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Reshaping Talent and Influencer Marketing with Jess Hunichen (Part 2)
Manage episode 456353210 series 3511143
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Join me for part 2 of my conversation with Jess Hunichen, live from sunny California! If you missed part 1 (here), Jess is the co-founder of the multi-faceted talent management agency, Shine Talent Group. After launching Shine PR in January 2015, Jess and her partner quickly saw the opportunity to fill a void in the influencer landscape and Shine Talent Group was born! Serving as a resource for brands and marketing/PR agencies with one-on-one talent management across their Los Angeles, Toronto, and London offices. In this episode, we’ll continue to chat about what her company looks for in creators when it comes to types of engagement, the power of a small following and we’ll ease into my favourite topic of daytime routines as an entrepreneur and how we mark small milestones and wins! Listen for more on:
• Particular metrics of engagement Jess looks for when considering content creators/talent.
• Do creators need to have more than one account or go viral to be considered?
• How having a small audience means you can connect with them on a deeper level, share value and have impact.
• Morning routines and celebrating wins as a high achiever entrepreneur.
Loved having Jess in-person to chat all things business, content creating and entrepreneurship- I want to know what you connected with most, especially if you’ve ever considered expanding your brand for partnerships via a talent group! Let me know in my DM’s @InspireAndMove!
Jess’ Links:
Jess’ Instagram: https://www.instagram.com/jesshunichen/
Shine Talent Group Instagram: https://www.instagram.com/shinetalentgroup/
Shine Talent Group Website: https://www.shinetalentgroup.com/
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