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Why Human Connection Outlasts AI in Sales (Ft. LDK Advisory)
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In this episode of Founders Future, host Jae Encarnacion sits down with Anita Nielsen, founder and president of LDK Advisory Services, to explore her journey from corporate sales enablement to building a psychology-driven training business. Anita shares how quitting her job over a 60-slide presentation sparked her mission to replace one-size-fits-all sales training with customized solutions, leading to her bestselling book Beat the Bots and flagship programs like the Psyched to Sell masterclass. She reveals how her 11-year referral-based business is now pivoting to scalable content strategies while maintaining the human connection that makes her approach unique.
Anita dives into the future of sales enablement, arguing that AI advancements make human skills like empathy and active listening more valuable than ever. She discusses balancing solopreneurship with growth, her plans to systemize LDK's culture during scaling, and why protecting client relationships remains non-negotiable. Tune in for insights on leveraging psychology in sales, knowing when to automate vs. stay hands-on, and why "value is in the eye of the buyer" should guide every founder's decisions.
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