Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it should, too. Follow Modupe on Instagram @mnakinola and LinkedIn @mnakinola Hosted on Acast. See acast.com/privacy for more information.
Bonus: How Talkable Cuts CAC with Referral Loops and Wallet-Based Sharing
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Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we sit down with Jeremy Foreshew from Talkable to explore how brands can leverage referral marketing to drive sustainable growth.
Key Insights:
The Decline of Traditional Advertising: Challenges with rising digital ad costs and the shift towards owned channels.
Referral Marketing Mechanics: Understanding the components of a successful referral program.
Innovations in Referral Sharing: Introducing Talkable Wallet for seamless mobile referrals.
Case Studies: Real-world examples of brands achieving significant CAC reductions.
Strategic Implementation: Best practices for timing, segmentation, and offer structuring.
Takeaways:
Referral marketing can dramatically lower acquisition costs.
Personalized and timely referral offers enhance customer engagement.
Innovative tools like Talkable Wallet make sharing effortless and effective.
If you’re a DTC brand looking to build effective referral programs that reduce acquisition costs, enhance customer loyalty, and simplify the referral process to drive sustainable growth, this episode is a must listen.
Turn your existing customers into a high-performance revenue channel. Get connected with a Talkable referral expert at www.talkable.com
Timestamps
00:00 - Why referral marketing reduces risk and boosts ROI
02:00 - The problem with paid acquisition in today’s ad landscape
04:00 - How referral loops drive compounding customer growth
06:00 - $500M in revenue from one Talkable client case study
08:00 - The Talkable Wallet and how it solves real-world sharing
10:00 - Crafting irresistible offers that drive actual referrals
12:00 - How white-glove service removes the need for internal headcount
14:00 - Identifying the “moments of delight” for peak referral success
17:00 - Referral marketing mistakes: set-it-and-forget-it, generic offers
20:00 - Creative placement ideas: packaging, QR codes, yard signs
22:00 - Viral loops and LTV: why referrals outperform paid ads
24:00 - Framing referral marketing to get CFO and CEO buy-in
Hashtags
#referralmarketing
#customeracquisition
#dtcpodcast
#talkable
#ecommercemarketing
#brandgrowth
#retentionmarketing
#d2cbrands
#lifetimevalue
#performancebranding
#ownedmedia
#viralgrowth
#marketingstrategy
#emailmarketing
#customerloyalty
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
616 episodes
Share
Manage episode 484031749 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we sit down with Jeremy Foreshew from Talkable to explore how brands can leverage referral marketing to drive sustainable growth.
Key Insights:
The Decline of Traditional Advertising: Challenges with rising digital ad costs and the shift towards owned channels.
Referral Marketing Mechanics: Understanding the components of a successful referral program.
Innovations in Referral Sharing: Introducing Talkable Wallet for seamless mobile referrals.
Case Studies: Real-world examples of brands achieving significant CAC reductions.
Strategic Implementation: Best practices for timing, segmentation, and offer structuring.
Takeaways:
Referral marketing can dramatically lower acquisition costs.
Personalized and timely referral offers enhance customer engagement.
Innovative tools like Talkable Wallet make sharing effortless and effective.
If you’re a DTC brand looking to build effective referral programs that reduce acquisition costs, enhance customer loyalty, and simplify the referral process to drive sustainable growth, this episode is a must listen.
