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27. Profiling for Progress: Anne Godfrey on Building Better Teams
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DISC Profile: Yellow & Red (I&D) | In this episode of the It Starts With You podcast, Vic O'Farrell sits down with Anne Godfrey, CEO of GS1 UK, for an insightful conversation on the role of personality styles in shaping both personal and professional dynamics. Drawing from her extensive leadership experience, Anne shares how tools like DISC profiling have helped her foster self-awareness, strengthen team cohesion, and navigate the challenges of leading a diverse organisation.
Anne reflects on how her own personality traits, marked by strong yellow and red characteristics, shape her decision-making and leadership style, while emphasising the importance of adapting these traits to suit different team dynamics. She also delves into the complexities of managing a hybrid workforce, explaining how face-to-face interactions can revitalise collaboration and improve individual well-being.
The discussion extends to GS1 UK's pivotal role in transitioning from barcodes to QR codes, illustrating the adaptability required to thrive in today’s fast-evolving business landscape. Throughout the episode, Anne and Vic highlight the significance of self-awareness and behavioural flexibility in creating effective organisations and supportive workplace cultures.
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About the Guest
Anne Godfrey
Anne was appointed chief executive of GS1 UK in January 2021.
Previously, Anne has held leadership roles across a number of membership organisations, including time as CEO at both the Chartered Institute of Environmental Health (CIEH) and Chartered Institute of Marketing (CIM). Anne was also director of commercial and membership services at the Law Society, and commercial and marketing director at the Confederation of British Industry.
Anne’s earlier career in academic and professional publishing included senior sales, marketing and product development roles for publishers such as Prentice Hall and Thomson Reuters. She has a first-class honours degree from Glasgow University and a postgraduate diploma in law from Nottingham Law School.
environments
Connect with Anne
LinkedIn- https://www.linkedin.com/in/annegodfrey/
https://news.sky.com/video/how-barcodes-are-being-replaced-13288766
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