The Biggest Truths About Sales With Jeffrey Gitomer Connection Loop By Dubb podcast

39:44

Jordan Villanueva 's journey from software engineering to marketing is a testament to adaptability in the modern business world. Starting as a front-end software engineer at a mortgage company developing mobile applications for iOS and Android, she transformed her career during the 2020 pandemic into becoming a successful B2B marketing entrepreneur. She founded Nueva Media , a video marketing agency that helps B2B companies cut through the noise on LinkedIn. In this episode of the Connection Loop podcast, Jordan shares valuable insights about leveraging LinkedIn video for B2B sales. She explains why traditional cold calling and emailing are becoming less effective as people grow more defensive to direct sales approaches. Instead, she advocates for a more organic approach through consistent video content that allows potential clients to familiarize themselves with you and your ideas without feeling pressured. Key Points from Jordan's Journey and Insights: The Transition Period Started with dropshipping and learning Facebook/Google ads Successfully grew her dropshipping business enough to quit her engineering job Went through a period of uncertainty, including driving for Uber Eats Leveraged both engineering and marketing skills on freelance platforms Evolution into Video Marketing Built initial client base through Instagram and TikTok content Found her niche in LinkedIn, specifically targeting B2B SaaS companies Focused on creating daily content on LinkedIn LinkedIn Video Marketing Strategy Moved away from traditional cold calling and emails Embraces the concept that "the best marketing is marketing that you don't even know that you're being marketed to" Uses videos as "24/7 salespeople" on LinkedIn Focuses on building familiarity and trust through consistent content Why LinkedIn for B2B Platform remains relatively untapped compared to Instagram and Facebook Users are in "business mode" rather than entertainment mode Particularly effective for high-ticket sales Requires fewer touchpoints to close deals Jordan’s success story illustrates how problem-solving skills from engineering can translate into business development, proving that with the right mindset, skills are transferable across seemingly different domains. #b2bmarketing #linkedin #salestips #b2b Visit dubb.us/cl-podcast for more episodes. The story continues on dubb.com.…

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Revolutionizing Small Business Marketing: How Geofencing is Leveling the Playing Field with Barbara Wardell and Ernesto Cullari 35:39

25 weeks ago35:39

35:39

Discover how geofencing technology is revolutionizing small business marketing in this insightful episode featuring Cullari and Wardell , pioneers in location-based advertising. Co-founders Ernesto Cullari and Barbara Wardell share how their "people-first" philosophy and innovative technology are helping local businesses compete with major corporations by enabling precise customer targeting through virtual boundaries. Born from the challenges of the COVID-19 pandemic, when one-third of small businesses in the New York and New Jersey region were forced to close, Cullari and Wardell's mission became clear: democratize enterprise-level marketing technology for small business owners. While major chains leveraged sophisticated marketing tools, small businesses struggled to keep up — a gap this agency set out to bridge. The company has found success across various industries, including HVAC, commercial retail, and notably becoming one of the largest advertisers for laundromats in the country. They provide detailed analytics to their clients through a comprehensive dashboard, showing exactly where ads were seen, whether visitors were unique or repeat customers, and the effectiveness of different advertising channels. A particularly inspiring success story involves a former hedge fund manager who, with their help, transformed a struggling laundromat business into a profitable venture. Visit dubb.us/cl-podcast for more episodes. The story continues on dubb.com.…

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Connection Loop Podcast with Craig Sciglimpaglia of Stride 33:41

34 weeks ago33:41

33:41

We are featuring in this podcast, Craig Sciglimpaglia, a dynamic sales leader and GenAI enthusiast with a rich career journey that inspires many. As the VP of Sales at Quantified, Craig has demonstrated exceptional leadership and innovation in driving sales strategies that align with business objectives. His expertise in the realm of artificial intelligence and sales has not only fueled business growth but also paved the way for more tech-savvy approaches in the industry. Craig's dedication to his craft and his ability to adapt to new challenges make him a standout professional in today's fast-evolving marketplace. His insights on the Sales Leader Series podcast are a testament to his thought leadership and passion for advancing sales methodologies. Let's celebrate leaders like Craig who are pushing boundaries and setting new standards in sales. Connect with Craig to learn more about his journey and insights. #SalesLeadership #GenAI #Innovation #BusinessGrowth #Leadership #SalesStrategy #ProfessionalExcellence…