Turn your existing customers into a high-performance revenue channel. Get connected with a Talkable referral expert at www.talkable.com
Timestamps
00:00 - Why referral marketing reduces risk and boosts ROI
02:00 - The problem with paid acquisition in today’s ad landscape
04:00 - How referral loops drive compounding customer growth
06:00 - $500M in revenue from one Talkable client case study
08:00 - The Talkable Wallet and how it solves real-world sharing
10:00 - Crafting irresistible offers that drive actual referrals
12:00 - How white-glove service removes the need for internal headcount
14:00 - Identifying the “moments of delight” for peak referral success
17:00 - Referral marketing mistakes: set-it-and-forget-it, generic offers
20:00 - Creative placement ideas: packaging, QR codes, yard signs
22:00 - Viral loops and LTV: why referrals outperform paid ads
24:00 - Framing referral marketing to get CFO and CEO buy-in
Hashtags
#referralmarketing
#customeracquisition
#dtcpodcast
#talkable
#ecommercemarketing
#brandgrowth
#retentionmarketing
#d2cbrands
#lifetimevalue
#performancebranding
#ownedmedia
#viralgrowth
#marketingstrategy
#emailmarketing
#customerloyalty
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
616 episodes
All episodes
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DTC Podcast
1 Ep 516: Steal These AI Workflows and 3x Your Creative Productivity | AKNF 29:21
29:21 
Play Later 
Play Later 
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Play Later Play Later Lists Like LikedTo Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Braydon, Senior Content Manager at Pilothouse, dives into how he uses AI to streamline client calls, automate creative workflows, and reclaim time. Below are the standout tactical takeaways: 🔥 3× Creative Productivity: Use ChatGPT + DALL·E to reverse‑engineer competitor ads and build mockups, cutting tasks from ~1 hour to ~15–20 minutes. 🎧 Amplified Client Understanding: Aggregate call transcripts in Firefly, add Slack context, then query a GPT to surface concerns and opportunities—leading to more empathetic execution. 🛠️ Image Quality Hack: Use Magnific.ai to bring authenticity to AI‑generated visuals (wrinkles, textures, life). 🤖 Future‑Ready Agents: ChatGPT “Operator” can traverse browser workflows (e.g., ClickUp, FB Ads), broadening AI’s utility across campaigns and forms. 💡 AI as Emotional Coach: Custom GPTs can behave like personal therapists—boosting emotional intelligence in real‑time. 🔌 Energy Consideration: As AI scales, energy constraints may become the defining bottleneck—fusion, small‑modular reactors, and policy are key to sustainability. Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc Timestamps 00:00 - How AI gives you time back 02:00 - Using ChatGPT to improve emotional intelligence 04:00 - AI adoption at Shopify and workplace expectations 06:00 - Firefly and ChatGPT for smarter client management 08:00 - Generating custom ad mockups with DALL·E 10:00 - Boosting productivity with AI mockups and task descriptions 12:00 - Using Magnifi AI to enhance AI-generated visuals 14:00 - Energy demands of AI and the future of infrastructure 16:00 - ChatGPT as a personal assistant and blind spot advisor 18:00 - The human-AI relationship and future potential Hashtags #aiinmarketing #chatgptworkflow #dalleads #creativeproductivity #emotionalintelligence #aiinfrastructure #marketingautomation #digitalads #clientmanagement #generativeai Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…
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DTC Podcast
1 Ep 515: How Shiti Coolers Turned a Joke Into a $320K Sticker Business and Built the First Party Cooler Brand 36:49
36:49 Play Later Play Later Lists Like Liked36:49
Play Later Play Later Lists Like LikedSubscribe to DTC Newsletter - https://dtcnews.link/signup Trevor Zacny from Shiti Coolers joins the DTC Podcast to share how he and his brothers transformed a napkin joke into a viral sticker business, and then into the world’s first party cooler brand. This episode dives deep into humor-led branding, event-based growth, and the transition from parody to premium product. Shiticoolers.com You’ll learn: Why humor can be a powerful differentiator in product categories saturated with status and performance brands How Shiti Coolers went from $0 to $320K in sticker sales in year one How events like NASCAR and country music festivals became revenue powerhouses The importance of maintaining product quality in a humor-first brand Building community through social, SMS, and in-person events Lessons on cash flow, capital allocation, and surviving growing pains Why storytelling and founder-led content is their next big opportunity If you’re thinking about growing a lifestyle brand, building a loyal following, or just want to learn how to make funny marketing actually drive revenue, this one’s for you. Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc Timestamps 00:00 - How Shiti Coolers Made $320K from Stickers 02:00 - From Festival Joke to Full Lifestyle Brand 05:00 - Launching the First Party Cooler 07:00 - Lessons from the First Cooler Launch 10:00 - Balancing Humor and Product Quality 12:00 - Competing with Yeti Without Copying It 15:00 - Building the Community Through Events and Social 17:00 - In-Person Events vs. Paid Media Growth 20:00 - Collaborations with Kid Rock, Realtree, and Bill Murray 23:00 - Navigating Tariffs and Global Manufacturing 25:00 - Working with Family as Co-Founders 27:00 - Hitting a Cash Wall and Finding Strategic Investors 30:00 - How They Choose the Right Events 32:00 - Storytelling as a Growth Opportunity 34:00 - Wholesale, Seasonality, and Global Expansion Plans Hashtags #shiticoolers #dtcpodcast #founderstory #ecommercebranding #lifestylebrand #productlaunch #d2cmarketing #familybusiness #retailstrategy #tariffs #brandcommunity #humorinmarketing #eventmarketing #wholesalestrategy #coolerbrand Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…
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DTC Podcast
1 Ep 514: How Hestan Built a 40% Repeat Purchase Engine With Content & Plain Text Email | AKNF 38:31
38:31 Play Later Play Later Lists Like Liked38:31
Play Later Play Later Lists Like LikedSubscribe to DTC Newsletter - https://dtcnews.link/signup How does a luxury cookware brand maintain a 40% repeat purchase rate? In this episode of The World’s Best Retention and Marketing Podcast, Christina Chonody, Senior Director of Marketing at Hestan, shares the high-performance tactics behind their content-led retention strategy. From culinary storytelling and chef partnerships to plain-text emails that outperform flashy designs, Hestan proves that real value—not discounts—drives repeat purchases. Subscribe to TWBERP on Apply or Spotify here: https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0A Listen to learn: Why HTML-light emails often outperform design-heavy ones How Hestan aligns paid ads and retention messaging across the funnel What kind of content fails in acquisition but thrives in lifecycle marketing How chef-driven storytelling builds trust and brand loyalty Whether you're running retention or brand, this is a must-listen for high-AOV growth in the DTC space. Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc Timestamps 00:00 Repeat customer rate and long-term brand strategy 02:00 Storytelling and chef partnerships at Hestan 06:00 Why NanoBond cookware changes the cooking experience 10:00 Building brand equity through email content 18:00 HTML vs full design emails and their performance 22:00 How paid and retention channels work together 27:00 Email’s dual role in CRO and branding 30:00 Strategic use of SMS and loyalty programs 33:00 Segmenting by product line to scale 36:00 Email’s impact on premium brand perception Hashtags #emailmarketing #retentionmarketing #cookwarebrands #dtcpodcast #brandstorytelling #contentmarketing #luxurybrands #ecommercegrowth #customerloyalty #emailstrategy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…
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DTC Podcast
1 Bonus: Meta’s Garrick Tiplady & Kitsch’s Yingying Kuang on Scaling Creative and Media Buying with AI 42:42
42:42 Play Later Play Later Lists Like Liked42:42
Play Later Play Later Lists Like LikedSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we’re joined by Garrick Tiplady, Global Head of SMB Group at Meta, and Yingying Kuang, Head of Ecommerce and Growth at Kitsch. They share practical insights into how AI tools are reshaping media buying—not replacing it, but making it more efficient and creative. From Zuckerberg’s recent comments about simplifying campaign setup to the real-world tactics Kitsch uses to launch 100 creatives a week, this episode is filled with straightforward strategies for scaling performance marketing. Garrick and Yingying discuss how Meta’s Advantage+ and GenAI Creative tools support human creativity and free up media buyers to focus on strategy and storytelling. Key insights: Why creative is targeting, and how AI helps scale it How Kitsch leverages AI for creative production, testing, and analysis The balance between automation and human strategy in performance marketing Measuring incrementality and understanding attribution beyond last-click Preparing for Q4 with proven creative and campaign strategies This is a must-listen for media buyers and marketers who want to leverage AI tools without losing sight of strategy, customer connection, and real business impact. Find out more at https://www.facebook.com/business/news/meta-advantage-explained-in-two-minutes Timestamps 00:00 – How Kitsch approaches Meta's automation and creative strategy 02:15 – Why creative diversification outperforms targeting hacks 04:30 – Retargeting strategy and why it’s not one-size-fits-all 07:00 – Meta’s view on freeing up time for creative strategy 09:15 – Using Gen AI to boost creative volume and performance 11:30 – Measuring incrementality with Meta tools and Northbeam 14:00 – Multi-channel attribution and retail halo effects 16:15 – Testing Q4 offers early and holiday creative strategies 18:30 – How creators and partnership ads drive 15–25% higher ROAS 20:30 – Final advice for mastering Meta media buying in 2025 Hashtags #dtcpodcast #mediabuying #metaads #genai #ecommercemarketing #kitschbrand #advertisingstrategy #q4planning #creatorads #digitalattribution #incrementality #performancecreative Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…
