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From Burnout to Blankets: Elizabeth Grojean's Journey to Better Sleep
Manage episode 491338101 series 3443716
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What happens when a burned-out marketing executive takes a leap of faith to Bali and discovers a product that transforms sleep? Elizabeth Grojean, founder of Baloo Living, shares her remarkable journey from corporate dissatisfaction to purpose-driven entrepreneurship centered around weighted blankets.
After feeling like a "round peg in a square hole" despite working with prestigious companies, Elizabeth quit her job, took her savings, and headed to Bali. What began as a personal reset became the foundation for a life-changing business. She discovered weighted blankets through market research, experiencing their profound calming effects firsthand. When she tried one, a 20-minute nap left her feeling deeply refreshed – a sensation she knew others would benefit from experiencing.
The science behind weighted blankets connects to deep pressure touch, activating the same comfort mechanisms as hugs or massages. In a study using Baloo's blankets, 78% of users reported improved sleep quality, with measurable improvements in deep sleep duration, falling asleep 27% faster, and better sleep efficiency. These aren't just numbers – they translate to life-changing results, from helping someone sleep after losing a loved one to reducing bedtime struggles for children with sensory needs.
Elizabeth's commitment to quality shines through her product decisions: all-natural Oeko-Tex certified cotton, glass microbeads for weight, and plastic-free packaging. The company extends its mission through nonprofit partnerships with organizations like the Pajama Program, helping children in foster care establish healthy sleep routines.
Whether you struggle with sleep issues or simply want to enhance your rest quality, Elizabeth's story reminds us that sometimes the most effective wellness solutions come from unexpected journeys. Tune in to discover how weighted blankets might transform your sleep experience – and perhaps inspire your own leap of faith toward better wellbeing.
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Chapters
1. From Burnout to Blankets: Elizabeth Grojean's Journey to Better Sleep (00:00:00)
2. Welcome and Introduction (00:00:23)
3. Elizabeth's Bali Transformation (00:01:55)
4. Discovering Weighted Blankets (00:05:50)
5. Sleep Quality Benefits (00:09:27)
6. Starting a Purpose-Driven Business (00:13:55)
7. Product Quality and Ethics (00:21:55)
8. Impact Stories and Business Model (00:27:30)
9. Final Thoughts and Contact Information (00:30:37)
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