A Weekly Prioritization and Audit Framework for Entrepreneurs (ITS Classic)

Idea to Startup

#Entrepreneur #Business #Marketing #Brian Scordato #Brian Scordato | Tacklebox #Customer #Startup #Accelerator #Entrepreneurship #New York Entrepreneurs #Acquisitions #Nyc Startups

10:41

Are you tired of releasing episodes week to week and getting no download growth? In this episode, I’m kicking off a brand-new series where I’ll be breaking down the exact strategies you need to expand your podcast audience—starting with the essential foundations. In this first episode, I’m covering: Why podcast growth matters (and why it’s NOT just about big numbers) The 3 core growth strategies: organic, collaborations, and paid growth What sustainable, realistic growth actually looks like Whether you’re just getting started or looking to scale, this series will give you the tools you need to grow your show strategically. Today's episode is brought to you by Mic Check Society , our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com . Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Time-stamps: Why podcast growth matters (2:09) Three pillars of podcast growth (3:39) Organic growth (3:52) Collaboration and borrowing audiences (4:31) Paid growth opportunities (5:11) What sustainable growth looks like (6:36) Connect with Haylee: instagram.com/hayleegaffin Gaffincreative.com micchecksociety.com Review the Transcript: https://share.descript.com/view/Plzue2YOIAh Hosted on Acast. See acast.com/privacy for more information.…

about a year ago 26:51

MP3•Episode home

One of the most listened to episodes in ITS history with an average consumption rate well over 100%. Today, we go through a Weekly Prioritization and Audit Framework for entrepreneurs. We'll hit on three giant shifts you'll likely need to make - ditching a to do list and moving to your calendar, weekly progress reports, and environment design. We get a little help from our friends in Finland along the way.

For more info on the framework, subscribe to the Idea to Startup Insider Newsletter.

Tacklebox ("Build Right" for 50% off month one)
Tom Eisenmann Episode

00:30 Intro
01:09 A Weekly Prioritization Framework
04:13 The Race to Five Pivots
05:49 Smooth Jazz
06:13 Finland has the most gold metals per capita
11:01 Prioritization System
13:27 Calendar
19:53 The Weekly Audit
22:53 Your Environment
25:30 An Overview of the System

239 episodes

A Weekly Prioritization and Audit Framework for Entrepreneurs (ITS Classic)

Idea to Startup

15 subscribers

published about a year ago

MP3•Episode home

For more info on the framework, subscribe to the Idea to Startup Insider Newsletter.

Tacklebox ("Build Right" for 50% off month one)
Tom Eisenmann Episode

239 episodes

#Entrepreneur #Business #Marketing #Brian Scordato #Brian Scordato | Tacklebox #Customer #Startup #Accelerator #Entrepreneurship #New York Entrepreneurs #Acquisitions #Nyc Startups

All episodes

Idea to Startup

1
A Startup Misogi (A No Whisper Ideas Post) 8:00

26 days ago8:00

8:00

Today, we're trying something new. We send out the No Whisper Ideas newsletter every Sunday, and today, we posted it here. Maybe you'll like it. It's on Startup Misogis, a way to make a visible, memorable dent in your year. Tacklebox No Whisper Ideas The North Fork Century The Ride Misogi Jesse Itzler Proof That You Can Do Hard Things 00:00 Intro - What This Is 01: 34 A 100 Mile Bike RIde 02:22 A Misogi Challenge 04:16 Startup Misogis…

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How to Pick Which (Of Your Many) Ideas to Pursue 23:45

4 weeks ago23:45

23:45

Got a notebook full of startup ideas but no clue which one to build first? In this week’s pen-and-paper episode, we walk through the ERP—Early Rep Potential—Rubric, our simple scoring system that shows you which idea you can run the fastest customer “reps” on. We’ll put Erica (a Tacklebox member juggling “easily twenty ideas”) to the test, scoring her two biggest concepts live. Want to follow along? Grab an editable copy of the ERP template at gettacklebox.com when you sign up for our No Whisper Ideas weekly article here . Tacklebox No Whisper Ideas 00:30 When You’ve Got Lots of Startup Ideas (Meet Erica) 02:32 The Two Types of Entrepreneurs 07:13 Erica’s Ideas 1 2:40 Smooth Jazz 13:05 Reps 16:20 The ERP Rubric 22:51 The ERP in Action…

Idea to Startup

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Giving Your Startup an Identity 25:26

7 weeks ago25:26

25:26

Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it. Tacklebox Hero Timestamps 00:30 Your Startup Identity 01:30 How to Swim 04:17 How to Learn Something New 06:34 Re-learning How to Make Decisions 08:45 Tacklebox - two week free trial 09:15 Carl’s Idea - AI for Learning Spanish 13:13 The Decision Equation 14:15 Picking a Customer 19:30 Identity: Your Decision Filter 21:30 Four Identity Exercises 24:13 The End: What Do You Want?…

