The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Design Like a Pro: Top Email Design Trends Decoded
Manage episode 371617443 series 2972195
Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
157 - Join our in-house designer Kristen Musloe and our host Vira as they sit down to dive into the most popular email design trends. Together, they will break down each trend and reveal effective ways to incorporate them into your email marketing strategy.
You’ll learn
- Taking your NPS surveys to the next level: how to make asking for feedback fun and insightful
- Exploring the boundless possibilities of AMP for your email campaigns
- Our designer's secret sauce to captivating marketing emails
- Bring your emails to life: how to master the art of animated gifs... and more!
Check all the designs we mentioned here!
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
200 episodes
Design Like a Pro: Top Email Design Trends Decoded
Email Einstein Ingenious eCommerce Email Marketing by Flowium
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Manage episode 371617443 series 2972195
Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
157 - Join our in-house designer Kristen Musloe and our host Vira as they sit down to dive into the most popular email design trends. Together, they will break down each trend and reveal effective ways to incorporate them into your email marketing strategy.
You’ll learn
- Taking your NPS surveys to the next level: how to make asking for feedback fun and insightful
- Exploring the boundless possibilities of AMP for your email campaigns
- Our designer's secret sauce to captivating marketing emails
- Bring your emails to life: how to master the art of animated gifs... and more!
Check all the designs we mentioned here!
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
200 episodes
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
6 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder. Watch the full episode here! You’ll Learn What transactional emails are and why they’re so important The difference between transactional and marketing emails Examples of transactional emails that keep customers coming back The essential elements of the best transactional emails Resources Mentioned in This Episode Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 AI in Marketing: Smarter Strategies, Better Results 42:33
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Play Later Play Later Lists Like Liked5 - Curious how AI is reshaping marketing? In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting. Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today. Watch a full episode here! About Today’s Guest Robbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers themselves. MKTG Rhythm aims to help clients build out and optimize their email ecosystem. He’s been making waves in the digital marketing world since 2008. He also teaches digital marketing and social media strategy as part of the Clemson MBA program as a side gig. You’ll Learn About… How to use AI in marketing effectively Which AI tools are best for different tasks Prompts that actually work (and save you time) Creative ways to use AI for customer research Using AI as a thought partner for proposals, campaigns, and important emails How AI in marketing automation boosts performance Ways AI can help check your emails for tone and typos Resources Mentioned in This Episode Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Google Merchant Center Updates: Big Changes for eCommerce Brands 28:55
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Play Later Play Later Lists Like Liked4 - Google just dropped major Google Merchant Center updates—are you ready? In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels. Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve. Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes. Watch the full episode here! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Klaviyo Pricing Updates: What It Means for Your Email Strategy 36:12
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Play Later Play Later Lists Like Liked3 - Klaviyo’s new pricing is here—are you ready? In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized. You’ll Learn About How to handle large lists with low engagement Klaviyo’s new Automatic Downgrade feature Key list-cleaning metrics to watch How Klaviyo price increase will affect SMS profiles Why you shouldn’t over-invest in your Sunset Flow How to clean your list: a step-by-step guide Immediate steps to protect your performance All the mentioned resources are here! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Top Revenue-Driving Email Flows You Need to Set Up 42:51
