258. Five Smart & Ethical Ways To Build Your Email List And Connect With Customers Creative Shop Talk With Wendy Batten podcast

19:57

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Let’s talk about the “summer slowdown,” shall we? In this episode of the Creative Shop Talk Podcast, we’re flipping the script on the summer slowdown and showing you how to use any quiet time as a powerful CEO reset. Whether it’s organizing your back-end systems, strengthening customer relationships, or proactively planning for Q4, this season can be one of your most productive if approached with intention - and I’m showing you how. We’re diving into practical and mindset-driven strategies for using this seasonal dip to build momentum, clarity, and energy. Learn how to schedule a “money date” with your financials, declutter your tech stack, and plant the seeds for a thriving holiday season. What You’ll Learn in This Episode: Why a slower season can be your biggest strategic advantage How to use your CEO date to make smarter inventory decisions Ways to deepen customer relationships and build brand loyalty Quick backend system fixes that can boost efficiency How to use the summer to prep for a stress-free Q4 and holiday season Why mindset matters more than momentum during seasonal dips Your Next Steps If you found this episode helpful in any way, I would LOVE if you would share it with a fellow shop owner who might need a mindset shift! Then tag me on Instagram (@ wendybatten.biz ) with your summer reset plans. I’d love to hear from you! And then …join my supportive community of retailers in the Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE . Related podcasts we think you’ll like: Episode 115 : How to Tame All of Those Great Ideas Episode 116 : What to Do if It’s Slow: Summer Strategy Series Episode 216 : Create a Summer of Ease for Your Retail Shop About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy’s programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!…

Creative Shop Talk with Wendy Batten

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263. Why CEO Time Isn’t Optional in Your Retail Business 24:45

12 days ago24:45

24:45

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Do you struggle to schedule and/or keep your CEO dates with yourself? Running your shop like a true CEO isn’t just for big-box retailers: it’s for independent creative retail shop owners just like you - trust me on this. If you’ve ever felt like your business is dragging you down; if you KNOW you aren’t spending your time on the things you should be…this episode is for you. Not sold on why CEO time is crucial? Unsure of where or why to start? Wondering what you should be doing during your CEO date? Listen in now! Takeaways for Indie Retailers Hard seasons are normal – Obstacles come with owning a business. What matters is how you move through them. Stop playing small – Don’t let busy work keep you from doing the real CEO work that moves the needle. You can’t scale with hustle and heart alone – Aligned action is what brings joy, profit, and freedom. Take a pause and plan – A regular CEO date with yourself brings clarity and confidence. Want help? – I’m hosting a Quarterly CEO Planning Day on June 10th. Come plan alongside other retailers who get it! More info below. What to Focus on During CEO Time Strategic planning (not just goal setting) Reviewing what worked and what didn’t Understanding your income streams and profit margins Creating intentional marketing, not last-minute campaigns So what is your next step? Join me for a productive afternoon of planning out your next 90 days in my Retailer’s CEO Planning Day on June 10th! This is a new program I’m offering. We will meet together in a small group and spend an afternoon doing some intensive quarterly CEO-level planning for your business. It comes with pre-meeting vision planning prompts, 4 hours of a focused planning session with me and a small group, 2 weeks of support from me, and a retail success toolkit to help you every step of the way! Save $100 by registering by June 6th. See you there! Need more? Join me for my first Retailer’s CEO Planning Day on June 10th! This is a new program I’m offering. We will meet together in a small group and spend an afternoon doing some intensive quarterly CEO-level planning for your business. It comes with pre-meeting vision planning prompts, 4 hours of a focused planning session with me and a small group, 2 weeks of support from me, and a retail success toolkit to help you every step of the way! Save $100 by registering by June 6th. See you there! Or…join my supportive community of retailers in the Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE . Related podcasts we think you’ll like: Episode 33 : The CEO Date: A Non-Negotiable Habit is Key to Creative CEO Success Episode 88 : Retailer Success Series: Making Pivotal (and scary) CEO Decisions with Retailer Melanie Kolb Episode 133 : Retailer Success Series: Community, Culture, and CEO Mindset with Amy Cseh About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Join Wendy’s CEO Planning Session for Retailers Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy’s programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!…

