))
Template Teamwork: How Semrush moshed their two best emails into a single template that wins across price points and products ft. Taylor Raffa
Manage episode 467439497 series 3551779
Content provided by Nikki*Elbaz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikki*Elbaz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What happens when you’re reviewing email performance and a team member suggests combining your two best emails? If you’re Taylor Raffa of Semrush, you agree – and develop a home run email that wins again and again across all products and price points.
About our guest
Taylor Raffa is the Mass Email Team Lead at Semrush, a leading SaaS platform for digital marketing. Her team crafts engaging newsletters, drives impactful campaigns, and fosters a strong culture of connection. With over a decade of international email marketing experience across diverse industries, Taylor has worked in the US, France, and now the Netherlands.
Ideas you don’t want to miss
(02:40) How Semrush (brilliantly) structures their email team
(05:12) The “wild idea” behind the template mosh
(09:15) The tangible and intangible results of this email combo
(11:18) The #1 factor Taylor thinks gave the email success
(07:15) The design elements and shifts that contributed to this email’s success
(19:06) How they've adapted the email since – across multiple price points and products
(20:10) The brand that has Taylor “smelling the store” in her inbox
Links from this episode
Take a look at the email we’re talking about today
Check out all the way-more-than-SEO offerings from Semrush
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.
Get sensory overload in your inbox when you subscribe to Lush’s emails
Connect with Taylor on LinkedIn
Follow Nikki on LinkedIn
Get Nikki's email musings at nikkielbaz.com/subscribe
Let me know what you thought about the episode by emailing [email protected]
Subscribe to Email Swipes and never miss another episode
Or find on your favorite podcast player
46 episodes
Share