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Play Later Play Later Lists Like Liked2 - Ready to boost your eCommerce email marketing? In this episode, we’ll walk you through the email flows that drive the highest revenue. Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker. Watch the full episode! You’ll Learn How to upgrade your Welcome Flow to increase conversions How personalization drives eCommerce email results Patagonia’s customer connection secrets How to design Post-Purchase emails like a SaaS brand The key blocks and sections that make Post-Purchase emails effective Abandoned Cart vs. Added to Cart and which one is right for you How to segment based on cart value to boost sales How to leverage the Sunset Flow to seize missed opportunities How to create Winback emails that re-engage customers All mentioned resources are here! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Top 5 Email Marketing Trends to Watch in 2025 41:40
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Play Later Play Later Lists Like Liked1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure your emails effectively reach every audience member. Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing! Watch the full episode! You’ll Learn The latest news and funny stories from Andriy and Vira The importance of optimizing emails for AI interpretation How interactive elements can engage your audience and create a memorable inbox experience How AI can automate and enhance your discount strategies, subject line testing, and more Why it’s crucial to optimize for dark mode in 2025 Best practices to make your content inclusive and user-friendly All mentioned resources are here! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
Exciting news—our podcast is getting a makeover! We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space. Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success. Thanks for being with us these three wonderful years—stay tuned for our new episodes! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Convert Instagram Followers into SMS Subscribers: Interview with HiTide 43:40
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Play Later Play Later Lists Like Liked191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more! Watch the full episode here! You’ll Learn All about the HiTide process How HiTide collects zero-party data HiTide vs. ManyChat: similarities and key differences Tagging as a way to trigger an automation: how it works Examples of automations triggered by tagging The top reasons consumers unsubscribe from SMS Email vs. SMS: the key differences in retention Subscriber LTV: people who join organically vs. through giveaway posts Resources Mentioned in This Episode HiTide WHOOP app Mr. Popper's Penguins (Newbery Honor Book) Dumb and Dumber (1994) Mr. Popper's Penguins (2011) Shopify Attentive | Personalized Text Messaging for Innovative Brands Postscript - SMS Marketing and Sales for Shopify Brands Klaviyo: Marketing Automation for Email Marketing, SMS & CDP Instagram Chat Marketing Made Easy with Manychat Gorgias: Customer Service Made Easy for Online Stores SuperBonsai - SuperHuman Alcohol Recovery HiTide Case Study: How SuperBonsai Jump Started Their Postscript List at a Cost of $0.24 Per Subscriber NADS Organic Underwear – Nads Bottomless - Your Products Always In Stock Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business. Watch the full episode here! You’ll Learn How Disco helps you boost your AOV Disco’s pricing model and its advantages to users How Disco helps you navigate competition The backstage of Disco’s data collection process How you can leverage Disco to grow your email list Resources Mentioned in This Episode Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Email Marketing for Nonprofits with charity: water 45:44
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Play Later Play Later Lists Like Liked189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good. Watch the full in-person episode here! Interview Questions What is charity: water about and what are your values? What technology do you use to manage projects at charity: water? How big is your retention team? Is the concept of retention different for NGOs? Are there marketing channels where you put more resources than others? How do you leverage email marketing to reach potential donors? How do you grow your email list? Do you collect zero-party data? What ESP do you use? What email automations do you use? Do you use a loyalty program? Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture. Watch the full in-person episode here! You’ll Learn The reason Andriy is doing it now, after 7 years in eCommerce Andriy’s top advice for choosing a niche Building from scratch vs. buying an existing business: pros and cons Getting started: research tips and key considerations Our co-host Vira’s top tips for market research and analysis How Andriy plans to validate his concept Choosing the right eCommerce program: what to consider Product sourcing models and which one Andriy is choosing Macro- or micro-influencers for a new eCommerce business Legal considerations when starting eCommerce business Click here to check all the mentioned resources in this episode. Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Key Differences Between US and UK Consumers in 2024 41:31