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DTC Podcast
1 Ep 513: From Handmade to Nationwide: How Char Charms Scaled Hydration Accessories with Founder Charlotte Trecartin 37:17
37:17 Play Later Play Later Lists Like Liked37:17
Play Later Play Later Lists Like LikedSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re joined by Charlotte Trecartin, the founder of Char Charms, a brand creating customizable accessories for drinkware. Charlotte’s journey from handmade prototypes in her college dorm room to nationwide deals with Target and Dick’s Sporting Goods offers a masterclass in category creation and scaling. In this episode, we dive into: Why starting scrappy can be your biggest asset in product development. How TikTok virality and LinkedIn cold outreach helped Char Charms secure major retail deals. Strategies for differentiating product lines between DTC and retail to maximize growth. The challenge of scaling production from handmade to mass manufacturing. Future plans including collaborations with major brands like Hello Kitty. Whether you’re a founder, marketer, or entrepreneur, this episode offers practical takeaways you can implement today. Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc Timestamps 00:00 - Launching Char Charms and early prototypes 02:00 - How Charlotte connected with retailers like Target and Dick's 04:00 - TikTok as a growth engine and content strategy 06:00 - Insights from Charlotte’s door-to-door sales background 08:00 - Leveraging LinkedIn to secure retail partnerships 10:00 - Target nationwide launch and SKU expansion 12:00 - Challenges of launching into retail and margin management 14:00 - Vision boards and goal-setting approach 16:00 - The role of mentors in Charlotte’s journey 18:00 - Future plans: Collaborations with big brands and DTC focus 20:00 - Key advice for entrepreneurs and TikTok consistency Hashtags #DTC #ecommerce #startupstories #retailstrategy #tiktokmarketing #entrepreneurship #hydrationaccessories #mentorship #growthmindset #brandcollaborations Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…
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DTC Podcast
1 Ep 512: Pilothouse’s Q4 Playbook: Meta Media, Mother’s Day, and Creative Strategy | AKNF 24:17
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Play Later Play Later Lists Like LikedSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, host Eric Dyck welcomes Avery from Ad-venturous and Taylor Cain from Pilothouse to break down key takeaways from Mother’s Day campaigns and how they inform Q4 preparedness. 🎯 Key Topics Covered: Meta’s evolving ad ecosystem: Advantage+ Shopping is being replaced by Sales campaigns—test both now. Creative strategies for gifting: Use creator-generated content that speaks to gift buyers, and keep promos simple and clear. Memorial Day as a testing ground: Why testing promos and creative during Memorial Day sets the stage for successful Q4 execution. Efficiency vs. scale: Many brands are prioritizing margin over raw volume—learn how this shift affects ad strategies. 🔑 One Big Idea: Start testing now. Memorial Day is your launchpad for Q4 insights and optimizations. Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc Timestamps 00:00 – Meta Mother’s Day promo variations and strategies 02:00 – Instant’s role in email capture and revenue recovery 04:30 – Creative tactics for giftable brands around Mother’s Day 07:00 – Meta’s CPM trends and scaling insights 10:00 – Threads’ emergence and media buying implications 12:30 – Memorial Day as a Q4 testing ground 16:00 – Memorial Day offer strategies and testing recommendations 19:00 – Future plans for the Adventurous podcast Hashtags #DTCMarketing #MetaAds #EcommerceStrategy #Mother’sDayMarketing #DigitalAdvertising #CreativeStrategy #Q4Planning #ThreadsSocialMedia #MemorialDaySales #AdventurousPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…
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DTC Podcast
1 Bonus: Navigating the Tariff Regime with Passport's Alex Yancher: Duty Drawbacks, International Logistics, and the Arbitrage Opportunity Abroad 43:45
