Go offline with the Player FM app!
How to launch a media-level newsletter, not just another marketing email with Ashley Guttuso
Manage episode 316713222 series 3286649
If you want your company to grow, you need to have a strong online presence. In order to do so, you need a well-thought-out content strategy. But creating a plan that drives success includes having a team of professionals experienced in connecting with your ideal customer across different platforms.
We all use email as the primary channel for business communication, but many now believe email is not an effective way to connect with your audience. However, most people are subscribed to at least one newsletter and it’s still a marketing tool worth considering.
In this episode of Content Logistics, Ashley Guttuso joins our host, Camille Trent, to discuss the recent rise of the newsletter, the ways SaaS companies should use them, and the difference between approaching your audience via social media versus sending them a newsletter.
66 episodes
Manage episode 316713222 series 3286649
If you want your company to grow, you need to have a strong online presence. In order to do so, you need a well-thought-out content strategy. But creating a plan that drives success includes having a team of professionals experienced in connecting with your ideal customer across different platforms.
We all use email as the primary channel for business communication, but many now believe email is not an effective way to connect with your audience. However, most people are subscribed to at least one newsletter and it’s still a marketing tool worth considering.
In this episode of Content Logistics, Ashley Guttuso joins our host, Camille Trent, to discuss the recent rise of the newsletter, the ways SaaS companies should use them, and the difference between approaching your audience via social media versus sending them a newsletter.
66 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.