Stop #7: MAPPING OUT Simplified Marketing & Operations for Maximum Impact

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This Is Woman's Work with Nicole Kalil

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The Icelandic Art of Intuition with Hrund Gunnsteinsdóttir | 307 40:34

28 days ago40:34

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We’ve turned intuition into a buzzword—flattened it into a slogan, a gut feeling, or a vague whisper we don’t always know how to hear. But what if intuition is so much more? What if it's one of the most powerful tools we have—and we’ve just forgotten how to use it? In this episode, I’m joined by Hrund Gunnsteinsdóttir , Icelandic thought leader, filmmaker, and author of InnSæi: Icelandic Wisdom for Turbulent Times . Hrund has spent over 20 years studying and teaching the science and art of intuition through her TED Talk, Netflix documentary (InnSæi: The Power of Intuition), and global work on leadership, innovation, and inner knowing. Together, we explore what intuition really is (hint: not woo-woo), how to cultivate it in a culture obsessed with logic and overthinking, and why your ability to listen to yourself might be the most essential skill you can develop. In This Episode, We Cover: ✅ Why we’ve misunderstood intuition—and how to reclaim it ✅ Practical ways to strengthen your intuitive muscle ✅ What Icelandic wisdom teaches us about inner knowing ✅ How to use intuition during uncertainty and decision-making ✅ Why trusting yourself is an act of rebellion (and power) Intuition isn’t magic—it’s a deep, internal guidance system that already exists inside you. The question is: are you listening? Connect with Hrund: Website: www.hrundgunnsteinsdottir.com TedTalk: https://www.ted.com/talks/hrund_gunnsteinsdottir_listen_to_your_intuition_it_can_help_you_navigate_the_future?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Newsletter: https://hrundgunnsteinsdottir.com/blog/ LI: www.linkedin.com/in/hrundgunnsteinsdottir IG: https://www.instagram.com/hrundgunnsteinsdottir/ Book: InnSæi: Icelandic Wisdom for Turbulent Times Related Podcast Episodes: How To Breathe: Breathwork, Intuition and Flow State with Francesca Sipma | 267 VI4P - Know Who You Are (Chapter 4) Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…

about a year ago 47:40

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Episode Highlights

[00:01:15] The challenges of overcomplicated systems and how they develop over time
[00:04:02] The three-phase approach to simplification: refinement, testing, and scaling
[00:05:31] Why quarterly planning beats annual planning for simplicity
[00:07:16] The 80/20 rule in marketing: focusing on what actually drives results
[00:10:22] When your systems support vs. when they suffocate your team
[00:13:30] The death of content by too many internal reviews
[00:15:22] How automating client ticketing can transform your workflow
[00:17:48] Using AI for complex routing logic and technical solutions
[00:22:51] The importance of team alignment in simplification efforts
[00:28:00] Signs your team is misaligned (and what to do about it)
[00:34:04] Step-by-step framework for simplifying your marketing operations
[00:42:26] Real examples of over-complications that nearly broke us

What You'll Learn

How to identify what's broken in your current processes and fix it
The danger of reactive marketing and how to push back effectively
Why quarterly planning is more efficient than annual forecasting
How to create effective SOPs using AI and Loom recordings
Ways to automate workflows without losing the personal touch
How to identify and eliminate bottlenecks in your processes
The right way to conduct project retrospectives
When to get on a video call instead of trading written feedback
Simple frameworks for auditing your current systems

Meet Your Hosts

Lauren Loreto

Founder of Brand Good Time
Expert in content marketing and web design
Website: brandgoodtime.com
Instagram: @brandgoodtime

Aurrie Hicks

Founder of Hopson Rae
Expert in digital content and brand strategy
Website: hopsonrae.com
Instagram: @hopsonrae

Resources Mentioned

Berkeley Sweetapple (legal services for online businesses and this week's sponsor! Use code MAPPEDOUT for 25% off contract templates at berkleysweetapple.com)
Monday.com
ChatGPT
Loom
Toggle time tracking

Connect With Us

Have questions about simplifying your marketing operations? Our DMs are open! Visit mappedoutpod.com for more episodes and to connect with us.

