What does it feel like to be on the receiving end of you? Join Vic O’Farrell, the Queen of Behaviours, as she explores the different behavioural styles and what makes us human. If you have ever struggled to get on with someone or if people in your life rub you up the wrong way, then this show is for you. Recognising, understanding and respecting our different personalities will help you better understand, not just others, but yourself.
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The Consumer Friend is a fun twist on Consumer Rights, aiming to train people on what their rights are when buying goods, services and digital content. www.ConsumerFriend.org.uk was started in July 2022 by a small team of Trading Standards professionals who passionately believe that understanding your rights is key to getting a better deal for everyone. A new podcast will be released every two weeks talking about an individual topic. Please let us know what you would like to hear about.
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33. Living a Purposeful Life: Values, Triggers, and Boundaries with Amy Rowlinson
32:36
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32:36DISC Profile: Green & Yellow (S&I) | In this episode of the It Starts With You podcast, host Vic O’Farrell welcomes back Amy Rowlinson—purpose coach, author, and podcaster to explore the transformative power of understanding your own behaviours, personality style, and, most importantly, your core values. The conversation dives into what it truly me…
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32. Navigating Personal and Professional Growth with Lottie Skuthe-Cook
28:57
28:57
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28:57DISC Profile: Red & Yellow (D&I) | In this episode of "It Starts With You," Vic O'Farrell hosts Lottie Skuthe-Cook, who shares insights into her work with leaders and teams to help them understand themselves better. Lottie discusses how her dominant and influencing personality style, mixed with empathy and self-awareness, shapes her approach to per…
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31. From Unconscious Bias to Genius Ideas: Dr. Lynda Shaw on Emotional Awareness
31:09
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31:09DISC Profile: Yellow & Red (I&D) | In this episode of the "It Starts With YOU" podcast the conversation delves into the intriguing intersection of neuroscience and business leadership with guest Dr. Lynda Shaw. As a behavioural neuroscientist, Lynda’s shares insights into how understanding unconscious processing of emotions can transform organisati…
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30. Transforming Setbacks into Strengths with Simon Alexander Ong
32:46
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32:46DISC Profile: Green & Yellow (S&I) | In this episode of the It Starts With You podcast, host Vic O'Farrell sits down with Simon Alexander Ong to explore the profound impact of personal behaviours and personality styles on both professional and personal lives. Simon shares his remarkable journey, from a career in financial services to becoming a suc…
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Episode Title: Bonus Episode – The Hidden Dangers of E-Bike and E-Scooter Release Date: 3 March 2025 Host(s): Adam Carter Louise Baxter MBE (LouBax) Guest(s): Geraldine Cosh – Product Safety Expert Episode Summary: It’s the final episode of Season 4, and we’re wrapping up with a bonus episode that could literally save lives. In this special episode…
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29. The Pocket of Air: How Self-Care Fuels Authentic Leadership with Barbara Nixon
37:03
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37:03DISC Profile: Green & Yellow (S&I) | Join host Vic O'Farrell on the It Starts With YOU podcast for an empowering conversation with leadership and success coach Barbara Nixon. In this episode, Barbara delves into the transformative power of self-awareness and personal development, revealing how effective leadership begins with understanding yourself…
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Keanu Reeves Is Not In Love With You - Becky Holmes
41:47
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41:47Episode Title: Exploring Romance Fraud with Becky Holmes Release Date: 24 Feb 25 Host(s): Adam Carter Louise Baxter MBE (LouBax) Guest: Becky Holmes – Author of Keanu Reeves Is Not in Love with You THE LAST EPISODE OF SERIES 4!!!! -ALTHOUGH WE HAVE A BONUS POD OUT AT END OF FEB Episode Summary: What happens when online romance isn’t what it seems? …
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28. Exploring the Magic of Conflict with Jane Gunn
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30:50DISC Profile: Yellow (I) | In this episode of It Starts With You, host Vic O'Farrell sits down with Jane Gunn, The Barefoot Mediator, to explore the often misunderstood power of conflict. A lawyer turned mediator, Jane shares her unique perspective on what she calls the "magic of conflict"—the idea that conflict, when managed effectively, can be a …
