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1 Tiffany Yu — Smashing Stereotypes and Building a Disability-Inclusive World 30:23
3. Click and Mortar: How to Build an Online Store
Manage episode 283203643 series 2563891
With online store builders like Shopify, it's never been easier to attract the mass market. But should you go all in with your own website or dip your toe in the water with Etsy or eBay?
In Season 2 Episode 3 of Making It Work we speak to Kat Samardzija of Locker Lifestyle, Ebun Olaloye of Live Breathe Futbol, Nik Hawks of Paleo Treats and Paul Pallas of SWISCO.
From creating cohesive customer journeys to handling knockoffs on marketplaces, this multigenerational set of entrepreneurs tell us what it's like running an online store – and how it's changed since the early aughts.
So should you splash out on that Shopify plan or carry on at that craft fair? Tune in to find out.
65 episodes
Manage episode 283203643 series 2563891
With online store builders like Shopify, it's never been easier to attract the mass market. But should you go all in with your own website or dip your toe in the water with Etsy or eBay?
In Season 2 Episode 3 of Making It Work we speak to Kat Samardzija of Locker Lifestyle, Ebun Olaloye of Live Breathe Futbol, Nik Hawks of Paleo Treats and Paul Pallas of SWISCO.
From creating cohesive customer journeys to handling knockoffs on marketplaces, this multigenerational set of entrepreneurs tell us what it's like running an online store – and how it's changed since the early aughts.
So should you splash out on that Shopify plan or carry on at that craft fair? Tune in to find out.
65 episodes
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1 Bitesize #29: What mistakes did these entrepreneurs make? 5:43

1 Bitesize #28: When is it time to quit your job? 5:31

1 Bitesize #26: Can you read your customers’ minds? 1:48

1 Bitesize #24: How do you create an on-budget unboxing experience? 5:37

1 Bitesize #23: Why do entrepreneurs suck at celebrating? 4:13

1 Bitesize #22: Why are supply chains so clogged up? 5:26

1 BITESIZE #20: Is it worth your time to keep innovating? 6:29

1 BITESIZE #19: Is it worth selling outside the US? 5:39

1 BITESIZE #18: How do entrepreneurs manage the manic holiday season? 6:22

1 BITESIZE #17: How do you deal with bad reviews? 6:39

1 BITESIZE #16: How is the retail landscape changing? 4:38

1 BITESIZE #15: Should you hire friends and family? 6:34

1 BITESIZE #14: How do you deal with your competitors? 6:17

1 BITESIZE #13: What’s the best way to fire someone? 6:03

1 BITESIZE #12: How can you keep your employees happy on a budget? 6:12



1 8. Goodbye Healthcare: When is it Time to Finally Quit Your Job? 23:39

1 7. My Way or the Highway: Do Entrepreneurs Have a Problem with Micromanagement? 19:12

1 Ask the Expert Special: HR Influencer Ben Brooks on Culture and Diversity 44:39

1 6. Survey Says: What do Your Customers Really Think? 37:38

1 5. Content is King: Is SEO Really Worth Your Time? 36:39

1 4. Think Inside the Box: How to Create a Unique Unboxing Experience 35:18

1 3. It's My Party: When is it Time to Celebrate Success? 32:37

1 2. Choke Point: How Entrepreneurs are Handling the Supply Chain Crisis 35:02

1 1. Can You Start Monday? How to Hire Good People 32:03


1 BITESIZE #10: How Does Entrepreneurship Change Your Life? 6:45

1 BITESIZE #9: Do We Talk Enough About Mental Health? 5:55

1 BITESIZE #8: What’s The Right Price For Your Goods? 5:46

1 BITESIZE #7: How Do You Build Your Online Store? 5:09

1 BITESIZE #6: Working Round The Clock – Good For Business Or Fast Path To Burnout? 6:07



1 BITESIZE #3: Are Online Influencers the Way to Go? 7:44

1 BITESIZE #2: How Do You Work with Factories Abroad? 5:07

1 BITESIZE #1: When Should Entrepreneurs Start Paying Themselves? 5:46

1 9. Small Business Owners Reflect: How Entrepreneurship Changed Me 35:09

1 8. You're Not Alone: The Entrepreneurs Discuss Struggles with Mental Health 30:05

1 7. Going Global: Is It Worth Selling Your Products Outside the US? 29:43

1 6. Raters and Haters: How to Respond to Your Reviewers 40:21


1 4. Reinventing the Wheel: Do You Need to Constantly Innovate? 34:49

1 Ask the Expert Special: Jason "Retailgeek" Goldberg 53:28

1 3. Click and Mortar: How to Build an Online Store 33:22

1 2. Let Me Pencil You In: Why are Entrepreneurs So Bad at Turning Off? 37:00

1 1. I'm Dreaming of a Black Friday: How the Holidays Get Crazy 34:29

1 COVID-19 Special Part III: How Are the Entrepreneurs Four Months On? 48:24

1 COVID-19 Special Part II: How Do You Run a Business During Lockdown? 31:45

1 COVID-19 Special Part I: How Are Small Businesses Staying Alive? 35:23

1 10. We Need to Talk: When You Should Just Give Up 54:14

1 9. Go Big or Go Home: How to Scale Your Business 38:27

1 8. Frenemies: How to Take on Your Competitors 47:23

1 7. Only as Good as Its People: How to Hold onto Your Employees 43:51

1 6. Swimming with Sharks: Where to Find Investors 50:00

1 5. Wham Bam Thank You Spam: Marketing in the Age of Influencers 47:12
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