#10 Getting The Most Out Of Google Ads And How To Play The Game With Google Premier Partner Amy Hebdon Fixing The Game Podcast By Luke podcast

32:41

In this episode, I’m joined by Dennis Yu, Co-Founder and CEO of The Other Group, a strategic advisor helping eCommerce brands go to market & scale. He’s a former Shopify leader who managed an $8B GMV portfolio and helped mid-market and enterprise merchants grow. In this episode, we’ll break down the fundamentals of eCommerce, how the industry has evolved, and what Dennis learned at Shopify that shapes his outlook on the future of eCommerce.…

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#37 Teams in Hell: Fixing Bad Management & Building High-Trust Teams with Hugo Pereira 28:01

5 weeks ago28:01

28:01

In this episode, I sit down with Hugo Pereira author of Teams in Hell , to talk about what really breaks teams… and how to fix it. We dig into why modern leadership still borrows from outdated factory-era models, how goal-setting loops turn into traps, and the difference between reactive task-mode and meaningful progress. Hugo shares powerful mindset shifts and practical steps to rebuild clarity, trust, and adaptability within teams plus how deep work, simplified priorities, and team-wide ownership can completely shift performance. This episode is for anyone who’s leading a team (or in one!) and wants to create an environment where people do their best work without burning out or falling into micromanagement chaos. 🔗 Connect with Hugo : https://www.linkedin.com/in/hugosbpereira/…

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#36 The 3 Systems That Scale: How to Grow Without Burnout with Yasmine Khater 29:04

8 weeks ago29:04

29:04

In this episode, I’m joined by Yasmine Khater who’s helped businesses generate over $100M in revenue without sacrificing wellbeing. We break down the three core systems every founder needs to scale to 7-figures: a streamlined sales engine, tested marketing that drives ROI, and a hiring approach that supports intentional growth. But we go deeper Yasmine shares how unresolved emotional triggers often show up in how we run our businesses, and what to do about it. You’ll hear real stories, practical insights, and a powerful reminder that the founder’s mindset is the business model. If you're stuck in hustle mode or scaling in a way that doesn't align with your life, this conversation is your permission slip to build a business that works for you not the other way around. 🎥 Watch the Free Masterclass – How to Add 6 to 7 Figures : https://www.iamabsolutelysmooth.com/profits 📞 Book a 25-Min Growth Audit Call : https://www.iamabsolutelysmooth.com/audit 🔗 Connect with Yasmine : https://www.linkedin.com/in/yasmine-khater/…

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#35 The Evolving Role of the CMO: Strategy, Brand, and Leadership with Kyle Lacy 26:34

9 weeks ago26:34

26:34

In this episode, I sit down with Kyle Lacy CMO at Jellyfish, book author, and seasoned growth advisor to unpack what it really takes to succeed in today’s CMO role. Kyle shares the key traits that separate average marketing leaders from great ones, the importance of tying marketing to revenue, and why strong alignment with sales, customer success, and product is non-negotiable. We dive into brand building beyond buzzwords how internal culture and employee engagement fuel external brand success and why CMOs should revisit positioning regularly, not annually. Kyle also offers honest takes on how AI is reshaping marketing teams, the future of hiring, and why strategy will always outlast tactics. If you're a marketing leader or aspiring to become one this conversation is a masterclass in modern CMO leadership, filled with real talk and actionable insights. 🔗 Connect with Kyle : https://www.linkedin.com/in/kylelacy/…

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#34 Mastering Account-Based Marketing: How to Drive B2B Revenue with Vladimir Blagojević 31:46

10 weeks ago31:46

31:46

Traditional B2B marketing often focuses on generating leads, but most of them never turn into revenue. So what’s the fix? In this episode, I sit down with Vladimir Blagojević , co-founder of FullFunnel.io , to uncover how Account-Based Marketing (ABM) helps companies cut through the noise and close high-value deals. We break down why most marketing leads fail , how ABM changes the game, and when it’s the most effective strategy. Vladimir shares real-world case studies of ABM in action, the key steps to running a high-impact ABM campaign , and the biggest pitfalls companies face when implementing it. We also discuss how to align sales and marketing teams , build a highly targeted hit list, and measure the right KPIs to track success. If you’re looking to take a more strategic, results-driven approach to B2B growth, this episode is packed with insights you can apply immediately. 🔗 Connect with Vladimir: https://www.linkedin.com/in/vladimirblagojevic/…

