Ep. 309- Ask Us ANYTHING❓SECRET to AI Viral Content! What is Prompt Jacking? ➕ Kardashian Crumbl Cookies? 🍪

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

#Entrepreneur #Business #Marketing #Podcasting Education #Guru Events #B2B #B2C #Email #Growth #Revenue #Profit

29:22

The world often feels rigged. And this episode is a wake-up call to recognize the barriers that exist for those who don’t fit the traditional mold. In this episode, which is a kind of tribute to my dear departed Dad, I recount some powerful lessons from the man who was a brilliant psychiatrist and my biggest champion. He taught me that if something feels off about the environment you’re in, it probably is—and it’s absolutely hella-not your fault. We dare to break into the uncomfortable truth that many workplaces are designed for a very specific demographic, leaving neurodivergent individuals, particularly those on the autism spectrum, feeling excluded. I share three stories in which my Dad imparted to me more than my fair share of his wisdom, and I'm hoping you to can feel empowered. You'll learn that we can advocate for ourselves and others to create a more inclusive work culture. Newsletter Paste this into your browser if the newsletter link is broken - https://www.lbeehealth.com/ Join our Patreon - https://differentnotbrokenpodcast.com/patreon Mentioned in this episode: Sign Up For Our Newsletter Stay updated on all the things! Get added to our newsletter mailing list. Newsletter…

20 days ago 9:50

MP3•Episode home

In this episode of Do This, Not That, host Jay Schwedelson takes on two questions in the “Ask Us Anything” segment—one about leveraging ChatGPT’s free image generator for social media content, and a “ridiculous” question about the Kardashians. Jay shares practical AI hacks for going viral on social platforms, as well as his candid thoughts on the Kardashian’s Crumbl Cookie collab.
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Best Moments

(01:04) Work question from Katie on using ChatGPT for viral social media images
(02:04) Explanation of ChatGPT’s new free image creation capabilities launched in March
(02:33) How ChatGPT’s free version handles text in images better than competitors
(03:24) Hack for creating viral social media content using ChatGPT’s image generator
(04:58) Step-by-step process for reverse-engineering viral AI images
(06:02) Ridiculous question about Jay’s thoughts on the Kardashians
(06:48) Jay’s experience with the Kardashians’ Crumbl Cookie collaboration
(08:13) The viral TikTok sensation of Kourtney Kardashian’s “inedible” flourless chocolate cake cookie

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WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

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MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

379 episodes

Ep. 309- Ask Us ANYTHING❓SECRET to AI Viral Content! What is Prompt Jacking? ➕ Kardashian Crumbl Cookies? 🍪

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

published 20 days ago

MP3•Episode home

Best Moments

=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

379 episodes

#Entrepreneur #Business #Marketing #Podcasting Education #Guru Events #B2B #B2C #Email #Growth #Revenue #Profit

All episodes

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

1
What’s Up THIS WEEK: Emojis in Email? META Replacing Ad Agencies? Blake Lively Movie? 10:17

6 hours ago10:17

10:17

In this What’s Up This Week edition of Do This, Not That , host Jay Schwedelson fires through the freshest marketing trends, tech headlines, and pop‑culture quirks—from Meta’s AI‑powered ad push to TikTok’s “Dinosaur Time” foodie craze. ================================================= Best Moments: (00:51) Meta’s earnings call: AI‑generated ads take center stage (02:41) Mark Zuckerberg’s vision for the future of AI advertising (03:28) Why May is the prime month for emojis in email subject lines (04:54) Meta’s controversial “MovieMate” test encouraging phone use in theaters (06:44) Jay’s personal boycott of Blake Lively’s new film Another Simple Favor (08:00) The ridiculous “Dinosaur Time” food trend sweeping TikTok ================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================= MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

1
SPECIAL SERIES ==> Followers Don't Matter Anymore! <== | BATHROOM Break #54 COLLAB: The Marketing Millennials + Do This, Not That 13:01

1 day ago13:01

13:01

In this episode of The Bathroom Break , hosts Daniel Murray of Marketing Millennials and Jay Schwedelson of Do This Not That podcast dive deep into the evolving landscape of social media marketing in 2025. They share practical tactics for leveraging social media algorithms to accelerate content reach without relying solely on follower counts. Expect candid stories—including Jay’s recent colonoscopy experience that humorously ties into their podcast's theme—and a detailed breakdown of how to optimize organic content and smartly invest in paid boosts on platforms like TikTok, Instagram, Reddit, and Pinterest. ================================================================= Best Moments: (00:59) Jay’s colonoscopy story & PSA about Ozempic and anesthesia (03:04) Main Topic: Social media algorithms & follower count relevance (05:03) Jay’s example of YouTube channel success with minimal subscribers (06:00) Daniel’s tips on amplifying organic content and paid boosting strategies (07:39) Jay’s agency perspective on boost budgets & exploring alternative ad platforms (09:51) Importance of allocating budget for ad testing and scaling successful campaigns (10:55) TikTok trends and how hosts engage with the platform ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