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Release Date: 10 Feb 25 Host(s): Adam Carter Louise Baxter MBE (LouBax) Guest(s): Anna Rowe – Founder of LoveSaid and Catch the Catfish, romance fraud awareness campaigner Episode Summary: In this powerful episode of the Consumer Friend Podcast, Adam and LouBax sit down with Anna Rowe, a leading voice in raising awareness about romance fraud. After…
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27. Profiling for Progress: Anne Godfrey on Building Better Teams
36:27
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36:27DISC Profile: Yellow & Red (I&D) | In this episode of the It Starts With You podcast, Vic O'Farrell sits down with Anne Godfrey, CEO of GS1 UK, for an insightful conversation on the role of personality styles in shaping both personal and professional dynamics. Drawing from her extensive leadership experience, Anne shares how tools like DISC profili…
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Understanding Ombudsman Services with The Ombudsman Association
33:37
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33:37Episode Title: The Role of Ombudsman Services with Donal Galligan Release Date: 27 Jan 25 Host(s): Adam Carter Louise Baxter MBE (LouBax) Guest(s): Donal Galligan – Chief Executive of the Ombudsman Association Episode Summary: In this insightful episode of the Consumer Friend Podcast, Adam and Louise are joined by Donal Galligan, Chief Executive of…
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26. From Trauma to Triumph: Rob Hosking’s Journey of Self-Discovery and Mental Health
35:47
35:47
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35:47DISC Profile: Red, Yellow & Blue (D,I&C) | WARNING – This episode discusses suicide and death, which some listeners may find upsetting. In this episode of the "It Starts with YOU" podcast, host Vic O'Farrell interviews Rob Hosking, a former frontline police officer turned motivational TEDx speaker. Rob shares his transformative journey from a caree…
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Understanding Behaviour wiith Vic O’Farrell
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35:30Release Date: 13 Jan 2025 Host(s): Adam Carter Louise Baxter MBE (LouBax) Guest(s): Vic O’Farrell – Behavioural and Personality Expert, Founder of Queen of Behaviours Episode Summary: In this episode of the Consumer Friend Podcast, Adam and Louise are joined by Vic O’Farrell, also known as the Queen of Behaviours, to delve into the transformative p…
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Top 5 Trading Standards Consumer Issues with Jemma Cox
46:22
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46:22Release Date: 23 Dec 24 Host(s): Adam Carter Louise Baxter MBE (LouBax) Guest(s): Jemma Cox – Trading Standards Officer, Chartered Trading Standards Institute Lead Officer for Civil Law, and lecturer at Cardiff University Episode Summary: In this festive episode of the Consumer Friend Podcast, Adam and Louise sit down with Jemma Cox to discuss the …
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25. Curiosity Over Criticism: Key Habits for Lasting Relationships with Andrea & Jon
35:51
35:51
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35:51DISC Profile: Jon Blue & Red (C&D) & Andrea Yellow & Red (I&D) | In this episode of ‘It Starts With YOU’, Vic O'Farrell is joined by Andrea and Jon, the founders of the ‘4 Habits Institute’, to explore how understanding personality styles and communication habits can strengthen both personal and professional relationships. With over 30 years of exp…
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GAMECHANGER – Empowering Renters and Landlords
27:04
27:04
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27:04Episode Title: Simplifying Housing Issues with Jennifer Harris from Tenancy Deposit Scheme Release Date: 9 Dec 24 Host(s): Adam Carter Louise Baxter MBE (LouBax) Guest(s): Jennifer Harris – Head of Policy Research and Strategy at the Tenancy Deposit Scheme (TDS) Episode Summary: In this episode of the Consumer Friend Podcast, Adam and Louise sit do…
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24. Unpacking Fraud, Neurodiversity, and Assertive Communication with Lou Baxter MBE
35:45
35:45
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35:45DISC Profile: Red & Yellow (D&I) | In this episode of the "It Starts With YOU" podcast, host Vic O'Farrell welcomes guest Louise Baxter MBE, an influential figure in consumer protection with an MBE for her work against financial abuse, particularly scams affecting vulnerable groups. The discussion centres around the nuances of fraud and scams, emph…
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The power of language - STOP BLAMING VICTIMS
43:27
43:27
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43:27How our language is blaming fraud victims Release Date: 25 Nov 2024 Host(s): Adam Carter Louise Baxter MBE (LouBax) Guest(s): Dr. Elisabeth Carter – Associate Professor at Kingston University specializing in criminology and forensic linguistics. Episode Summary: In this episode of the Consumer Friend Podcast, Adam and Louise are joined by Dr. Elisa…
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23. From Pandemic Partnership to Training Powerhouse: Meet Michelle Bright & Jasmine Dell
33:26