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Play Later Play Later Lists Like Liked187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom. Watch the full in-person episode here! You’ll Learn The key spending category in the UK The role of Amazon for the UK consumers Messenger marketing in the UK: yay or nay One or multiple email accounts for different countries: which is better The role of social media in establishing your brand in the UK What you should know about sustainability as an eCommerce brand And more! Resources Mentioned in This Episode Tim Hortons Buy Dr Pepper. Earn Pepper Perks Points. Coca-Cola Dove Tesco - Supermarkets | Online Groceries, Clubcard & Recipes Prom.ua RSVLTS Amazon.com. Spend less. Smile more. The Sports Edit | Activewear, Yoga and Running Kavee Flowium Instagram WhatsApp Web Telegram Facebook The Home Depot IKEA: Fresh home furnishing ideas and affordable furniture RØDE Microphones | Premium Microphones & Audio Equipment Leave an Apple review & get a Flowium gift Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 7 Email Marketing Strategies for St. Patrick’s Day 35:30
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Play Later Play Later Lists Like Liked186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions. Watch the full video here! Resources Mentioned in This Episode Smart Passive Income Podcast with Pat Flynn Macy's Thanksgiving Day Parade 2023 Intelligent Change - Tools to Positively Change Your Life The Five Minute Journal Two Blind Brothers Pressed Juicery Chubbies Shorts Homage Wheelio - The Original Wheelio Sivana Deathwish Coffee Dataship - Be Moved By Data Harry’s True Classic New Office Uniform by TRUE CLASSIC Bushmills Irish Whiskey Leave an Apple review & get a Flowium gift Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 7 Ways to Improve Email Click-Through Rate (CTR) | Email Examples 41:49
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Play Later Play Later Lists Like Liked185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account. Resources Mentioned in This Episode YouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTR Proven Strategies for Valentine’s Day Success Jones Road Beauty - Clean No-Makeup Makeup Chubbies Shorts - Proper Length Men's Shorts Dignitas Feastable Gmail & Yahoo 2024 Updates / Inactive Google Account Policy Spotify - Web Player: Music for everyone Baboon To The Moon · Baboon to the Moon Last Crumb | Luxury cookies born in LA Magic Spoon Cereal: High Protein, Keto-Friendly, 0g Sugar Cereal Neil Patel: Helping You Succeed Through Online Marketing! Sticker Mule | Custom printing that kicks ass Can you heatmap emails? Leave an Apple review & get a Flowium gift Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Proven Strategies for Valentine’s Day Success 46:47
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Play Later Play Later Lists Like Liked184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns. Watch the full episode here! You’ll Learn The low-hanging-fruit strategy you can’t afford to pass on Creative Valentine’s Day-themed discount strategies What you can do to stand out How to leverage gamification for better engagement A bonus above-and-beyond strategy to delight your customers And more! Resources Mentioned in This Episode Valentine’s Day Email Marketing: Ideas, Designs, and Strategies for a Lovely Campaign BYLT Basics™ - Premium Basics BetterBrand Cosmos Q Cheese and Wine Traders Polish Pops - Peel & Press Manicures Lancôme | 11-Piece Beauty Gift Free with Any $125 Purchase Viking Waffles: Protein Waffles Hidden Valley® Ranch: Ranch Salad Dressing, Products Dunkin'® | America's Favorite Coffee, Espresso and Donuts YOLO Bike + Board MacPaw | Leading software developer McDonald's: Burgers, Fries & More. Quality Ingredients. Postable: Really Nice Cards Mailed For You REP Fitness Home Gym Equipment | Bring the Gym Home WeatherTech: Make An Impact | Bracelets For Africa World Wildlife Fund: WWF - Endangered Species Conservation charity: water | Help Bring Clean and Safe Water RSVLTS Leave an Apple review & get a Flowium gift Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back. You’ll Learn The most organic strategy to keep your customers coming back for more Unleash the power of exclusive access: memberships done right Decoding top brands’ retention success: discover and apply their strategies for your brand How to optimize your subscription program: proven strategies for success Resources Mentioned in This Episode Dignitas Join eCommerce Email Marketing Community Gymshark Official Store - Shop Gym Clothes & Workout Clothes HARLEY OWNERS GROUP™ Amazon Prime True Classic Membership Gorgias HubSpot | Software, Tools, Resources for Your Business Fitbit Official Site for Activity Trackers & More Oura Ring. Smart Ring for Fitness, Stress, Sleep & Health. Nike Run Club: Running Coach Strava MyFitnessPal iRobot®: Robot Vacuums and Mops Dyson Vacuum Cleaner IKEA: Fresh home furnishing ideas and affordable furniture Social Snowball | Affiliate & Referral Platform for DTC Adobe Creative Cloud® Rothy's: Washable Shoes and Bags Made with Recycled Materials Earth Breeze Eco Sheets - Eco Friendly Laundry Detergent Sustainable Clothing by tentree® | Shop Organic + Plant Trees Princess Polly USA | Shop Women's Clothing & Fashion Online RØDE Microphones | Premium Microphones & Audio Equipment The Best Strategy I Ever Saw Leave an Apple review & get a Flowium gift Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Animated GIFs for Emails: A Brief Guide For Marketers (with Examples & Resources) 49:27