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The Three Keys to Growing your SAAS Company with TK Kader 52:47

41 weeks ago52:47

52:47

Scaling your SaaS business can often feel like navigating uncharted waters—but what if you had a proven roadmap from a seasoned expert who’s already led multiple companies to success? In this episode of the Dubb Podcast Connection Loop, TK Kader , with over 15 years in the game, reveals the strategic pillars that can transform your software venture (or whatever line of business you’re in) into an unstoppable force. TK’s career began with HipCal, an early online calendar tool, which was acquired by Plaxo. In 2011 he founded ToutApp, a sales engagement platform, which was later acquired by Marketo. At Marketo, he served as SVP of Strategy, playing a pivotal role in the company’s turnaround and its subsequent acquisition by Adobe. Today, TK leads Unstoppable , a coaching program dedicated to helping SaaS founders build and execute go-to-market strategies that stand out. He has worked with over 500 founders, with 250 of them actively engaged in his program. The Three Keys to Growing Your SaaS Company TK’s approach to growing SaaS companies centers on three main pillars: 1. Ideal Customer Profile (ICP) TK emphasizes the importance of deeply understanding your Ideal Customer Profile (ICP). This goes beyond simple market segmentation. TK’s method includes a detailed 29-point exercise to help founders accurately identify who their ideal customers are. This precise targeting ensures that marketing efforts are focused and effective. 2. The Manifesto (Messaging) After defining your ICP, the next step is crafting a manifesto or clear messaging. In today’s competitive market, having a strong, distinct message is crucial. TK notes that many companies rush to execution without thoroughly developing their messaging, which can lead to missed opportunities in connecting with potential customers. 3. Broadway Show (Consistent Execution) The final pillar is what TK calls the “Broadway Show”—a set of consistent, repeatable marketing and sales activities. This is where strategic planning meets practical execution. Whether it’s posting on LinkedIn, running ads, or cold emailing, consistency is key. TK also emphasizes the importance of measuring results and iterating based on data. As TK continues to coach founders and scale his own SaaS ventures, his insights into strategy and execution will undoubtedly help shape the future of SaaS growth. Whether you’re a seasoned SaaS entrepreneur or just starting, the principles TK shares—understanding your customer, refining your message, and consistently executing your strategy—are essential for success. Visit dubb.us/cl-podcast for more episodes. The story continues on dubb.com .…

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How to Bootstrap to $23M in SAAS ARR in 4 years with Adam Robinson 52:19

1 year ago52:19

52:19

Are you ready to unlock the secrets of SaaS marketing? Join us for an exclusive interview with Adam Robinson, CEO of RB2B and Retention.com. Discover the future of SaaS marketing and learn valuable insights from one of the industry's top experts. Don't miss out on this opportunity to stay ahead of the competition. Watch now and take your marketing game to the next level! #saas #ceo #founder…

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How to Start a World-Class Business Podcast with Anne Scottlin 45:55

1 year ago45:55

45:55

In this podcast, we will talk about the Origin story, Podcasting, and Social entrepreneurship. #linkedin #smallbusiness #podcasting #hollywood #speaker #author

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#WINtheNOW - How To Live A Life Of Presence with Eric Recker 35:26

1 year ago35:26

35:26

In today's podcast with Eric Recker, we will discuss about the #WINtheNOW Burnout journey Pivot from only dentistry to coaching, speaking, writing, content

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The Secrets Business Owners Are Leaving Money on Table with Jean Jackson 33:16

1 year ago33:16

33:16

In today's podcast with Holly Jean Jackson, we will discuss: Revenue, Peak Performance, and Where Biz Owners Leave money on the table.