Idea to Startup

1
Extreme Quality 26:12

9 weeks ago26:12

26:12

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Idea to Startup

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How I'd Start a Startup in 2025 27:03

19 weeks ago27:03

27:03

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Idea to Startup

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Testing an Idea Live on the Pod, Part Two: AI for Parenting 25:15

20 weeks ago25:15

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Idea to Startup

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A Live Idea Test: AI for Parenting 17:50

24 weeks ago17:50

17:50

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Idea to Startup

1
Thanksgiving Mailbag: Are all the good ideas taken? What should I do about AI? What single skill should I focus on? 21:25

26 weeks ago21:25

21:25

A special Thanksgiving mailbag episode answering your biggest questions (plus a holiday deal for the dedicated listeners who aren't too busy with pumpkin pie). We tackle the one thing you should actually be doing with AI right now, why competition is often the best thing that could happen to your startup, and the single most important habit every founder needs to build. Plus, Derek Jeter makes a surprise appearance to ask about imposter syndrome, and we break down why choosing the right TV show might make you a better entrepreneur. Come for the smooth jazz transitions, stay for the actionable startup advice. #MuchAdoAboutStuffing Tacklebox - "muchadoaboutstuffing" Claude How to Engineer Luck Slow Horses Timestamps: 00:30 Intro - The Mailbag 02:08 Question One: How to Actually Use AI Right Now 06:00 Electric Vehicle Problem Language 08:52 Question Two: Which Tactic? 14:09 Question Four: Are All The Good Ideas Taken? 19:24 The End - how to help…

Idea to Startup

1
Three Ways to Approach Your Startup Like a Pro (Encore) 21:54

26 weeks ago21:54

21:54

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Idea to Startup

1
How to Engineer Luck 20:23

28 weeks ago20:23

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Idea to Startup

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How to Productize Your Customer's First Step (Encore) 20:56

28 weeks ago20:56

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Idea to Startup

1
A Thing That Always Works: The 5-Minute List 19:03

29 weeks ago19:03

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Idea to Startup

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Three Types of Problems Worth Your Time to Solve 23:15

30 weeks ago23:15

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Idea to Startup

1
Another Lesson at 40: Three Shortcuts for Getting Started 22:35

31 weeks ago22:35

22:35

Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener get started on their idea - an AI tutor's assistant - with three shortcuts to set their life up in a way that makes it easier to start a startup than to not. We talk through Just-In-Time Prep, Forcing Functions, and life design. This episode is meant to be a blueprint for you to take action and keep momentum. Tacklebox Customer Interview Workshop Idea to Startup Newsletter Kevin running from the furnace 00:34 Intro 03:30 The Idea: AI for Tutors 07:27 Jazz - Customer Interview Workshop 07:57 Just-In-Time Prep 11:55 Search for Hooks 14:14 The Three Step System 15:40 Forcing Function Examples 18:13 Reinforcing Markers 20:06 The End: Jump in the Ocean…

Idea to Startup

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Writing Persuasive Copy That Tests Your Startup Idea 18:05

32 weeks ago18:05

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Idea to Startup

1
A Lesson at 40: Happiness and Hard Things 20:28

33 weeks ago20:28

20:28

Today, we're going to talk about one of the best things Brian has learned in 40 years of living. We'll talk through why embracing discomfort is crucial for personal growth and happiness, learn how to generate innovative ideas by adopting a "documentary approach" to life, and find out what Taco Bell has to do with prioritizing your day. Tacklebox Workshops The Daniel Tiger SOP Timestamps 00:30 Intro - Discomfort Leads to Happiness 01:33 Discomfort is Front-Loaded + The Happiness Equation 07:43 Observation Number One: The Idea Comes Later 09:26 Pivoting Isn’t Linear 12:32 Observation Number Two: Fiction is Way Harder Than a Documentary 15:37 Observation Number Three: Taco Bell Prioritization 17:39 The End: Execute Through Stories…

Idea to Startup

1
Are You a Freelancer or an Entrepreneur? 24:37

34 weeks ago24:37

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Today, we'll help you think through a deceptively tough question - are you a freelancer or an entrepreneur? Every decision you make needs to nest neatly below this core decision for your business to work, but tons of founders are either trying to do both simultaneously or think they're one when they're really the other. We clarify the difference between freelancer and entrepreneur, help you decide which will make you happier, and get you started on the path for whichever you choose. Tacklebox Seth Godin Conversation Kurt Vonnegut No Lunging 0:30 Why Entrepreneurs are unhappy 01:14 Do you want to be a freelancer or entrepreneur? 04:12 Seth Godin Conversation 04:58 Our definition of a freelancer 07:28 Our definition of entrepreneurs 09:07 Cuban’s Definition of Entrepreneurship 11:24 BYLDD 12:25 The Restaurant Startup 15:15 Rivers and Dams 19:19 No Lunging 22:44 Don’t Pretend 23:10 How do you want to spend your days?…

