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It’s All in the Relationship: Takeaways from Content Contract
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Let’s dive into the strategies and methods used in the Ness Labs book reveal email, featured in Episode 34.
Ideas you don’t want to miss
(08:24) Takeaway #1: Use storytelling for these 2 reasons
(09:13) Takeaway #2: Email is all about relationships – and relationships are emotional
(09:49) Takeaway #3: Take risks, then massage your strategy to reduce risk
(10:41) Takeaway #4: Introduce pattern interrupts to balance familiarity with freshness
(11:38) Takeaway #5: Use email signatures to kill 2 birds with 1 stone
(12:19) Takeaway #6: It’s your contractual right to promote yourself to your readers
(14:10) Takeaway #7: Provide value as you sell
(15:05) Takeaway #8: Be strategic if you’re sending consistent content
(16:55) Takeaway #9: Mix things up with other media to deliver more depth
(17:23) Takeaway #10: Nothing sells itself, not even free content your audience will love
Links from this episode
Take a look at the emails we featured in Ep. 34
Rand Fishkin recommended Anne-Laure for Email Swipes. Did you hear his episode on winback emails?
Find tons of ideas for ecomm emails that give value (not just sell) in my Welcome Playbook.
Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.
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