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Why your keyword-led SEO strategy isn't working (and what to do instead) with Eli Schwartz
Manage episode 317989042 series 3286649
Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Product-led SEO is a next-level SEO strategy that can help companies attract a larger audience and add more visibility to their products. And it is a pretty efficient technique that focuses more on revenue instead of rankings. After all, that's what SEO is all about.
But product-led SEO doesn't work for everyone. So, instead of investing in product-led SEO, local businesses should stick with Google My Business profiles and Yelp pages since these channels can help owners attract the right audience more efficiently.
In this episode of Content Logistics, Camille Trent welcomes Eli Schwartz, a best-selling author and an SEO expert and consultant with long-standing experience at various companies. They chat about the essence of product-led SEO, companies that can benefit from it, and when companies should bet on product-led SEO to foster their growth.
67 episodes
Share
Manage episode 317989042 series 3286649
Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Product-led SEO is a next-level SEO strategy that can help companies attract a larger audience and add more visibility to their products. And it is a pretty efficient technique that focuses more on revenue instead of rankings. After all, that's what SEO is all about.
But product-led SEO doesn't work for everyone. So, instead of investing in product-led SEO, local businesses should stick with Google My Business profiles and Yelp pages since these channels can help owners attract the right audience more efficiently.
In this episode of Content Logistics, Camille Trent welcomes Eli Schwartz, a best-selling author and an SEO expert and consultant with long-standing experience at various companies. They chat about the essence of product-led SEO, companies that can benefit from it, and when companies should bet on product-led SEO to foster their growth.
67 episodes
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Similar to Content Logistics
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