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Content provided by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah
Manage episode 418202864 series 3473432
Content provided by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night.
Key topics include the impact of artificial intelligence on marketing strategies, the transformation of data and martech in a post-cookie world, and the evolving media landscape with platforms like TikTok and CTV. Babs also shares insights from his extensive career, including his work with IBM's Watson and his role in launching Paramount Plus.
Tune in to hear Babs Rangaiah's expert advice on navigating the challenges and opportunities presented by AI, data management, and new media. Learn what top CMOs are saying about the future of marketing and how to stay ahead of the curve in this dynamic industry.
Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on all major podcast platforms. Don't miss out on these invaluable marketing insights!
#CustomerInsights #MarketingDecisions #MarketingChallenges #CommunicationSkills #MarketIntelligence
#WorkforceChanges #SmallCompanyAi #HumanSkillsDevelopment #CtvAdvertising #CommunicationSkills
CHAPTERS:
0:00 - Intro
1:44 - What keeps CMOs up at night
7:17 - The new media landscape
10:22 - Remote work
14:09 - The CMO Role
16:48 - AI in Marketing
23:02 - Best AI pilots
27:27 - Do you always need a human in the loop
29:40 - What human skills will be most important in the future
31:34 - Reframing
34:45 - Practical advice
36:48 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
113 episodes
Share
Manage episode 418202864 series 3473432
Content provided by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night.
Key topics include the impact of artificial intelligence on marketing strategies, the transformation of data and martech in a post-cookie world, and the evolving media landscape with platforms like TikTok and CTV. Babs also shares insights from his extensive career, including his work with IBM's Watson and his role in launching Paramount Plus.
Tune in to hear Babs Rangaiah's expert advice on navigating the challenges and opportunities presented by AI, data management, and new media. Learn what top CMOs are saying about the future of marketing and how to stay ahead of the curve in this dynamic industry.
Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on all major podcast platforms. Don't miss out on these invaluable marketing insights!
#CustomerInsights #MarketingDecisions #MarketingChallenges #CommunicationSkills #MarketIntelligence
#WorkforceChanges #SmallCompanyAi #HumanSkillsDevelopment #CtvAdvertising #CommunicationSkills
CHAPTERS:
0:00 - Intro
1:44 - What keeps CMOs up at night
7:17 - The new media landscape
10:22 - Remote work
14:09 - The CMO Role
16:48 - AI in Marketing
23:02 - Best AI pilots
27:27 - Do you always need a human in the loop
29:40 - What human skills will be most important in the future
31:34 - Reframing
34:45 - Practical advice
36:48 - Outro
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
113 episodes
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Similar to CMO Confidential
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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The Craig Groeschel Leadership Podcast offers personal, practical coaching lessons that take the mystery out of leadership. In each episode of the Craig Groeschel Leadership Podcast, Craig brings you empowering insights and easy-to-understand takeaways you can use to lead yourself and lead your team. You’ll learn effective ways to grow as a leader, optimize your time, develop your team, and structure your organization.
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