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33:26DISC Profile: Michelle is Red & Yellow (DI) & Jasmine is Red, Green & Yellow (DSI) | In episode 23 of "It Starts With You," host Vic O'Farrell dives into a transformative conversation with guests Michelle Brightly and Jasmine Dell, co-founders of Ingage FM Training. They explore the profound impact of effective onboarding, training, and personal gr…
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Protecting Consumers from Rogue Builders Host(s): Adam Carter Louise Baxter MBE (LouBax) Guests: Sara Griffiths – Consumer advocate and victim of rogue building practices Sam Davison – Police officer, advocate for change, and victim of rogue building practices Episode Summary: In this episode of the Consumer Friend Podcast, Adam and Louise are join…
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22. How DISC Profiling Enhances Communication with Rob May, Rikki Arundel & Ross Abbate
30:11
30:11
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30:11Welcome back to "It Starts With You," where we delve into the intricate layers of self-awareness and the impact of our personality styles on our interactions with others. In this episode, we're revisiting insightful discussions with some of our exceptional guests, notably Rob May, Rikki Arundel, and Ross Abbate, and unravel the art of effective com…
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Understanding Human-Centric Communication
37:32
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37:32Modern Communication with Nick Looby Host(s): Adam Carter Louise Baxter MBE (LouBax) Guest(s): Nick Looby – Modern communication specialist, keynote speaker, TEDx presenter, and author of Modern Zombies. Episode Summary: In this episode, Adam and Louise are joined by Nick Looby, an expert in human-centric communication. With over a decade of experi…
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21. Inspiring Leadership Through Empathy, Diversity, and Personal Motivation with Marc Rowley
30:22
30:22
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30:22DISC Profile: Red & Yellow (D&(I) | In Episode 21 of It Starts with YOU, Marc Rowley dives into the heart of inclusive leadership and education reform. He shares his transformative journey through a mental breakdown to becoming a dynamic leader and counsellor, advocating for environments where everyone, not just the leaders, can thrive. With a focu…
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You Don't Own Me – Understanding Domestic Abuse
37:05
37:05
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37:05Championing Survivors with Lucy Wade from You Don't Own Me Host(s): Adam Carter Louise Baxter MBE (LouBax) Guest(s): Lucy Wade – Founder of You Don't Own Me (YDOM), a platform for raising awareness of domestic abuse and offering resources and support to survivors. Episode Summary: In this powerful episode of the Consumer Friend Podcast, Adam and Lo…
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20. Unlocking Public Speaking Confidence for Extroverts and Introverts with Esther Stanhope
31:10
31:10
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31:10DISC Profile: Yellow (I) | In this insightful episode of the "It Starts with YOU" podcast, host Vic O'Farrell welcomes Esther Stanhope, a charismatic speaker known as the Impact Guru. Together, they delve into the dynamics between extroverts and introverts, particularly in public speaking and workplace settings. They offer valuable strategies for i…
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Citizens Advice: Supporting Communities and Navigating Consumer Issues
34:16
34:16
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34:16Release Date: 30/09/24 Host(s): Adam Louise (LouBax) Guests: Jon Walters – Senior Service and Contract Manager, Citizens Advice Judith Wood Archer – Senior Delivery Director, Society Matters Citizens Advice Gateshead Episode Summary: In this episode, Adam and Louise are joined by Jon Walters and Judith Wood Archer from Citizens Advice. The discussi…
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19. Understanding Buyer Behaviour and Sales Techniques with Julie Creffield
35:01
35:01
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35:01Disc Profile: Yellow & Red (I&D) | In this episode of the "It Starts With You" podcast, host Vic O'Farrell sits down with Julie Creffield, a business strategist and solopreneur mentor, to delve into the intricacies of sales, client behaviour, and effective business systems. Julie highlights the importance of self-awareness in sales, noting that agg…
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In this episode, Adam and Louise sit down with Paul Maskall, a leading expert in fraud prevention, to discuss the emotional response to fraud. They explore why people often think fraud won't happen to them, despite it being one of the most common crimes in the UK. The conversation delves into human behaviour, how criminals exploit our emotional sta…
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A quick look at whats going to be coming up in season 4 of the all new Consumer friend Podcast. This season is going to be slightly different, each pod will have a special guest talking about the work they do in their field. From human behavior, communications and fraud, we have a wide range of consumer issues covered. We hope you enjoy. Send us a …
