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Start Your Journey By Measuring Your Impact with Jared Meyers
Manage episode 312263163 series 3231339
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[0:55] Experience with family businesses in the hospitality industry
[2:45] Discovering B Lab and trying to build the movement in Florida
-Becoming the first certified Real Estate Development B corp in Florida
-Recently certificatied as the first multi-state resort hospitality B corp
[5:40] Using the B Impact assessment as an educational tool, even if you don't plan to certify
-Paying living wages, offset carbon footprint of travel, measurement programs for recycling (including re-use for hotel toiletries)
[10:55] Educating guests to vote with their dollars in a way that aligns to their values
"Our motivations are towards impact first...the assessment just tracks that."
[13:15] Building a movement with "Florida for Good" that brings together Conscious Capitalism, B corps, 1% for the Planet and the American Sustainable Business Council
[16:15] Building partnerships with other aligned movements
[18:15] Barriers to adoption of Conscious Capitalism
[19:30] Why to resist "outsourcing" conscious purpose
[22:00] Jared's personal evolution as a conscious leader
-Reading "The Power of Now," "Awakening the Buddha Within," "Tao Te Ching"
Learn more about free resources for measuring your impact and evolving your business at Florida For Good: https://floridaforgood.com/
Take a carbon neutral vacation at: https://www.legacyvacationresorts.com/
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