1
Ep. 323 - What are Spam Traps? EXPERT GUEST: ZeroBounce COO Brian Minick 17:05

3 days ago17:05

17:05

In this episode of Do This, Not That , host Jay Schwedelson welcomes back Brian Minick , Chief Operating Officer at ZeroBounce , to demystify the world of email spam traps. They break down what spam traps are, why they exist, how they affect email deliverability, and practical strategies to avoid them. ================================================================= Best Moments: (01:03) Introduction to spam traps – a topic that causes marketers to “freak out” (02:28) Spam traps affect everyone – B2B and consumer marketers alike (02:49) Pristine spam traps explained – email addresses created specifically as traps (06:46) Recycled spam traps – abandoned accounts converted into traps (08:18) The importance of recency in email marketing practices (09:57) How often should you be validating your email lists? (12:33) Why email validation is critical when switching ESPs (13:39) The “switch” ESPs pull – how they categorize senders into quality tiers (15:12) Resources available through ZeroBounce ================================================================= Guest Bio Brian Minick is the Chief Operating Officer at ZeroBounce, the industry leader in email validation, data improvement, and data hygiene. With extensive expertise in email deliverability, Brian specializes in helping marketers identify and eliminate issues like spam traps that can damage sender reputation. He’s particularly passionate about bridging the communication gap between sales and marketing teams to ensure email success. Connect with him on LinkedIn to tackle your deliverability challenges! ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

1
Ep.322-⚠️Economic Uncertainty =💸Marketing Opportunity (If You Do This) Jay’s SCOOP 14:15

4 days ago14:15

14:15

In this episode of the Do This, Not That podcast, host Jay Schwedelson explores specific marketing tactics that are particularly effective in the current climate of economic uncertainty. He discusses shifts in consumer behavior, emphasizing the importance of adapting marketing strategies to meet evolving expectations. Jay shares compelling statistics and actionable insights to help marketers engage effectively with their audiences through pricing, communication methods, and understanding consumer psychology. ================================================================= Best Moments 00:31 - Current Consumer Sentiment: Overview of consumer awareness and concerns. 02:58 - Effective Marketing Tactics: Insights on utilizing popups and pricing strategies. 05:25 - Email Marketing Strategies: Discussing effective subject lines and CTAs. 06:59 - Engaging with Social Media: Importance of polls and engaging content. 08:10 - Brand Campaign Examples: Highlighting successful tactics from major brands. 09:30 - Fun Segment: Rapid-fire dating advice round-up from listener questions. ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma.…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

1
Ep. 321 - Search, Social or Email? How to LOWER Cost Per Acquisition w/Dixxon Flannel's Robby Keller! 19:52

4 days ago19:52

19:52

In this episode of Do This, Not That , host Jay Schwedelson interviews Robby Keller , the marketing lead at Dixxon Flannel Company. They discuss marketing strategies, split testing, and cutting acquisition costs, while also delving into Robby's background in skateboarding and fashion. ================================================================= Best Moments: (00:40) Introduction of guest Robby Keller and Dixxon Flannel Company (01:55) Robby's background and journey into marketing (03:35) Discussion on brand coolness and company culture (05:44) Split testing and its importance in marketing (09:39) "F, Marry, Kill" game with email, search, and social marketing (11:16) The power of search marketing (13:00) Email marketing strategies and subject line tactics (16:04) Robby's skateboarding background and transition to other sports ================================================================= Guest Bio: Robby Keller is the marketing lead at Dixxon Flannel Company, a limited edition flannel brand. With a background in fashion and skateboarding, Robby transitioned into marketing after attending fashion school. He spent 8 years in the agency world, working with various clients, including Fortune 500 companies and small businesses. Robby brings his creative experience and marketing expertise to Dixxon Flannel, where he focuses on direct-to-consumer marketing strategies. ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

