Bubba Cook: Diagnostic Tools & Consulting for Cash Flow, Profit & Performance

Grow My Accounting Practice | Tips for Accountants, Bookkeepers and Coaches to Grow Their Business

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2M ago 33:51

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In this episode of the Grow My Accounting Practice (GMAP) Podcast, we sit down with Bubba Cook, an innovator and entrepreneur with 45 years of experience in accounting, business ownership, and financial management consulting. Bubba shares his expertise on creating diagnostic tools and consulting processes that help optimize cash flow, profitability, and performance for businesses.

Rather than writing a book, Bubba advocates for developing Excel-based diagnostic tools that tell a compelling financial story. He explains how these tools can provide deeper insights and guide business decisions more effectively than traditional methods. He also dives into what a comprehensive financial plan should look like and how businesses can use it as a roadmap for long-term success.

Bubba emphasizes the importance of beginning with the end in mind and explores how defining clear goals from the start can shape financial and operational strategies. He also shares how watching Joey Coleman’s presentation at ProfitCon completely transformed his approach to business and client engagement, inspiring him to rethink the way he delivers value.

The conversation also touches on the challenges and opportunities of working in a virtual environment. Bubba discusses how managing employees across different countries and time zones has forced him to adapt his leadership style, improve communication, and leverage technology to maintain productivity and collaboration.

This episode is packed with insights on financial optimization, strategic planning, and innovative consulting. Tune in to learn how Bubba’s approach can help you refine your own business strategies and drive greater profitability.

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