Growth In Reverse podcast

#Entrepreneur #Business #Marketing #Chenell Basilio #Dylan Redekop #Email #Newsletter #Personal Branding

42:18

“I used to be the largest dairy consumer on the planet. I used to eat so much dairy and meat. The more that I looked into the dairy industry, the more that I saw that it was the singular, most inhumane industry on the planet, that we've all been lied to, including myself, for years. I always believed that the picture on the milk carton, the cow standing next to her calf in the green field with the red barn in the back was true. It’s certainly the complete opposite.” – Richard (Kudo) Couto Richard (Kudo) Couto is the founder of Animal Recovery Mission (ARM), an organization solely dedicated to investigating extreme animal cruelty cases. ARM has led high-risk undercover operations that have resulted in the shutdown of illegal slaughterhouses, animal fighting rings, and horse meat trafficking networks. Recently, they released a damning investigation into two industrial dairy farms outside of Phoenix, Arizona supplying milk to Coca-Cola’s Fairlife brand. What they uncovered was systemic animal abuse, environmental violations, and a devastating betrayal of consumer trust. While Fairlife markets its products as being sourced "humanely," ARM’s footage tells a very different story—one of suffering, abuse, and corporate complicity. Despite the evidence, this story has been largely ignored by mainstream media—likely due to Coca-Cola’s massive influence and advertising dollars.…

Growth In Reverse

Series home•Feed

Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscribers—and beyond. Join Chenell and her cohost Dylan Redekop every week to learn the most effective and unique newsletter growth strategies, hear from other newsletter experts, and figure out how to turn your newsletter into a profitable business. Check out the newsletter of the same name at growthinreverse.com →

29 episodes

Growth In Reverse

updated about 5 hours ago

Series home•Feed

29 episodes

#Entrepreneur #Business #Marketing #Chenell Basilio #Dylan Redekop #Email #Newsletter #Personal Branding

All episodes

Growth In Reverse

1
Behind the Scenes of a Free 30-Day Newsletter Growth Sprint 35:15

5 hours ago35:15

35:15

Get 30 proven strategies to grow and optimize your email list FREE >> "This might be the most fun I've had growing my newsletter." — Chenell And here's how Chenell's doing it. We're giving you a behind-the-scenes look at how 30 Days of Growth is going—and how we’re planning to make the most of the final stretch! With over 2,600 signups already and a massive giveaway in motion, this mini-launch is becoming more than expected… but can it be even bigger? In this episode, Chenell & Dylan break down what’s working, what could be better, and where we’re focusing our energy in the back half of the campaign. We get into the growth levers we’ve pulled so far—like cross-promotions, private podcast feeds, and Substack experiments—and brainstorm ways to maximize reach and increase referrals. It’s a total fly-on-the-wall session, so you’ll hear the real-time ideas, dilemmas, and strategies we’re exploring to keep this momentum going. → Take your newsletter to the next level with GIR Pro >> KEY TAKEAWAYS What 30 Days of Growth "pop-up" newsletter is and how the idea took shape The $8,000+ prize giveaway and how it’s fueling referrals What’s working so far: referral stats, private podcast feed, and community response The LinkedIn engagement slump and what we’re testing to fix it Re-engaging on Substack and using it as a second distribution channel Optimizing the welcome email and sharing page for better conversions Ideas for bonus incentives: mini audits, workshop invites, and shoutouts Using testimonials, carousels, and short experiments as additional content Discussing the future: paid product potential and post-campaign plans LINKS MENTIONED Get 30 proven strategies to grow and optimize your email list FREE >> Senja.io Tella RightMessage HelloAudio Justin Moore’s Brand Deal Wizard course 'Antisocial' Newsletter Growth Course waitlist Want your newsletter roasted? Submit it here. Growth In Reverse PRO Community Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/ FOLLOW ON SOCIAL Chenell : Twitter | LinkedIn | Bluesky Dylan : LinkedIn | Bluesky OUR NEWSLETTERS growthinreverse.com growthcurrency.net Subscribe & Leave a Review: If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast! Thanks to Tim Forkin for editing these episodes.…