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The Pillars of Profitability with Cyndi Lesinski 42:30

1 year ago42:30

42:30

Think of building a tall house with just one pillar — not very sturdy, right? You'd need at least four pillars to make it strong. It's the same deal when it comes to making a successful business. You've got to set up several strong pillars to make it work. So, what are these four pillars? We've got Cyndi Lesinski here to explain. Cyndi has been working in real estate for more than 21 years and is the CEO of Cyndi Lesinski & Associates , a top 1% real estate team in Southern California. But Cyndi didn't always work in real estate. She started as a social worker, wanting to help people and make a positive impact. After 15 years, she realized that what she learned as a social worker could also help people with their homes. In a chat with Ruben Dua, the founder and CEO of Dubb, Cyndi talks about the four important pillars for a successful business: promotion, process, people, and pivoting. She stresses the need to keep up with changes in real estate, use technology, and take on new challenges, especially in social media. The conversation also touches on the idea that negative thoughts attract more negativity, both in personal and professional life. Cyndi also talks about the common scarcity mindset in business. Overall, Cyndi's experiences and perspectives provide valuable insights for individuals entering the real estate business or seeking personal and professional growth. Visit dubb.com/cl-podcast for more episodes. The story continues on dubb.com .…

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The Future of AI for Business and Personal Growth with Artem Koren 34:00

1 year ago34:00

34:00

In this episode of the Connection Loop podcast, I speak with Artem Koren, Cofounder of Sembly AI. We discuss - AI disrupting the future of work - The growing market for AI Agents and the - Startup journey #linkedin #smallbusiness #ai #ceo #technology #salestips #smallbusiness

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Add a Sales Process to Increase Revenue and Improve Happiness with Adi Klevit 27:36

1 year ago27:36

27:36

Picture this… You've just wrapped up your pitch with a potential customer, feeling confident that your presentation was a knockout. However, instead of an enthusiastic "Let's do it," they hit you with the classic "Thanks, I'll need to talk to my business partner." Cue the confusion. You thought you covered all your bases, and asked the right questions, but here's the plot twist—you missed a vital step: identifying the decision-makers. No matter how exceptional your sales team is, without a well-defined sales process, success isn't a guarantee. It's not just about the skill of your team; it's about having a well-defined roadmap that ensures you hit the right notes every single time. If you've found yourself nodding along, recognizing this scenario all too well, fear not. We've got your back in this episode with the incredible Adi Klevit , a seasoned industrial engineer, management consultant, and business executive with nearly 30 years of invaluable experience. As the driving force behind Business Success Consulting Group , Adi specializes in bringing order and organization to businesses by crafting, documenting, and implementing processes and procedures. In this conversation with Dubb founder and CEO Ruben Dua, Adi breaks down the key components of a sales process, including lead qualification, discovery, proposal writing, follow-up, negotiation, and the crucial handoff to the team responsible for delivering the product or service. Ruben and Adi also discuss ways to identify friction points within a business process and emphasize the importance of assessing whether issues are related to people, processes, or a combination of both. If you’re looking for guidance on how to set your sales team up for success, this episode is for you. Visit http://dubb.com/cl-podcast for more episodes. The story continues on http://dubb.com . Picture this… You've just wrapped up your pitch with a potential customer, feeling confident that your presentation was a knockout. However, instead of an enthusiastic "Let's do it," they hit you with the classic "Thanks, I'll need to talk to my business partner." Cue the confusion. You thought you covered all your bases, and asked the right questions, but here's the plot twist—you missed a vital step: identifying the decision-makers. No matter how exceptional your sales team is, without a well-defined sales process, success isn't a guarantee. It's not just about the skill of your team; it's about having a well-defined roadmap that ensures you hit the right notes every single time. If you've found yourself nodding along, recognizing this scenario all too well, fear not. We've got your back in this episode with the incredible Adi Klevit , a seasoned industrial engineer, management consultant, and business executive with nearly 30 years of invaluable experience. As the driving force behind Business Success Consulting Group , Adi specializes in bringing order and organization to businesses by crafting, documenting, and implementing processes and procedures. In this conversation with Dubb founder and CEO Ruben Dua, Adi breaks down the key components of a sales process, including lead qualification, discovery, proposal writing, follow-up, negotiation, and the crucial handoff to the team responsible for delivering the product or service. Ruben and Adi also discuss ways to identify friction points within a business process and emphasize the importance of assessing whether issues are related to people, processes, or a combination of both. If you’re looking for guidance on how to set your sales team up for success, this episode is for you. Visit http://dubb.com/cl-podcast for more episodes. The story continues on http://dubb.com .…

