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Reshaping Talent and Influencer Marketing with Jess Hunichen (Part 1)
Manage episode 455855401 series 3511143
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Coming to you live from Newport Beach, California with my next amazing guest, Jess Hunichen! Jess is the co-founder of the multi-faceted talent management agency, Shine Talent Group. After launching Shine PR in January 2015, Jess and her partner quickly saw the opportunity to fill a void in the influencer landscape and Shine Talent Group was born! Built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting, they represent talent globally at their Los Angeles, Toronto, and London offices. In today’s part one of our conversation, I’m excited to chat with Jess all about her business journey, what her team looks for in value-adding influencers and the secret to strong partnerships and decision making in your business. Tune in for more on:
• How Jess' entrepreneurial start was not her initial plan.
• Jess’ unique business partner relationship and why they work so successfully together.
• A fresh perspective on how to approach challenges and decision making in your own business.
• Why Jess and her team decided to create their own project management tool.
• The longtime strategy behind influencer marketing.
• A powerful mindset to have as a creator or influencer that goes beyond follower counts.
Stay tuned for part two and let me know what you liked most about this episode over on my instagram @AlliArruda!
Jess’ Links:
Jess’ Instagram: https://www.instagram.com/jesshunichen/
Shine Talent Group Instagram: https://www.instagram.com/shinetalentgroup/
Shine Talent Group Website: https://www.shinetalentgroup.com/
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