))
The Cross-Promo Playbook: Strategies That Actually Work (Without Wasting Time)
Manage episode 478568139 series 3618607
Content provided by Chenell Basilio and Dylan Redekop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chenell Basilio and Dylan Redekop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Get 30 proven strategies to grow and optimize your email list FREE >>
We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions.
Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run — and we break down exactly how to do them right.
We get into real-life examples, from simple newsletter swaps to co-created content that drives thousands of subscribers (even when you're the smaller creator). We also talk through common mistakes we’ve made, what to watch out for, and how to build a repeatable system that makes these partnerships easy and effective. If you're feeling burned out by social algorithms or just want more control over your growth, this one’s for you.
→ Take your newsletter to the next level with GIR Pro >>
KEY TAKEAWAYS
- Why social platforms aren't cutting it anymore—and why we're bullish on collaborations
- The basic newsletter swap (and why it's still effective)
- Creative cross-promo formats beyond the typical swap—articles, email courses, and more
- The Alex Garcia x Pat Walls YouTube/article collab that brought in thousands of subscribers
- Why adjacent audiences are the sweet spot
- The myth of audience size: why alignment > numbers
- Chenell's horror story: zero subscribers from a 4K list cross-promo
- Co-created content: The powerhouse play that helped Maja Voje go from 3K to 15K subs
- CJ Gustafson’s “quadruple stack” strategy that gets him paid + subscribers
- How to keep collab partners happy (especially if things don’t go as planned)
- The no-BS guide to tracking your collab results
- Tools, systems, and blurb templates that’ll save you time and headaches
DEEP DIVES & LINKS MENTIONED
- CJ Gustafson's Mostly Metrics Deep Dive
- Maja Voje website
- Pat Walls Deep Dive
- Alex Garcia Deep Dive
- 'Antisocial' Newsletter Growth Course waitlist
- Want your newsletter roasted? Submit it here.
- Growth In Reverse PRO Community
- Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/
FOLLOW ON SOCIAL
OUR NEWSLETTERS
Subscribe & Leave a Review:
If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!
Thanks to Tim Forkin for editing these episodes.
27 episodes
Share
