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Tell Your Story to Build Your Movement with Emily Hessney Lynch
Manage episode 312263149 series 3231339
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[1:15] Emily's transition from an interest to a career in social media
[2:45] Figuring out how to share an authentic voice
[4:15] Showing different sides of yourself on different platforms
[5:30] From freelancing side gigs to a full time job
[7:00] Social media strategy, social media management and content writing to help brands tell an authentic and consistent story and create a sense of community
[11:50] Emerging trends in social media platforms
[13:20] Working with social media "influencers" in an authentic way
[15:00] Check out I Heart ROC's weekly interviews with local Rochesterians on instagram at @i.heart.roc and at http://www.iheartroc.com/
[18:30] Taking a stand without "green-washing" or "purpose-washing"
[24:00] Creating a consistent message inside your company
Learn more about platform cooperatives at https://platform.coop/
[29:30] Engaging with your community and prioritizing your efforts
[31:50] More than just followers...measuring engagement in a meaningful way
[33:30] Joining the board at Cameron Community Ministries
Learn more at https://www.cameronministries.org/
[40:00] Shifting the narrative to tell a more positive story of Rochester
[41:30] Looking to the future for Serve Me The Sky
[42:30] Balancing purpose and profit, making time for self care as an entrepreneur
Find Emily on Twitter @servemethesky, Instagram @servemethesky or at https://www.servemethesky.com/
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