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#33 Community-Led Growth & Word-of-Mouth Marketing with Andy Lambert 31:53

12 weeks ago31:53

31:53

In this episode, I sit down with Andy Lambert, co-founder of ContentCal and now Senior Product Manager at Adobe Express, to explore the power of community-led growth and word-of-mouth marketing. Andy shares the strategies behind engineering organic brand advocacy, building spheres of influence, and why psychographics matter more than demographics when targeting your ideal audience. We break down scalable word-of-mouth tactics, the ROI of community building, and how to turn authentic engagement into a growth engine. If you're looking to reduce reliance on paid ads and create a brand people love to talk about, this episode is a must-listen. 🔗 Connect with Andy:https://www.linkedin.com/in/andyrlambert/…

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#32 Go-To-Market Execution & Scaling to $100M with Sangram Vajre 31:06

12 weeks ago31:06

31:06

In this episode, I sit down with Sangram Vajre, to break down the essential go-to-market strategies that separate companies that scale from those that stall. Sangram shares battle-tested lessons from scaling businesses to $100M+, what he learned working under Mark Benioff at Salesforce, and why focus is the key ingredient to winning in today’s competitive landscape. We also dive into the common pitfalls companies face when trying to grow, how to align your team around a clear market strategy, and the forcing functions that accelerate success. If you're looking for a blueprint to scale your business, this episode is packed with insights you won’t want to miss. Connect with Sangram: https://www.linkedin.com/in/sangramvajre/…

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#31 Product-Led Growth (PLG) Beyond SaaS: Lessons and Insights with Andrew Capland 36:30

13 weeks ago36:30

36:30

In this episode, Andrew Capland, a product-led growth (PLG) advisor and former growth leader at Wistia and Postscript, shares how PLG strategies can drive success beyond the SaaS world. Discover how businesses in various industries can leverage product-led principles to improve customer acquisition, engagement, and retention—without relying solely on traditional sales and marketing. Andrew breaks down common misconceptions about PLG, reveals key strategies for implementation, and explains how companies can strike the right balance between self-serve and sales-assisted growth. If you’re looking to optimise your growth engine, scale effectively, and future-proof your business, this episode is packed with practical insights and proven strategies you can start applying today. Connect with Andrew: https://www.linkedin.com/in/andrewcapland/…

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#30 Mastering Teamwork: Behavioral Science and Data-Driven Insights to Drive Strategy Implementation & Growth with Marci Schnapp 30:03

21 weeks ago30:03

30:03

In this episode, Marci Schnapp, founder of CollabGenius, shares how behavioral science and data-driven assessments can revolutionize team-building. Discover how to identify key roles like "vision movers" and "action movers" to create cohesive, growth-focused teams and eliminate inefficiencies in collaboration. Marci explains why traditional personality tests don’t work and reveals how her data-driven approach helps businesses uncover the true dynamics that drive success. If you’re ready to simplify recruitment, build stronger teams, and unlock the full potential of your workforce, this episode is packed with practical insights and strategies you can start using today. Connect with Marci: https://www.linkedin.com/in/marcischnapp/…

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#29 Cold Email vs. LinkedIn: The Debate on Demand Generation with Bharadwaj Giridhar 35:22

21 weeks ago35:22

35:22

Bharadwaj Giridhar, founder and CEO of Inboxpirates, explores the pros and cons of cold email and LinkedIn as demand generation tools. With insights drawn from helping clients like Google, and Microsoft, Bharadwaj compares the effectiveness of each platform, discussing when and how to use them to drive B2B growth. He highlights the key metrics and strategies for successful outreach, explains the role of mutual connections and high-quality content in LinkedIn’s performance, and shares actionable tips for scaling email campaigns without falling into the spam trap. Whether you’re a fan of cold email or leaning into LinkedIn, this episode provides practical advice to optimise your approach to demand generation. Connect with Bharadwaj: https://www.linkedin.com/in/goforbg/…