Growth In Reverse

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Steal These 5 Newsletter Growth Levers You Can Start Today 38:44

7 days ago38:44

38:44

Get 30 proven strategies to grow and optimize your email list FREE >> In this episode, we’re unpacking five high-performing newsletter growth levers that creators are using right now to grow smarter—not harder. Each tactic comes straight from Chenell's 30 Days of Growth series, where creators shared the exact strategies that helped them attract thousands of new subscribers, improve engagement, and build more loyal audiences. From a clever “four-hour follow-up email” to a Google Doc that helped generate over $1.2 million in revenue, we’re dissecting what made these plays work—and how you can apply them to your own newsletter strategy today. If you're looking for real-world examples, simple execution, and no-fluff tactics that get results, this one’s for you. → Take your newsletter to the next level with GIR Pro >> KEY TAKEAWAYS What 30 Days of Growth is and WHY Chenell launched it as a daily pop-up newsletter and podcast Jason Resnick ’s “4-hour email” strategy that boosted his engaged subscriber rate by 40% Eddie Shleyner 's social proof avalanche: how powerful testimonials alone drove conversions The comment-to-growth hack that helped Tom Orbach gain over 650 subscribers from one post The $1.2M Google Doc: How Olly Richards turned a free resource into a massive growth and revenue machine Amy Nelson ’s “speaking circuit strategy” and how she gained 1,000+ subscribers from a single virtual event GROWTH LEVERS & LINKS MENTIONED Get 30 proven strategies to grow and optimize your email list FREE >> Jason Resnick's 30 Days of Growth Lever Tom Orbach's 30 Days of Growth Lever Olly Richards' 30 Days of Growth Lever Amy Nelson's 30 Days of Growth Lever 'Antisocial' Newsletter Growth Course waitlist Want your newsletter roasted? Submit it here. Growth In Reverse PRO Community Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/ FOLLOW ON SOCIAL Chenell : Twitter | LinkedIn | Bluesky Dylan : LinkedIn | Bluesky OUR NEWSLETTERS growthinreverse.com growthcurrency.net Subscribe & Leave a Review: If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast! Thanks to Tim Forkin for editing these episodes.…

Growth In Reverse

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The Cross-Promo Playbook: Strategies That Actually Work (Without Wasting Time) 48:04

14 days ago48:04

48:04

Get 30 proven strategies to grow and optimize your email list FREE >> We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions . Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run — and we break down exactly how to do them right. We get into real-life examples, from simple newsletter swaps to co-created content that drives thousands of subscribers (even when you're the smaller creator). We also talk through common mistakes we’ve made, what to watch out for, and how to build a repeatable system that makes these partnerships easy and effective. If you're feeling burned out by social algorithms or just want more control over your growth, this one’s for you. → Take your newsletter to the next level with GIR Pro >> KEY TAKEAWAYS Why social platforms aren't cutting it anymore—and why we're bullish on collaborations The basic newsletter swap (and why it's still effective) Creative cross-promo formats beyond the typical swap—articles, email courses, and more The Alex Garcia x Pat Walls YouTube/article collab that brought in thousands of subscribers Why adjacent audiences are the sweet spot The myth of audience size: why alignment > numbers Chenell's horror story: zero subscribers from a 4K list cross-promo Co-created content: The powerhouse play that helped Maja Voje go from 3K to 15K subs CJ Gustafson’s “quadruple stack” strategy that gets him paid + subscribers How to keep collab partners happy (especially if things don’t go as planned) The no-BS guide to tracking your collab results Tools, systems, and blurb templates that’ll save you time and headaches DEEP DIVES & LINKS MENTIONED CJ Gustafson's Mostly Metrics Deep Dive Maja Voje website Pat Walls Deep Dive Alex Garcia Deep Dive 'Antisocial' Newsletter Growth Course waitlist Want your newsletter roasted? Submit it here. Growth In Reverse PRO Community Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/ FOLLOW ON SOCIAL Chenell : Twitter | LinkedIn | Bluesky Dylan : LinkedIn | Bluesky OUR NEWSLETTERS growthinreverse.com growthcurrency.net Subscribe & Leave a Review: If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast! Thanks to Tim Forkin for editing these episodes.…

