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Biscuits & Jam
1 Encore: Jessica B. Harris Believes in a Welcome Table 42:14
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LikedEpisode Description: Jessica B. Harris may have been born and raised in New York City, but she has Tennessee roots through her father and has spent much of her life split between homes in the Northeast and the South – specifically New Orleans. For more than fifty years, she has been a college professor, a writer, and a lecturer, and her many books have earned her a reputation as an authority on food of the African Diaspora, as well as a lifetime achievement award from the James Beard Foundation. A few years back, Netflix adapted her book, High on the Hog: A Culinary Journey from Africa to America , into a 4 part docuseries. And I’m very proud to say that she’s a longtime contributor to Southern Living with a regular column called The Welcome Table. This episode was recorded in the Southern Living Birmingham studios, and Sid and Jessica talked about her mother’s signature mac and cheese, the cast-iron skillet she’d be sure to save if ever her house were on fire, and her dear friend, the late New Orleans chef Leah Chase. For more info visit: southernliving.com/biscuitsandjam Biscuits & Jam is produced by : Sid Evans - Editor-in-Chief, Southern Living Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Jeremiah McVay - Producer Learn more about your ad choices. Visit podcastchoices.com/adchoices…
EP 42. How To Make an Impact on Social Media in 2024 - Summary of the Sprout Social Index™
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Content provided by Kryshla Salaris and Clementine Holman, Kryshla Salaris, and Clementine Holman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kryshla Salaris and Clementine Holman, Kryshla Salaris, and Clementine Holman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We read The Sprout Social Index™ so you don’t have to!
What is the Index? It’s an annual report created on behalf of Sprout Social (a social media management software provider) that outlines key social media trends and data that you can use to inform your marketing strategy and business decisions.
The 2023 report is a compilation of survey responses from 1800 consumers and 900 marketers to determine how consumers feel and where marketers can make the most impact on social media.
In this episode we summarise the key takeaways and what they mean for your small business marketing.
This episode covers:
- How the pandemic changed the way we socialise, research, browse and shop;
- Why consumers follow brands online (and what type of content they want to see);
- What makes a brand memorable and how you can improve your customer experience online;
- What consumers really think of AI; plus
- Other ways you can utilise social media - not only as a communication channel
Read the full shownotes and access links and resources mentioned in this episode at https://www.madmarketingmums.com/episode41
Connect with us:
- Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
- Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au
62 episodes
ShareManage episode 384699312 series 3425725
Content provided by Kryshla Salaris and Clementine Holman, Kryshla Salaris, and Clementine Holman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kryshla Salaris and Clementine Holman, Kryshla Salaris, and Clementine Holman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We read The Sprout Social Index™ so you don’t have to!
What is the Index? It’s an annual report created on behalf of Sprout Social (a social media management software provider) that outlines key social media trends and data that you can use to inform your marketing strategy and business decisions.
The 2023 report is a compilation of survey responses from 1800 consumers and 900 marketers to determine how consumers feel and where marketers can make the most impact on social media.
In this episode we summarise the key takeaways and what they mean for your small business marketing.
This episode covers:
- How the pandemic changed the way we socialise, research, browse and shop;
- Why consumers follow brands online (and what type of content they want to see);
- What makes a brand memorable and how you can improve your customer experience online;
- What consumers really think of AI; plus
- Other ways you can utilise social media - not only as a communication channel
Read the full shownotes and access links and resources mentioned in this episode at https://www.madmarketingmums.com/episode41
Connect with us:
- Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
- Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au
62 episodes
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We have some bittersweet news to share. After an incredible journey of 60 episodes, the Mad Marketing Mums podcast is coming to an end. We've had the privilege of interviewing inspiring marketers, sharing our knowledge and experiences, and connecting with all of you wonderful listeners. It's been an absolute blast! While this chapter is closing, we're both excited about what the future holds. Clem will continue her impactful work in the not-for-profit sector and relaunching her Marketing Playbook. Kryshla is launching a brand-new podcast called First Class Content = dedicated to all things content marketing. Follow @firstclasscontentpodcast on Instagram to be notified when the first episodes go live. We want to express our deepest gratitude to everyone who has been a part of this journey. Thank you for listening, sharing, and supporting us along the way. Although we're saying goodbye to the Mad Marketing Mums podcast, you can still find us on social media and enjoy our back catalog of episodes for a while longer. We can't wait to see what the future holds and hope you'll continue to follow us on our individual paths. Until we meet again, stay mad! Kryshla + Clem The Mad Marketing Mums Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
1 Ep 60. Overcoming Procrastination, Perfectionism and Self-doubt with Lauren Tilden 1:02:35