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#28 AI Agents and the Future of Marketing Technologies 28:39

27 weeks ago28:39

28:39

In this episode, Scott Brinker, VP Platform Ecosystem at HubSpot and Chief Marketing Technologist at ChiefMartec.com, explores the transformative role of AI in marketing. From the rise of intelligent AI agents to the evolution of marketing technology platforms, Scott explains how these innovations are reshaping the industry. He also shares insights into the new skillsets marketing professionals need to stay ahead, emphasizing the importance of strategy, creativity, and adaptability in an AI-driven landscape. Whether you’re curious about AI’s impact on marketing operations or the tools driving this change, this episode is packed with actionable takeaways for modern marketers. Tune in to discover what the future holds for marketing and how to thrive in this new era of innovation Connect with Scott: https://www.linkedin.com/in/sjbrinker/…

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#26 The Data Driven Agency Advantage: How Specialisation, Revenue Tactics, and Future Trends Are Fuelling Success with Nick Petroski, Agency Researcher 26:56

28 weeks ago26:56

26:56

In this episode, Nick Petroski, founder of Promethean Research, uncovers the game-changing effects of specialisation on agency growth and profitability. Discover why agencies that zero in on a specific industry or service mix are seeing client lifetime value soar, with specialised agencies achieving growth rates 40% above the industry average. Nick also reveals the revenue-generation tactics that proved effective even in the turbulent 2023 market, spotlighting partnerships as a powerful driver for scaling up. Finally, he dives into the shifting agency landscape, where freelancers, fractional roles, and innovative cross-agency collaborations are defining the future of work. If you want to harness these insights to future-proof your agency, don’t miss this episode! Connect with Nick: https://www.linkedin.com/in/nicholaspetroski/…

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#27 AI-Powered Marketing: Mike Allton on Next-Level Content Creation, Strategic Decisions, and SEO Mastery 30:00

29 weeks ago30:00

30:00

In this episode, Mike Allton, chief storyteller at Agorapulse and host of AI in Marketing , dives into how AI is reshaping the future of digital marketing. He shares cutting-edge tools and techniques for leveraging AI in content creation, revealing how marketers can generate impactful, relevant content at scale. Mike also explores the role of AI in data-driven decision-making, highlighting the tools that turn raw data into actionable insights across content, social media, and strategy. Finally, he unpacks the game-changing impact of AI on SEO, covering advancements in keyword research, content optimization, and SEO effectiveness in today’s landscape. Packed with practical advice, this episode is a must-listen for marketers ready to harness AI to stay competitive and drive real results. Connect with Mike: https://www.linkedin.com/in/mikeallton/…

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#25 Scale Up Faster - Deep Secrets of 300+ Companies That Doubled Revenue Each Year Over Multiple Years with Pete Martin 31:56

31 weeks ago31:56

31:56

In this episode, Pete Martin, a six-time founder, reveals his top findings from his work on over 300 fast-scaling companies that doubled their revenue over multiple consecutive years. The insights are from his latest book, Scale Up Faster , where he uncovers the winning tactics used by the fastest-growing companies. Pete shares real-world examples of businesses that skyrocketed by simplifying their approach, nurturing loyal customers and focusing on one growth channel. Whether it’s cold calling or content marketing, Pete explains how choosing and dominating one strategy can make all the difference. Tune in to learn how to accelerate your business growth and foster long-lasting customer relationships that drive sustained success! Connect with Pete: https://www.linkedin.com/in/petegmartin/…

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#23 Grow Fast, Stay visible, and Build an Agency That Stands Out: Jonny Tooze on Agency Success, Strategic Growth and LinkedIn Dominance 26:50

32 weeks ago26:50