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Why the Barbie Movie was a Massive Success with Brittney Minton 33:32

1 year ago33:32

33:32

How did Barbie, a movie about a plastic doll, generate over $1.4 billion? In this episode, Ruben and Brittney spill the tea on Mattel's genius move with the Barbie movie. Spoiler alert: it’s self-deprecation. The movie’s main trailer promises that “If you love Barbie, this movie is for you. If you hate Barbie, this movie is for you.” Not only did Mattel realize that they have a loyal following, but they also recognized the controversy surrounding their Barbie dolls. And filmmaker Greta Gerwig leaned into that. Besides the art of self-deprecation and how they incorporated legacy storytelling into the Barbie movie, Ruben and Brittney also go deep into Mattel's history, highlighting controversies, clever branding, and a brilliant pivot into the entertainment industry. We’re not going to give you any more spoilers! You’re going to have to listen to the episode and watch the movie yourself. Whether you liked the Barbie movie or not, this episode is for you. We could all take a page out of Mattel’s book. Visit http://dubb.com/cl-podcast for more episodes. The story continues on http://dubb.com .…

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How Paige made $236K in Commissions with "Pocket Video Funnels" 34:10

2 years ago34:10

34:10

Hello everyone, welcome to today's podcast. We are excited to have Paige Battcher join us as our guest speaker. Paige will be discussing some interesting topics such as Authenticity, StorySelling, Automation and Systems, and Imperfect Action. So, stay tuned, and let's dive into the conversation.

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How to Create More Flow in Your Business with Dale Gibbons 22:32

2 years ago22:32

22:32

On today's podcast, we had the honor of featuring Dale Gibbons - a CEO, Profit Breakthrough Specialist, lover of God and country, friend to many, coach to some, mentor to a few, and a father of two. He graciously shared with us the 9 flows that make a business successful and how to overcome any obstacles that could impede the creation of a magnetic experience for your potential and existing customers.…

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Growing Your Business Using Insurance with Ryan Hanley 44:38

2 years ago44:38

44:38

In today's podcast, we invited Ryan Hanley to discuss how leadership, growth, and personal development help people in business. #leadership

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Thriving Through Big Life Changes with Toni Bubb 32:26

2 years ago32:26

32:26

In today's episode, join Ruben Dua as he meets with Toni Bubb - The Professional Lover of Life, and embark on a transformative journey of life changes. Having catalyst moments, healing experiences, and powerful breakthroughs that will challenge the rules of destiny. Don't miss out!

