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Claude AI & Coffee: How One Writer Outsmarted the Algorithm
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In this episode of Founders, Future, with host Jae Encarnacion, Anjanette Carter, founder of Stratus Media and million-dollar copywriting entrepreneur, reveals how she’s helping CEOs and founders dominate LinkedIn—without burning out. From her accidental start in a boiler-room sales job (shut down by the FBI!) to leveraging AI as her "co-worker," Anjanette shares her unconventional journey to building a lean, high-impact agency. She breaks down her "anti-scaling" philosophy (why she caps clients at 30% growth), her hybrid model of ghostwriting and coaching, and how she uses Claude AI to deliver premium content while keeping her sanity intact.
Anjanette also dives into her multi-channel lead gen strategy (zero ads, 100% referrals and marketplace hustle) and her bold take on AI’s role in content: "The worst LinkedIn post is the one you never hit send on—just start!" Listeners get her hard-won lessons on positioning as the "load-taker-offer" (not just a writer), why low-ticket offers outperform high-ticket in volatile markets, and how she’s future-proofing her business by blending human storytelling with AI efficiency. A masterclass for founders who want to scale smart, not just big.
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