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Play Later Play Later Lists Like LikedHello and welcome back to the Mad Marketing Mums podcast. Today, we're tackling some of the biggest mental barriers and mindset blocks that small business owners face when it comes to marketing their business: procrastination, perfectionism, and self-doubt. These challenges can be a major roadblock for your business - holding you back from showing up confidently and connecting with your customers and clients in the online world. Joining us to tackle these issues head on is Marketing Coach + podcast host, Lauren Tilden, who will be sharing her expertise and practical advice on how to overcome these hurdles, so you can enhance your marketing efforts and grow your business effectively. We'll be exploring several key questions, including: What behavioural patterns do small businesses exhibit when it comes to procrastination, perfectionism, and self-doubt in their marketing efforts, and how are these interconnected? Why do small business owners often fear and delay marketing? What are some practical strategies our listeners can use to break these bad habits and improve their marketing mindset? Bio Lauren is a maker, retail shop owner, podcast host, and marketing coach on a mission to help small business owners do better marketing... more consistently. An ex-corporate marketer, Lauren fell in love with small business through her first small business, the plant-inspired stationery business Good Sheila. A couple of years after starting Good Sheila, she took the reins of the retail shop her mom owned, Station 7. And as of 2020, she hosts Making Good, a podcast for small businesses who want to make a big impact. Lauren believes that one of the best ways to make a positive impact on the world is through great marketing. Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
1 Ep 59. Challenging the Traditional Sales Funnel with Fiona Killackey 1:10:10
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Play Later Play Later Lists Like LikedAre your customer interactions giving 'one night stand' rather than the lasting relationship you hoped for? If so, it may be time to re-visit your customer journey. Helping us navigate (and disrupt!) the traditional sales funnel, is Business Coach and Founder of My Daily Business, Fiona Killackey . Tune in for insights into how a circular customer journey (one doesn’t end at the sale, but instead circles back, again and again) is the secret to keeping customers engaged for the long-term, building loyalty and brand advocacy. This episode covers: The circular customer journey and how it differs from the traditional sales funnel; Benefits of viewing the customer journey as circular, especially for small or service-based businesses; How focusing on a circular journey can significantly affect customer retention and loyalty; The importance of customer feedback and the role of technology in supporting this model; And so much more! About Fiona: Founder of My Daily Business, Fiona Killackey is a podcaster, award-winning author, speaker, accredited business coach and human trying to navigate life and go to bed feeling like she has done something good that day. With more than two decades of experience working with large and small brands alike (think Amazon and Country Road Group, through to CULTIVER and Collective Closets), Fiona understands what it takes to create a business that is financially secure and emotionally fulfilling. Connect with Fiona: Website Instagram Mentioned in this episode: Episode 51: Must-Read Marketing Emails Fiona's book: Passion. Purpose. Profit. The podcast episode Clem listened to with the CIA Operative Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
1 Ep 58. Marketing Snack Box: The Consistency Cure - Event Recap 20:23
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Play Later Play Later Lists Like LikedIn this episode the Mad Marketing Mums discuss content consistency. Kryshla shares insights from her recent speaking gig for the Celebrate Society members and we explore how being more consistent with your content can solve common content challenges such as not knowing what to post, low reach and engagement. These issues are interconnected and solving one content problem can create a positive ripple effect on other areas, improving your content's performance so you can attract and convert more customers or clients online Knowing what to post and taking the time to create a strategic content plan allows you to be more consistent. This, in turn, provides you with better reach and engagement plus data from your content to refine your strategy and improve performance over time. Thanks for listening and remember, action creates confidence. Stop overthinking and start posting! If you enjoyed this episode, please subscribe and leave us a review and if you're ready to improve your content consistency with a strategic content plan, join Kryshla for Content Flight Plan - details below. _______ Have you vowed to be more consistent this year? Prepare for takeoff with Kryshla’s First Class Content programs. Designed for small business owners and freelancers who want to attract and activate dream clients online. Phase 1: Content Flight Plan, takes off on Monday 29 July with a special live round. Click here to find out more and come aboard Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
1 Ep 57. Get Noticed or Get Lost - Branding Essentials with Tara Ladd 1:25:46
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Play Later Play Later Lists Like LikedWelcome back to the Mad Marketing Mums podcast! In this episode, we sit down with Tara Ladd, founder of Your One and Only and cohost of Brand & Butter, to delve deep into the world of branding and brand identity. Tara and her team at Your One and Only are renowned for crafting disruptive, psychology-driven designs that truly stand out in the marketplace. Known for their bold approach and straight-talking style, they work with brands that are ready to make a statement. Today, Tara shares her extensive knowledge and insights on how to create a brand that resonates with your audience and distinguishes you from the competition. Here’s what you can expect from our conversation: Understanding Brand Beyond Logos: Learn why a brand is so much more than just its logo and how it represents the values and beliefs of its audience. Evolving Brand Perceptions: Tara discusses how the internet and user-generated content have transformed traditional branding into a more dynamic and interactive process. Building Human Connections: Discover how to humanise your brand to build one-on-one connections that convert and retain customers. Practical Strategies: Gain actionable strategies to shape or reshape your brand in ways that align with modern consumer expectations and digital trends. This episode is a must-watch for anyone eager to learn how to use branding as a powerful tool to connect with their audience on a deeper level and drive their business forward. Whether you're starting a new venture or looking to revamp your existing brand, Tara’s insights will equip you with the knowledge to make informed decisions that help your brand thrive in a competitive landscape. Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
