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143. How to Create Lead Magnets that Convert
Manage episode 447462579 series 3424407
In this episode, I talk with Sarah Noel Block, founder of Tiny Marketing, a lead magnet and marketing expert. She tells how to turn casual visitors into committed subscribers, the difference between passive (quizzes, PDFs) and active (webinars, events) lead magnets—and why a mix of both boosts engagement. We also get into her strategy for aligning lead magnets with high-traffic pages and using trust-building tactics that increase conversions. You'll walk away with practical steps to create lead magnets that connect, convert, and keep audiences coming back.
*****
Connect with Sarah here:
https://www.sarahnoelblock.com/
https://tinymarketing.buzzsprout.com/share
https://www.linkedin.com/in/sarahnoelblock/
*****
For weekly tips on conversion copywriting, sign up for Linda's exclusive, free, newsletter: https://thecopyworx.com/newsletter/
Follow Linda on all her social media: https://linktr.ee/lindamelone
*****
Time stamps:
Introduction to Lead Magnets (00:00:00)
B2B Marketing in the Health and Fitness Industry. (00:00:34)
Defining Lead Magnets (00:03:31)
Combining Lead Magnet Types (00:05:05)
Choosing the Right Lead Magnet (00:06:33)
Building Trust with Lead Magnets (00:07:45)
Niche Community Engagement (00:11:16)
Using Meetups for Lead Generation (00:12:12)
Email Newsletter Strategy (00:14:04)
Thank You Page Optimization (00:19:24)
Selling with Freebies (00:21:53)
Upselling and Customer Experience (00:22:46)
Lead Magnet Strategies for B2B (00:25:08)
Identifying Pain Points for Lead Magnets (00:26:02)
Lead Magnet Ideas for Gym Members (00:27:19)
140 episodes
Manage episode 447462579 series 3424407
In this episode, I talk with Sarah Noel Block, founder of Tiny Marketing, a lead magnet and marketing expert. She tells how to turn casual visitors into committed subscribers, the difference between passive (quizzes, PDFs) and active (webinars, events) lead magnets—and why a mix of both boosts engagement. We also get into her strategy for aligning lead magnets with high-traffic pages and using trust-building tactics that increase conversions. You'll walk away with practical steps to create lead magnets that connect, convert, and keep audiences coming back.
*****
Connect with Sarah here:
https://www.sarahnoelblock.com/
https://tinymarketing.buzzsprout.com/share
https://www.linkedin.com/in/sarahnoelblock/
*****
For weekly tips on conversion copywriting, sign up for Linda's exclusive, free, newsletter: https://thecopyworx.com/newsletter/
Follow Linda on all her social media: https://linktr.ee/lindamelone
*****
Time stamps:
Introduction to Lead Magnets (00:00:00)
B2B Marketing in the Health and Fitness Industry. (00:00:34)
Defining Lead Magnets (00:03:31)
Combining Lead Magnet Types (00:05:05)
Choosing the Right Lead Magnet (00:06:33)
Building Trust with Lead Magnets (00:07:45)
Niche Community Engagement (00:11:16)
Using Meetups for Lead Generation (00:12:12)
Email Newsletter Strategy (00:14:04)
Thank You Page Optimization (00:19:24)
Selling with Freebies (00:21:53)
Upselling and Customer Experience (00:22:46)
Lead Magnet Strategies for B2B (00:25:08)
Identifying Pain Points for Lead Magnets (00:26:02)
Lead Magnet Ideas for Gym Members (00:27:19)
140 episodes
All episodes
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1 155. Why 58% of Copywriters Fail... How To Beat the Odds 16:44

1 154. Break These 6 Copy Rules to Catapult Your Engagement 15:08

1 153. Value Props, Mission Statements & USPs: Unraveled and Strategized 11:02

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1 150. 10 AI-Powered Headline Hacks to Captivate, Click, and Convert Like a Pro 10:38

1 149. Persuasion Simplified: Cracking the Conversion Code 11:21

1 148. Authenticity & The Rise of the Knowledgeable Influencer 35:05

1 147. Content vs. Copy: Are You Making This Common Mistake? 6:46



1 144. How to Reach, Engage & Convert Podcast Listeners 38:04

1 143. How to Create Lead Magnets that Convert 30:01


1 141. How to Build a Standout Brand Personality 34:07

1 140. Master Client Attraction without Social Media Overwhelm 27:17
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