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Maintaining market-position, with Professor Sean Meehan

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Manage episode 326830211 series 3333539
Content provided by IMD. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IMD or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

It can take years to build a truly customer-centric approach in the boardroom; so how do brands maintain that focus over decades?

Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy, says the temptation to go back to “business-as-usual” is strong. Top brands, however, know that chasing ever better consumer experiences is key to long-term success.

As the author of two books on how to win and keep customers, Meehan’s work explores how businesses that prioritize client interests perform better than their peers. In episode 3 of ManagementCast, he gives an insight into the pitfalls of pursuing customer-centricity, and how to avoid them.

Read our new magazine, I by IMD, here.
Discover IMD's leadership programmes here.

Guest: Professor Sean Meehan
Host: JohnJo Devlin
Produced by: JohnJo Devlin
Editing: Max Bower

  continue reading

34 episodes

Artwork
iconShare
 
Manage episode 326830211 series 3333539
Content provided by IMD. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IMD or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

It can take years to build a truly customer-centric approach in the boardroom; so how do brands maintain that focus over decades?

Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy, says the temptation to go back to “business-as-usual” is strong. Top brands, however, know that chasing ever better consumer experiences is key to long-term success.

As the author of two books on how to win and keep customers, Meehan’s work explores how businesses that prioritize client interests perform better than their peers. In episode 3 of ManagementCast, he gives an insight into the pitfalls of pursuing customer-centricity, and how to avoid them.

Read our new magazine, I by IMD, here.
Discover IMD's leadership programmes here.

Guest: Professor Sean Meehan
Host: JohnJo Devlin
Produced by: JohnJo Devlin
Editing: Max Bower

  continue reading

34 episodes

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