1 Ep 56. Meta's Verified for Business Subscription Saga: What It Means for Your Business 24:42
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Play Later Play Later Lists Like LikedThis Snackbox episode explores the new subscription model rolled out by Meta for Facebook and Instagram, dissecting what it means for small business owners navigating the pay-to-play landscape of social media. Kryshla and Clem provide a detailed breakdown of the subscription tiers, analyse the real costs versus the benefits, and discuss the potential impacts on business visibility and customer interaction. Unsure about whether to invest in Meta's offerings? We've got you covered with alternative marketing strategies that could serve your business better without breaking the bank. Whether you're considering signing up or looking for other viable options, this episode is packed with critical insights and practical advice to help you make informed decisions and optimize your social media strategy. Don't miss the visuals! Check out our YouTube channel where Clem shares her screen for an in-depth look at what Meta offers. Tune in to stay informed and ahead of the curve in your digital marketing efforts. Read more about Meta's Verified for Business Supscription Plans on Clem's Blog . Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
1 Ep 55. Maximise Your Marketing with Facebook Ads: Expert Tips from Anna Shipley 33:01
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Play Later Play Later Lists Like LikedThinking about running paid ads for your business? Paid ads can be a great addition to your marketing strategy; working hand-in-hand with your organic efforts to amplify your existing results and get your business in front of more eyes. Sharing her advertising insights, is Anna Shipley from Flourish Digital - an e-commerce growth specialist with over a decade of experience helping small businesses grow and scale. Anna's background in online retail gives her incredible insights into work works and what it takes to succeed online. This episode covers: The multifaceted benefits of paid ads (beyond sales); Differences between e-commerce vs. service-based business ads; Updates in Facebook and Instagram ads for 2024; To boost or not to boost? Boosting posts vs. running ad campaigns; Recommended campaign types for beginners. Connect with Anna: Website Instagram Book a FREE 30min Strategy Session Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
1 Ep 54. Projecting Success: Using Your Voice to Grow Your Business with Sally Prosser 53:28
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Play Later Play Later Lists Like LikedIf you're like many of our listeners, the thought of stepping in front of the camera or speaking at an event is as attractive as trying to put shoes on a toddler who just doesn’t want to leave the house. You started your business for freedom and flexibility, but now the idea of promoting it through video or speaking engagements seems daunting, leaving you to wonder if hiding behind text and images might just be easier. But what if you could turn your voice and your presence on camera into your most powerful tools for growth? If we’ve peaked your curiosity then today's episode is crafted especially for you. We’re joined by Sally Prosser, a holistic voice and public speaking coach who has transformed the way entrepreneurs communicate, helping them to speak with confidence, clarity, and charisma. Sally brings over two decades of experience and a treasure trove of insights on how to harness the power of your voice. Whether you're speaking on a podcast, at an event, or creating engaging online content, Sally's expert advice will help you leave those fears behind and step confidently into the spotlight. So, if you're ready to find your voice and make it heard, stay tuned as we dive deep with Sally Prosser on mastering the art of speaking. ABOUT SALLY PROSSER Sally Prosser is a Holistic Voice and Public Speaking Coach with an entertaining flair and undeniable zest for life. Over the past 20 years she's helped hundreds of professionals speak with more confidence, had a career as a TV News Reporter and built a community of 300k+ on TikTok. Sal is a Tedx Speaker Coach, Master NLP Practitioner and in 2020 was named Young Entrepreneur of the Year for PR and Media in Queensland. She lives in Brisbane with her boyfriend Patrick and her hobbies include jigsaw puzzles, pilates and gaming the frequent flyer program! Find out More about Sally Instagram / TikTok / Facebook - @sallyprosservoice. Website - www.sallyprosser.com.au Free Ebook - What to Say When You Don't Know What to Say - https://sallyprosser.mykajabi.com/wts-ebook Free Pep Talks in Your Pocket - https://sallyprosser.mykajabi.com/pep-talks-in-your-pocket Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
1 Ep 53. Instagram’s New Interactive Stickers 19:07
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Play Later Play Later Lists Like LikedInstagram has just rolled out four new interactive stickers for Instagram Stories. In this Snackbox episode, we explore each one and give you ideas on how to leverage them for your business. Here’s what we’ll cover: 1. Add Yours Music Sticker 🎵 What it is: This new feature allows users to add a song to another user’s story, similar to the original Add Yours sticker but with a musical twist. How to use it: Engagement-driving/connection prompt: Ask your audience, “What’s your pump-up song before working out?” or “What’s your Friday evening jam?” Industry/profession-based prompt: If you’re a wedding planner, prompt with, “Favorite first dance track?” or “Unique songs for walking down the aisle.” Community-based prompt: Encourage followers to share a song that best represents their profession or a specific time period. 2. Reveal Sticker 🤫 What it is: A sticker that blurs the story content and only reveals it once the user DMs you. How to use it: Tease a new product, service, or offer. Reveal new branding or a website soft launch. Share an “Outfit of the Day” or a finished makeup look. Provide a discount code or exclusive content to engaged followers. 3. Cut Outs Sticker ✂️ What it is: Create a sticker from any photo, akin to background removal in Canva or iMessage. Instagram saves these in your sticker tray for reuse. How to use it: Highlight a podcast episode or eBook cover. Personalize your stories with your branding. Customize stories with unique elements to create a scrapbook-style collage. 4. Frames Sticker 📸 What it is: Turn any image into a polaroid-style photo, where you shake your phone to reveal the image. How to use it: Focus on aesthetics, throwbacks, and highlighting specific story elements. Join us as we explore these fresh features and how they can boost your engagement and connection with your audience. It’s time to get creative and make the most out of Instagram’s newest tools! Don't forget to like, comment, and subscribe for more marketing tips and tricks! Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