Creative Shop Talk with Wendy Batten

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262. 11 Tiny Habits That Will Make Your Retail Business Better 35:35

19 days ago35:35

35:35

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Small habits can lead to big results! In this episode of the Creative Shop Talk Podcast, I’m sharing 11 easy-to-start micro habits that can totally transform your retail business. These habits may be small, but they pack a powerful punch. From looking at your numbers to making faster decisions, I’ll give you real-world, simple advice that WORKS. Whether you run a boutique, a gift shop, or a creative space, these tips will help you grow with confidence — and have fun doing it! 11 Micro Habits for Independent Retailers: Don’t “Ostrich” – Stop hiding from your business numbers. Look at them daily so there are no surprises. Always Be Learning – Reading 10 minutes a day or listening to a podcast can level up your skills. Ditch the Burden Mindset – Remember, you get to run this business. Approach it with joy, not dread. Use a “Yet” Mindset – “I’m not good at planning... yet.” Add "yet" to reframe your self-talk. Ask: How Can I Make This Easier? – Don’t overcomplicate. Ask who or what can help. Crush Self-Doubt – Keep a list of wins, kind words, and proud moments to boost your confidence. Set Clear Goals – Know what you’re aiming for so your daily actions move you closer to it. Look Up – Don’t get stuck in the day-to-day. Plan 90 days out. Know what your customers are experiencing. Prioritize Your Health – A healthy YOU means a stronger business. Protect your time and energy. Decide Faster – Avoiding decisions holds you back. Be intentional and aligned with your goals. Make It Fun – This is your dream! Bring energy and joy into your day-to-day. Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE . Related podcasts we think you’ll like: Episode 124 : Confident Decision Making Made Easy with Business & Life Coach Andrea Liebross Episode 229 : Having a Monthly Playbook for Your Retail Shop Episode 261 : How to Stay Focused and Get Things Done About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy’s programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!…

Creative Shop Talk with Wendy Batten

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261. How to Stay Focused and Get Things Done 21:16

26 days ago21:16

21:16

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Running a shop can feel like juggling flaming squirrels – I totally get it! In this episode of The Creative Shop Talk Podcast, I’m sharing a powerful training from the Retailer’s Inner Circle library to help you focus, prioritize, and actually get things done (without the late nights and endless to-do lists). If distractions and squirrel-brain are wreaking havoc on your retail business, listen up. This one's for all of the busy retailers out there trying to get things DONE! Takeaways for Independent Retailers: How to protect your personal time as a retail CEO The power of setting non-negotiables for work-life balance What a CEO Date is – and why it will change your week The difference between results and goals: what are the three “cross-offable” things you need to do today? How to use the Pomodoro Method to beat distractions: You’ll be shocked by how much you can get done in 25 minutes! 4 D’s to simplify your to-do list: Do, Delete, Delegate, Defer Why batching tasks and working away from the shop floor matters How small group support boosts momentum and accountability Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE . Related podcasts we think you’ll like: Episode 33 : The CEO Date: A Non-Negotiable Habit is Key to Creative CEO Success Episode 48 : The 3 Biggest Time Wasters for Retailers and How to Avoid Them Episode 136 : Annual Planning That Fills Your Life Buckets About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy’s programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!…

Creative Shop Talk with Wendy Batten

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260. Winning with Community in Your Retail Business: Takeaways from my Mastermind Retreat 31:52

5 weeks ago31:52

31:52

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Helping and inspiring independent retailers is my passion (and my job!), but I would be remiss if I never shared how inspiring my retailers are to ME. Their inspiration is never more apparent than when we are all together in person: talking shop, ruminating on all the things, and brainstorming through big ideas. In this episode, I’m sharing some of my takeaways from my Level Up Mastermind Retreat in early April in Thomasville, Georgia. I’m always learning from my retailers and amazed by their ideas and this retreat was no different. There is something very inspiring about getting a group of like-minded people together who are working toward a similar goal: running a successful independent retail shop. I hope these takeaways inspire you to try something new to move the needle in your retail business. Takeaways for Independent Retailers: Bravery is contagious: It’s important to surround yourself with people who are on your side. Making a decision and being brave enough to stick to it when you see the needle starting to move and/or having the courage to course correct if it’s not working Collaborations & community are super hot right now: Everyone in your community has the same goal: growing and thriving in a community that supports them. Look to your community for inspiring people: Annie Jones of The Bookshelf in Thomasville showed us that building multiple revenue streams and marketing differently works. (You can follow along with her Instagram at @bookshelftville) Lean into others: You cannot do this alone! I also wanted to give a quick shoutout to YOU! Thanks to your support, the podcast has reached 100,000+ downloads! Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE . Related podcasts we think you’ll like: Episode 246 : Relationships are Rocket Fuel Episode 254 : Behind the Counters: The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell Episode 259 : Behind the Counter: Building a Unique Retail Shop with Heart with Amy and Chris Hart About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy’s programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!…

