising with Generative AI 12:51

1 How AI is Reshaping Business Operations Responsibly 11:17

1 Inside CES with iJustine and Brian Tong: Part 3 16:31

1 Inside CES with iJustine and Brian Tong: Part 2 15:16

1 Inside CES with iJustine and Brian Tong: Part 1 16:23

1 Where Are We? Mapping the World for Humans and Machines 32:10


1 The Off the Grid Dream Home That Could Change the Future of Energy 31:49

1 Who Gets a Seat at the Tech Table? A Real Conversation on Diversity and Gender 31:05

1 Your Limitless Living Room: The Future of Home Entertainment 28:34

1 Retro Rides Meet Future Vibes: Vehicle Tech That Gets the Job Done 34:22

1 Everybody Plays: How the Gaming Industry Is Leveling Up 41:55

1 Going for Olympic Gold: NBC's Game Plan for Paris 2024 32:15


1 The Future of Beauty: How L'Oréal is Pioneering Tech Transformation 10:51

1 All Screens, One Audience: The Modern Consumer 11:27

1 With the Death of the Dongle, TV is Getting an Upgrade 11:39


1 Road Trip Revolution: The Shift to Driverless Cars 11:02

1 The Power of Internet Anonymity: How Reddit Fosters Connection 11:37

1 Your Shopping Experience is about to Get Seriously Smart 11:18

1 Shop 'til You Virtually Drop: The Future of Retail 12:17

1 Brand Safety During Olympics and U.S. Election 14:18

1 High-Tech Farming Grows with AI, EVs, & Self-Driving Tractors 11:06

1 Pinterest Chief Defines the Visual Curation Mission 10:58

1 SAG-AFTRA Strike’s Impact on AI and Hollywood’s Future 12:22

1 General Mills + Technology = Revolutionized Food 11:31

1 Inside Roku's Playbook: From Emmy Victory to Shoppable Ads 12:13

1 Precision Marketing: Data, AI and The Human Connection 11:11

1 Beyond the Field and Court: NBA All-Star and NFL All-Pro Take on Hollywood 12:00

1 Future-Proofing Diversity, Equity, and Inclusion with AI 10:24


1 The Future of Audio: iHeartMedia's Vision for 2024 12:05


1 Day 2 of CES 2024: AI, Cybersecurity, Privacy Policy 29:01



1 Code to Cosmos, Guiding Businesses from AI to Space 30:11

1 Kohler: Beautiful and Smart in the Kitchen, Bath 23:40




1 Brunswick Tech Brings Futuristic Fun on the Water 31:32

1 Tech for Humanity: Advancing Lives through Innovation 29:43

1 Futuristic Farming: John Deere Ups Yields with AI, Robotics 28:50


1 Cloud Control: Unleashing the Future of Gaming 32:08

1 Variety and CTA on Streaming and the Future of TV 31:39

1 On the Fast Track to Autonomous Driving: Mobileye 31:17



1 Demystifying AI: Insights from Investing and Tech Experts 31:56





1 NBCUniversal Solves the Streaming-Ads Challenge 11:12

1 MotorTrend Explores What’s in Your Driving Future 11:48

1 Mastercard Creates Web3 Accelerator for Artists, Athletes 11:27

1 Journey: Designing for Metaverse-Bound Brands 12:22




1 Best Buy: A Tech Playground that Enriches Lives 10:29



1 Allen Media: From Local TV to the Broadcasting Stratosphere 15:13

1 Logitech Delivers Tools for a Creative Generation 11:43

1 Salesforce Insights on Understanding Your Customer 9:37


1 Day 2 of CES 2023: Mobility on Land, Air and Sea 29:21









1 This Earbud’s for You: Hear Better, Affordably 24:45

1 Undersea Farming & Space-Balloon Travel at CES 2023 25:49

1 Indy Autonomous Challenge: Return of the World's Fastest Robo Cars 27:36

1 Human Security For All: Innovation is the Key 27:40


1 CES Tech Talk: Autograph and Infinite Objects 34:21

1 Keeping Connected Cars Healthy with SafeRide Technologies 28:10

1 Cars as Companions - A Look Into the Future with Mercedes-Benz 23:29



1 What is the Future of Work? - Deloitte and Workday 25:58

1 Redefining the World with Canon - From Astronauts to Wolves 24:34

1 The Magic of Flight: A Conversation with Skydio 23:10


1 Putting People First: A Conversation With Sony 23:42




1 Day 3 of CES 2020: Vehicle Tech in Action on the Show Floor 28:34
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