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139—Jake Johnson—Brand & product marketing

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Manage episode 287061217 series 1428243
Content provided by Clate Mask. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Clate Mask or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Jake Johnson (Keap Creative director) joins us to discuss the soul of branding, pandemic pivots, and finding the folks who’ll pay big for premium offerings

“There were people like, "I can't believe you'd spend $30 to watch Mulan And those are people who just don't get it.”.

We’ll also tackle one of the most overlooked growth killers, "promo fatigue". What does that mean?. Listen close, because too much attention to your audience may be driving away your current customer base.

“There's only so many messages that consumers can get hit with before it becomes white noise.”

Learn exactly why “getting folks in the door” could be your most dangerous move and when to spot the right and wrong time to commoditize your offerings.

  continue reading

186 episodes

Artwork
iconShare
 
Manage episode 287061217 series 1428243
Content provided by Clate Mask. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Clate Mask or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Jake Johnson (Keap Creative director) joins us to discuss the soul of branding, pandemic pivots, and finding the folks who’ll pay big for premium offerings

“There were people like, "I can't believe you'd spend $30 to watch Mulan And those are people who just don't get it.”.

We’ll also tackle one of the most overlooked growth killers, "promo fatigue". What does that mean?. Listen close, because too much attention to your audience may be driving away your current customer base.

“There's only so many messages that consumers can get hit with before it becomes white noise.”

Learn exactly why “getting folks in the door” could be your most dangerous move and when to spot the right and wrong time to commoditize your offerings.

  continue reading

186 episodes

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