Creative Shop Talk with Wendy Batten

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259. Behind the Counter: Building a Unique Retail Shop with Heart with Amy and Chris Hart 44:06

6 weeks ago44:06

44:06

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Can couples successfully run a retail shop together? Absolutely! From a flash of inspiration on a trip to London to creating a beloved community hub in Thomasville, Georgia; Amy and Chris Hart join me on the Creative Shop Talk Podcast to share how passion, teamwork, and a little bit of "what's our widget?" can turn your entrepreneurial dreams into reality. Amy and Chris own The Hare and the Hart , a boutique inspired by the couple’s time in the Cotswolds. They describe the shop as “English at heart with a Southern sensibility and a French twist.” Amy is an active member of the Retailer’s Inner Circle and has been in the Level Up Mastermind for almost 5 years running. This episode is packed with tips for independent retailers, especially those working together as a couple. From finding your niche, connecting with your community, and navigating the ups and downs of retail life together, Amy and Chris are an inspiration to all aspiring retail shop owners. Takeaways for Retail Shop Owners: Finding your "widget": Identify your unique product (like Amy's Toile designs) Involving family: Amy and Chris have incredibly talented family members who showcase unique products in their shop. Defining Roles: The importance of defining roles and communicating them clearly. Build your community: Make it a point to connect with members of your community. Featuring local artisans in your shop is a good way to do that. Overcoming challenges: Amy and Chris know when their slow season is and have come up with ways to draw customers in and also keep their minds right knowing things do pick up. Chris’s Advice : "Don’t give up your dream to somebody else.” Listen in for more thoughts on what Chris and Amy could have done differently if they could rewind 7 years. “Don’t give up your dream to somebody else.” -Chris Hart Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE . About Amy and Chris: Sweethearts since college, Amy and Chris Hart chose Thomasville, Georgia, as their adopted hometown in 2018 after many adventures. The Hare & The Hart is their shop in the beautiful, historic downtown, offering gifts and goods that are English at heart with a Southern sensibility & a French twist. They adore celebrating the beauty of the places people love, embellishing the spaces surrounding them, and sharing in the extraordinary joy of the everyday. Their family takes part by designing collections, including Amy’s Toile of Thomasville. They are pleased to carry local artisans, along with those discovered on and inspired by their travels. Amy and Chris continue their adventures in a wibbly, wobbly 1850s house just blocks from the shop with their Labrador named Rugby. Related podcasts we think you’ll like: Episode 78 : Learning to Level Up with Amy Hart Episode 127 : Level Up Mastermind Q+A: Invest in Yourself Episode 256 : Retailers in the Wild: Elevate Your Retail Shop Using These Observations From My Time in New Zealand About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy’s programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!…

Creative Shop Talk with Wendy Batten

1
258. Five Smart & Ethical Ways to Build Your Email List and Connect with Customers 24:31