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18. Understanding Psychological Differences through Self Awareness with Kerry Lockyer
31:43
31:43
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31:43DISC Profile: Yellow, Red, Green (I,D,S) | In this episode, Kerry Lockyer (a seasoned expert in learning and development and founder of Oomph Learning and Development), shares a profound realisation she had through observing her children's distinct differences, which highlighted the importance of nurturing self-awareness and emotional intelligence …
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17. The Influence of Childhood: Shaping Personal Behaviours and Traits with Steven Whitton
34:52
34:52
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34:52Disc Profile: Yellow & Red (I&D) | In this eye-opening episode of "It Starts With YOU," Vic and her guest Stephen Whitton take a deep dive into the impact of our behaviours and personality styles. As Stephen shares his dynamic journey from the motor trade industry to becoming a professional speaker, the discussion unfolds to uncover the influence o…
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16. Unraveling Subconscious Triggers and Behaviours with Cat Williams
34:38
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34:38Disc Profile: Yellow & Red (I&D) | In this episode of the "It Starts With YOU", host Vic O'Farrell engages in a captivating discussion with Cat Williams, a skilled Confidence Specialist, relationship therapist and clinical hypnotherapist. Cat shares her expertise in identifying subconscious processes and behavioural patterns, using her "infinity si…
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15. Adapting Communication Strategies for Team Success with Rob May
30:22
30:22
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30:22Disc Profile: Red (D) | In this episode of the "It Starts With YOU" podcast, technologist, and CyberSecurity expert, Rob May, joins host Vic O'Farrell to unravel the intricate dynamics of communication and personality impact in the workplace. Rob delves into the pivotal role of understanding diverse communication needs, the evolution of AI, and the…
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14. Finding Purpose: The Power of Behavioural Profiling and Fulfilment with Michelle Mills-Porter
32:30
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32:30Disc Profile: Yellow & Red (I&D) | In this episode of "It Starts With YOU" podcast, join host Vic O'Farrell and guest Michelle Mills-Porter as they delve into the profound importance of prioritising personal fulfilment and understanding human behaviour. Michelle shares her transformative journey, from surviving the Boxing Day tsunami to re-evaluati…
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13. The Power of Workplace Flexibility: Embracing Diverse Personalities with Ross Abbate
31:19
31:19
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31:19Disc Profile: Red & Blue (D&C) | In this episode of "It Starts With YOU" podcast, host Vic O'Farrell and guest, Ross Abbate, challenge the notion that great ideas only come from office environments, emphasising the impact of unconventional settings on sparking innovation. They delve into managing virtual meetings, understanding diverse personalitie…
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12. Adapting for Success: Rikki Arundel's Strategies for Effective Communication
33:25
33:25
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33:25Disc Profile: Yellow (I) | In this episode of the "It Starts with YOU" podcast, host Vic O'Farrell and guest Rikki Arundel, delve deep into the fascinating world of behaviour and personality styles. Rikki shares their remarkable journey of changing their gender, and their profound passion for understanding people and coaching in speaking. With insi…
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11. Inside a Police Force: How Personality Profiles Shape Job Assignments with Peter Edge
36:19
36:19
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36:19Disc Profile: Yellow & Red (I & D) | In this episode guest Peter Edge and host Vic O'Farrell delve into the impact of personality styles on professional and personal lives. As former police officer now a professional speaker come comedian, Peter shares insights from his experience in policing and training, exploring the significance of understandin…
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10. Personality Clashes and Aligning Values with Dorrianne Casey
30:22
30:22
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30:22Disc Profile: Yellow & Red (I & D) | In this episode we dive into the DISC system, with Dorrianne, a high ID profile. She shares her experiences as an influential, people-energised, individual with a dominant and compliant side to her personality. Dorrianne opens up about her struggles with focus and judgment, and she shares insights on adapting an…
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09. Leading with Gravitas with Antoinette Dale Henderson