Growth In Reverse

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The #1 Thing These 3 Newsletters Got Wrong (and How to Fix It) — Newsletter Roasts Vol. 2 41:19

21 days ago41:19

41:19

Get 30 proven strategies to grow and optimize your email list FREE >> Three roasts are better than one! Our first Newsletter Roast was last month, and we only roasted ONE newsletter. Today we're bringing back the heat—but roasting THREE newsletters instead of just one. These newsletters are all in different phases of their journey but all share one common problem (you'll have to listen to find out). In this episode, we review each newsletter's sign-up page, their welcome email & onboarding, and one edition of their newsletters. While you *can* listen to this one, you'll get much more out of watching it on YouTube (see YT link in the show notes below). Why newsletter roasts? We're doing these roasts as a way to give back to our listeners— especially those who leave this podcast a rating & review —and to help every listener improve their newsletter by learning from the mistakes others have made. Want to get your newsletter roasted? Submit it for a full-on roasting here 🔥 → Take your newsletter to the next level with GIR Pro >> KEY TAKEAWAYS Why we chose three newsletters from the same platform. FIRST: From Europe With Love – beautiful products, but who is it for? The missed opportunity to showcase credibility. Gated content woes and how that hurts signups and trust. Breaking down the welcome email—and why it almost works. SECOND: AutoGPT – again... what’s the focus? Trying to find the audience avatar (spoiler: “AI enthusiasts” is too broad). Smart monetization tactics... but maybe too much happening at once? THIRD: The Curious Procrastinator – clever name, but what’s it about ? The dangers of trying to do too much. Tips for creating a more engaging welcome email and onboarding flow. Final 3 takeaways that all newsletter operators can learn from. LINKS MENTIONED WATCH on YouTube From Europe With Love newsletter AutoGPT newsletter The Curious Procrastinator newsletter Want your newsletter roasted? Submit it here. 'Antisocial' Newsletter Growth Course waitlist Growth In Reverse PRO Community Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/ FOLLOW ON SOCIAL Chenell : Twitter | LinkedIn | Bluesky Dylan : LinkedIn | Bluesky OUR NEWSLETTERS growthinreverse.com growthcurrency.net Subscribe & Leave a Review: If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast! Thanks to Tim Forkin for editing these episodes.…

Growth In Reverse

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How “IV Content” Fuels the Fastest-Growing Newsletters—to 50k and Beyond (NMS Talk) 25:43

28 days ago25:43

25:43

Get 30 proven strategies to grow and optimize your email list FREE >> This special edition of the Growth In Reverse podcast is the full live talk I gave at the Newsletter Marketing Summit in Austin TX this past February. Over the past two years, I’ve studied the growth of the most successful newsletters in the world—those who’ve hit 50,000+ subscribers—and I noticed something interesting. There's one thing every single one of them has in common. It's not some sexy growth hack or a secret referral program. It’s something way more powerful and often overlooked. In this episode, I walk you through that key insight, plus I break down the proven tactics that top creators are using today to grow their lists without relying on social media . This talk might just change how you think about newsletter growth entirely. → Take your newsletter to the next level with GIR Pro >> → Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS Why it’s easier than ever to hit 50k subscribers (and what’s changed in the last 3 years) The “IV Content” framework: what insanely valuable content really looks like The 5 (maybe 6!) categories of content that trigger growth How top creators like Yossi Levi and Justin Moore craft content people have to share The secret weapon of every successful newsletter? People. Creative collabs and the genius of Maya Voje’s newsletter placement strategy CJ Gustafson’s “triple stack” approach to paid guest content (so smart) Crowdsource your way to credibility: what Chris Hutchins did to build a top 10 business podcast The final takeaway: Be subscribe-worthy (and stop chasing the wrong questions) DEEP DIVES & LINKS MENTIONED Mario Gabriele's Deep Dive Yossi Levi's Deep Dive Deep Dives on Lenny Rachitsky: Part 1 || Part 2 Aakash Gupta's Deep Dive Dickie Bush's Deep Dive CJ Gustafson Deep Dive 'Antisocial' Newsletter Growth Course waitlist Want your newsletter roasted? Submit it here. Growth In Reverse PRO Community Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/ FOLLOW ON SOCIAL Chenell : Twitter | LinkedIn | Bluesky Dylan : LinkedIn | Bluesky OUR NEWSLETTERS growthinreverse.com growthcurrency.net Subscribe & Leave a Review: If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast! Thanks to Tim Forkin for editing these episodes.…