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Play Later Play Later Lists Like Liked182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates. Watch the full video here! You’ll Learn Understanding GIFs: pros, cons, and strategic moves for successful email marketing Increase clicks: how to craft compelling emails with GIFs GIFs that pass spam filters: Ensure deliverability without losing engagement Weighing the pros and cons of GIFs in email signatures GIFs demystified: Top resources for impactful and relevant content And more! Resources Mentioned in This Episode Asana Animated Email: A Brief Guide For Marketers With Examples Andriy’s LinkedIn #151. How to Boost Your Email CTR by 80% with Data-Driven Personalized Animations How to add a countdown timer to your email Countdown Timers in Email Marketing Boosting Conversions What is an AMP email? Solo Stove Chubbies Shorts Strava Apple Cheese and Wine Traders Canva Adobe Photoshop GIPHY - Be Animated Klaviyo: Marketing Automation for Email Marketing, SMS & CDP ActiveCampaign - Email Marketing, Automation, and CRM ConvertKit: The creator marketing platform Mailchimp: Marketing, Automation & Email Platform MailTimers: Countdown Timers for Email MotionMail: Countdown timers for email CountdownMail: Countdown Timers for Email Mens Wooden Watches by JORD CleverGIFs – Say No To Boring Emails Feastables - Feast Like A Beast Really Good Emails Enjoy The Wood Avaline: Best Organic Wine Brand | A New Standard in Wine Leave an Apple review & get a Flowium gift Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives. Watch all design examples here! You’ll Learn Q1 monthly themes and how to leverage them for strategic campaign planning Innovative approaches to elevate Valentine’s Day campaigns Things to keep in mind to help you optimize send times during Q1 New angles for crafting New Year’s Resolutions campaigns National and international holidays to include in your campaign calendar How to craft considerate messaging for Cancer Awareness Month And more! Resources Mentioned in This Episode Free Email Marketing Calendar Teaonic Progressive Nutracare Lulalu Fiskars Myssy MacPaw Leave an Apple review & get a Flowium gift Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 The Future of Email Marketing: Trends to Watch in 2024 40:56
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Play Later Play Later Lists Like Liked180 - Join us as we delve into the anticipated trends shaping the industry in 2024. Learn about the evolving strategies, emerging technologies, and innovative approaches that promise to redefine the future of eCommerce marketing. Watch the full episode here! You’ll Learn Social commerce: everything you need to know How to leverage AI to help personalize and grow your brand How NOT to do omnichannel marketing Examples of omnichannel marketing done right Resources Mentioned in This Episode Notion: Your connected workspace for wiki, docs & projects BATCH CBD - CBD Gummies, CBD Oils, CBD Topicals Alibaba.com Taobao WeChat - Free messaging and calling app Videowise eCommerce Video Platform Salesforce: The Customer Company - Salesforce.com US Attentive | Personalized Text Messaging for Innovative Brands Okendo - Customer Marketing Platform Yotpo | eCommerce Retention Marketing Platform HubSpot | Software, Tools, Resources for Your Business Kits.com | Shop High-Quality Glasses, Contacts & Eyewear Seasons Olive Oil & Vinegar LoyaltyLion | Customer loyalty platform | Loyalty software Gorgias: Customer Service Made Easy for Online Stores Leave an Apple review & get a Flowium gift Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Growth Game Plan: The 4 Critical Levers to Help You Scale an eCommerce Business 22:07
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Play Later Play Later Lists Like Liked179 - Join Vira and Andriy as they break down the four indispensable levers you need to take your business to the next level. Watch the full episode here! Do you think we need more or less dad jokes from Andriy? Join our Whatsapp community to share your feedback on our podcast. Click here: https://flowium.com/whatsapp . You'll Learn How to assess your lead generation strategies Your website’s role in conversion optimization How to assess your entire customer process What assessments to perform on a monthly and weekly basis How to use your customer LTV to plan your growth Resources Mentioned in This Episode Retention.com Mastery 8 email list building strategies to grow your audience even faster Acquisition vs Retention: The Importance of Customer Lifetime Value Social Snowball Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Top 50 Email Marketing Mistakes You Can’t Afford to Keep Making 29:40
