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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
0. Welcome + Intro
Manage episode 296534996 series 2946611
Content provided by Jill Koehler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jill Koehler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
I figure its always best to start with a welcome and introduction, so here it is :)
…
continue reading
9 episodes
Manage episode 296534996 series 2946611
Content provided by Jill Koehler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jill Koehler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
I figure its always best to start with a welcome and introduction, so here it is :)
…
continue reading
9 episodes
All episodes
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Mapping Your Inner Landscape

No intro to this episode, just a meditation for breath and grounding.
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Mapping Your Inner Landscape

1 7. Talking Meditation - Coming Home to Yourself 7:38
7:38
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In this episode I will guide you through a talking meditation about the process of finding safety internally and coming home to yourself.
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Mapping Your Inner Landscape

In todays episode we’ll explore a verbal self-compassion practice. As with previous episodes, I’ll start with the guided practice and discuss more after.
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Mapping Your Inner Landscape

In this episode we are going to look at a physical practice of self-compassion. As with previous episodes, I’ll start with the guided practice and discuss it more after.
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Mapping Your Inner Landscape

In this episode we are going to look at how to be little bit more welcoming to whatever we are noticing in ourselves rather than pushing it away or judging it.
In this episode I’m going to introduce a technique that can be helpful in creating a bit of space between ourselves and strong thoughts and emotions.
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Mapping Your Inner Landscape

In this episode I will guide you through a practice called Peaceful Place. This tool may be used to help ground yourself when you get overwhelmed. It can be a gentle place to put your mind when you are upset.
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Mapping Your Inner Landscape

Clearing a Space is a gentle way of checking in with ourselves and taking some inventory how we are doing internally and reconnecting with a part of ourselves that is okay regardless.
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Mapping Your Inner Landscape

I figure its always best to start with a welcome and introduction, so here it is :)
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