1 Ep 52. Marketing Snack Box: 7 Binge-Worthy Creators To Follow For Marketing Updates + Advice 9:48
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Play Later Play Later Lists Like LikedFollowing the previous episode ( episode 51 ), where we shared our favourite marketing emails, today we've curated a list of *some* of our favourite social media accounts and creators to follow for up-to-date marketing advice and updates. Here are our 'must-follow' recommendations: Matt Navarra ( @mattnavarra ) Matt draws on 20+ years marketing experience working for huge brands and government organisations. Matt is the go-to guy for new social media features, news, and drama; Jade Tambinini ( @B2BJade ) You'll love Jade's insights and sense of humour if you have a B2B (business to business) business and especially if you work in marketing. Also listen to our interview with Jade in episode 28 ; Todd Collins ( @toddcollinsofficial ) The no BS Dad who tells you the harsh reality about why your content isn't working, shares practical tips and insights. We had the pleasure of interviewing Todd for episode 10 ; Brand Boss ( @brandbossHQ ) Explains marketing aspects in simple ways that anyone can understand. Great advice for young CMOs about how to work with leadership. Short, sharp and to the point; The Muthership ( @themuthership ) If you want practical TikTok tutorials, this creator is for you. Everything is broken down step-by-step from filming to editing to posting; Kaila Uli ( @kailauli ) Shares small business marketing tips and lessons from her own extensive e-commerce experience. We love her mini website audits and practical advice; Rory Sutherland ( @rorysutherlandclips ) Follow for fascinating psychological insights and stories about big name brands and businesses; Honorable mentions: Brittney Saunders from @Fayt_the_label and Chace Barber from @_edison.motors for examples of great marketing in action What are your must-follow marketing accounts? Let us know! Send us a DM on Instagram or TikTok with your recommendations. Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
1 Ep 51. Marketing Snack Box: "Must Read" Marketing Emails 9:48
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Play Later Play Later Lists Like LikedHow can you stay up-to-date with the ever-changing world that is marketing and social media? In this bite-sized episode we're sharing our favourite "must read" newsletters that will actually make you look forward to opening your inbox! Packed with tips, tools, psychological insights, plus a good ol' dose of social media gossip, these emails are your go-to reads for all things marketing and social media. Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
1 Ep 50. Electrifying the Trucking Industry with Social Media: Edison Motors' Unlikely Journey with Chace Barber 1:10:04
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Play Later Play Later Lists Like LikedToday's episode takes us on a bit of a detour from our usual guests who are within the marketing and business world. We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to do on social media a few times on the podcast and on TikTok. Chace is at the helm of Edison Motors, an innovative company that's not only pioneering in the electric haulage vehicle sector but also mastering the art of social media in an industry often overlooked for its excitement factor. But, Edison Motors is making waves online, showing us all that no industry is too "boring" for social media stardom. In today's chat, we'll explore how a simple TikTok video can ignite a business idea, the impact of social media on business decisions, and the strategic balance between online engagement and real-life demands. Chace will share insights on the importance of authenticity, educational content, and the power of transparency in crafting a social media presence that resonates. So, whether you're a parent balancing the demands of family and entrepreneurship, or simply curious about the intersection of innovation and social media, this conversation is for you. Join us as we step into a different sphere of the business world, learning from a guest who's breaking the mould and electrifying their industry, one post at a time. Read the full shownotes at https://madmarketingmums.com/episode50 Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
1 Ep 49. The Power of Podcasting with Laura McRae 39:48
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Play Later Play Later Lists Like LikedHave you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice. In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing tool to grow your small businesses - by providing a platform to showcase expertise, connect with a broader audience, and establish meaningful relationships with potential clients (without the need to email them!). Joining us for this chat is Laura McRae from Podcast Support Services , a Podcast Manager who helps small business owners with "all the things" - from ideation to editing to guest management. Covered in this episode: How a podcast can support your business? And is it just for service-based businesses? The first thing you should do when considering podcasting Laura's tech stack and what you need to get started Podcasting "must dos" and don'ts Ideas to monetise your podcast; plus Why Laura doesn't believe in reading out your guest bio! _______ To read the full show notes for this episode and access Laura's free training, visit the Mad Marketing Mums website . Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
1 Ep 48. Marketing Snack Box: A Case Study on Reesa Teesa and TikTok Storytelling 28:26