Idea to Startup

1
The Exciting Part - Building a Product and The Test (Part 4 of Starting a Startup Live) 25:02

35 weeks ago25:02

25:02

Today is the last episode in our four-part series helping a doctor test a business idea live on the pod. We follow as they execute their Concierge MVP - teaching productivity skills to fellow physicians. We dive into the process for building a product from scratch (with no code or experience), and talk through how to navigate the fears that'll naturally pop up. Finally, we help the doctor translate the insights they pulled from the CMVP into their next steps on the business. Byldd Tacklebox Idea to Startup Newsletter The Perfect Couple David Allen GTD workbook How to Design and Teach Workshops Timestamps: 00:30 Intro - Email Team@Gettacklebox.com your concierge MVP ideas 02:30 - Recap of Episodes 1-3 in the series 05:15 - Part 1: What Do You Need, and What Do You Not Need? 06:25 - Remember Scooby Doo 09:10 - Byldd 10:18 Part 2: Your Product Should Be Tailored, Not New 12:45 Part 3: Customer Journey and Tell the Story 16:30 Part 4: How Many Customers and Should You Discount? 18:00 The Superpower: Optimism 20:08 Part 5: How It Went 23:25 The End: What’s Next?…

Idea to Startup

1
Running a Concierge MVP (Part 3 of Starting a Startup Live On The Pod) 22:02

36 weeks ago22:02

22:02

In part three of testing a startup idea live on the pod, we dive into the Concierge MVP - a crucial step in validating a startup idea by manually solving your customer's problem. We break down the four key ingredients of a Concierge MVP and follow our doctor friend as he builds one for his productivity idea, highlighting both the process and the fears that come with it. Episode 1 in the series: The Idea Episode 2 in the series : Acquiring Customers Tacklebox Idea to Startup Newsletter One Person Landing Page Timestamps: 00:30 Intro - The Last 15% 03:41 Episodes 1 + 2 recap 07:02 Smooth Jazz 07:30 The Concierge MVP 08:56 The Four Ingredients of the CMVP 10:17 Ingredient One: Pick Your Frank 13:01 Ingredient Two: Find, and Convince, More Franks 15:30 The Landing Page 16:35 Champions and Risk 18:19 Ingredient Three: The Wedge…

Idea to Startup

1
Starting a Startup Live On The Pod, Part 2 17:34

37 weeks ago17:34

17:34

Today is Part 2 of starting a startup live on the pod. We focus on finding and engaging potential customers through Brute Force Customer Acquisition and dig in on value creation using the Delta 4 framework. The entrepreneur we're helping experiences an epiphany about what his doctor customers truly need, challenging his initial assumptions and forcing him to pivot his approach. Tacklebox Byldd Idea to Startup Newsletter Delta Four 00:30 Intro - Last Week’s Episode 04:18 Brute Force Customer Acquisition + The Five Startup Steps 09:37 The best brute force acquisition I’ve seen 10:49 Doctor Customer Acquisition 12:44 Hunting Delta 4 16:00 The Hunch…

Idea to Startup

1
Testing a Healthcare Startup Idea Live On The Pod, Part 1 21:49

39 weeks ago21:49

21:49

Today, we'll start a startup live on the pod. A listener wrote in with an idea in the shifting healthcare space and we pursue it over the next few episodes. We start from square one, digging into what's actually valuable about the idea with the 90% Wrong Principle, using the Four Question framework to pull out assumptions, and finally judging the viability of early customers with the Committed vs. Interested Test. It's a fun start to a series where we'll build a business in real-time. 90% Wrong How to Live an Asymmetric Life Tacklebox Idea to Startup Newsletter Idea to Startup Bot 00:25 Intro - Starting a Startup Idea Live 02:02 The Idea - Healthcare is changing 05:58 Smooth Jazz 06:30 90% Wrong 07:52 Scary and Hard 09:30 Worst First 10:51 The Four Story Questions 15:45 The Two hero’s 18:38 The End: I Hate Both Customers…

