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Content provided by Bobbie Maloy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bobbie Maloy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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15: How to Write a Compelling About Page

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Manage episode 312872836 series 3250084
Content provided by Bobbie Maloy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bobbie Maloy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode we go into the details on how to write effective about pages.

Show Notes:

  • How talking about your company can turn off your prospects.
  • The problem with listing your company (or personal) accomplishments.
  • The best place to bring out personality for your company.
  • The about page is where you should personalize the company -- tell a story and solve a problem for your readers.
  • One formula to get you started to write a compelling about page.
  • How to combat the "BS meter" on your about page.
  • The real reason you have an about page.
  • The proper place to list your credentials.
  • Kimberly's Website
  • Bobbie's Website

Thanks for listening!

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 312872836 series 3250084
Content provided by Bobbie Maloy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bobbie Maloy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode we go into the details on how to write effective about pages.

Show Notes:

  • How talking about your company can turn off your prospects.
  • The problem with listing your company (or personal) accomplishments.
  • The best place to bring out personality for your company.
  • The about page is where you should personalize the company -- tell a story and solve a problem for your readers.
  • One formula to get you started to write a compelling about page.
  • How to combat the "BS meter" on your about page.
  • The real reason you have an about page.
  • The proper place to list your credentials.
  • Kimberly's Website
  • Bobbie's Website

Thanks for listening!

  continue reading

58 episodes

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