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Play Later Play Later Lists Like Liked"Hello. Welcome. We all know why you're here." Now if you've heard these words and immediately know who we are talking about, then we know which side of TikTok you're on. On this snack box episode of the Mad Marketing Mum's podcast we're going to check out the TikTok phenomenon that is ReesaTeesa. ReesaTeesa started a series on TikTok that she's called "Who the F*** Did I Marry?" It's catapulted her from a few thousand followers to over a million in a matter of days. You read that right. In a matter of days she's surpassed 1 million followers. Three weeks after her first post of the series she has over 3 million followers, and endorsements from Delta AIrlines, Hilton Hotels and has also received a new car from BMW. Her content is ticking all of the boxes on the TikTok trends report that we highlighted in episode 46. We don't believe ReesaTeesa has read the report (probably doesn't know it even exists), but her series just perfectly aligns with the trends that TikTok is predicting are going to really take off in 2024. So we thought that today for our Snackbox recording that we would walk through how she's understood the assignment when it comes to TikTok and what TikTok is looking for in 2024. Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
1 Ep 47. Marketing Snack Box: Instagram's Testing of Hashtag Limits and Carousels for Reels 17:57
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Play Later Play Later Lists Like LikedWelcome to the first episode of our new Marketing Snack Box - a series of short episodes where we'll discussing hot topics and giving you quick tips and ideas that don’t necessarily warrant a full podcast episode but are worth chatting about anyway. Today's bite-sized insights are regarding two new features that Instagram is testing (or believed to be testing) - notably, Instagram implementing a 5-hashtag limit for posts and the introduction of carousel-style posts in the Instagram Reels feed. Referenced in this episode are 2 articles from Social Media Today : Instagram's Testing New Limits on How Many Hashtags You Can Add To Posts Instagram's Testing Carousel Posts Within The Reels Stream ______ Did you enjoy this episode? Let us know if you enjoyed this new episode format and if you want more bite-size insights. We would also be eternally grateful if you would take a minute to leave us a rating and review. This will help the podcast reach more time-pressured parents in business. Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
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Mad Marketing Mums
1 Ep 46. The Evolution of TikTok: What's Next for 2024 52:17
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Play Later Play Later Lists Like LikedTikTok has come a long way since its heyday as the dancing app favoured by teens. In this episode we explore how TikTok has evolved since it burst onto the social media scene, new features you need to know about, and recommendations for leveraging TikTok for your business marketing in 2024. This episode covers: What TikTok was like in the early days (circa 2019); New features and major changes to the TikTok landscape - including Universal Music pulling their catalogue and landscape orientation videos(!); The TikTok What's Next 2024 Trend Report; Recommendations for small business owners marketing their business on TikTok in 2024. Pssst. Did you know the Mad Marketing Mums are also on TikTok? Follow us here _______ Did you enjoy this episode? If you enjoyed this episode, or the podcast in general, we would love you to subscribe and give us a rating and review. You can do that on Apple Podcasts right now by clicking here . If you are an Android user, you can follow the podcast on Spotify here . This will help the podcast reach more time-pressured parents in business. Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
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Mad Marketing Mums
1 Ep 46. ChatGPT Insights: How Small Businesses Can Maximise AI in 2024 with Ami Williamson 47:01
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Play Later Play Later Lists Like LikedChatGPT was released in November 2022. What a roller coaster ride it has been for businesses of all sizes since its release. When it first burst onto the scene, ChatGPT was hailed as “the tool that can do all the things” - the saviour to mindless marketing tasks, such as writing social media captions and sourcing images, and something of a futuristic personal assistant - able to make your life easier by writing your wedding vows or creating a weekly meal plan! OpenAI recently announced a bunch of big changes to ChatGPT - including a simplified interface, better memory, and the ability to create custom GPTs - opening (pun intended!) another new chapter in the world of AI. In this episode we're rolling out the red carpet for Ami Williamson from Damn Write - master wordsmith and self-professed AI Geek - kindly sharing her ideas and insights into how small businesses can improve the way they use AI going into 2024. Find out more about Ami and grab her incredible [FREE] guide to ChatGPT at https://www.madmarketingmums.com/episode45 Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
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Mad Marketing Mums
1 Ep 45. From Inbox to Income - Strategies for Email List Mastery with Sky Bailey 59:50
59:50 Play Later Play Later Lists Like Liked59:50
Play Later Play Later Lists Like LikedEmail marketing. Now, we all know the power of email marketing, but have you ever considered the benefits of actively growing an email list, beyond the obvious? Today, we're joined by Sky Bailey, an expert in the field, to shed light on the intricacies of email marketing for small business owners. Whether you have a thriving list already, or are starting out, you’re sure to benefit from Sky’s wealth of knowledge on optimising email (and profits!) This episode covers: The unexpected benefits of growing your email list What email format is working best right now Most time-efficient way busy parent-preneurs can leverage email marketing Tools, resources or lists you should check out! About Sky Meet Sky, an entrepreneurial force with a passion for email marketing that ignited in 2017. Boasting an impressive track record of 6 years in the email marketing industry, Sky has made it her mission to empower ecommerce businesses with more advanced email marketing. Recognising the untapped power of email marketing and the widespread hesitation among smaller businesses, Sky developed a transformative Email Marketing Course. This step-by-step program is a culmination of expertise, aimed at empowering business owners with the skills to seamlessly integrate email marketing into their strategies. Did you enjoy this episode? If you enjoyed this episode, or the podcast in general, we would love you to subscribe and give us a rating and review. You can do that on Apple Podcasts right now by clicking here . If you are an Android user, you can follow the podcast on Spotify here . This will help the podcast reach more time-pressured parents in business. Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
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Mad Marketing Mums