Idea to Startup

1
How to Spot Promising Startup Ideas (feat. the Hard Startup Myth and the Hassle Premium) 19:30

39 weeks ago19:30

19:30

Today we'll help you find and choose the right startup idea. We'll use a couple of frameworks to help you evaluate startup ideas you've got and find startup ideas other people miss. We talk through the Hard Startup Myth and The Hassle Premium, two mental models that'll make sure your next idea has legs. We'll also evaluate Tinder for Jobs and learn a lesson from the great Frank Prisinzano. Byldd Tacklebox Frank's Crispy Egg video + instagram Personal MBA 00:27 Intro 01:35 Are All the Good Ideas Taken? 05:15 Byldd 06:22 Tinder for Jobs 11:30 Execution vs Customer Risk 12:30 Specific Knowledge and Leverage 13:04 The Hard Idea Myth + Frank Prisinzano 17:22 The Hassle Premium…

Idea to Startup

1
How to Choose The Right Quest 25:45

40 weeks ago25:45

25:45

Today, we'll talk through how to identify and pursue the big, consequential ideas - what we'll call Quests. We go through how to identify them, how to wrap our arms around them, and what to do when you (inevitably) feel intimidated. We'll do it with a little help from the 90 Yard Mistake, a ghost kitchen idea, and some chronic pain interviews. Quest (drink). Tacklebox Idea to Startup Newsletter Idea to Startup Bot Choose Good Quests Timestamps: 00:24 Intro - Becoming a Parent 05:21 The Hard Stuff Is Easier 07:50 Smooth Jazz 08:16 How to Identify a Worthy Quest 12:44 The 90 Yard Mistake 19:06 How to Get Started - People & Success 21:40 How to Not Be Intimidated 24:16 Choose Worthy Quests…

Idea to Startup

1
How to Find Juicy Problems (ITS Classic) 19:39

41 weeks ago19:39

19:39

Hard problems are the only problems worth your time, but they're not always easy to find. Today, we'll talk about how to root them out. We'll dig in on decisions customers avoid and how to use those decisions to anchor early traction. We'll also talk through one of Brian's favorite current businesses - a guy who buys used cars for you. Byldd Tacklebox Idea to Startup Newsletter Idea to Startup Bot 0:27 Intro - Noticing What People Hate 05:00 The Car Problem 07:52 BYLDD 09:15 Solving Hard Problems 13:42 Decision Hunting 15:30 Chronic Pain 18:30 The End - Problem Hunting…

Idea to Startup

1
The Daniel Tiger SOP - How to Regularly Do Hard Stuff 18:40

42 weeks ago18:40

18:40

Today, we'll talk about my favorite item from the Always Work List from a few weeks back - the Daniel Tiger SOP. Entrepreneurship requires you to do uncomfortable stuff constantly. This gets overwhelming and leads to founders sticking with the well-worn, safe path. That leads to startups with no differentiator and no reason to exist. The Daniel Tiger SOP helps you turn intimidating tasks into manageable ones. It lets you travel a unique road, which leads to a unique product. It's as good a technique as I've found. Tacklebox Idea to Startup Newsletter Idea to Startup Bot Always Work and Never Work Lists Pod Email team@gettacklebox.com with sub “always work never work” to get the lists An SOP for Testing a Startup Idea Daniel Tiger Song Nate Bargatze Dumb Brain Timestamps 00:35 Intro - Always Work and Never Work Lists 02:55 The Most Useful Item from the Always Work List 03:55 What Makes People Happy 06:15 Smooth Jazz 06:45 You’ll Never Sprint Again 08:12 Repetitive SOPs and Uncomfortable SOPs 09:30 The Daniel Tiger SOP 11:13 Email Scam Detector Startup 16:30 The End: Our Brains Are Dumb…

Idea to Startup

1
A System to Help You Become Wildly Creative 21:51

43 weeks ago21:51

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Idea to Startup

1
How to Use One-Person Landing Page Tests to Find Your Differentiator (ITS Classic) 26:05

44 weeks ago26:05

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Idea to Startup

1
How to Not Screw Up Pricing For Your Startup 25:04

45 weeks ago25:04

25:04

Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) think about pricing your startup completely differently. Tacklebox Idea to Startup Newsletter The Bear Scene Tonies Idea to Startup Bot 00:34 Intro 02:00 Taco Bell Pricing 03:16 Forks and The Freakin’ Super Bowl 05:02 Stubbing Your Toe on Reality 09:00 Smooth Jazz 09:34 Four Places to Find Margin 11:19 Margin Comes After Pain 13:09 Margin Comes From Removing the Worst Part of a Painful Process 14:11 Margin Comes From a Status Level Jump 14:50 Margin from Specificity and Problem Language 16:35 Basketball Lesson Pricing 19:08 Pay Yourself First 22:56 The End - My Son Loves to Dance…

Idea to Startup

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A Podcast Figuring Out Your Value (ITS Classic) 22:15

47 weeks ago22:15

22:15

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Idea to Startup

1
How to Prioritize as an Idea-Stage Founder (ITS Classic) 23:57

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