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How to Acquire More Clients with Gaming, Psychology, and Nature with Beau Button 38:12

2 years ago38:12

38:12

Imagine turning every customer interaction into an adventure. Picture your audience not just participating, but eagerly engaging with your brand, driven by the thrill of the experience. This is the promise of gamification, a strategy that harnesses the excitement of gaming elements to captivate users and drive business growth. When paired with the enduring wisdom of nature, these principles can revolutionize how you attract and retain customers. Let’s delve into the insights shared by Beau Button, a seasoned software developer turned mobile game innovator, to explore how these concepts can elevate your business. Gamification: Turning Shopping into an Adventure Beau Button, from Atlas Reality, recently transitioned from enterprise software to the mobile gaming industry. In this interview with Dubb founder and CEO Ruben Dua, Beau highlights the power of gamification. Take TEMU, the Chinese competitor to Amazon, as an example. TEMU's "spin the wheel" feature offers users a chance to win discounts of up to 90%, making the shopping experience more engaging and enticing. This gamified approach not only brings users back frequently but also taps into psychological triggers that drive engagement and purchasing behavior. Beau notes how successful games use psychological hooks to keep players engaged. Now, these hooks can be seamlessly integrated into any business model. Whether through loyalty programs with rewards, interactive challenges, or exclusive offers, gamification can transform routine transactions into exciting experiences, which fosters customer loyalty and boosts revenue. The Psychology Behind Hooks Understanding the psychology of hooks is crucial for creating effective gamification strategies. A hook is anything that captures a user's interest—be it a captivating introduction in a YouTube video, a limited-time offer, or a chance to win something valuable. The key is to introduce elements of curiosity and reward. As Beau explains, even in free-to-play games, players are motivated to watch ads in exchange for in-game rewards. This principle can be adapted to business by offering value in exchange for customer engagement. Nature’s Lessons: Simplicity and Efficiency While gamification offers a modern approach to customer engagement, nature provides timeless lessons in simplicity and efficiency. Beau and Ruben share insights on the elegance of natural systems. Despite their complexity, nature operates on simple, fundamental principles. This perspective can be transformative for businesses, encouraging us to streamline processes and focus on core strengths. One profound example of nature's wisdom is the concept of pruning. Just as gardeners remove weak or diseased branches to allow healthier parts to thrive, businesses should identify and eliminate unproductive activities. This natural selection approach ensures resources are allocated to areas with the highest potential for growth and success. Moving Toward the Light: Focusing on What Matters Drawing inspiration from nature, Ruben points out that plants naturally turn toward the light. In business, this translates to focusing on the most valuable and productive aspects. Just as plants seek sunlight for nourishment, businesses should channel their efforts toward strategies and activities that yield the highest returns. This might mean doubling down on successful products, refining marketing tactics, or investing in customer relationships. The Ruthless Efficiency of Nature Nature’s efficiency, while seemingly ruthless, offers valuable lessons in prioritization. In the wild, weaker offspring might be left behind to ensure the survival of the stronger ones. While businesses need not be ruthless, we can benefit from focusing on what works best. This might involve discontinuing underperforming products or services and concentrating on those that drive growth and profitability. Harmonizing Nature and Gamification for Business Success By integrating the principles of gamification and the wisdom of nature, businesses can create engaging, efficient, and sustainable strategies for growth. Gamification transforms customer interactions into enjoyable experiences, cultivating loyalty and increasing engagement. Meanwhile, nature’s lessons in simplicity, efficiency, and focus guide businesses in streamlining operations and prioritizing what truly matters. Visit dubb.us/cl-podcast for more episodes. The story continues on dubb.com . #playtoearn #atlasreality #virtualrealestate…

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Upselling Techniques using Video for Sales Growth 10:35

2 years ago10:35

10:35

Upselling, is one of the most powerful things that you can do in sales and marketing. In fact, building your community where they cannot wait to see what you have new is the dream— an attainable dream. Watch this video to learn more.

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How to Live Stream a Zoom meeting to Facebook/YouTube/Twitter 5:01

2 years ago5:01

5:01

In this live stream, I will share how to stream two multiple platforms including your Facebook page, Facebook group, LinkedIn, YouTube, and Twitter. This does require using two platforms but it's the only way that we figured out the way to make it work.