7 weeks ago24:31

24:31

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: What’s something you are doing now in your retail business that you wish you would have started doing sooner? When I ask clients this question, the answer is often “I wish I would have started an email list sooner.” The reason is because they’ve learned over time that email is still a super powerful tool! It’s a direct line to your customers - no “beating the algorithm” required. In this episode, I’m giving you 5 simple ways to build your email list and keep your customers happy. You’ll learn how to connect better, sell more, and own your customer relationships. I hope you’ll join my email list (if you aren’t already on it)! You can do that by scrolling to the bottom of my homepage HERE . 5 Ways to Build Your Email List: Ask your customers at checkout to join the list: You can use a QR code to do this! Do an in-store give-away. Offer a freebie/lead magnet as an incentive to join. When you host events customers need to pre-register for, ask those folks to join the list when they are registering. Use a pop-up on your website and ask people to join: Simple and effective! Remember to ensure your emails are valuable to your clients. You want them to look forward to hearing from you! Regular emails help you sell more and build loyal fans of your brand. Who doesn’t need more of that in their retail shop? “If all of your social media accounts were gone tomorrow, how would you connect with your clients?” -Wendy Batten Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE . Related podcasts we think you’ll like: Episode 254 : Behind the Counters: The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell Episode 253 : Mastering Social Selling: How Retailers Can Boost Sales and Build Loyal Customers About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy’s programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!…

Creative Shop Talk with Wendy Batten

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257. Spring Cleaning for Your Retail Business: Refresh Your Mind, Shop, and Sales 20:39

8 weeks ago20:39

20:39

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ LAST CALL! Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: Ready to spruce up your shop and boost your business? Spring (or Autumn, depending on where in the world you are!) is the perfect time to clean out the old and bring in the new. In this episode, I’m giving independent retailers easy tips to refresh their mindset, clean up their shop, and make more money. Key Takeaways: Mindset Refresh: Get rid of negative thoughts and focus on new opportunities. Remember why you started your business and get that excitement back! Money Moves: Inventory Check: Look at old stock and have a spring cleaning sale to clear it out. Don’t let money sit on your storage shelves! Expense Review: Cut unnecessary spending by checking your credit card and bank statements. Pricing Check: Make sure your prices make you a profit, and don’t just copy your competitors. Shop Spruce-Up: Clean your shop, including dusting and fixing anything that looks worn out. Update uniforms, aprons, and how your staff presents themselves. Marketing Boost: Refresh your marketing plans to get customers excited. Remember: “Nothing great was ever achieved without enthusiasm!” Plan for Success: Having a plan is key to making good things happen! “Nothing great was ever achieved without enthusiasm.” - Ralph Waldo Emerson Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE . Related podcasts we think you’ll like: Episode 104 : Tight on Cash Flow? Let’s Turn Your Old Inventory Into Cash for You! Episode 109 : Money Mindset, Abundance, and Bad Ideas with Guest Expert Emily King Episode 194 : Feeling Stuck? 20 Prompts to Help Flip Your Mindset About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy’s programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!…

Creative Shop Talk with Wendy Batten

1
256. Retailers in the Wild: Elevate Your Retail Shop Using These Observations From My Time in New Zealand 29:25

9 weeks ago29:25

29:25

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: I’m home from a 6-week trip across New Zealand where I perused more than 150 independent retail shops! Phew! In this episode of the podcast, I am sharing 5 tips/observations that will elevate your retail shop. Want customers lining up instead of walking by? It’s time to revamp your retail strategy and I have the keys to success! Here are 5 powerful tips to magnetize customers and maximize sales, all inspired by visiting retailers in the wild in beautiful New Zealand. 5 Tips to Elevate Your Shop: Boost Visibility: I’ll give you some ideas and platforms you can use right now to make sure people can find you. Perfect Your Shop Standards: There is more to keeping shop than turning on the lights and unlocking the door! Signage That Sells: I’ve said it before and I’ll say it again: Good, clean signage is a silent salesperson. Check Your Inventory/Merchandising: I’ll offer my thoughts around aligning inventory with your branding as well as making sure your shop is “shoppable.” Stop Making Assumptions About Your Customers: Offer your help. Serve all of your customers with hospitality. "Clear is always kind." -Wendy Batten Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE . Related podcasts we think you’ll like: Episode 78 : Retail Success Stories – Learning to Level Up with Amy Hart Episode 103 : Increase Sales With Your Silent Salesperson: Signage Episode 144 : How to Create a Customer Journey Map Episode 168 : Merchandising to Sell: Intuitive Merchandising Episode 175 : How to Audit Your Brand Assets About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy’s programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!…

Creative Shop Talk with Wendy Batten

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255. Resilience, Real Talk & Redefining Success in Your Retail Business (and Life) 24:13