Share your simplified process diagrams with us by tagging @mappedoutpod using #MappedOutPodcast on social media!

Subscribe now wherever you get your podcasts, and don't forget to leave a review if you enjoyed this episode!

#MappedOutPodcast #MarketingOperations #BusinessSimplification #ProcessOptimization #MarketingStrategy #BusinessEfficiency #OperationsManagement #WorkflowAutomation

168 episodes

#Entrepreneur #Business #Sales #Podcasting Education #Marketing #Lauren Loreto & Aurrie Hicks #Aurrie Hicks #Lauren Loreto

Stop #7: MAPPING OUT Simplified Marketing & Operations for Maximum Impact

MAPPED OUT

published about a year ago

MP3•Episode home

Episode Highlights

What You'll Learn

How to identify what's broken in your current processes and fix it
The danger of reactive marketing and how to push back effectively
Why quarterly planning is more efficient than annual forecasting
How to create effective SOPs using AI and Loom recordings
Ways to automate workflows without losing the personal touch
How to identify and eliminate bottlenecks in your processes
The right way to conduct project retrospectives
When to get on a video call instead of trading written feedback
Simple frameworks for auditing your current systems

Meet Your Hosts

Lauren Loreto

Founder of Brand Good Time
Expert in content marketing and web design
Website: brandgoodtime.com
Instagram: @brandgoodtime

Aurrie Hicks

Founder of Hopson Rae
Expert in digital content and brand strategy
Website: hopsonrae.com
Instagram: @hopsonrae

Resources Mentioned

Berkeley Sweetapple (legal services for online businesses and this week's sponsor! Use code MAPPEDOUT for 25% off contract templates at berkleysweetapple.com)
Monday.com
ChatGPT
Loom
Toggle time tracking

Connect With Us

Have questions about simplifying your marketing operations? Our DMs are open! Visit mappedoutpod.com for more episodes and to connect with us.

Share your simplified process diagrams with us by tagging @mappedoutpod using #MappedOutPodcast on social media!

Subscribe now wherever you get your podcasts, and don't forget to leave a review if you enjoyed this episode!

#MappedOutPodcast #MarketingOperations #BusinessSimplification #ProcessOptimization #MarketingStrategy #BusinessEfficiency #OperationsManagement #WorkflowAutomation

168 episodes

#Entrepreneur #Business #Sales #Podcasting Education #Marketing #Lauren Loreto & Aurrie Hicks #Aurrie Hicks #Lauren Loreto

All episodes

1 year ago48:14

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48:14

In this episode of She's Busy AF, Melissa Lohrer, a seasoned expert in business development, shares game-changing insights to redefine your agency's growth strategy. We delve into the delicate balance between scaling and sustainability, with Melissa offering personalized guidance honed from her extensive experience. From prioritizing client relationships over numbers to leveraging unconventional approaches like consults and VIP days, we explore the path to a stronger, more resilient agency model. Discover the transformative power of referral partnerships and founder-led sales, essential for fostering enduring connections in the industry. Join us for a masterclass on revolutionizing your agency into a dynamic, profitable enterprise. Find Melissa online: Waverlyave.com https://www.linkedin.com/in/melissa-lohrer-49052015/ https://www.instagram.com/waverlyave.consulting/ Find Lauren Loreto online: Follow us on Instagram: @brandgoodtime @shesbusyaf Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps: Melissa's journey (00:01:27) Profitability of an agency (00:06:46) Cultivating new business through referrals (00:14:25) Ideal client and niche focus (00:19:48) Finding the Right People on LinkedIn (00:21:56) Networking and Referral Partnerships (00:22:51) Investing in Relationship Building (00:25:10) Building Strong Strategic Partnerships (00:27:27) Founder-Led Sales and Business Development (00:34:49) Relationship Building for Sales Success (00:38:13) Biz Dev Challenges (00:43:24) Effective Outreach (00:44:27)…

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Stop #7: MAPPING OUT Simplified Marketing & Operations for Maximum Impact

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Stop #7: MAPPING OUT Simplified Marketing & Operations for Maximum Impact