S2 E9: Rick Watson, CEO & Founder, RMW Commerce Consulting - Smooth Operations Functional And Fabulous podcast

58:16

Join Gordon and Ger and they take flight with Bobby Healy of Manna Air Delivery, the Irish drone delivery company that's posing a serious threat to Amazon's dominance of the ecommerce space. Has the saviour of independent retailers literally been heaven sent? Drones promise much. Delivery within minutes from local retailers that bypasses clogged roads and is kinder on the environment. But will it catch on in the West? Will people complain? (Yes, they will.) Will regulators want a say? (Of course, they will. But that turns out to be a good thing.) And the biggest question of all: can a small Irish start-up beat the likes of Amazon and Google at the drone delivery game? Be shocked. Be amazed. Because you may not have heard of Manna Air Delivery, but with 200,000 delivery flights already flown, they aren't the underdogs in this fight. Amazon is. Find out how skydelivery could revolutionise your retail business in this special episode, recorded live at StudioForty9's Excellence in Ecommerce conference earlier this month. Warning: this episode contains pirates.…

Functional and Fabulous

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S3 E1: Travis Hess - Big Fish, New Pond 53:08

6 weeks ago53:08

53:08

Can this be right? A vendor as a guest? Yes, it is true. And a Big one too. Ger and Gordon are joined by Travis Hess, CEO of BigCommerce, to review the e-commerce platform landscape and discuss what the future holds. Frankly, is there life beyond Shopify? (Spoiler: Of course there is.) Developments are coming thick and fast in e-commerce and commerce platforms are going to have to move quickly and nimbly to keep their business models relevant. Ger even uses the word 'disintermediation'. Travis gives his no-holds-barred views on the state of play and how he sees the way forward. As a former agency head, Travis also contrasts his previous life with that of the CEO of a software company. And he offers some plain truths about the pickle many agencies find themselves in today. It's fast, it's lively, it's open, it's honest. Welcome to Season 3 of Functional and Fabulous.…

Functional and Fabulous

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S2 E10: Ger Keohane & Gordon Newman - The Black Box Is Not a Silver Bullet 1:15:14

22 weeks ago1:15:14

1:15:14

In this season finale, Ger and Gordon look back on Season 2 and discuss the highlights and key learnings. Together they explore the wealth of knowledge that was so generously given by our guests over the past nine episodes. No stone is left unturned. Proposition, branding, storytelling, product launch, entering new markets, marketing, customer experience, customer trust, customer loyalty, the democratisation of e-commerce tech... it's all here. In short, this episode is a formidable exploration of successful e-commerce, drawing on the thinking of some of the keenest practitioners today — and Ger and Gordon. If you only ever listen to one episode of Functional & Fabulous, make sure it's this one.…

Functional and Fabulous

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S2 E9: Rick Watson, CEO & Founder, RMW Commerce Consulting - Smooth Operations 56:36

27 weeks ago56:36

56:36

Our guest this time round is the 'notorious' Rick Watson. If e-commerce platforms were restaurants, Rick would be the food critic who would make them tremble most. Rick, Ger and Gordon talk about the big things that get in the way of online retail success. Overindulgence in bespoke technology solutions. Not even knowing what customer problem the business solves in the first place. Rick has seen it all. And the boys spend time discussing why Temu will open its jacket wide and invite you to go on a treasure hunt, while Amazon most definitely will not. In short, this episode is about earning customer trust, creating a customer experience and managing customer data. But the most important question of all goes unanswered. Where is sound engineer Elaine?…

Functional and Fabulous

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S2 E8: Ntola Obazee, Ecommerce Specialist - Innovation and Change 52:37

30 weeks ago52:37

52:37

In this episode, omnichannel specialist Ntola Obazee talks about the reality of going where no brand (or at least your brand) has gone before. Ntola speaks with Ger and Gordon about entering new markets successfully, inspiring your team to give their best, segmenting your market and curating your collections. She also gives first-hand insight into a successful entry into China. Thinking of breaking into the Chinese market? Or any new market, for that matter? This episode is for you. Want to bring about effective, and above all smooth, change? This episode is also for you. Wondering where to concentrate your retail efforts? Guess what, this episode is for you too. Join Ntola, Ger and Gordon in a conversation grounded in change and innovation.…

Functional and Fabulous

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S2 E7: Jamie Roller, Marketplaces Director, Dr. Squatch - The Battle of the Buy Box 49:14

33 weeks ago49:14

49:14

Join Jamie Roller, Marketplaces Director at Dr Squatch, as she talks Gordon and Ger through the trials and tribulations of marketplaces. Find out why she's the Amazon Queen, as she explains how to tame the intricacies of the world's biggest online marketplace and keep winning the Buy Box. Jamie also discusses balancing Amazon with other marketplaces, how to fight competitors selling your actual products for less on Amazon, and why now is the time to be looking seriously at TikTok Shop. Enter the world of 1P, 3P, FBA, FBM and Amazon Ads with Jamie—and learn how to survive and thrive in the online jungle that is Amazon. In short, Jamie provides a foundation course in selling through Amazon—drawing on years of daily, practical experience gained at the sharp-end of the platform. With Amazon.ie rising up over the horizon, this is a must-listen episode for Irish retailers. But beware. Even Jamie is looking beyond Amazon...…

Functional and Fabulous

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S2 E6: Mike Ryan, Head of Ecommerce Insights, Smarter Ecommerce - Data-driven Pushback 54:35