Growth In Reverse

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From 40 Followers to $1m: Dave & Marsden Kline Built a Creator Business in 3.5 Years 45:33

5 weeks ago45:33

45:33

Get 30 proven strategies to grow and optimize your email list FREE >> "Quantity leads to quality, but when you find a winner, you have to double down." — Dave Kline, MGMT Playbook Dave Kline went from leading teams at Bridgewater to building a million-dollar creator business—with zero prior experience on social media. But the real secret behind the success? His wife, Marsden (Mar). While Dave built a public-facing brand on Twitter and LinkedIn, Mar worked behind the scenes to shape the vision, voice, and strategy of their business. Then, she stepped into the spotlight. In just five months, Mar grew her LinkedIn following from 0 to now over 74,000—outpacing Dave’s own growth trajectory. Together, they’ve built a powerhouse content engine, a six-figure cohort-based course, and a 40,000+ subscriber newsletter—all without a big team or flashy tech stack. In this episode, we dive into how Dave and Mar got started, the pivots they made (including why Mar had to force Dave into launching a newsletter), and the systems they’ve built to keep their creator business lean and profitable. Join us as we go behind the scenes with the duo behind the MGMT Playbook. Get 75+ Growth Levers used by top newsletters : https://growthinreverse.com/gll/ Join a community of like-minded newsletter creators : https://growthinreverse.com/pro/ KEY TAKEAWAYS The moment that forced them to pivot from SEO to social—and what happened next How a single thread about delegation sparked their entire course business A huge lesson learned by not turning "OFF" their double opt-in setting Mar’s “quiet MVP” role, and why she finally hard-launched her brand The reason they waited a full year to launch their newsletter (and why that was a mistake) How they’re using sports metaphors and storytelling to keep content engaging The surprising stat that made Mar pick up the pen and start posting What they would’ve done differently if starting from scratch ...and much more! DEEP DIVES & LINKS MENTIONED Dave Kline GIR Deep Dive Dave on LinkedIn | Twitter Mar on LinkedIn MGMT Playbook (Dave & Mar's newsletter) Their Maven Courses: MGMT Fundamentals || MGMT Accelerator Check out ALL the Growth In Reverse Deep Dives → FOLLOW ON SOCIAL Chenell : Twitter | LinkedIn | Bluesky Dylan : LinkedIn | Bluesky OUR NEWSLETTERS growthinreverse.com growthcurrency.net Subscribe & Leave a Review: Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! Thanks to Tim Forkin for editing these episodes.…

Growth In Reverse

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One man. One newsletter. One Million subscribers: How Lenny Rachitsky did it. 44:15