29:40 Play Later Play Later Lists Like Liked29:40
Play Later Play Later Lists Like Liked178 - Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue. Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp . You’ll Learn The top factor hurting your deliverability and hindering your reach The must-have flows you can’t afford to overlook The silent threat affecting your campaign tracking numbers The one seemingly insignificant detail that could be stalling your list growth The top spam-trigger words you should never use in your emails How to segment your Abandoned Cart Flow The difference between Abandoned Cart and Checkout Abandonment One simple technique to help boost your deliverability How many fonts you should use in your emails Things to consider for your emails when you undergo a rebrand How many segments are too many How to format your text for better conversion Resources Mentioned in This Episode #176. Gmail & Yahoo 2024 Updates: Everything You Need to Know: https://flowium.co/46SKz1Y How to Optimize Dark Mode | Make Reading on Digital Devices Easier: https://flowium.co/41bSxC8 How to automate emails while customizing email marketing experiences: https://www.klaviyo.com/blog/email-automation-basics#:~:text=Based%20on%20 Klaviyo%20data%2C%20 automated,(RPR)%20than%20manual%20campaigns Must Know Email Segmentation Statistics in 2023: https://www.mailmodo.com/guides/email-segmentation-statistics/ The Importance Of Mobile Optimization In 2023 & Beyond: https://ecommercefastlane.com/the-importance-of-mobile-optimization-in-2023-beyond/ The One Thing You Should Never Do In An Email Subject (Based on Data): https://blog.boomerangapp.com/2017/05/the-one-thing-you-should-never-do-in-an-email-subject-based-on-data/ Litmus: Email Marketing Platform Email on Acid - Email Pre-Deployment Checklist Grammarly: Free AI Writing Assistance ChatGPT Klaviyo First Name Tag: How to Personalize Emails with the Dynamic Tag (aka Klaviyo Fallback Value) Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 This vs. That: Guessing the Winning Options in A/B Tests 40:52
40:52 Play Later Play Later Lists Like Liked40:52
Play Later Play Later Lists Like Liked177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests. Watch the full episode here! You’ll Learn Discount vs. No discount in the hero image One vs. two CTA buttons in opt-in forms Short- vs. long-form campaigns Dark vs. light mode for CTR Lifestyle vs. product images in the hero image An image of a model vs. the image of the brand’s CEO in an opt-in form The secret tool we’re testing at Flowium for A/B testing Resources Mentioned in This Episode Email Marketing Audit Can you heatmap emails? RSVLTS Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Gmail & Yahoo 2024 Updates: Everything You Need to Know 45:17
45:17 Play Later Play Later Lists Like Liked45:17
Play Later Play Later Lists Like Liked176 - In this episode, we’re diving into the nitty gritty of deliverability updates from Gmail and Yahoo. Learn everything you need to know about how these updates will affect your email marketing efforts. Watch the full episode here! You’ll Learn A critical December 2023 deliverability update that will affect email deliverability if not addressed Three inbox protection updates announced by Gmail and Yahoo SPF, DMARC, and DKIM records: what they are and how to set up a record in your hosting provider Spoofing and phishing: the difference and how they will be impacted after the deliverability updates take effect The changes in unsubscribe buttons and what Klaviyo is going to do about it Potential alterations to custom preference pages you may need to make Resources Mentioned in This Episode Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode Google + Yahoo’s new sender requirements: how to prepare without interrupting your BFCM plans Klaviyo Chubbies Shorts - Proper Length Men's Shorts & So Much More How To Improve Your Email Deliverability | New Google Update Nike. Just Do It. Smart Passive Income with Pat Flynn | Community for Entrepreneurs Mailchimp: Marketing, Automation & Email Platform Get a FREE Email Marketing Audit Reach out to our team and we’ll set SPF, DMARC, and DKIM records for you at no cost. Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 How to Beat the Post-Black Friday Slump: 5 Winning Strategies 39:08
39:08 Play Later Play Later Lists Like Liked39:08