28:07
28:07
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28:07Disc Profile: Yellow & Red (I&D) | In this engaging episode of the It Starts With You podcast, host Vic O'Farrell and guest Antoinette Dale Henderson explore the impact of personality and behaviour styles on personal and professional lives. Antoinette, a gravitas expert and author, shares how understanding and managing her DISC profile has influenc…
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Adam and Lou are back for the final episode in season 3. Lou answers a few questions that have come in from consumers over the last couple of months, a few around second hand cars and building work. They also talk through the previous podcast and discuss what's coming for season 4. Thank you all for listening. Send us a text Please like, subscribe …
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08. Achieving Authentic Success: Insights from Kate Trafford
33:57
33:57
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33:57Disc Profile: Yellow & Green (I & S) | In this invigorating episode, master coach and speaker Kate Trafford joins host Vic O'Farrell to delve into the nuances of personality profiling, self-awareness, and authentic success. As they explore the impact of overplayed strengths, finding inspiration through personal values, and navigating the dichotomy …
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Adam and Lou are joined by James Walker, a consumer champion who has developed tools to help people understand and exercise their rights. How does your data get moved around the world? how do you get targeted by advertisers and scams? And how do you get your data removed? Know your rights! Link to websites mentioned here: Have I Been Pwned allows y…
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07. Unlocking Potential: Sharon Lawton on Emotional Intelligence and Personal Growth
34:25
34:25
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34:25Disc Profile: Yellow & Red (I & D) | In this insightful episode we dive into the intricacies of personal development with guest Sharon Lawton, a master DISC practitioner. Together, Vic and Sharon explore the profound impact of understanding personality styles and emotional intelligence. Sharon shares her personal experiences with DISC profiling, em…
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Following the publication of the latest report by Nice on Consumer Vulnerability, Adam and Lou discuss the report and why businesses should sit up and pay attention! Send us a text Please like, subscribe and rate to help increase the reach in the UK. You can also follow us on socials: Facebook Website: Consumer Friend Twitter: @ConsumerFriendUK Ins…
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06. Breaking Bad Habits: Understanding and Rewiring Emotional Reactions with Heather Wright
40:01
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40:01Disc Profile: Yellow (I) | In this episode, we explore the power of authenticity, self-awareness, and effective habit change. Vic engages with guest Heather Wright, a behavioural neuropsychology trainer, as they dive into the importance of understanding and adapting to different personality styles. From the challenges of habit change to practical s…
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Finally, the episode only Adam has been asking for! Media literacy is fast becoming one of the most important skills us humans can have. we are now bombarded with more media than we've ever seen in our lives, how do we know what to consume, what to believe and what could be dangerous to us! Media literacy allows us to question the messaging that we…
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05. Unveiling the Power of Personality Profiling and Leadership Flexibility with Alison Edgar
31:41
31:41
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31:41Disc Profile: Red and Yellow (D&I) | We are joined by Alison Edgar MBE, esteemed entrepreneur, businesswoman and celebrated author, with her book Secrets of Successful Sales being recognized as one of the top business books written by a woman in 2019 by The Independent. In this episode, Vic and Alison delve into the importance of fundamental life s…
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Louise celebrates her leap year (actual) birthday with a special fraud and scams podcast, something Louise and Adam spend their day jobs doing (Not committing fraud and scams, but trying to stop it). This pod talks about the new government Stop Think Fraud campaign along with a Linny's fraud story and the language we use when talking to fraud victi…
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04. Managing Relationships and Understanding Diversity with Anita Phagura
31:24
31:24
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31:24Disc Profile: Green and Blue (S&C) | We are joined by Anita, an inclusion specialist and coach for the construction industry. Anita shares her journey of feeling undervalued and navigating workplace inequities as a woman and new mother, all while staying true to her values of fairness and empathy. • Host Vic O'Farrell delves into the impact of diff…
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