1
Ep. 320- Ask Us ANYTHING❓Email Pre-Header Tips and Tricks! ➕ Paris Hilton vs. Jason Bateman? 11:16

6 days ago11:16

11:16

In this Ask Us Anything episode of Do This, Not That , host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage. ================================================================= Best Moments: (01:21) Dave from Rochester asks about email preheaders and their importance (01:56) What preheaders are and why they’re valuable real estate (03:15) The three magic words for preheaders: AND, BUT, PLUS (04:41) Emojis in preheaders—the “bookend emoji” trick (05:57) Testing emails with no preheader for visual differentiation (06:44) Addressing Apple iOS 18 preheader changes (and why not to worry) (07:31) Nancy from Iowa asks about Nicole Kidman speaking at Guru Conference (08:08) Behind-the-scenes look at the celebrity selection process (09:06) Other stars considered: The Rock, Jason Bateman, Paris Hilton ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma .…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

1
Ep. - 319- 'I'm So Hungry I Could Eat TREND!' Goodbye On-Demand? Instagram EDITS!🤖 What’s Up THIS WEEK 8:17

7 days ago8:17

8:17

In this episode of Do This, Not That , host Jay Schwedelson delivers a rapid “What’s Up This Week” rundown of the freshest marketing trends and social-media buzz. ================================================================= Best Moments: (00:55) Meta launches Edits – a new standalone app for content creation (02:08) On-demand webinar availability drops from 80 % to 63 % (03:57) Now 65 % of webinars are live-only to boost attendance (04:38) Major streaming platforms pivot toward live-content models (05:14) TikTok’s viral “I’m So Hungry Challenge” takes off ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

1
SPECIAL SERIES ==>STEAL THIS: Building in Public is Secret to Big Brands Going Viral <== | BATHROOM Break #53 COLLAB: The Marketing Millennials + Do This, Not That) 12:48

8 days ago12:48

12:48

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty. ================================================================= Best Moments: (00:55) Quick catch-up on what shows they’re currently watching (02:45) Defining “building in public” as sharing behind-the-scenes processes (03:25) TikTok trend of BTS content outperforming original content (04:48) Why building in public works for companies of all sizes (06:05) Key elements of effective “building in public” content (07:48) Importance of including messy parts and mistakes in your content (09:02) How transparency creates brand fandom (09:30) The value of founder involvement in building in public (11:24) Call to action for listeners to share the episode on social media ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

1
Ep.318- BOUNCED Emails = GOLD! ➕ YOU on Netflix, Martha Stewart New Show, Golden Bachelor Update! Jay’s SCOOP 12:30

11 days ago12:30

12:30

In this episode of Do This, Not That , host Jay Schwedelson uncovers the hidden value in bounced email addresses and explains why smart marketers shouldn’t ignore this overlooked data. Stick around for his “Since You Didn’t Ask” segment, where he drops fresh TV show recommendations. ================================================================= Best Moments: (01:30) Explanation of hard bounces vs. soft bounces in email marketing (02:37) Why B2B marketers should analyze their bounced email data (04:05) Using bounced emails to create account-based marketing opportunities (05:08) What bounce rates indicate about your email deliverability (should be under 5 %) (05:54) Why not removing hard bounces creates deliverability problems (06:53) The importance of monitoring bounce-rate trends for consumer marketers (10:40) Excitement about Martha Stewart’s new cooking show Yes Chef ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

1
Ep. 317 - Switching Careers! w/Dir B2B Marketing Choice Hotels Judd Lewis! Getting Comfortable Being Uncomfortable! 15:47

11 days ago15:47

15:47

In this episode of Do This, Not That , host Jay Schwedelson interviews Judd Lewis , Director of B2B Marketing at Choice Hotels. They discuss Judd’s career transitions—from consumer to B2B marketing—along with the importance of stepping out of your comfort zone and applying creative marketing tactics across industries. ================================================================= Best Moments (01:31) Judd’s career journey from college to Choice Hotels (05:26) Transitioning from consumer to B2B marketing (07:32) The challenges of changing industries (09:03) Applying consumer marketing tactics to B2B (10:56) Judd’s efforts to become more visible on social media (12:41) The importance of getting comfortable being uncomfortable (13:40) Judd’s college experience at the University of Miami ================================================================= Guest Bio Judd Lewis serves as the Director of B2B Marketing at Choice Hotels, a leading hospitality company with 7,500 hotels across 22 brands. Having worked for Under Armour, a nonprofit in Rwanda, and Warner Brothers Discovery, Judd brings a wide range of experience to his current role. His career journey underscores the value of adaptability and ongoing learning in the ever-evolving marketing landscape. ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