1 Ep 44. 7 ways to boost your social media engagement today 39:31
39:31 Play Later Play Later Lists Like Liked39:31
Play Later Play Later Lists Like LikedIf you're a business-owning parent, balancing family and business is a familiar challenge. Especially after big events like Black Friday, keeping your business's online presence active and engaging can seem daunting. This episode is here to provide you with actionable strategies and real-life insights on how to boost your social media engagement after big holidays and events like Black Friday. In this episode, we cover: Community-Focused Content: We discuss how to tailor your content to build a genuine community, fostering connections that extend beyond just selling. Learn effective ways to spark conversations that resonate with your audience. Relatable Behind-The-Scenes: Sharing your post-Black Friday experiences or the realities of running a business while parenting can strengthen your connection with your audience. Family-Oriented Collaborative Content: Discover how to engage your community with inclusive, family-friendly content. We share creative ideas like showcasing holiday preparations or a look into your post-sale workspace. Leveraging Social Media Features: Learn how to use the latest social media tools, such as Reply Reels or TikToks, in a way that's both effective and suitable for parents. Interactive Engagement: Explore the power of polls and live Q+A sessions. These tools can boost engagement and provide valuable insights into your audience's preferences. Proactive Online Networking: Understand the importance of engaging with other content and reaching out through DMs, especially to fellow parent entrepreneurs. Smart Platform Use: We provide tips on working effectively with social media platforms and discuss efficient management tools like ManyChat, ideal for busy parents. So, grab your headphones and join us for an episode filled with practical, parent-friendly strategies to reinvigorate your social media engagement. Whether you're in the car, on a break, or amidst your daily hustle, this episode is designed to help parent entrepreneurs navigate the world of social media effectively. Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
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Mad Marketing Mums
1 Ep 43. Social Media Trends and Predictions For 2024 48:53
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Play Later Play Later Lists Like LikedIt's the most wonderful time of year: Time for our annual attempt at predicting the future of social media so you know where to focus your time + energy as the new year rolls round. This year’s predictions cover all manner of social media platforms and content types you need to pay attention to as we move into 2024. This episode covers: Is Instagram dead?; Can LinkedIn shake off its Boomer Dad vibe to become a “Daddy”?; The content types you need to focus on - including UGC and long (short form) video; How TikTok will continue to dominate with search, shop and music features plus integrations to woo B2B; and Will social media SEO finally kick #hashtags to the curb?! For the full shownotes - including the Stanley Cup viral video plus an example of extreme influencer-ing (totally a word!), visit https://madmarketingmums.com/episode42 Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
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Mad Marketing Mums
1 EP 42. How To Make an Impact on Social Media in 2024 - Summary of the Sprout Social Index™ 38:22
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Play Later Play Later Lists Like LikedWe read The Sprout Social Index™ so you don’t have to! What is the Index? It’s an annual report created on behalf of Sprout Social (a social media management software provider) that outlines key social media trends and data that you can use to inform your marketing strategy and business decisions. The 2023 report is a compilation of survey responses from 1800 consumers and 900 marketers to determine how consumers feel and where marketers can make the most impact on social media. In this episode we summarise the key takeaways and what they mean for your small business marketing. This episode covers: How the pandemic changed the way we socialise, research, browse and shop; Why consumers follow brands online (and what type of content they want to see); What makes a brand memorable and how you can improve your customer experience online; What consumers really think of AI; plus Other ways you can utilise social media - not only as a communication channel Read the full shownotes and access links and resources mentioned in this episode at https://www.madmarketingmums.com/episode41 Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
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Mad Marketing Mums
1 Ep 41. How to Spot a Scam and Keep Your Meta Accounts Safe From Phishing Attempts 23:04
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Play Later Play Later Lists Like LikedWith the rise of Meta platforms like Instagram and Facebook, scammers are becoming increasingly sophisticated. Recently Clem received a scam message that looked incredibly legitimate and we spent almost an hour discussing whether or not the message was real. Likewise, Kryshla received an email with a prompt to finish updating her password - which she nearly clicked on before double checking its legitimacy. This may have happened to you too? If so, you're not alone. According to the latest Targeting Scams report, Australians lost a staggering $3.1 billion to scams in 2022. That's an 80% increase compared to the previous year. And it's not just individuals; businesses are being heavily targeted too. In 2021, Australian businesses lost $227 million to just one type of scam—payment redirection scams—which is a 77% increase compared to 2020. So, in this episode, we're going to delve into how you can spot these scammers and share some tips on keeping your accounts safe from hackers. This episode covers: What scammers are doing How to spot a fake What to do if you think you've received a fake DM or email How to verify the legitimacy of a Meta email How to avoid scammers Visit the shownotes for this episode for examples of common scams we've seen and step-by-step instructions to check whether an email from Meta is legit or not. Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
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Mad Marketing Mums
1 Ep 40. 7 Ways Marketing Your Business is Like Having a Toddler 27:01
