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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-agile-brand-with-greg-kihlstromr-expert-mode-marketing-technology-ai-cx">The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX</a></span>


Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
How to Build a Consulting Firm
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Content provided by FIRMSconsulting.com and StrategyTraining.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FIRMSconsulting.com and StrategyTraining.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How to Build a Consulting Firm is a podcast channel with inspiration, support and practical strategies to help management consultants, especially boutique firm's consultants, build their small firms, find clients, deliver stunning insights and grow profitably. Each episode addresses a unique challenge you will face: finding clients, delivering the work, finding and training people, all while developing intellectual property to set your firm apart and more. We will discuss toolkits, methodologies and best practices, all from ex-McKinsey, BCG et al. partners, hosted by ex-partners. If you have questions you want to be covered in a future episode, please write to support@firmsconsulting.com. We will continue to discuss case interviews and advanced strategy skills respectively in our sister podcast iTunes channels: Case Interviews & Management Consulting channel and the Strategy Skills channel. This podcast is, however, about the business of running and growing a consulting firm. - Why did you start your consulting firm? - Managing sales, delivery, recruiting, training and intellectual property development. - What you will learn from the numerous failed consulting boutiques founded by ex-McKinsey, BCG, Bain et al., partners. - The economic model. - The things you need versus the things you think you need. - Rely on a core idea or be a generalist? - The advantage you thought you had. - The platform you wish you had. - Building a 2-speed consulting firm. This is our newest podcast channel. We run 2 other podcast channels that you may find helpful. Strategy Skills (98+ episodes) - https://podcasts.apple.com/us/podcast/strategy-skills-podcast-management-consulting-strategy/id1021817294 Case Interviews & Management Consulting (359+ episodes) - https://podcasts.apple.com/us/podcast/case-interview-preparation-management-consulting-strategy/id904509526
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6 episodes
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Manage series 2567164
Content provided by FIRMSconsulting.com and StrategyTraining.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FIRMSconsulting.com and StrategyTraining.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How to Build a Consulting Firm is a podcast channel with inspiration, support and practical strategies to help management consultants, especially boutique firm's consultants, build their small firms, find clients, deliver stunning insights and grow profitably. Each episode addresses a unique challenge you will face: finding clients, delivering the work, finding and training people, all while developing intellectual property to set your firm apart and more. We will discuss toolkits, methodologies and best practices, all from ex-McKinsey, BCG et al. partners, hosted by ex-partners. If you have questions you want to be covered in a future episode, please write to support@firmsconsulting.com. We will continue to discuss case interviews and advanced strategy skills respectively in our sister podcast iTunes channels: Case Interviews & Management Consulting channel and the Strategy Skills channel. This podcast is, however, about the business of running and growing a consulting firm. - Why did you start your consulting firm? - Managing sales, delivery, recruiting, training and intellectual property development. - What you will learn from the numerous failed consulting boutiques founded by ex-McKinsey, BCG, Bain et al., partners. - The economic model. - The things you need versus the things you think you need. - Rely on a core idea or be a generalist? - The advantage you thought you had. - The platform you wish you had. - Building a 2-speed consulting firm. This is our newest podcast channel. We run 2 other podcast channels that you may find helpful. Strategy Skills (98+ episodes) - https://podcasts.apple.com/us/podcast/strategy-skills-podcast-management-consulting-strategy/id1021817294 Case Interviews & Management Consulting (359+ episodes) - https://podcasts.apple.com/us/podcast/case-interview-preparation-management-consulting-strategy/id904509526
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1 1. Interview with McKinsey's former senior partner and head of marketing 1:07:07
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One of the great privileges of our unique network is that we have access to some of the most eminent former partners like Kevin Coyne and Bill Matassoni. We adopt their insights when designing our case training and strategy training programs. Our goal at Firmsconsulting is to allow our members access to the partners from whom we seek advise. This is an exclusive interview that Bill Matassoni had with Firmsconsulting where he shared some counter-intuitive concepts you will not hear anywhere else. Bill Matassoni was the partner who was involved in developing and implementing the McKinsey philosophy that helped the firm pull ahead of BCG in the 1980s and 1990s. He was thereafter the partner who led BCG’s efforts to overtake McKinsey.…
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