6 weeks ago44:15

44:15

Get 30 proven strategies to grow and optimize your email list FREE >> Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter . Chenell has written a few deep dives on Lenny ( How he reached 377k subscribers , and how he got 18k paid subscribers ). So we thought it would be interesting to see what he's done to accelerate his growth to over 1M subscribers over the past few years—and share our biggest takeaways and reasons for his growth. → Take your newsletter to the next level with GIR Pro >> → Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS Why we’re obsessed with Lenny’s story—and the moment his growth exploded What separates his content from the rest (hint: exclusivity + deep research) Using a mini-series as a content inflection point Lenny’s “Ikigai” and expanding beyond just product content The puzzle-piece approach to building a content library His exact strategy to get from 100 to 1M subscribers Substack recommendations: how 5,000+ newsletters helped him explode Podcasting as a high-ROI content machine Why guest posts became his growth and quality engine Key takeaways you can apply: quality, consistency & “stick-with-it-ness” LINKS MENTIONED Lenny's Newsletter Lenny's 500k milestone post Lenny's 1M milestone post Chenell's Deep Dives on Lenny: Part 1 || Part 2 Aakash Gupta's Deep Dive CJ Gustafson Deep Dive Daren Smith's newsletter roast 'Antisocial' Newsletter Growth Course waitlist Want your newsletter roasted? Submit it here. Growth In Reverse PRO Community Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/ FOLLOW ON SOCIAL Chenell : Twitter | LinkedIn | Bluesky Dylan : LinkedIn | Bluesky OUR NEWSLETTERS growthinreverse.com growthcurrency.net Subscribe & Leave a Review: If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast! Thanks to Tim Forkin for editing these episodes.…

Growth In Reverse

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Brutally Honest Newsletter Roast: What Works, What Doesn't, and What to Fix 34:41

7 weeks ago34:41

34:41

Get 30 proven strategies to grow and optimize your email list FREE >> “The easiest way to lose potential subscribers is to make them work too hard to understand what they’re signing up for.” (Watch this episode on YouTube --> ) We sent out the call to get your newsletter roasted. Over 20 listeners submitted their newsletters. And today we're roasting the first one: Craftsman Films Shout-out to Daren Smith of Craftsman Creative and Craftsman Films for being our first guinea pig with this experimental episode. → Take your newsletter to the next level with GIR Pro >> → Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS Why we're doing a newsletter roast & how you to submit yours Roasting Daren’s newsletter landing page—what *not* to do with yours The thank-you page mistake that might be costing subscribers Breaking down the welcome email—what works, what’s missing A surprising tagline Daren should be using everywhere The power of storytelling and why Daren should lean into his expertise Social media strategy: what he's getting right and what could be better Final takeaways: How Daren (and you!) can optimize your newsletter experience ...and more! LINKS MENTIONED Daren's Craftsman Films newsletter Want your newsletter roasted? Submit it here. Growth In Reverse PRO Community Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/ FOLLOW ON SOCIAL Chenell : Twitter | LinkedIn | Bluesky Dylan : LinkedIn | Bluesky OUR NEWSLETTERS growthinreverse.com growthcurrency.net Subscribe & Leave a Review: If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast! Thanks to Tim Forkin for editing these episodes.…

Growth In Reverse

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The Future For Newsletters: Biggest Lessons from the Newsletter Marketing Summit 41:59

8 weeks ago41:59

41:59

Get 30 proven strategies to grow and optimize your email list FREE >> "The future of newsletters isn’t just email." — Chenell Basilio Missed the Newsletter Marketing Summit in Austin? Well, Chenell didn't! She was there IRL—and she's sharing her biggest takeaways from the first annual summit. Not only did Chenell attend the event, she was a speaker! Listen in to find out more about her talk and the insights and trends she discovered while in Austin TX. → Take your newsletter to the next level with GIR Pro >> → Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS Podcasting and YouTube as trust builders: why audio & video deepen audience connections The rise of deep-dive content and why in-depth research matters more than ever IV Content: Why this type of content is the real growth hack for newsletters AI, newsletters, and the future of content: what’s changing and how to adapt Steph Smith’s best tools for discovering trending content and hidden insights The power of community: how meetups and online groups are shaping the industry Social media fatigue: why creators are shifting away from platform dependency A smarter way to grow: how top newsletters are scaling without social media ...and more! DEEP DIVES & LINKS MENTIONED Newsletter Marketing Summit Justin Gordon's Just Go Grind newsletter Jermaine Brown's newsletter Yossi Levi GIR Deep Dive GummySearch AppMagic Newsletter Marketing Summit Replays (Get $100 off with code GIR100) Adam Ryan's Perpetual piece Want us to roast your newsletter? Submit it here. Growth In Reverse PRO Community Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/ FOLLOW ON SOCIAL Chenell : Twitter | LinkedIn | Bluesky Dylan : LinkedIn | Bluesky OUR NEWSLETTERS growthinreverse.com growthcurrency.net Subscribe & Leave a Review: Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! Thanks to Tim Forkin for editing these episodes.…