1
Ep.316 - [Limited Series]🥫SPAMAGEDDON🥫Biggest Email Deliverability MYTHS! 10:29

12 days ago10:29

10:29

In this first episode of Spamageddon —a five‑part crossover between Email After Hours and Do This, Not That —hosts Jay Schwedelson , Guy Hanson , and Danielle Gallant tackle the biggest myths in email deliverability while keeping things lively with a rapid‑fire “You Have Ten Seconds” game. 📧📧📧📧📧📧📧📧📧📧 PODCAST CROSSOVER WITH: ➡️Email After Hours Podcast by Validity. Hosted by: SHOW LINK: https://podcasts.apple.com/us/podcast/email-after-hours-the-podcast-for-email-senders/id1660022263 Danielle Gallant, Senior Email Strategist at Validity Guy Hanson, VP of Customer Engagement at Validity, Inc. ================================================================= Best Moments: (00:05) Introduction to the Spamageddon crossover series (01:18) “You Have Ten Seconds” game with the hosts (02:57) Myth busting: spam trigger words don’t necessarily hurt deliverability (04:45) Gmail & Yahoo bulk‑sender requirements explained (07:31) Unsubscribes—how they really affect deliverability ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

1
Ep. 315- Ask Us ANYTHING❓Go VIRAL With Smart Controversy (and Why Idol > The Voice)🎤 11:32

13 days ago11:32

11:32

In this episode of Do This, Not That , host Jay Schwedelson tackles listener questions—mixing smart marketing advice with lighthearted personal takes. Learn how “stealth controversy” can spike engagement and find out which singing‑competition show really produces stars. ================================================================= Best Moments: (01:08) Work question about using industry myths as marketing content (01:35) Introduction to “stealth controversy” as an effective marketing tactic (02:26) Definition of stealth controversy and how to implement it (03:27) Stats: stealth controversy boosts engagement by 35 % on social posts (03:55) B2B examples of stealth controversy in action (04:36) Consumer‑marketing examples of stealth controversy (05:00) Why stealth controversy works so well (07:09) Ridiculous question: favorite singing‑competition show (07:53) Jay’s pick— American Idol over The Voice (08:08) Why Idol turns contestants into legit stars ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

1
Ep. - 314- NEW Canva TIPS! 🖼️ Bye Bluesky? 🥴Wrestlemania?? What’s Up THIS WEEK 8:52

14 days ago8:52

8:52

In this What’s Up This Week edition of Do This, Not That —brought to you by Marigold—host Jay Schwedelson delivers a rapid rundown of the latest marketing updates, tech developments, and a dose of personal nostalgia. ================================================================= Best Moments: (00:54) Canva’s new LinkedIn video‑creation templates and direct integration (03:02) BrandFetch plugin for Canva that imports company logos in a click (03:47) Threads hits 320 million monthly active users (04:38) Blue Sky’s growth slows—only 5 million new users in four months (05:45) Top app downloads: ChatGPT (#1), Threads (#2), CapCut (#3) (06:26) Jay’s throwback to attending WrestleMania 2 as a kid ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

1
SPECIAL SERIES ==>How to AUDIT Your Marketing?<== | BATHROOM Break #52 COLLAB: The Marketing Millennials + Do This, Not That) 11:48

15 days ago11:48

11:48

In this episode of Bathroom Break , hosts Daniel Murray ( The Marketing Millennials ) and Jay Schwedelson ( Do This, Not That ) talk through why every marketer should run a quick‑but‑thorough audit when the economy gets wobbly. Along the way they riff on White Lotus , Mission Impossible , and where Tom Cruise fits into your KPI dashboard. ================================================================= Best Moments: (00:56) Topic announcement: marketing audits in uncertain times (01:58) White Lotus cameo—brand marketing inside the show (03:00) Why audits matter when the economy tightens (03:41) Recentering on revenue & setting realistic KPIs (04:32) Auditing paid media and remarketing for efficiency (06:07) How downturns can actually sharpen marketing tactics (07:34) Putting extra love on existing customers (08:26) Trimming your tech stack to save cash (09:35) Mission Impossible shout‑out and Tom Cruise marketing wisdom ================================================================= Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/Registration Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ================================================================= AND Don’t miss out on these awesome FREE upcoming Quick Hits! WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS! May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/ Marigold: May 30th 11am est. More info coming soon! ================================================================= MASSIVE thank you to our Sponsor, Marigold!! Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!…

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

1
Ep.312- ULTIMATE Landing Page Test Ideas!🧠 (Conversion Rate INCREASE!)| Jay’s SCOOP 12:43

18 days ago12:43