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1. Interview with McKinsey's former senior partner and head of marketing

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Manage episode 245706509 series 2567164
Content provided by FIRMSconsulting.com and StrategyTraining.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FIRMSconsulting.com and StrategyTraining.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

One of the great privileges of our unique network is that we have access to some of the most eminent former partners like Kevin Coyne and Bill Matassoni. We adopt their insights when designing our case training and strategy training programs. Our goal at Firmsconsulting is to allow our members access to the partners from whom we seek advise.

This is an exclusive interview that Bill Matassoni had with Firmsconsulting where he shared some counter-intuitive concepts you will not hear anywhere else.

Bill Matassoni was the partner who was involved in developing and implementing the McKinsey philosophy that helped the firm pull ahead of BCG in the 1980s and 1990s. He was thereafter the partner who led BCG’s efforts to overtake McKinsey.

  continue reading

6 episodes

Artwork
iconShare
 
Manage episode 245706509 series 2567164
Content provided by FIRMSconsulting.com and StrategyTraining.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FIRMSconsulting.com and StrategyTraining.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

One of the great privileges of our unique network is that we have access to some of the most eminent former partners like Kevin Coyne and Bill Matassoni. We adopt their insights when designing our case training and strategy training programs. Our goal at Firmsconsulting is to allow our members access to the partners from whom we seek advise.

This is an exclusive interview that Bill Matassoni had with Firmsconsulting where he shared some counter-intuitive concepts you will not hear anywhere else.

Bill Matassoni was the partner who was involved in developing and implementing the McKinsey philosophy that helped the firm pull ahead of BCG in the 1980s and 1990s. He was thereafter the partner who led BCG’s efforts to overtake McKinsey.

  continue reading

6 episodes

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