Growth In Reverse

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From 0 to 100K: The Science of Writing, Learning & Experimentation with Anne-Laure Le Cunff 44:55

9 weeks ago44:55

44:55

Get 30 proven strategies to grow and optimize your email list FREE >> "I didn’t have a goal—I just committed to showing up every day for 100 days." — Anne-Laure Le Cunff, Ness Labs After publishing 100 articles in 100 days, Anne-Laure drove 6,000 subscribers to her Maker Mind newsletter. It was the tiny experiment that kickstarted her newsletter journey. But it was just the beginning. Today, her Maker Mind newsletter reaches over 100k subscribers' inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. But what's even more impressive is that she's accomplished this while completing her PhD in neuroscience and publishing a book, Tiny Experiments . Chenell & Dylan sit down with Anne-Laure to discuss everything from how she got her first 6,000 subscribers to growing and monetizing a newsletter to six figures. Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/ Join a community of like-minded newsletter creators: https://growthinreverse.com/pro/ KEY TAKEAWAYS The 100-day writing challenge: How Anne-Laure gained 6,000 subscribers in just three months The psychological hack that makes newsletters a powerful tool for learning (instead of just teaching) The pros & cons of building in public (and why it’s more work than you think!) The neuroscience-backed reason why quantity leads to quality in creative work What exactly is a "tiny experiment" —and how you can apply it to content creation The most sustainable way to grow your newsletter (hint: it’s not social media) ...and much more! DEEP DIVES & LINKS MENTIONED Get Anne-Laure's Book Tiny Experiments Anne-Laure on LinkedIn Anne-Laure on Twitter Anne-Laure's website & newsletter Anne-Laure's GIR Deep Dive: Article | Video Check out ALL the Growth In Reverse Deep Dives → FOLLOW ON SOCIAL Chenell : Twitter | LinkedIn | Bluesky Dylan : LinkedIn | Bluesky OUR NEWSLETTERS growthinreverse.com growthcurrency.net Subscribe & Leave a Review: Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! Thanks to Tim Forkin for editing these episodes.…

Growth In Reverse

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This Student Grew a Newsletter & Community to 6-Figure Subscribers & Revenue 23:52

9 weeks ago23:52

23:52

Get 30 proven strategies to grow and optimize your email list FREE >> Anne-Laure got her first 6,000 subscribers by posting 100 articles in 100 days. But that was back in 2019. Today, her Maker Mind newsletter hits over 100k subscriber inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. So, in this deep dive walkthrough, I share how Anne-Laure went from 6k subscribers to 100k+. Then later this week, Dylan and I chat with Anne-Laure about her recent journey of getting her PhD in neuroscience and publishing a book, all while still operating a successful newsletter and online community. Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/ Join a community of others building their newsletters: https://growthinreverse.com/pro/ *** LINKS MENTIONED Anne-Laure on LinkedIn Anne- Laure on Twitter Anne-Laure's website & newsletter Anne-Laure's GIR Deep Dive Check out ALL the Growth In Reverse Deep Dives → *** Connect with Chenell: → Chenell on LinkedIn → Chenell on Bluesky → Chenell on Twitter 📬 https://growthinreverse.com…

Growth In Reverse

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Building a $2M Newsletter While Getting Lazier with Katelyn Bourgoin 52:33