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Play Later Play Later Lists Like LikedSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, Eric interviews Alex Yancher, Co-founder & CEO of Passport, a leading global ecommerce provider powering end-to-end growth for fast-growing DTC brands. Alex breaks down the seismic shifts caused by recent tariff increases, how duty drawback programs work, and why every DTC brand is now — whether they realize it or not — a global brand. Key Takeaways: The US tariff floor is rising to 30–50%, reshaping cost structures for brands. Duty drawback offers a refund path — but only if your inventory data is airtight. Smart DTC brands are moving inventory directly into high-performing international markets. Localizing checkout and language increases conversion rate abroad. DDP (Delivered Duty Paid) shipping avoids post-delivery sticker shock, improving customer experience and LTV. Learn how Passport is helping brands like Dolls Kill, HexClad, and others navigate this new era of global DTC. 📦 Learn more about Passport: passportglobal.com Timestamps 00:00 How DTC Brands Can Bridge the Global Sales Gap 02:05 Impact of Tariffs on International Ecommerce Logistics 04:20 Understanding Duty Drawback Programs for Cost Recovery 06:45 Challenges of Shifting Manufacturing Back to the US 09:50 De Minimis Policy Changes and Implications for Ecommerce 12:20 Conversion Strategies for International Sales 14:40 Leveraging Cost Per Click Arbitrage for Global Expansion 17:15 Impact of Postal Leniency on Cross-Border Ecommerce 20:00 Strategies for Smooth International Customer Experiences Hashtags #DTC #InternationalEcommerce #GlobalExpansion #Tariffs #Logistics #DutyDrawback #EcommerceMarketing #ConversionOptimization #CPCArbitrage #PostalLogistics Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…
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DTC Podcast
1 Ep 511: IQBar's Will Nitze CPG Playbook: From Rapid Product Market Fit Iteration to Omnichannel Scale 44:49
44:49 Play Later Play Later Lists Like Liked44:49
Play Later Play Later Lists Like LikedSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, IQBAR founder Will Nitze shares his journey from burnout in the corporate world to launching a bar brand rooted in cognitive nutrition. He walks through the steps that took IQBAR from kitchen counter tests to Amazon bestseller and retail mainstay. What you’ll hear is less about hacks and more about the fundamentals: why starting online mattered, how feedback drove product-market fit, and what it really takes to scale profitably in CPG today. Key topics include: Launching DTC to validate demand and iterate fast Why clean label and plant protein were non-negotiables Packaging shifts driven by real-world feedback Scaling into retail once logistics and cost structures were optimized Viewing DTC as one piece of an omnichannel puzzle It’s a grounded roadmap from someone who’s done the work—no shortcuts, just thoughtful strategy. Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc Timestamps: 00:00 – How IQBAR started from a personal health journey 02:55 – From kitchen experiments to product-market fit 07:10 – Why the brain-focused bar category was a white space 12:10 – DTC vs Amazon vs retail: channel strategy evolution 17:45 – Profitability, scaling, and efficient COGS in CPG 22:50 – Brand evolution: packaging, messaging, and keto pivot 27:10 – Retail shelf strategy and planogram insight 31:25 – Podcast and display ads as top-of-funnel growth levers 34:45 – DTC Twitter, omnichannel mindset, and business realism 37:55 – Exit strategy, Mars dreams, and post-exit vision 41:00 – Tariffs, supply chain chaos, and CPG realities Hashtags: #IQBAR #dtcpodcast #consumerpackagedgoods #ecommercegrowth #omnichannelstrategy #dtcbrand #scalingcpg #founderjourney #brandbuilding #podcastmarketing #supplychainchallenges #cleanlabelproducts #retailstrategy #amazonads #shopifysuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…
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DTC Podcast
1 Ep 510: Inside Pilothouse’s YouTube Strategy: Segmenting Campaigns for Scalable Growth | AKNF 24:16
24:16 Play Later Play Later Lists Like Liked24:16
Play Later Play Later Lists Like LikedSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, Eric Dyck sits down with Dougie and Adam from Pilothouse to talk about how to properly structure YouTube ad campaigns for long-term brand growth. Dougie and Adam share the evolved Pilothouse perspective on YouTube—not as a direct response platform, but as a powerful top-of-funnel awareness channel. Learn how structuring campaigns based on funnel stages, matched with tailored creative and measurement, can lead to more efficient spend and more impactful marketing. Key Takeaways: Why 80–90% of YouTube spend should be top-of-funnel How to segment users into unaware, aware, consideration, and action The importance of creative matching for each funnel stage How to track impact via Brand Search Lift and Google measurement tools Why a minimum $10K investment is required to see true performance from YouTube If you’re using YouTube like it’s search or shopping, this episode might shift your entire approach. Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc Timestamps 00:00 Scrappy content is outperforming polished YouTube ads 02:00 Shift to demand gen campaigns and YouTube Shorts strategy 04:00 Google’s most impactful scrappy ad example 07:00 Why organic-looking creative builds more trust 09:00 Brands mimicking UGC for TV and YouTube performance 12:00 Man-on-the-street ad formats and scripting tactics 15:00 Best practices for capturing authentic reactions 17:00 Key ad structures: hook, face, CTA, and humor 20:00 How to retarget viewers and build down-funnel sequences 22:00 Geo-targeting and brand saliency measurement tools Hashtags #YouTubeAds #UGCMarketing #DTCMarketing #PerformanceCreative #MediaBuying #VideoAdvertising #MarketingPodcast #CreativeStrategy #AdSequencing #BrandGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…
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DTC Podcast
1 Bonus: How Talkable Cuts CAC with Referral Loops and Wallet-Based Sharing 27:02
27:02 Play Later Play Later Lists Like Liked27:02
Play Later Play Later Lists Like LikedSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Jeremy Foreshew from Talkable to explore how brands can leverage referral marketing to drive sustainable growth. Key Insights: The Decline of Traditional Advertising: Challenges with rising digital ad costs and the shift towards owned channels. Referral Marketing Mechanics: Understanding the components of a successful referral program. Innovations in Referral Sharing: Introducing Talkable Wallet for seamless mobile referrals. Case Studies: Real-world examples of brands achieving significant CAC reductions. Strategic Implementation: Best practices for timing, segmentation, and offer structuring. Takeaways: Referral marketing can dramatically lower acquisition costs. Personalized and timely referral offers enhance customer engagement. Innovative tools like Talkable Wallet make sharing effortless and effective. If you’re a DTC brand looking to build effective referral programs that reduce acquisition costs, enhance customer loyalty, and simplify the referral process to drive sustainable growth, this episode is a must listen. Turn your existing customers into a high-performance revenue channel. Get connected with a Talkable referral expert at www.talkable.com Timestamps 00:00 - Why referral marketing reduces risk and boosts ROI 02:00 - The problem with paid acquisition in today’s ad landscape 04:00 - How referral loops drive compounding customer growth 06:00 - $500M in revenue from one Talkable client case study 08:00 - The Talkable Wallet and how it solves real-world sharing 10:00 - Crafting irresistible offers that drive actual referrals 12:00 - How white-glove service removes the need for internal headcount 14:00 - Identifying the “moments of delight” for peak referral success 17:00 - Referral marketing mistakes: set-it-and-forget-it, generic offers 20:00 - Creative placement ideas: packaging, QR codes, yard signs 22:00 - Viral loops and LTV: why referrals outperform paid ads 24:00 - Framing referral marketing to get CFO and CEO buy-in Hashtags #referralmarketing #customeracquisition #dtcpodcast #talkable #ecommercemarketing #brandgrowth #retentionmarketing #d2cbrands #lifetimevalue #performancebranding #ownedmedia #viralgrowth #marketingstrategy #emailmarketing #customerloyalty Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…
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DTC Podcast
1 Ep 509: Tea Time at the Whitehouse: How Art of Tea Scaled Through Story and Quality 39:27
39:27 Play Later Play Later Lists Like Liked39:27
Play Later Play Later Lists Like LikedSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we’re joined by Steve Schwartz, founder of Art of Tea. From starting with a backpack and a phone bill to serving Google HQ and the White House, Steve’s journey is rooted in deep product integrity and radical education. Listen in to discover how blending Ayurvedic principles with luxury sourcing has positioned Art of Tea as a quiet giant in the wellness beverage space. What you’ll learn: The logistics of sourcing and storing elite-quality tea ingredients How subscription, loyalty, and a mobile app drive retention The unexpected ROI of writing a founder-focused brand book Why brand partnerships with Hollywood and the White House matter Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc Timestamps 0:00 Intro and Origin Story of Art of Tea 2:30 The Hero’s Journey: From Caregiver to Tea Entrepreneur 6:10 Breaking into Hospitality: Wolfgang Puck and Caesars Palace 9:00 The Truth About Supermarket Tea 11:00 Tea as a Health Ritual and Mindful Practice 14:00 Launching DTC with Dreamweaver and Early Lessons 18:00 Blending Tea with Ayurvedic Principles 21:00 Growing Through Education and Teaching at Conventions 24:00 Subscription and Loyalty Programs That Work 26:00 Using Events, PR, and a Mobile App for Brand Awareness 29:00 Collaborations with Paddington, Dune, and the White House 34:00 Long-Term Vision and Staying Mission-Aligned 38:00 Final Advice for Founders and Entrepreneurs Hashtags #DTCpodcast #ArtOfTea #TeaBusiness #FounderStory #EcommerceStrategy #SubscriptionModel #TeaEducation #ConsumerBrand #SteveSchwartz #TeaCulture #WholesaleToDTC #BrandBuilding #MindfulBusiness #ProductQuality #SustainableGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…