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Play Later Play Later Lists Like LikedDo you ever feel like getting people to click on your well-crafted call-to-action or watch the Reel you spend hours creating is as tough as getting your toddler to eat their veggies? If so, this episode is tailor-made for you! Today we’re diving into the 7 unexpected similarities between marketing your business and parenting a toddler. From constantly repeating yourself to managing temper tantrums, this tongue-in-cheek episode is sure to tickle your parental funny bone. This episode covers: The benefits of repetition and consistency in your marketing How to create simplicity in your messaging and build credibility with your audience; and How to prevent and manage pushback Links and resources: We mentioned episode 1 when we spoke about speaking to your customer in their own language. Listen here and get your free Ideal Customer Avatar Worksheet here Also mentioned was episode 15 with Holly Cardamone Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
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Mad Marketing Mums
1 Sleaze-free Strategies to Make the Most out of LinkedIn for Your Service-Based Business 52:52
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Play Later Play Later Lists Like LikedPLEASE NOTE: We had a number of technical issues with this recording and it is a little jumbled in parts. Ella does share a lot of great tips so it's worth a listen. ______ LinkedIn - you either love it or hate it, it seems. Regardless of personal preference, there’s no denying the potential this powerhouse platform has to offer small businesses. According to the annual Digital Trust Report by Business Insider Intelligence, LinkedIn was the most trusted social media platform for 5 years running, up until 2022 when Pinterest took the top spot (we all can figure out why. Where were we? At home, not networking). The report states that people feel LinkedIn is the place that shows the least amount of fake news and spammy content, it’s the platform where we feel the safest to share, post and comment, and where we feel our personal data is most secure. LinkedIn is now 20 years old - which is no mean feat in terms of social media staying power and, while you might think LinkedIn is the Boomer Dad of social platforms, it’s safe to say you could be missing out on creating genuine connections with potential clients if you’re not considering it in your social media mix. So if you’ve been wondering if LinkedIn is the right platform for your service-based business, stick around. Joining us today to explore this platform’s possibilities and pitfalls is personal branding coach, social media trainer, and LinkedIn expert, Ella Orr from @muchmoresocial. And you really want to stick around, because has an exclusive offer for anyone who listens through the interview. You just have to catch the secret password. About Ella Ella Orr is a personal branding coach and social media trainer based in the UK. She runs her own business, Much More Social, working with business owners and individuals from corporate on how to become known, remembered and preferred by their ideal clients. Before retraining in social media marketing in 2017, Ella was a teacher for many years. She admits she knew pretty much nothing about social media for business back then but she gradually developed her marketing knowledge and understanding of what is required to grow a business. She believes this now helps her to understand her clients' social media challenges. She has also transitioned to helping them build their personal brand so they can become known and seen online. Her experiences and learnings from her previous teaching career have given her a wealth of transferable skills which she uses in her work with her clients now. Ella runs individual and group training as well as consultancy on personal branding, social media strategy and content creation. She delivers masterclasses to memberships and is a speaker, both in person and virtually, at events and has been a guest on podcasts and live stream interviews. LinkedIn is her go-to platform but she is active on other main social media spaces including Instagram and Threads as well as TikTok where she first came across the Mad Marketing Mums podcast. Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
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Mad Marketing Mums
1 Biohacking Your Business: Syncing Work and Your Cycle to Double Your Energy and Focus with Tanessa Shears 43:53
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Play Later Play Later Lists Like LikedThis one’s for the ladies… As a small business owner you know that growing a business goes beyond creating funnels, creating content, or running ads. It's also about consistently showing up to your desk with energy, a clear mind, and focused thinking. Yet, as a woman, your cycle can put your productivity through the ringer! Your health and brain are your greatest assets and can deliver the best ROI for your business. Understanding how your biological and energy cycle works can lead to enhanced productivity and efficiency. However many entrepreneurs overlook their health and mental clarity while pursuing business growth. This is where our guest, Tanessa Shears , comes in. Tanessa is a Kinesiologist, Certified Sleep Science Coach, and health consultant who helps entrepreneurs double their energy and focus so they can make more money in their business with her 12 Becoming Limitless Protocols. She works closely with business owners to eliminate brain fog and wake up well rested so they can get more done in less time, maintain consistent, stable energy throughout the day and feel better than they have in years. Tanessa is also the host of The Becoming Limitless Podcast, sharing her expertise on optimizing health and focus for business success. This episode covers: Scheduling work according to your menstrual cycle; How understanding your biological cycle can enhance productivity; What happens if you don't have a menstrual cycle? Can you still biohack your productivity?; How men can benefit from understanding women's cycles; and How ChatGPT can help you with meal planning! Read the full shownotes and get Tanessa's free guide at https://www.madmarketingmums.com/episode37 Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
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Mad Marketing Mums
1 AI and The Tools That Businesses Cannot Live Without with Austin Armstrong 48:55