10 weeks ago52:33

52:33

Get 30 proven strategies to grow and optimize your email list FREE >> "Less is more. The key to growing Why We Buy wasn’t doing more —it was doubling down on what worked and cutting the rest.” — Katelyn Bourgoin Chenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter. Chenell researched & wrote a GIR Deep Dive on Katelyn back in 2023. At that point, Katelyn's Why We Buy newsletter had just surpassed the 50k-subscriber mark and she was in the midst of earning $300k with her newsletter. Fast-forward 18 months: Why We Buy is approaching 70k subscribers and nearly hit $1M in revenue during 2024. That's nearly 1.5x subscriber growth and over 3x revenue in only 18 months. In our chat, we talk about what's driving revenue these days for Katelyn, and how she's approaching newsletter growth. → Take your newsletter to the next level with GIR Pro >> → Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS Katelyn’s newsletter journey: from launch to nearly $1M revenue The strategy behind using flash sales to smooth out revenue spikes How Katelyn segments her audience for more targeted sales The mix of paid and organic growth strategies fueling Why We Buy Why repurposing content is key (and how Katelyn does it effortlessly) AI-powered tools Katelyn is building to help businesses craft better messaging Introducing Friyay—a new interactive, gamified newsletter experiment (and how Katelyn is gauging success) The balance between sponsorships and product revenue ...and much more! LINKS MENTIONED Katelyn's Why We Buy newsletter Katelyn on LinkedIn Katelyn on Twitter Katelyn's GIR Deep Dive: Article || Video Growth In Reverse PRO Community Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive FOLLOW ON SOCIAL Chenell : Twitter | LinkedIn | Bluesky Dylan : LinkedIn | Bluesky OUR NEWSLETTERS growthinreverse.com growthcurrency.net Subscribe & Leave a Review: Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! Thanks to Tim Forkin for editing these episodes.…

Growth In Reverse

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The 7-Figure Newsletter Teaching People “Why We Buy” 32:13

10 weeks ago32:13

32:13

Get 30 proven strategies to grow and optimize your email list FREE >> Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone! She runs the popular newsletter Why We Buy . It's my favorite newsletter when it comes to buyer psychology. And in this deep dive walkthrough, I'm giving you a rundown of how she's built and monetized her newsletter. And then later this week, Dylan and I have Katelyn on the show talking all about how she's pivoting her consulting business to a full-on newsletter business. Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/ Join a community of others building their newsletters: https://growthinreverse.com/pro/ *** LINKS MENTIONED Katelyn on LinkedIn Katelyn's Newsletter Katelyn's GIR Deep Dive Check out ALL the Growth In Reverse Deep Dives → https://growthinreverse.com/archive/ *** Connect with Chenell: → Chenell on LinkedIn → Chenell on Bluesky → Chenell on Twitter 📬 https://growthinreverse.com…

Growth In Reverse

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Beyond Sponsorships: The Most Unique Newsletter Revenue Streams 37:57

11 weeks ago37:57

37:57

Get 30 proven strategies to grow and optimize your email list FREE >> What are the most popular revenue streams for newsletters? And how many revenue streams do most newsletters have? Chenell & Dylan review the revenue stream stats from the 66 Deep Dives that Chenell's published for Growth In Reverse. They reveal what the 3 most common revenue streams are—but then they unearth the lesser-known revenue streams that newsletter creators are sleeping on. → Take your newsletter to the next level with GIR Pro >> → Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS The top three revenue streams from 66 newsletter case studies Why courses are the natural next step for many creators The genius of paid guest posts: The triple-stack approach How software tools can be powerful lead magnets and revenue streams Flipping newsletters for profit The secret paid newsletter model that generated $50K from 471 subscribers ...and more! DEEP DIVES & LINKS MENTIONED CJ Gustafson Deep Dive Dan Runcie Deep Dive (Trapital's industry reports) Nathan Barry's Secret Money Newsletter Justin Moore Deep Dive (Asynchronous sponsorship coaching) Dan Koe Deep Dive Kortex : the second brain for creators (by Dan Koe) The Cultural Tutor Deep Dive Growth In Reverse PRO Community Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/ FOLLOW ON SOCIAL Chenell : Twitter | LinkedIn | Bluesky Dylan : LinkedIn | Bluesky OUR NEWSLETTERS growthinreverse.com growthcurrency.net Subscribe & Leave a Review: Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform! Thanks to Tim Forkin for editing these episodes.…

Growth In Reverse

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How To Revive a Stalled Newsletter — with Ben Collins 46:46

12 weeks ago46:46