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Matt Carey |Home Depot | The Marketing Interface With Tech, IT, AI and CX - An Acronym Feast! | CMO Confidential
Manage episode 441586830 series 3473432
Content provided by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" when interfacing with IT. Key topics include: why you should always have use cases for the MarTech stack; why microscopic measures are important; and practical step-by-step advice on AI - pro tip - don't start with "I want to apply AI!" Tune in to hear practical examples from Home Depot and Delta.
Discover "The Untold Impact of AI on Customer Experience" as CMO Confidential dives into the intersection of marketing and technology. Hosted by Mike Linton, a five-time CMO with expertise from Best Buy, eBay, and more, this episode features guest Matt Carey, EVP of Customer Experience at Home Depot and former CTO at eBay and Walmart. Key topics include the integration of AI in enhancing customer interactions, the challenges of aligning company efficiency with customer satisfaction, and practical steps for marketers to effectively collaborate with IT teams. Tune in to hear Matt's insights on leveraging AI without overwhelming your customer base and the importance of specificity in problem-solving. Whether you're a marketing executive or an aspiring leader, this episode offers valuable lessons on navigating the evolving landscape of customer experience. Embrace the future of marketing with clarity and precision. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the marketing world.
CHAPTERS:
00:00 - Introduction to Customer Experience
00:40 - Matt Carey, EVP at Home Depot
03:44 - Managing Data and Technology
09:56 - Measuring Customer Experience
14:05 - Artificial Intelligence in CX
19:18 - Marketing Technology Stack
22:45 - Collaborating with IT Teams
27:17 - Final Thoughts and Questions
27:54 - Expert Advice for Success
28:39 - Conclusion and Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
113 episodes
Share
Manage episode 441586830 series 3473432
Content provided by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" when interfacing with IT. Key topics include: why you should always have use cases for the MarTech stack; why microscopic measures are important; and practical step-by-step advice on AI - pro tip - don't start with "I want to apply AI!" Tune in to hear practical examples from Home Depot and Delta.
Discover "The Untold Impact of AI on Customer Experience" as CMO Confidential dives into the intersection of marketing and technology. Hosted by Mike Linton, a five-time CMO with expertise from Best Buy, eBay, and more, this episode features guest Matt Carey, EVP of Customer Experience at Home Depot and former CTO at eBay and Walmart. Key topics include the integration of AI in enhancing customer interactions, the challenges of aligning company efficiency with customer satisfaction, and practical steps for marketers to effectively collaborate with IT teams. Tune in to hear Matt's insights on leveraging AI without overwhelming your customer base and the importance of specificity in problem-solving. Whether you're a marketing executive or an aspiring leader, this episode offers valuable lessons on navigating the evolving landscape of customer experience. Embrace the future of marketing with clarity and precision. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the marketing world.
CHAPTERS:
00:00 - Introduction to Customer Experience
00:40 - Matt Carey, EVP at Home Depot
03:44 - Managing Data and Technology
09:56 - Measuring Customer Experience
14:05 - Artificial Intelligence in CX
19:18 - Marketing Technology Stack
22:45 - Collaborating with IT Teams
27:17 - Final Thoughts and Questions
27:54 - Expert Advice for Success
28:39 - Conclusion and Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
113 episodes
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Similar to CMO Confidential
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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The Craig Groeschel Leadership Podcast offers personal, practical coaching lessons that take the mystery out of leadership. In each episode of the Craig Groeschel Leadership Podcast, Craig brings you empowering insights and easy-to-understand takeaways you can use to lead yourself and lead your team. You’ll learn effective ways to grow as a leader, optimize your time, develop your team, and structure your organization.
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