Play Later Play Later Lists Like Liked175 - Discover five winning strategies to navigate the post-Black Friday slump and keep your eCommerce business thriving through the slow period. You’ll Learn Effective product launch strategies Why it’s important to understand customer resolutions How to capture your customers’ attention and generate excitement after the holidays Popular eCommerce brands that you can learn from Teasers, anticipation, exclusive access, and strategic leaks that can generate excitement and drive sales The power of loyalty programs and referral programs Resources Mentioned in This Episode Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode #171. Boost Sales Without Discounts: Our Foolproof Strategies Examples from the Best Brands’ Product Launch Email Campaigns Loyalty Program Strategy - QUICK WIN - Reward Points Statement The New One Minute Manager by Ken Blanchard Your Best Year Ever, Without the Resolutions by Michael Hyatt Steve Jobs by Walter Isaacson Dr. Squatch: Organic Soap | Natural Soap | Handmade Soap The Best Product Launch | Email Inspiration The Best Product Launch Email Design | Teaser Email Design RSVLTS Apple Burrow: The Luxury Couch for Real Life BEHAVE DEUX | Good-For-You Snacks Disney.com | The official home for all things Disney Be Useful: Seven Tools for Life by Arnold Schwarzenegger JIMMY CHOO - Official Online Boutique | Shop Luxury Shoes BYLT Basics™ - Premium Basics Mental Healthcare Clinic Focusing On Your Brain Health Ezra Firestone Leave an Apple review & get a Flowium gift Send us your email marketing questions Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Last-Minute BFCM Checklist: 14 Mistakes to Avoid 53:24
53:24 Play Later Play Later Lists Like Liked53:24
Play Later Play Later Lists Like Liked174 - Dive into our Last-Minute BFCM Checklist to make sure you’re fully ready for the biggest sale of the year! Watch the full episode here! You’ll Learn How to sync your target audience on different platforms Klaviyo’s functions to leverage for a smoother shopping experience One simple strategy to boost your AOV by 10% Why it’s worth investing in an app before BFCM One seemingly small detail that can sabotage your checkout process Things to consider and tools to leverage to improve your delivery process One low-hanging-fruit strategy guaranteed to boost your conversions The biggest category that gets returned during BFCM and what to do about it Resources Mentioned in This Episode Free Black Friday/Cyber Monday Checklist Unlocking Customer Service Success: Lessons from TalentPop Turning Customer Service into a Profit Center: Chat with Gorgias TalentPop 12 Strategies to Boost AOV During BFCM Tapcart blog Malomo The Klaviyo Blog H&M Loom: Free screen recorder for Mac and PC ProductPinion Increases your Amazon Sales with Testing #138. Maximize Profits By Learning Customer’s Opinions Wonderment Proactive CX Platform Leave an Apple review & get a Flowium gift Send us your email marketing questions Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
173 - In this episode, our hosts, Vira and Andriy, break down twelve proven strategies to boost your AOV. Tune in for expert insights on effective product bundling, subscription optimization, and more! Watch the full video here! You’ll Learn What AOV is and why it’s so important The factors that influence AOV The one thing to fix to cut your abandoned cart rates A time-tested strategy that organically boosts your AOV The right way to bundle products How to take your subscriptions to the next level The difference between bundles and bulk - and what you should choose for your business How to leverage your loyalty program to boost your AOV How to upsell during and after checkout Why you should invest in a referral program for your business Resources Mentioned in This Episode 12 Strategies to Boost AOV Checklist #172. BFCM Conversion Secrets: Unleashing Strategies and Irresistible Offers CartHook Rebuy Rasa Sticker Mule OURA Ring Article Kits Organifi | Plant-Based Superfood Blends Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 BFCM Conversion Secrets: Unleashing Strategies and Irresistible Offers 1:01:45
1:01:45 Play Later Play Later Lists Like Liked1:01:45
Play Later Play Later Lists Like Liked172 - In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies. Watch the full video here! You’ll Learn Andriy’s thoughts on BOGO deals Different ways to organize a BOGO sale Andrea’s take on mystery discounts for BFCM The right way to incorporate Gift Guides into your BFCM emails Tiered discounts and how to use them for BFCM Resources Mentioned in This Episode Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode #171. Boost Sales Without Discounts: Our Foolproof Strategies Eurovision Song Contest Kalush Orchestra RSVLTS Shopify The Best Strategy I Ever Saw Chubbies Shorts - Proper Length Men's Shorts & So Much More Sephora: Makeup, Skincare, Fragrance, Hair & Beauty Products Clinique | Dermatology Skincare, Makeup, Fragrances & Gifts Sticker Mule Leave an Apple review & get a Flowium gift Send us your email marketing questions Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Boost Sales Without Discounts: Our Foolproof Strategies 1:00:10
1:00:10 Play Later Play Later Lists Like Liked1:00:10
Play Later Play Later Lists Like Liked171 - In this episode, we uncover the secrets behind boosting your revenue without relying on traditional discount offers. Discover a range of tactics, from effective freebie offers to loyalty program hacks. Resources Mentioned in This Episode Rebuy RSVLTS Sephora Viking Waffles: Protein Waffles Literally The Coolest Book by Levi Plesset Leave an Apple review & get a Flowium gift Send us your email marketing questions Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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