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DTC Podcast
1 Ep 508: How to Scale an Agency: Kyle Hitchcox on Pilothouse's Marketing, Sales, and Content Strategy 42:56
42:56 Play Later Play Later Lists Like Liked42:56
Play Later Play Later Lists Like LikedSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, host Eric Dyck sits down with Kyle Hitchcox, founding partner at Pilothouse, co-founder of the DTC Newsletter, and now a builder behind Warpdrive, a performance-driven CRO tool. This conversation is a masterclass in how content can power agency growth. Kyle shares how Pilothouse grew from affiliate roots into a 180+ person agency, how DTC media became a top-tier lead source, and how LinkedIn is now driving qualified deal flow. If you're building an agency, running a service business, or scaling a DTC brand, this episode breaks down the tactical frameworks behind Pilothouse’s success. Follow Kyle's LinkedIn Content Journey: https://www.linkedin.com/in/kylehitchcox/ 🔑 Key Takeaways: How content became Pilothouse’s #1 client acquisition engine The real economics behind launching DTC Media and how it paid off in credibility and deal flow Why media and service offerings must be integrated for long-term growth How Kyle is using LinkedIn to generate inbound leads and personal brand equity Why Pilothouse is investing in CRO with Warpdrive to close the loop from click to conversion 🛠 Tactical Insights for Operators: Invest early in content that attracts your ideal customer—before you're selling Structure your sales team with operators who’ve “been there” to keep discovery authentic and strategic Use paid acquisition to grow media, not just your client base Create a simple but strong case study pipeline to support outbound and inbound marketing Think in “ecosystems”—media feeds agency, agency feeds product Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc Timestamps 0:00 Introduction and new podcast announcement 2:00 Building Pilot House from affiliate roots 4:00 Early growth strategy with DTC Newsletter 10:00 Using Meta ads and LinkedIn to drive leads 14:00 ChatGPT as a new inbound channel 18:00 Structuring a high-performance sales team 22:00 Transition to omnichannel strategy at Pilot House 27:00 Hiring lessons and building long-term talent 34:00 Scaling with personal branding on LinkedIn 39:00 Why B2B content works at low volume 41:00 Thoughts on AI, Zuck’s comments and the future of media buying Hashtags #agencygrowth #digitalmarketing #b2bmarketing #mediabuying #ecommercemarketing #d2cpodcast #growthstrategy #linkedinmarketing #chatgptforbusiness #performanceagency Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…
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DTC Podcast
1 Bonus: Tomer Tagrin on Building a Retention-First Future with Data and Personalization 34:40
34:40 Play Later Play Later Lists Like Liked34:40
Play Later Play Later Lists Like LikedSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, Eric sits down with Tomer Tagrin, Co-Founder and CEO of Yotpo, the leading retention marketing platform for e-commerce brands. Tomer shares the behind-the-scenes story of Yotpo 2.0, a complete transformation across product, pricing, service, and marketing — built to serve the modern DTC ecosystem. Key Insights: How Yotpo rebuilt its product team to innovate faster in reviews, loyalty, and SMS The real cost and payoff of changing a large SaaS company's culture Why AI will erase code as a competitive moat — and what brands should prioritize now How Yotpo is preparing brands for a future of one-to-one loyalty marketing The strategic power of investing in agency partners beyond simple referrals If you’re building a DTC brand, working at an agency, or leading a SaaS platform, this episode is packed with practical lessons on what true business evolution looks like in 2025. Timestamps 00:00 – Why Yotpo Had to Reinvent Itself 02:15 – Tomer’s Health Journey and Personal Transformation 04:50 – Rebuilding Yotpo’s Culture from the Inside Out 08:10 – AI’s Role in Yotpo’s Product and Marketing Innovation 12:30 – Competing with Klaviyo and the Future of ESPs 16:00 – The Power of AI-Driven Loyalty and Reviews 18:30 – Yotpo’s CDP Acquisition and Vision for 1:1 Marketing 21:00 – Why Agencies Are Critical to Yotpo’s Ecosystem 23:20 – The Marshmallow Test and Long-Term Thinking 26:45 – Advice for Founders Navigating Economic Uncertainty 30:00 – Yotpo’s Future Vision and Personal Habits for Peak Performance Hashtags #DTCpodcast #Yotpo #EcommerceStrategy #TomerTagrin #RetentionMarketing #AIBusinessTools #CustomerExperience #DirectToConsumer #SaaSInnovation #AgencyGrowth #EmailMarketing #SMSMarketing #CustomerLoyalty #FounderMindset #DigitalTransformation Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…