10 weeks ago24:13

24:13

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: Running an independent retail store comes with challenges, but it can also be AWESOME. Join me as I chat about keeping a positive mindset, facing challenges head-on, and creating your own version of success. Let’s make your retail dreams a reality! Key Takeaways: The Myth of Easy Success: There's no secret recipe for success. It's about trying, learning, and growing. You're Not Behind: Forget comparing yourself to others! Just focus on moving forward. Challenges Are Part of the Job: Being a boss means dealing with problems. Think of them as making you stronger! Ditch the “Pity Marketing”: Complaining gets you nowhere. Take charge and find solutions! Control the controllables: You can't change everything, but you can control your attitude, effort, and how you handle things. Define Your Success: What does success REALLY mean to you? It's your business, so you get to decide! Action Beats Avoiding: Don't hide from problems – tackle them! And the best advice I can give you today… Keep Going! You're doing great. Stay positive, keep learning, and make it happen! "The experience of resistance strengthens the architecture of our character enough to hold the weight of our success." -Megan Miller Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE . Related podcasts we think you’ll like: Episode 147: How to Reframe Your Mindset on Competition Episode 225 : Practicing Self-Care While Running a Retail Business Episode 246: Relationships are Rocket Fuel About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy’s programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!…

Creative Shop Talk with Wendy Batten

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254. The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell 28:41

11 weeks ago28:41

28:41

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: What happens when independent retailers join forces? In a word: Magic. In this episode, I’m chatting with Millie and Adam Blackwell, a powerhouse entrepreneurial couple from Greytown, New Zealand. Millie owns Mrs. Blackwell’s Village Bookshop and Adam owns Blackwell and Sons Bike Shop , both located in Greytown. Want to hear about how they transformed their small town in New Zealand into a thriving shopping and tourism destination? Let’s dive in! Key Takeaways: The Power of Collaboration: How Greytown retailers and small businesses united to boost business for everyone. Amplifying a Destination Town: The strategy behind turning a small town into a must-visit shopping spot. Winter Festival Success: How one idea turned the slowest season into a top sales month. Branding a Town Like a Business: Why a strong, unified message matters. Running Multiple Businesses as a Couple: Insights on balancing entrepreneurship and life. “Customers don’t just show up—you have to give them a reason to come.” – Adam Blackwell Listen in to this week’s episode and get thinking about your town, and what you could do to spark initiatives in your community. Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! You’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE . Related podcasts we think you’ll like: Episode 158 : Becoming a Destination Shop Episode 180 : Our Retailer Mastermind’s Book Club Book Roundup with Guest Millie Blackwell Episode 218 : Community Marketing Strategies with Millie Blackwell About Mille and Adam Blackwell Mr. Adam Blackwell is the visionary behind Blackwell and Sons , and its commercial and creative driving force. He is a specialist in brand development and execution and runs his own advertising agency, Stun, which services clients throughout NZ, the US, and Europe. About as politically correct as whale-hunting, Mr Blackwell loves to take on nonsensical, charge-by-the-hour bureaucracy, especially if it stands in the way of a certain theatricality he delights in bringing to all of his endeavors. He is renowned for his creative flair, decisiveness, and sparkling wit, but not so much his athletic prowess. (his words) lol. Mrs. Millie Blackwell is a specialist in non-fiction categories and stationery at Mrs. Blackwell’s Village Bookshop . She grew up on an apricot orchard in Central Otago but never really cared for the taste of the fruit. Mrs. Blackwell’s Village Bookshop is an independent bookshop for inquisitive minds and romantic souls in Greytown, New Zealand. Mrs. Blackwell has been an active member of the Retailer’s Level Up Mastermind and The Retailer’s Inner Circle program. About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy’s programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful to you! Thank you!…

Creative Shop Talk with Wendy Batten

1
253. Mastering Social Selling: How Retailers Can Boost Sales and Build Loyal Customers 22:49