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Play Later Play Later Lists Like LikedIf you've been hanging with us for a bit, you'd know we always harp on having a game plan before diving headfirst into the content sea for your business. But there comes a time where you have to start thinking about the tools that you want to use to implement that killer strategy that you've been working so hard on. That's another hurdle so many small business owning parents face. How do you decide which too to use to streamline your content creation and posting? How are you going to do this while also making sure that the kiddies are fed, showered and snuggled up in bed? Most of us would rather have a sip of yesterday’s stale coffee than spend hours creating scripts, designing posts and editing video on repeat. This step in your marketing journey can be fun and creative, but it can also be draining and monotonous. It’s also where AI can play a huge role and do much of the heavy lifting for you. Here to talk about AI and the tools that you as a business owner parent probably can't live without is AI expert, and TikTok legend, Austin Armstrong. This episode covers: AI's buzz: How's it really changing our day-to-day? So. Many. AI. Tools. Where the heck to start? Are there spots in content marketing where AI just can’t kick out humans? Where’s AI heading in the future. About Austin Armstrong Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business's revenue and thousands more across his clients' accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform. He loves sharing the strategies that have worked for him to empower you. Read the full shownotes and find out more about Austin at https://www.madmarketingmums.com/episode36 Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
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Mad Marketing Mums
School holidays are upon us and the silly season is fast approaching! Yup. Already! You know what that means. That time of year when we don’t know which way is up, and on top of business and daily life, there’s parties, presents and tempers to handle before the after-Christmas lull. As the hustle and bustle ramps up before holiday breaks or big events, let's make sure your marketing is one less hat you have to wear. This way, you can catch a breather and focus on the other million things on your plate without a hitch. Today we’re talking about creating a content stockpile - for those days when you just can’t (or don’t want to) think of creating something to share but still want to show up. This episode covers: What is a content stockpile; What to include in your content stockpile; Ways to create your own content stockpile. Read the full shownotes at https://www.madmarketingmums.com/episode35 Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
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Mad Marketing Mums
1 Marketing Your Business During Tough Economic Times with Fi Johnston 43:25
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Play Later Play Later Lists Like LikedMarketing is a non negotiable in your business at the best of times however, when times are tough, it is often the first thing to get slashed from business budgets. As we record this episode, there's a lot of talk in the media and on socials about the economy - including cost of living pressures, inflation, and interest rate hikes that are putting pressure on families and businesses alike. It's hard to avoid the doom and gloom right now. If you’re feeling the pinch in your business, you may feel tempted to wrap yourself in a blanket and hide yourself away from the world. However, as our special guest, Fiona Johnston from Peach Business Management, explains, it's time to lean into your marketing now, more than ever. This episode covers: Why it's short-sighted to reduce marketing spend when times are tough; How your business strategy (and business model) impact marketing decisions; Revenue streams - is it better to diversify or double down?; Business silver linings to come out of a troubled economy. Find out more about Fi and read the full shownotes at https://www.madmarketingmums.com/episode34 Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
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Mad Marketing Mums
1 SEO In A Changing Online Landscape: Getting Found on Google in 2023 42:15
42:15 Play Later Play Later Lists Like Liked42:15
Play Later Play Later Lists Like LikedYou know the importance of SEO - Search Engine Optimisation - for your small business, but how much time and attention have you been giving it? In this episode we are joined by website and SEO expert, Karlie Plowman (AKA Techno Bird) to discuss what SEO looks like in 2023 - moving into 2024 - what you need to focus on. This episode covers: Common SEO mistakes you may be making (and how to fix them) How SEO has changed in recent years How AI is stirring the SEO pot The 'must-have' SEO elements you need One thing you can do today to improve your SEO in minutes! Whether you're a seasoned SEO enthusiast looking for the latest strategies or a small business owner ready to take your first practical steps, this episode is for you. ------ Read the full shownotes, learn more about Karlie and her incredible SEO Planner at https://www.madmarketingmums.com/episode32 Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
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Mad Marketing Mums
1 How to run a successful business and banish parental guilt with Kate Toon 39:26
39:26 Play Later Play Later Lists Like Liked39:26
Play Later Play Later Lists Like LikedIs there a way to create a successful business and never feel like the worst parent in the world ever again? Yes, there is! Most parents don’t want to build a global empire or make a gazillion dollars a year. They just want to earn a decent income and have time to read their kids a bedtime story without having a meltdown in the process. Yes, we know running a business can be rewarding. However, it can also seep into every life crack, eat up your energy and leave you exhausted, stressed and snapping at your small humans. But there is another way. Joining us on this episode to talk about growing a business, without guilt, is none other than award-winning digital marketing coach and business mentor Kate Toon. This episode covers: The pathway to a profitable business when you’re a parent How your parenting style can fit into your business What is parenting guilt and how it can impact your growth How to get the most value out of your time Read the full episode show notes and grab tickets to the Digital Marketing Collective Conference at https/www.madmarketingmums.com//episode33 Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcas t to be notified when the new podcast goes live Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au…
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