2 | Fit & Flawed: Unraveling the Dark Side of MLMs in Fitness

How to: Fitness

In today's episode, we explore the controversial world of Multi-Level Marketing (MLMs) within the fitness space. Our mission is to provide listeners with the knowledge, tools, and support to make informed fitness and nutrition decisions.

2:45 MLMs have a rich history, dating back to the 1920s with companies like the California Perfume Company, now known as Avon.
6:30 Despite their legitimate business model, MLMs have been criticized for aggressive recruitment tactics and dubious product claims. The statistics show over 99% of people who join MLMs actually lose money.
9:39 We share our personal experience and interactions with various MLMs.
12:09 MLMs have found fertile ground in the fitness industry, capitalizing on people's search for a magic bullet to achieve their fitness goals. Health and fitness products make up one third of all direct sales.
17:00 If it sounds too easy, it’s probably good to be true. MLMs are known for sharing lofty promises and dramatic results, and it’s our responsibility as consumers to be wary of those false promises.
19:23 MLMs carry a lot of potential pitfalls, especially regarding the financial investment required, and often target vulnerable individuals and carry a heavy emotional toll. The challenges seen in MLMs often parallel challenges in health and fitness.
33:10 The problems with MLMs are systemic, with the success of a few gained at the expense of those on the bottom. Not everyone’s experience is negative, but there are risks and challenges to be aware of.
34:00 Herbalife, a very popular MLM, has been around since 1980. We share statistics on their net sales, distributor success, legal hurdles, and some of our personal experiences with Herbalife.
39:05 There are differences between Multi Level Marketing and a Pyramid Scheme, though they have very similar traits.
42:35 5 Key Takeaways:

• MLMs often require a significant upfront investment and the return on this investment is not guaranteed. In fact, many people end up losing money.
• MLMs often target individuals in vulnerable situations, promising them financial independence and a chance to be their own boss.
• There's a high level of secrecy and overinflation of profits in MLMs, which can lead to feelings of shame and lowered self-esteem.
• MLM companies often sell health and wellness products that have little to no scientific evidence backing their claims. This can potentially lead to health risks.
• The MLM business model is inherently flawed, often benefiting those at the top at the expense of those at the bottom.

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🟡 Michael Ulloa: https://www.michaelulloa.com/
Instagram: https://www.instagram.com/michaelulloapt

🟡 Kate Lyman: https://www.katelymannutrition.com/
Instagram: https://www.instagram.com/klnutrition/

Thank You for Listening to How to Fitness Podcast with Michael Ulloa and Kate Lyman!