12 weeks ago22:49

22:49

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: Did you know that 76% of shoppers have made a purchase from a brand they discovered on social media? Social selling isn’t just a trend—it’s a game-changer for independent retailers looking to drive sales and build deeper customer connections. In this episode, we break down how you can turn your likes, comments, and follows into real revenue for your retail business. Key Takeaways: What social selling really means (hint: it’s more than just posting products!) How to create engagement-driven content that leads to sales Why live shopping is the future and how to start The power of consistency—how to build an audience that shows up to buy Tools and strategies to make social selling seamless and profitable Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! You’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE . Related podcasts we think you’ll like: Episode 210 : What’s Working for Social Media and Retail Business Growth with Brooke Riley Episode 230 : Takeaways from my Mastermind Retreat: Building Connections and Strong Businesses Episode 246 : 5 Minute Marketing Tips: Relationships are Rocket Fuel About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy’s programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful to you! Thank you!…

Creative Shop Talk with Wendy Batten

1
252. Creating a Culture of Hospitality in Your Retail Business with Guest Expert Stephanie Miller Vincent 38:40

13 weeks ago38:40

38:40

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: Hospitality isn’t just being nice to your customers. It’s about genuinely caring for others and in retail, it starts with your team! Join me and my guest expert Stephanie Miller Vincent as we chat about bringing hospitality back to its roots: caring about others. Stephanie has worked in hospitality in the US and in Canada for years. She now runs her own business, SMillerVision , where the goal is to help her clients empower their employees, leading to increased satisfaction for the employees and guests alike, company growth, and increased revenue. Win win win! “Hospitality is not an industry. It is the core of who you are and how you take care of people.” -Stephanie Miller Vincent In this episode, you’ll learn at its core what “hospitality” means and what we mean when we say “you can’t run a business from a checklist!” Key Takeaways: You must lead your staff by example. The days of telling staff “because I said so” are over! Your staff needs to understand the vision of your retail business and why exuding high levels of hospitality to their customers/guests matters Being an “employer of choice” isn’t always all about money. Have in-person conversations with your staff to find out why they work for you: what your strengths as an employer are, what they might change, what might make them leave. Think about your team the same way you would think about your customers. The “Peak-End Rule”: people remember an experience based on how they felt at its peak and at its end, rather than a sum of every detail of the experience. The “Third Place”: people are craving a “third place” beyond home and work. How can you make your shop that place for them - and how does hospitality fit in? Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! March is the PERFECT time to join - Coaching Week starts in one week from today! Every day next week we will meet for group coaching. This only happens once a year so don’t miss it. On top of that, you’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE . Related podcasts we think you’ll like: Episode 243 : Behind the Counter: Creating Customer Joy in Retail with Kim Williams of The Polka Dot Press Episode 244 : Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy’s programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful to you! Thank you!…

Creative Shop Talk with Wendy Batten

1
251. Stop Hiding and Be Known: Part 3 of the Retailer’s Visibility Series 32:54

14 weeks ago32:54

32:54

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator ! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: Become better known in your community! The third episode in the Retailer’s Visibility Series is about connecting through community and leveraging your business through collaborations with other businesses in your area. I’ll share exactly what collaborations are, how collaborations can grow your ideal customer audience, and who you should be contacting. There are a lot of opportunities in your own community to connect with your customers. Where in your community is your ideal customer hanging out? Let’s figure out how to get those people into your retail shop! There is also an element of community involvement and support and I’ll share my thoughts on when to say yes to all those sponsorships you are asked for. The goal is for potential customers to see you and your brand everywhere in the community! Remember: involvement doesn’t always mean attending a fancy gala or some big networking event! Listen in and hear how to make it easy, free and fun! I’d love to know if this series was helpful to you and which of the 3 strategies you will amp up? Let me know how you make out. Need more? Join me and our supportive community of retailers in my Retailer’s Inner Circle ! March is the PERFECT time to join - Coaching Week is from March 24-28! Every day during that week we will meet for group coaching. This only happens once a year so don’t miss it. On top of that, you’ll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE . Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE . Related podcasts we think you’ll like: Episode 199 : Stop Hiding and Be Known: Part 2 of the Retailer’s Visibility Series Episode 198 : Stop Hiding and Be Known: Part 1 of the Retailer’s Visibility Series About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer’s Inner Circle - Join Wendy inside the best retailer’s community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy’s programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!…

Creative Shop Talk with Wendy Batten

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250. Stop Hiding and Be Known: Part 2 of the Retailer’s Visibility Series 28:01

15 weeks ago28:01