36 weeks ago54:35

54:35

Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce, talks to Gordon and Ger about the potentially unholy marriage between data and advertising automation that can erode your control of your ecommerce performance. Specifically, Mike takes the boys through how to manage ecommerce marketing tools like Google's Pmax, which, left unchecked, can give unintended or unwanted results. How do you tame it and make sure it delivers in line with your strategic business goals? Inevitably, it comes down to what data you feed it. But that's not always easy when tools like Pmax seem to be shifting to automated, unstructured data inputs and the ability to source data themselves. Is control slipping from our hands? If it is, maybe critical analysis of our KPIs will help us get our hands on the levers again? But which KPIs? ROAS? MER? CPC? KFC? And just when Mike and the boys seem to be heading into calmer waters, the big 800lb Gorilla that is Temu beats its chest into the discussion. But Mike is ready and shows how Temu's seemingly bottomless ad spend is actually benefiting online advertisers in some ways. Join Mike, Gordon and Ger on an epic rollercoaster of a quest into the realm of ecommerce marketing.…

Functional and Fabulous

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S2 E5: Jessica Lesesky, Vice President & General Manager, Shutterfly & Snapfish - Two Brands, One Mind 48:11

39 weeks ago48:11

48:11

How do you manage two brands that provide overlapping services? That's the job facing Jessica Lesesky, Vice President & General Manager of Shutterfly & Snapfish, which both offer customised online printing on to a wide range of media. In this episode, Jessica tells Ger and Gordon how her team keep both brands distinct and thriving, using a blend of data analysis, common sense and the kind of instinct that comes from many years of e-commerce experience. Also, Gordon sings a very short song.…

Functional and Fabulous

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S2 E4: Gavin Williams, Former Global Director of Digital & E-commerce, Creed - A Ban on Squirrel Hunting 58:57

42 weeks ago58:57

58:57

In this episode, Gavin Williams, former Global Director of Digital and E-commerce with luxury fragrance brand Creed, says we should put a ban on squirrel hunting, until we've figured out whether the squirrel is worth the hunt. He takes Gordon and Ger (and you too, if you hit the play button) through the many things (so many) luxury retailers and brands are doing wrong (so very wrong). He pulls no punches. In fact, Gavin predicts that he'll never work in luxury again once this episode airs. He talks the good, the bad and the insanely ugly when it comes to chasing the latest fad, building an attractive e-commerce experience, listening to customers, and putting your focus where it really matters for your business. Listen and learn how, if it's on the skin, you win.…

Functional and Fabulous

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S2 E3: Paul Sherratt, Founder & CEO of gloveglu - Gripping Stories 45:43

45 weeks ago45:43

45:43

Gordon and Ger are joined by Paul Sherratt, CEO and Founder of gloveglu, to talk about making goalkeeping gloves grippy and sticky. Is it cheating? (No, it isn't.) Is it innovative? (Yes, it absolutely is.) You'll learn how Paul came up with the idea, what went into developing gloveglu, and how he used the power of a teenage TikTok producer to tap into a global market for a product that didn't exist before. Paul also talks candidly about balancing a multitude of sales channels, including marketplaces (Amazon alert!) and retailers. A gloveglu product is sold every two-and-a-half minutes somewhere in the world. Listen to hear the whole gripping tale.…

Functional and Fabulous

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S2 E2: Shane Linehan, VP Marketing at Raylo - The Raylo Halo 46:20

49 weeks ago46:20

46:20

Gordon and Ger are joined by Shane Linehan, VP Marketing with Raylo, to talk about the circular economy and electronic consumer goods. Shane talks about unlocking huge residual value for customers (and revenue for businesses). He also discusses launching an unknown brand with an unknown offering—one that now has 100,000+ paying subscribers. The boys talk customer funnel analysis, customer acquisition costs and life after cookies. And you'll find out the answer to the big question, 'Where is Gordon?'…

Functional and Fabulous

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S2 E1: Paul Rogers, Ecommerce Consultant and Co-Founder of Vervaunt - Engaged Ecommerce 41:06

1 year ago41:06

41:06

In this episode, recorded live at The Laughter Lounge in Dublin at StudioFory9's Transformation: Excellence in Ecommerce conference, Ger and Gordon talk on stage with Paul Rogers, ecommerce consultant and founder of Vervaunt, a London-based eCommerce consultancy and performance marketing agency. They discuss clienteling, unified commerce, Shopify's big data play (bye bye GA4) and the importance of the order confirmation page in boosting sales and data acquisition. There are also bouncy couches, complete silence and poetic language. Can you afford to miss this episode of Functional and Fabulous? No, you cannot.…

Functional and Fabulous

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S1 E10: Paul Stafford, Head of Digital Marketing, Retail Media & Online Brand at Superdrug - Retail Media Magnifies 47:29

1 year ago47:29

47:29

Retail media is hot right now, but what is it exactly? And is it fab or fad? Ger and Gordon have the questions. Paul Stafford of Superdrug has the answers. Paul takes you deep into the workings of retail media, and explains how it differs from traditional marketing supports. There's lots of tech. There's lots of creative. And there's lots of potential. Listen to the boys talk through what Paul has learned so far, and what lies ahead.…

Functional and Fabulous

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S1 E9: Marshall David Johnson, Senior Digital Trading Manager with Fenwick - Luxury Is Hard 50:12

1 year ago50:12

50:12

In this, the pronunciation episode, Marshall David Johnson of UK designer department store Fenwick joins Gordon and Ger to talk about the challenges of luxury retail. Marshall guides you through a world in which luxury brands call the shots over retailers, and styling and managing products for online goes beyond anything mere mortals should attempt. Dive into the realm of retail opulence and find out how to pronounce 'luxury', 'Ciarán, 'Fenwick' and 'Fraser'.…

Functional and Fabulous

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S1 E8: Andrew Ostcliffe, Head of Ecommerce and Retail Innovation at Oxfam - EX Factor 50:55

2 years ago50:55