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DTC Podcast
1 Ep 507: How to Optimize Subscription Offers for Better Retention and Profit with Jordan Narducci 40:39
40:39 Play Later Play Later Lists Like Liked40:39
Play Later Play Later Lists Like LikedSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, Eric welcomes Jordan Narducci—former Global DTC lead at Kellogg and VP at fast-growing supplement brand Momentous. Now an independent consultant, Jordan shares tactical insights on how brands can transform their subscription and retention strategies to dramatically increase lifetime value (LTV). Key Topics: Why subscription design matters more than most marketers think How Momentous grew subscription opt-in from 20% to 50% Common mistakes in welcome offers and retention emails How to use churn surveys, pause flows, and tiered discounts to prevent cancellations Loyalty vs. cashback: What actually works in 2025 The case for paid memberships as an alternative to subscriptions Toolkits: From Recharge to Loop and AI-powered CX Jordan breaks down the analytics, experiments, and frameworks he uses to drive growth in mid-market DTC brands. Whether you're running a supplement brand or looking to scale retention in apparel or beauty, this episode is packed with actionable insights. Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc Timestamps 00:00 – Why Most Brands Undervalue Subscription Offers 02:15 – Lessons from Running DTC at Kellogg 04:30 – Subscription Strategy in Premium Food & Beverage 08:00 – Tripling Subscription Opt-ins at Momentous 11:00 – Retention vs. Acquisition: The Overspend Trap 14:00 – When Giving Too Much Increases Churn 18:00 – Retention Tactics: Free Gifts, Rituals, and Habit Loops 20:45 – How Subscription Reduces Reliance on Email & SMS 24:00 – Creating “Black Friday Every Day” Offers 28:00 – Churn Prevention via Smart Cancellation Flows 31:00 – Paid Membership Models for Apparel & Non-Habitual Brands 34:00 – Tool Stack & Platform Recommendations 36:00 – The Power of Real-Time LTV Dashboards 38:00 – Building a Consultancy & Website with AI Hashtags #subscriptionstrategy #dtcpodcast #ecommercetips #retentionmarketing #ltvoptimization #dtcbrands #recurringrevenue #shopifyapps #customerloyalty #ecomgrowth Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…
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DTC Podcast
1 Ep 506: The PMAX Reset Strategy That Delivered a 37% ROAS Lift | AKNF 22:46
22:46 Play Later Play Later Lists Like Liked22:46
Play Later Play Later Lists Like LikedSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, we sit down with Zavire from Pilothouse’s Google team to dissect a common problem many DTC brands face: Performance Max campaigns that stagnate after a few months of initial success. You’ll hear exactly how Pilothouse helped Benji Sleep break out of this “PMAX plateau” by overhauling their campaign structure — and why the first move was to turn the campaigns off. Key Learnings: Why PMAX campaigns often stagnate after 3-4 months The power of a 5-7 day PMAX "off period" to reset bidding algorithms How segmentation by product or audience unlocks better signal quality and performance Strategic product feed enhancements that drive Shopping ROI The myth of audience signals in PMAX and how to work around it How scripts can provide campaign-level transparency across Google placements How a restructured PMAX approach delivered a 37% ROAS lift and 2.2x conversions for Benji Sleep If your Google Ads results are fading, this episode gives you a practical, tested playbook to turn things around. Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc Timestamps 00:00 – Why PMAX Campaigns Plateau After 3-4 Months 02:05 – Common Pitfalls: CPC Drops and Irrelevant Traffic 04:15 – How to Reset PMAX: Turn Off and Rebuild 06:30 – Campaign Segmentation for Product & Audience Clarity 08:45 – Overcoming Performance Spiral With Strategic Breakouts 11:00 – The Myth of Audience Signals in PMAX 13:00 – Strategic Feed Optimization and Supplemental Data 15:00 – Campaign Structure: Before vs After (Benji Sleep Case Study) 18:00 – Breaking Out Asset Groups vs Full Campaigns 20:00 – ROAS Lift + Conversion Volume Gains 21:20 – Using Scripts to Track PMAX Placements & Attribution Hashtags #pmaxstrategy #googleadsoptimization #dtcpodcast #roasgrowth #performancemarketing #ecommercetips #mediaoptimization #pilothouse #googleadscampaigns #dtcbrands Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…
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