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The Power of Video Email Newsletters - Hero Story About Ed 18:03

2 years ago18:03

18:03

If you are sending text-based emails or using fancy HTML templates, you are missing out on a massive opportunity. Watch this video to see how Ed has consistently grown his business with video email newsletters using Dubb ( https://dubb.com )

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Low Hanging Fruit Real Estate Strategies 2:04

2 years ago2:04

2:04

Join us in a LIVE Workshop to learn how to focus your time on the people who will drive revenue, repeats, and referrals!

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The Rebirth of Coolness - Robots, Personalized Letters, and Perseverance with Rick Elmore 31:28

2 years ago31:28

31:28

In this podcast with Rick Elmore, we will discuss, The Power of Going Analog for Building Meaningful Relationships with Clients, Customers, and Employees #SimplyNoted #Marketing #40under40

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1
The Rebirth of Coolness - Robots, Personalized Letters, and Perseverance with Rick Elmore 31:28

2 years ago31:28

31:28

In this podcast with Rick Elmore, we will discuss, The Power of Going Analog for Building Meaningful Relationships with Clients, Customers, and Employees. Learn more at https://dubb.com/yt #SimplyNoted #Marketing #40under40

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How Entrepreneurs Can Overcome Struggle with Accountability, Optimization, and Reality with Mark Stouse 45:50

2 years ago45:50

45:50

In this episode Ruben Dua, CEO of Dubb meets with Mark Stouse, CEO of Proof Analytics #entrepeneurship #analycis #data #ceo

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How Entrepreneurs Can Overcome Struggle with Accountability, Optimization, and Reality 45:50

2 years ago45:50

45:50

In this episode, Ruben Dua, CEO of Dubb meets with Mark Stouse, CEO of Proof Analytics. Learn more at https://dubb.com/yt #entrepeneurship #analycis #data #ceo

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On Perseverance - Why It's Called WD40 39:57

2 years ago39:57

39:57

I'm excited to share that we have a special guest, Tony Baldwin, joining us on today's podcast. We'll be diving into the topic of perseverance and exploring the fascinating story behind why it's called WD40. I can't wait to hear Tony's insights and learn more about this important subject. Learn more at https://dubb.com/yt #motivation #inspiration #perserverance #smallbusiness #leadership…

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Print Mail, QR Codes, and Dubb for Next Level Real Estate Strategies in with Kelly Wheeler 28:04

2 years ago28:04

28:04

For this episode of the Connection Loop podcast, we invited Kelly Wheeler , aka The Real Estate Ninja, to share his insights on real estate marketing. Kelly is a successful real estate professional and YouTuber currently with over 9,000 subscribers. He specializes in helping agents navigate the often confusing world of marketing while maximizing client acquisition and conversions. In this conversation with Dubb founder and CEO Ruben Dua , Kelly addresses the current state of marketing for real estate agents. He explains that many agents waste money on ineffective tactics. To help them avoid these pitfalls, Kelly has dedicated his YouTube channel to providing actionable strategies that drive results. His channel offers hundreds of videos aimed at simplifying the marketing process for agents who are serious about building revenue. Kelly also shared several real-life examples of how he integrates Dubb into his marketing. He uses it across various channels—Gmail, texting, direct mail, and even CRM systems. A standout strategy Kelly highlighted was his use of Dubb with QR codes in direct mail campaigns. Rather than sending traditional, text-heavy postcards, Kelly incorporates QR codes that direct recipients to videos where he educates them about important real estate topics, such as pricing their home correctly. At its core, Kelly Wheeler’s approach to real estate marketing is about relationship-building. He emphasizes that success in this industry isn’t just about the initial interaction—it’s about nurturing the relationship through education and trust. For real estate agents looking to elevate their marketing strategies, Kelly offers a valuable lesson: take the time to educate your clients and differentiate yourself through innovative tools like Dubb. By doing so, you can build lasting relationships and drive real, measurable success in your business. Visit dubb.us/cl-podcast for more episodes. The story continues on dubb.com .…

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Real Estate Desktop Recording Masterclass with Dubb Invite 1:40

2 years ago1:40